TRENDS INVIDEO MARKETING

BY MICHAEL LITT

VIDYARD PRESENTS:

HAVE Y’HEARD?HAVE Y’HEARD?

- Just about Everyone, Company ABC

“The next big thing in content marketing is video”

It's HERE, AND IT'S BIG

I can’t really credit that quote to anybody in particular

because it’s been said by everyone. B2B marketers know

that online video is more than just a trend.

If major brands don’t already have video

content libraries, that’s what they’re looking to

create. Video assets keep you relevant and

help you meet customer expectations.

86% of brands will increase their spend on video in 2014.

61% of young executives say they will rely more heavily on

business-class video within the next 5-10 years.

And, by 2017, online video will make up nearly 70% of

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AND THE FUTURE’S LOOKIN’ BRIGHTAND THE FUTURE’S LOOKIN’ BRIGHT

Based on steady growth in the

industry, we’re seeing B2B

brands hiring talent to manage

their video presence.

Large companies are hiring Directors

of Video Strategy left right and center.

This ensures that someone has

ownership of content assets, strategy,

and that companies are better

equipped to produce enough video

to meet demand.

Under this sort of dedicated leadership, we’ve seen some

clients produce over 1,000 videos within the span of a year.

And this is awesome because consistency and frequency are

the keys to video marketing success.

Online video is now about more than

displaying content on the web, it’s

about optimizing your content.

You can customize the viewing

experience to stand out among

your competitors.

THE SHIFT IN ONLINE VIDEOTHE SHIFT IN ONLINE VIDEO

Now marketers can: Brand video players to match a website’s look and feel

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And that's just the beginning

NEW PLATFORMS = NEW POSSIBILITIES NEW PLATFORMS = NEW POSSIBILITIES

CHECK US OUT AND START TODAY!

New developments are affecting the industry:This year we’re seeing top video marketing platforms

focus on integrating with other marketing tools including:

Marketing automation platforms

CRM systems

Social platforms

AS WE LOOK FORWARDAS WE LOOK FORWARD

These integrations help you consolidate all marketing data

and customer insight in one place for analysis.

This helps you make better decisions, and you can automate

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SO HOW DOES THIS HELP MARKETERS? SO HOW DOES THIS HELP MARKETERS?

MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS

Because production is no longer intimidating –

everybody’s got a 1080p recording device in their pocket

– we’re going to see better videos from marketers, and

lots more of them.

With unique integrations with MAPs and CRMs, content

marketers will be able to see what’s resonating and why.

Customer insight and analytics will shape video content

going forward. You’ll modify and amplify your strategy

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Eventually, you won’t have to look for the best content online

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Marketing automation will help serve up the perfect video

content to the perfect lead at the perfect time.

The future’s here, and I’m very excited to see what

marketers bring to the table.

For more video marketing insights, resources, and tips,

check out the Vidyard Blog

Or follow our SlideShare�ŞųŅĀĬå�üŅų�ĵŅųå�ÏŅĹƋåĹƋ�Ęåųåú

Also, feel free to get in touch

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Michael LittCEO & Co-founder of Vidyard

Michael@vidyard.com

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