E-MARKETING BY

ANKITHA.K56123717

What is E-marketing?

E marketing or Electronic marketing refers to the application of marketing principles and techniques via Electronic media and more specifically the Internet

The terms E marketing , Internet Marketing, Online marketing are interchanged and frequently can be considered synonymous

What is E-marketing? It is the process of marketing a

brand using the marketing. It includes both direct response

marketing and indirect marketing elements and uses a range of technologies to help connect business to their consumers.

Definition ELECTRONIC MARKETING is the

marketing of products using electronic technology to determine the consumer market.

Emarketing compasses all the activities a business conduct via World wide web (WWW) with the aim of attracting new business, retaining current business and developing its brand identity

Nature of E-marketing

Arrival of the internetWide advertisement board .Internet marketing online business

FEATURESInternet marketing allows global

marketing facilityIt is less expensiveIt makes marketing easiersell your products and services and

encash your bills from anywhere.It increases the choice of products,

services and sellers.Vast availability of information.

HOW E-MARKETING IS BETTER THAN TRADITIONAL MARKETING

E-MARKETING TRADITIONAL MARKETING

• Interactive advertising• Methods of digital

marketing is less expensive

E-marketing is marketing to consumers through online channels like websites and online banner advertisements.

Contact from one side• Traditional marketing

methods more expensive

• It refers to offline marketing tactics such as print advertisements, television and radio ads, direct mail and trade show advertising. 

Scope of E-marketing

Internet marketing allows the marketer

to reach consumers in a wide range of ways It is considered to be a broad scope

E marketing ties together the Creativity and technical aspects.

Objectives

SpecificMeasureableAction-orientedRealisticTime Specific

Internet marketing tools

Online marketing tools include websites , social media and online advertising..Use of social mediaMarketing planSocial media is the latest marketing buzz, touted by both online and offline marketing experts way to reach customers

INTERNET MARKETING TOOLSContd.. A properly designed website is one of

the most important marketing tools that an e marketing needs.

E MARKETING STATISTICS20% of the population is Online.

Among Internet users, highest percentage of shopping online in South Korea, where 99% of those with Internet access have used it to shop, followed by UK(97%)

Germany (97%) .Online shopping sales in Asia to reach US$168.7 billion.

IMPORTANCE OF E-MARKETING

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet Marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium.

ROLE OF E-MARKETINGThe role of e-marketing is to help

in relating the product to their customers and prospective consumers in a convenient way..

As of today, it is said that “EITHER WAYS LEAD TO THE INTERNET.”

Just a simple click in surfing the Internet would give you what you want and need

Advantages of Emarketing

E marketing is inexpensive.Companies can reach a wide

customers for a small fraction of traditional advertising budgets

convenient to research n purchase of goods n services

Pay per impression, Pay per click, Pay per action

24/7 marketing

Limitations Out right scams The consumer is unable to physically

feel or try on the product Marketer will not be able to use the

personal touch factor\human factor Technology Low connection speed complication

Some of the online shopping sites with their average ratings

Some of the sites of Electronic marketingi. Flipkart.com(4.76) ii. eBay .in (www.ebay.com)iii. Tradus.com(5.32)iv. Futurebazaar.com(5.39)v. infibeam.com(5.69)vi. Homeshop18.com(5.82)vii. Yebhi.com(5.88)viii.Snapdeal.com(5.93)ix. Buy the price,com(5.99)

CONCLUSIONOnline marketing, especially

search engine marketing will continue growing in double digits in the next few years

At the same time there are an increasing number of households using the internet and search engines

LINKS AND SOURCESWWW.GOOGLE.COMArticle Source:

http://EzineArticles.com/

Varun Athreya (1RV09IT065)Department of IT, RVCE

ContentsIntroFoundersFlipkart StoryEvolution of LogosFundingAcquisitionsWhy flipkart?Order LifecycleConclusion and References

Intro Flipkart went live in 2007 with the objective of making books

easily available to anyone who had internet access. They’re present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics – and still counting!

With over 11.5 million book titles, 11 different categories, more than 2 million registered users and sale of 30000 items a day, they’re one of the leading e-commerce players in the country.

Their success is largely due to their obsession with providing customers a memorable online shopping experience. Be it Cash on Delivery, a 30-day replacement policy, EMI options, free shipping - and of course the great prices that they offer. Then there's dedicated Flipkart delivery team that works round the clock to personally make sure packages reach on time. For now they're present in 27 lucky cities, but don't worry, plans are underway to spread to many others.

Founders

Sachin Bansal and Binny Bansal

About Founders

Sachin Bansal CEO and Co-founder Sachin spent his early years in Chandigarh. He

graduated from IIT-Delhi with a degree in Computer Engineering. In 2006 he joined Amazon.com in India which he later left to set-up Flipkart.

As CEO, Sachin oversees all the customer facing activities of the company ranging from technology to marketing. He is also in charge of Flipkart's corporate divisions which include the finance and legal departments.

An avid gaming enthusiast, Sachin likes to spend most of his free time with his family

About founders

Binny Bansal COO and Co-founder Born and raised in Chandigarh, Binny went on to

get a degree in Computer Engineering from IIT Delhi. He had a brief stint at Amazon before taking the entrepreneurial plunge with Flipkart.

At Flipkart, Binny oversees all operational activities that come into play from the time the customer places an order till the time of delivery. This spans across divisions like warehousing, logistics and customer support.

A big fan of Salman Rushdie as well as Stieg Larsson's 'Millennium' series, Binny is also passionate about soccer and NBA. An active sportsman, he used to captain his school basketball and soccer teams.

Contd..Also it had experienced 2 million unit sales and

4 million unique vistors per month with sales growing at 25% per month, eyeing a $50 million run rate as reported by TechCrunch.

It’s been about a year since Flipkart started moving from being a pure bookstore to selling mobiles/DVDs etc. Since then, Flipkart went for a major brand makeover, making it look more ‘upmarket’.

There has been large newspaper ads, TVCs and a lot of web ads.

Evolution of Logos

FundingInitially funded by the Bansals themselves

with 4 Lakh(INR).

Flipkart has since then raised two rounds of funding from venture capital funds Accel India (in 2009) and Tiger Global Management (up to the tune of US$10 million) (in 2010).

Private equity firms Carlyle and General Atlantic are in talks to jointly invest about $150 million to $200 million in Flipkart, according to sources.

Why flipkart?DiscoverablitySEO   “We Do Not Sell Used Books” tagline.  “We DO NOT sell old books or used

books. All the books listed at Flipkart.com are new books.

The books listed at Flipkart.com are NOT available for free download in ebook or PDF format....” 

Why flipkart?Paymentcash on delivery.,..auto redirection to banking site... Inventory...Not like only when an order is placed

they get the product.The products are all there in the godown. When u order u get it after the specified number of days. Strictly abide by “never promise something that u don't have” rule.

Why flipkart?Flipkart has offices, warehouses and customer

service centers across India. Warehouses are located in the following cities, often near airports.

BangaloreChennaiDelhiHyderabadMumbaiNoidaPuneKolkata