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Embedded Coaching International
Bert Nijmeijer
Bert Nijmeijer 2009
Our Ambition
Vision:Far too few technological innovations succeed in translating their innovative excellence to a global commercial success.
Mission:We want to provide these companies and entrepreneurs with tools to support them in order to achieve commercial success on a global scale .
Strategy:Therefore we immerse these entrepreneurs for eight weeks in the inspiring and entrepreneurial world of Silicon Valley to shape their business approach with a global focus.
Bert Nijmeijer 2009
Embedded Coaching
Embedded Coaching distinguishes itself by:
• Coaching your own business and objectives
• Coaching based on vision and strategy • Coaching with a "just-in-time element • Coaching using expert external experts
Bert Nijmeijer 2009
Embedded Coachingis based on two cultural basics:
1. The establishment of entrepreneurship as a driving force
2. Realise the importance of the essential core disciplines of entrepreneurship and how to implement them.
Bert Nijmeijer 2009
Embedded CoachingThe focus on….
Commercializing of Technological Innovation
• .…involving disruptive technologies, discontinuities or radical innovations that permit entire industries and markets to emerge, transform or disappear
• .... Those companies, entrepreneurs and technologies which have the potential to achieve a commercial breakthrough on a global scale.
• ... Those entrepreneurs who have the character and the ambition to have this opportunity realized.
Bert Nijmeijer 2009
Embedded Coaching What do we want to achieve?
• Elaborate a solid business approach with a global scope.
• Where the focus will be on: – Market driven identification of
opportunities and the possibility of rapid growth development
– A global vision, – IP protection issues– Procure resources, sufficient to
start a global business
Bert Nijmeijer 2009
Embedded Coaching The Essentials for success
A superior and innovative technology A market opportunity / problem which is in
need for a solution A global market, large enough to generate a
good ROI A technology that can be IP-protected A global vision and approach A marketing concept as a problem solver with
our unique technology
Bert Nijmeijer 2009
Embedded Coaching For whom is it developed?
• The program is basically developped for high tech companies, independent of the product/ market combination and their stage of development. • The coaching will focus on the specific needs of the participant • Experts (market, financial, legal, IP, etc.) are directly involved in the business planning. • By helping with predefined objectives, but with room for new insights.
Bert Nijmeijer 2009
Embedded Coaching The experts
Depending on the purpose and needs of the entrepreneur, expertise will be made available in the following areas.
Concept Development Global Market Research and Marketing Marketing and Sales (Ideas, models and plans) Global Distribution Models Organizational Structures IP Expertise Financial Models and checks by CVs
Bert Nijmeijer 2009
Embedded CoachingThe Programm
Embedded Coaching provides for a 4-week "probationary period" in Silicon Valley where he/she is immersed in this inspiring high-tech world full of ambition
The entrepreneur (or intrapreneur) defines sharply its own technology description and business proposition and translates this in a business model.
Bert Nijmeijer 2009
WEEK ONEWelcome Program:
Getting to Know Silicon Valley How to Define Your Vision,
Vision Vision statement Milestones
Business concept
Current situation Key success factors Financial situation/needs
Activities: Attend events in your field
Bert Nijmeijer 2009
WEEK Two
Defining your Strategy
Strategy
Key competitive capabilities Key competitive weaknesses Strategy Implementing strategy
Meet with Lawyers specializing in IP and technology
Bert Nijmeijer 2009
WEEK threeHow to build a successful Management Team,
Operations Key personnel Organizational structure Human resources plan Product/service delivery Customer service/support Facilities
Possible Activities: Meet with Recruiting company to learn about finding talentAttend a Job FairTour a Silicon Valley Start-up
Bert Nijmeijer 2009
WEEK fourYour Financial Plan
Creating the financials of the business plan
Assumptions and comments Starting balance sheet Profit-and-loss projection Cash flow projection Balance sheet projection Ratios and analyses
Attend several networking events in your field, now that you have a better sense of your company
