Email: [email protected] Media Kit...1 Media Kit 2009 :: X-RAY MAG — The magazine that divers read and respect Media Kit 2009 Valid until Jun 20 2009 Subject to change without prior

1 Media Kit 2009 X-RAY MAG mdash The magazine that divers read and respect

Media Kit 2009

Valid until Jun 20 2009 Subject to change without prior notice

The way DIVE MAGAZINES are read in the 21st century

MEDIAKIT 2009

wwwxray-magcom Email salesxray-magcom

REvIsED sEpTEMbER 04 2008


Itrsquos priceless

What does a ldquofree magazinerdquo mean for advertisers Divers and non-divers alike have taken to the concept of a ldquofreerdquo magazine Like the free daily newspapers that came about around the turn of the millenium X-Ray Magrsquos popu-larity and circulation is building rapidly This means that you can reach a targetted audience of thousands of divers and dive travelers as well as potential new divers that enjoy a high engagement in media and seek follow up activity in diving

GEO-TARGETTINGX-RAY MAG readership is both LOCAL and GLOBAL It has been growing exponentially as broadband expands across the globe With X-RAY MAGrsquos geo-targetting ads you reach just the audience you want city-wide state-wide nation-wide regionally globally or by specific languages

1 X-RAY MAG 3 2005

GLOBAL EDITIONJan Feb

2005Number 3

Sipadan Sarawak SepilokFocus on Malaysia

White Sea RussiaIce-Diving

IAHDDiving Disabled

EcologyFish Fashion

Equipment KingPoseidon

Portfolio Todd EssickNew Column byLeigh Cunningham

PARENTAL WARNING Essickrsquos fine art photography contains some nudity

1 X-RAY MAG 4 2005

GLOBAL EDITIONApril May

2005Number 4

Coastal AmericaPacific Northwest

amp AlaskaCanada

Vancouver IslandHonduras

Roatan Sharks Norway

Narvik WrecksEquipment

Apeks

Technical ColumnLeigh CunninghamPortfolioJon Gross

X-Ray Mag has led the way in media innovation ever since it was launched in January 2004 Itrsquos a ground-breaking complimentary magazine (yes itrsquos FREE) brought to you by world-class contributors and distributed across the continents With a novel approach to content and a refreshing layout design with a unique widescreen format built for both on-screen viewing and paper printout X-Ray Mag has rapidly built a solid six-figure readership across the world

Looking for new customersX-Ray Magrsquos distribution extremely competitive rates and unique ldquoclickable adsrdquo make for one of the most exciting and attractive advertising platforms when it comes to reaching out to new audiences and reinforcing your message with existing ones

The conceptThe Widescreen Magazine

X-Ray Mag is designed in 169 format It can be viewed on screen

without the need to scroll down

Paper or Web X-Ray Mag offers the best of both worlds Itrsquos free Itrsquos interactive On screen the stunning photos are back-lit The 169 widescreen format resembles modern flat-screen and wide-screen movies The format enables full screen viewing without the need to scroll down yet it preserves all the other virtues of the classic paper magazine

CONTENT IS KINGsocial media and networks Facebook blogs Twitter Flickr Myspace YouTube microblogging are you confused Donrsquot know where to go for good info Donrsquot worry you are not alone The bottom line is that fashions come and go in the media too Do you remember yesteryearrsquos hype about being on second Life Who cares now Information and infotainment is the core issue and has been since humankind sat around the campfire in the stone Age listen-ing to the tales of their ancestors X-Ray Mag provides original content in a way that confuses no onemdashvia magazines and news websites plain and simple

What makes X-RAY MAG the most progressive magazine of today

Divers

like it

ldquoFreerdquo

now in several

languages


With X-Ray Mag you can reach new audiences in new territories worldwide X-Ray Magrsquos paperless distribution transcends any physical border The magazine now reaches divers in more than 80 countries and territories

In 2008 X-Ray Mag targetted a reader-ship of 155000

Go to Googlecom check out our high ranking

(search term dive magazine)NAUI the second larg-est training organisation

in the world also distributes X-Ray Mag Recipients are both existing NAUI members and dive profes-

sionals and the tens of thousands of new divers

they certify each year worldwide

New members recieve printed promotionals in their student kit and both regular and profes-sional members will recieve the new magazines in their e-mail boxes until they unsubscribe

Tired and sceptical about bloated distribution claims Good You should be We at X-RAY MAG tell you how it really is X-Ray Mag is distri buted through multiple channels Check us out on Google and ask your neighbors

Total Wolrd Wide Estimated Readership 200000+ see break down below

Distribution through NAUI worldwide 25000 est NAUI Worldwide is the oldest second-largest diver certifying organization in the world since 2007 NAUI professional members and divers have been receiving X-RAY MAG sub-scriptionsmdashregular e-newsletters with download links announcing each new issue In addition NAUI promotes X-RAY MAG to tens of thousands of new divers each year Every NAUI student worldwide recieves X-RAY MAGrsquos free sign-up instruction card in the NAUI student kit

Direct subscribers 25000 Of which 10500 are industry professionals instructors dive centers resorts operators and other decision makersmdashan authentic b2b mailing list

Non-subscribers indirect distribution amp viral distribution 31200 est X-Ray Mag readers pass it on to 2-4 other readers on average There is no required registra-tion so a larger number of readers access issues directly by downloading them from Xray-magcom And since issues are FREE they are reposted by existing users who forward and copy issues to other users This extensive proliferation of copies from peer-to-peer beyond our site is called viral distribution and is estimated at 31200 (sOURcE subscriber studies X-Ray Mag surveys 2005a b c)

Distribution partners 21800 est X-Ray Mag has teamed up with DivephotoGuidecom Underwater-Timescom Wetpixelcom Underwatercomau scubaboardcom and a long list of other distribution partners Estimated readers 21800 Read more about the UNDERWATER NETWORK on page 8

Content provider for ScubaBoardcom 100000 since the summer of 2008 X-Ray Mag has been a content provider for the largest scuba portal and forum in the world ScubaBoardcommdashexposing X-Ray Mag to a six digit audience scubaboard now has 100000 members and 3 million posts

NAUI Worldwide offers a full range of training programs from skin Diver through Instructor course Director with dozens of specialty courses including Nitrox and Technical diving Tens of thousands of NAUI member instructors dive businesses resorts and service centers are located in countries through-out the world For further information contact NAUI at (001) 813-628-6284 or wwwnauiorg

Circulation amp Distribution Channels

Distribution through NAUI

To download larger pie chart go to our website

Viral DistributionEnthusiastic readers of X-RAY MAG forward and copy issues to others Users of social spaces on the Internet repost or bookmark our magazines or articles creating a substantial secondary dis-tribution beyond our site surveys have shown that this peer-to-peer viral distribution contributes 25-30 of our circulation


Education 62 attended college

Average household income US$ 75500

32 earns more than $100000

Median age 31 years Europe 34 years Uscanada 26 years Asia

Gender 37 female - 63 male

Marital status 56 are married

Household size 1 person 26 2 persons 35 3 persons 13 4 persons 18

Spending amp Travel 29 dive tripsyr Europe 46 dive tripsyr Uscan 23 dive tripsyr Asia

Who reads X-Ray Mag People with significant disposable income who are quite active divers and frequent travellers

Readership

Average expenditure on dive equipment EUeuro 2100 Europe US$ 3600 Uscanada EUeuro 2600 Asia

Diving experience92 dives is the average experience43 do min 50 dives per year21 do min 100 dives per year

13 has (OWD) entry level cert26 has Advanced Open Water57 has Rescue Diver or above

16 started diving in the 1980rsquos

Equipment66 dive with a single tank23 dive with twin sets10 own a rebreather

39 would like to take a course in underwater photograpny65 own an underwater camera

21 wants a Nitrox course 57 has a Nitrox course or better

Travel Habits

When travelling what are your priorities 11 I never go to other countries 13 The diving is the only thing

that matters 51 Diving is most important but

I appreciate the nice land-scape and culture

19 Diving matters a lot but more so the culturecountrynature

7 I need to seedo something else than diving

Wiith whom are you travelling 13 It varies prefer not to say 23 I travel by myself 16 I travel with my regular buddy 21 I travel with my (diving)

partner 7 I travel with my (non-diving)

partner 10 With a group of friends 11 Going with a dive centre

or club

82 stated that they read all of the

magazine

Presenting your next customers

WO

lFG

AN

G l

EAN

DER

SUBJ

ECT

TO C

HAN

GE

Issue Reservation Ad copy Deadline Deadline Publication

(Fridays) (Fridays) (Tuesdays)28 Jan 30 Feb 06 Feb 1029 Mar 13 Mar 20 Mar 3130 April 17 April 24 May 1231 May 29 Jun 05 June 16

32 Aug 15 Aug 2 Sept 0133 Sept 26 Oct 02 Oct 1334 Nov 13 Nov 20 Dec 01mdash201035 Dec 11 Dec 18 Jan 13 check the website for changes

Publication Dates amp Deadlines

Excerpt from our readership analysis and surveys

5 Mediakit 2009 - X-RAY MAG - the magazine that divers read and respect

CONTACT OUR SAlES DEPARTMENT NOW salesxray-magcom

Is it pages or spreads X-Ray Mag is designed in spreads cor-responding to sets of left and right hand pages facing you when you open a tradi-tional vertical format paper magazine

As X-Ray Mag accommodates the very same standard ad copy materials as tra-ditional paper-only magazines we have elected to adhere to the same classical terms for ad sizes to avoid confusion

The actual design size is Us Letter format (two pages side by side) which is a little stubbier that European A4 On a standard 19 inch screen the reproduction is about 11

X-Ray Mag mdash The only truly

global dive magazine

Eight insertions euro672 (1 year) (US 939) Four insertions euro384 (frac12 year) (US 538)

The economic solution Business Directory (classifieds section) From only euro84 per insertion (USD 118)

Minimum order Four insertions Ad format 61 x 110 mm

spREAD 430 x 280 mm (bleed)

cLAssIc FULL pAGE215 x 280 mm (bleed) 190 x 255mm (no bleed)

cLAssIc QUARTER pAGERegular 90 X 125 mmcolumn 45 x 255 mm

HALF spREAD HORIZONTAL 430 x 125 mm (bleed) 400 x 125 mm (no bleed)

cLAssIc THIRD OF A pAGEHorizontal 80 x 215 mmvertical 60 X 255 mm

cLAssIc HALF pAGEHorizontal 215 X 125 mmvertical 90 x 255 mm

16 column 61 x 110 mm

Formats amp Rates

18 Horizontal 90 x 60 mmcolumn 45 x 125 mm

430 mm

125

m

m

430 mm

280

mm

215 mm

280

mm

90 mm

255

mm215 mm

125

m

m

215 mm

80

mm

60 mm

255

mm

45 mm

255

mm

90 mm

125

m

m

61 mm

110 mm

45 mm

125 mm

60 mm

90 mm

eurouro euro810 euro745 euro689

UsD $1334 $1022 $955 Gbp pound545 pound512 pound435


UsD $1992 $1859 $1735 Gbp pound985 $926 $787

single insertions serial insertions 3 - 5 6 and more













Magazine ads


Medium Rectangle 300 x 250 pix

Got video-ads We run that too

euro395 $549 pr 30 days - TIME LIMITED OFFER

Banner Ads

Flat rates mdash per 30 days Site Wide Sections Articles 4 slots in rotation per position eurouro Us $ eurouro Us $ eurouro Us $

Skyscraper 120 X 600 pix euro395 $549 - - - - Medium Rect 300 X 250 pix - - - - euro395 $549Rectangle 180 X 150 pix - - euro85 $125 - -

Full Horizontal 468 X 60 pix euro175 $245 euro85 $125 - - Half Horizontal 234 X 60 pix - - euro75 $94 - -31 Rectangle 300 X 100 pix euro175 $245 euro85 $125 - -

Full Vertical 120 X 240 pix euro120 $168 - - - -Third Vertical 120 X 90 pix euro42 $60 - - - -Quarter 120 X 60 pix euro36 $49 - - - -

Parallel copies (ie language versions) +15 for up to 5 +20 for up to 10

Minimum order euro100 US $150

Banners are rotated randomly through our professional banner rotating software Maximum 4 pr slot All banner sizes carried on Xray-magcom are IAb-standard sizes For more information on IAb and their recommedations see wwwiabnet size and other limitations may apply

KEY parallel copies = Different copies of an ad running in the same slot targetted at different audiences

LOCAL or GLOBAL

Geo-targetting

Want more focus With Geo-targetting your banner can be shown only in specific countries or regions Do you want an English advert shown in English speaking territories and a German ad shown to Germans and Austrians With Geo-targetting you can run up to 10 language ver-sions of the same ad

Third vertical 120 x 90

Quarter 120 x 60

skyscraper 120 x 600

Full vertical 120 x 240

Full Horizontal 468 X 60 pix

Rectangle 180 x 150 pix


Half Horizontal 234 X 60 pix

Run of Site Formats These formats are run site-wide along the margins of all sections pages and articles

Sections X-Ray Magrsquos new website is sub-divided into sections according to subject just like a newspaper Want to advertise specifically in the Travel Equipment or photography section You can

ArticlesThese formats are embedded into the uploaded articles

Cross Platform Advertising

Advertise with another mem-ber of the UnderwaterNetwork (wwwtheunderwaternetworkcom) and earn another 10 rebate with us Members include ensp ScubaBoardcom ensp DivePhotoGuidecom enspWetpixelcom ensp Underwatercomau ensp DiveNewsWirecom ensp DeeperBluenet In German too ensp Tauchernet

Inquire about the options

Xray-magcom is constantly updated with ocean and diving-related news from all over the world contributed by our global news network

Go with content mdash advertise with the leaders in the industry

Forum feeds from partnersHeadlines and forum topics from our content partners are fed into the section pages according to topic

some key figures about Xray-magcom

visits 6570GOOGLE bENcHMARK cOMpARIsON +5154

page views 39655GOOGLE bENcHMARK cOMpARIsON +16317

pages visit 621GOOGLE bENcHMARK cOMpARIsON +6813

Average time spent on site 0344 GOOGLE bENcHMARK cOMpARIsON +5126

bounce rate 468 GOOGLE bENcHMARK cOMpARIsON -9399

New visitors 65 GOOGLE bENcHMARK cOMpARIsON -431

sTATs pULLED OFF GOOGLE ANALYTIcs ON JULY 1 2008

Reach up to 2 million


Discount packagesin monthly rates

Have you considered

How much is a Contact worth to you contact price is defined as the price for a marketing campaign divided by the number of recipients This is what you should compare when consider-ing your media

What does it cost to make a direct mail campaign Print bro-chures Pamphlets Make cold calls Send out newsletters Run ads in magazines

With magazines the comparative contact prices are calculated on the basis of the price of a full page ad divided by the number of readers Typically contact prices in special interest magazines are 10-20 cents Now herersquos a real bargain

X-Ray Magrsquos Contact Price 1-2 cents (Get out the calculator and do the math)

Just try and get this much value elsewhere mdashyoursquoll only find it here at X-Ray Mag

WO

LFG

AN

G L

EAN

DER

4 magazine ads +6 x 30 days of banner ads


6 months 12 months Magazine Ad plus Banner Ad (website) eurouro Us $ eurouro Us $

spread (2 pages) euro 1460 amp skyscraper 120 x 600 pixels euro 395 1195 1699 1095 1595

Full page (11) euro 810 amp Full Horizontal banner 468 x 60 euro 175 645 899 595 799Half page (12) euro 485 amp Full Horizontal banner 468 x 60 euro 175 454 599 399 592Third page (13) euro 330 amp Full vertical banner 120 x 240 euro 120 299 399 289 395Quarter page(14) euro 245 amp Third vertical banner 120 x 90 euro 42 185 249 170 225Eights (16) euro 185 amp Quarter vertical banner 120 x 60 euro 36 139 195 125 175 rates are per month rates are per month

REGULAR pRIcE FOR ONE INsERT

REGULAR pRIcE pR 30 DAYs

or Medium Rectangle 300 x 250

It works like a subscription Sign up for 6 or 12 months and get a really good deal where you pay in mana-gable monthly installments Donrsquot know if you want to run magazine ads or website ads Why choose With these packages we give you both

lsquoSuper-Combosrsquo advertising made easy

SpECIAL CONDITIONS AppLY payments must be made automatically primo each month ie through a direct debit system These packages cannot be changed or cancelled The subscriptions will automatically be extended in increments of 3 months until cancelled in writing with 40 days notice

Pay in monthly installments

Best

Discounts


X-Ray Mag is a founding member of the Unterwater NetworkThe Underwater Networktrade represents a collaboration of the top online div-ing related websites forums directo-ries and blogs from general sites to niche sites focused on underwater photography and other specialized aspects of diving

When you see the UWN seal of Approval you can be assured that you are working with a reputable digital media company who is dedi-cated to providing consumers and marketers with the best experiences possible

Other founding members ensp ScubaBoardcom ensp DivePhotoGuidecom enspWetpixelcom ensp Underwatercomau ensp DiveNewsWirecom ensp DeeperBluenet

pUbLIsHER amp EDITOR-IN-cHIEFpeter symeseditorxray-magcom

pUbLIsHER amp ART DIREcTORGunild symesgsymesxray-magcom

AssOcIATED EDITORsAndrey bizyukin (Russia) - caving Medicine Arnold Weisz (brazil) - Features AsIA-pAcIFIc Regional Representative catherine Gs Lim catxray-magcom

Directory ONLINE cLIcK NAME TO EMAIL

THE AMERIcAs Arnold Weisz - sales manager arnoldxray-magcom

pAcIFIc NORTHWEsT (cANADAUs) Wendy Jankovic Wendyxray-magcom AsIA-pAcIFIc catherine Gs Lim catxray-magcom FRANcE AND FRENcH TERRITORIEs Mathias carvalho mathiasxray-magcom TRAvEL AND bUsINEss DIREcTORY ADs Arnold Weisz arnoldx-ray-magcom OTHER INQUIRIEs sALEsx-ray-magcom

Sales Representatives

Contact amp Delivery AddressAll materials may be emailed to Gunild symesEmail gsymesxray-magcom

Copy address X-Ray MagazineAhornsgade 6 2tv2200 copenhagen NDenmarkTelephone +45 4695 0644

DiscountsDiscounted rates are based on the number of issues in which you advertise in a 12-month period Insertion breaks are earned at thee-time and six-time levels

Frequency rates are allowed in advance only with signed contracts listing specific issues and received by the first closing date Otherwise frequency rates are allowed as earned

Rebates will be made to advertisers who were billed at one-issue rates and who later earn fre-quency discounts during a 12-month period Super-combos and other monthly payment packages are automatically extended super-combo packages and other non-pre-paid subscription based advertising packages will automatically be extended at the end of the initial contract period unless otherwise cancelled no later than 40 days before end of period

Cancellations amp RefundsCancellations must be made no later than 40 days before publication date Advertisers who cancel their contract before it is complete will be short-rated at the rate earned and will be responsible for incurred costs Refunds for unused services will be made within 3 weeks after the following publicate date less any associated discounts banking fees and an administration charge of euro40

super-combo packages and other non-pre-paid subscription-based advertising packages are binding and cannot be cancelled early Invoicing amp late FeesInvoices are rendered in the month preced-ing publication New advertisers must pay in full for initial ad with order Finance charges for invoices outstanding beyond 30 days euro30 Us$40 plus 2 per month of outstand-ing amount In case of late payments any discounts will also be annulled

General Terms amp ldquothe small printrdquo please readAll customers must make a reserva-tion to place an ad by the appropri-ate deadline completed artwork and materials must then be received by the copy deadline

Cheque SurchargeFor cheques drawn on a bank within the EU there is a surcharge of euro30 For cheques drawn on a bank outside the EU the processing fee is Us$40 see ldquopayment Optionsrdquo box below

File FormatX-Ray Mag accepts only electronic files no film send ads as pDFs on cD or by e-mail to salesxray-magcom

Repeat OrdersWhen space is contracted for and no copy instructions are received by the closing date previous copy will be repeated

It is also presumed that orders are for inser-tion for the first coming issue unless otherwise specified

Put It In WritingAny verbal instructions regarding contracts insertion orders or changes to copy must be confirmed in writing Positioning positioning of ads is at the discretion of the publisher unless requested placement is ordered and confirmed in writing

Dimensions The size of a spread is nominally 280 x 430 mm (11 x 69 in) Typical on-screen viewing sizes 17rdquo monitor 270 x 340mm (108 x 134 in) 19rdquo screen 305 x 385mm (12 x15 in)Actual print size will depend on selected paper source Format designed to corre-spond to Us Letter format

Rate Changes Announcements of any rate changes will be made at least 60 days in advance of the closing date of the first issue affected

Advertising AgenciesAdvertising agencies will receive a 15 per-cent commission if complete digital files and acceptable proofs are supplied for four-color reproduction If additional charges are incurred the advertiser will be contacted before work is completed Advertiser and advertising agencies sending in files that are not compliant to the supplied file specifications forfeit their commission Agency commissions are not paid on pro-duction charges

Ad Content X-Ray Mag reserves the right to reject any advertisement deemed unsuitable Publisher liabilityconditions appearing on the contract order or copy that conflict with the publisherrsquos poli-cies will not be binding on the publisher The publisherrsquos liability for any error will not exceed the cost of the space The publisher assumes no liability for errors in key numbers nor if for any reason it becomes necessary to omit an advertisement

In case of late delivery X-RAY MAG reserves the right to utilize the allocated space for other purposes All charges will still apply and no refunds will be given

confirmations of Order state payment information and pay by latest date which is usually 10 days after publica-tion An invoice for your ad will be sent to you upon publication

X-RAY MAG and its affiliates are not responsible for lost or damaged mate-rials late deliveries or loss or damages resulting from electronic transfer or communications

Editors amp Administration

X-Ray Mag is published by Aquascope Media Aps (Ltd) Alhambravej 3 1826 Frederiksberg Denmark Tel (+45) 4695 0644

Options include direct bank wire transfer credit card and paypal (see paypalcom) as well as inter-national cheque

Banking informationMorsoslash sparekasseFrederiksberg branch - Denmark sWIFT Address FION DK 22 Accounts holder Aquascope Media EURO-Account 9100-450-18-01181 International routing infoIbANbIc DK219100-450-18-01181

UsD-Account 9100-450-18-01238 International routing infoIbANbIc DK219100-450-18-01238

Payment Options

Cheques Due to excessive banking charges for depositing foreign cheques (Us$15-50) electronic transfers are preferred For pay-ment by cheque for amounts less than euro500 there will be a surcharge of euro30 or Us$40 sorry but we didnrsquot make these rules


Itrsquos priceless

What does a ldquofree magazinerdquo mean for advertisers Divers and non-divers alike have taken to the concept of a ldquofreerdquo magazine Like the free daily newspapers that came about around the turn of the millenium X-Ray Magrsquos popu-larity and circulation is building rapidly This means that you can reach a targetted audience of thousands of divers and dive travelers as well as potential new divers that enjoy a high engagement in media and seek follow up activity in diving

GEO-TARGETTINGX-RAY MAG readership is both LOCAL and GLOBAL It has been growing exponentially as broadband expands across the globe With X-RAY MAGrsquos geo-targetting ads you reach just the audience you want city-wide state-wide nation-wide regionally globally or by specific languages

1 X-RAY MAG 3 2005

GLOBAL EDITIONJan Feb

2005Number 3

Sipadan Sarawak SepilokFocus on Malaysia

White Sea RussiaIce-Diving

IAHDDiving Disabled

EcologyFish Fashion

Equipment KingPoseidon

Portfolio Todd EssickNew Column byLeigh Cunningham

PARENTAL WARNING Essickrsquos fine art photography contains some nudity

1 X-RAY MAG 4 2005

GLOBAL EDITIONApril May

2005Number 4

Coastal AmericaPacific Northwest

amp AlaskaCanada

Vancouver IslandHonduras

Roatan Sharks Norway

Narvik WrecksEquipment

Apeks

Technical ColumnLeigh CunninghamPortfolioJon Gross

X-Ray Mag has led the way in media innovation ever since it was launched in January 2004 Itrsquos a ground-breaking complimentary magazine (yes itrsquos FREE) brought to you by world-class contributors and distributed across the continents With a novel approach to content and a refreshing layout design with a unique widescreen format built for both on-screen viewing and paper printout X-Ray Mag has rapidly built a solid six-figure readership across the world

Looking for new customersX-Ray Magrsquos distribution extremely competitive rates and unique ldquoclickable adsrdquo make for one of the most exciting and attractive advertising platforms when it comes to reaching out to new audiences and reinforcing your message with existing ones

The conceptThe Widescreen Magazine

X-Ray Mag is designed in 169 format It can be viewed on screen

without the need to scroll down

Paper or Web X-Ray Mag offers the best of both worlds Itrsquos free Itrsquos interactive On screen the stunning photos are back-lit The 169 widescreen format resembles modern flat-screen and wide-screen movies The format enables full screen viewing without the need to scroll down yet it preserves all the other virtues of the classic paper magazine

CONTENT IS KINGsocial media and networks Facebook blogs Twitter Flickr Myspace YouTube microblogging are you confused Donrsquot know where to go for good info Donrsquot worry you are not alone The bottom line is that fashions come and go in the media too Do you remember yesteryearrsquos hype about being on second Life Who cares now Information and infotainment is the core issue and has been since humankind sat around the campfire in the stone Age listen-ing to the tales of their ancestors X-Ray Mag provides original content in a way that confuses no onemdashvia magazines and news websites plain and simple

What makes X-RAY MAG the most progressive magazine of today

Divers

like it

ldquoFreerdquo

now in several

languages
































Readership








Travel Habits









or club


magazine


WO

lFG

AN

G l

EAN

DER

SUBJ

ECT

TO C

HAN

GE























Formats amp Rates


430 mm

125

m

m

430 mm

280

mm

215 mm

280

mm

90 mm

255

mm215 mm

125

m

m

215 mm

80

mm

60 mm

255

mm

45 mm

255

mm

90 mm

125

m

m

61 mm

110 mm

45 mm

125 mm

60 mm

90 mm




UsD $1992 $1859 $1735 Gbp pound985 $926 $787














Magazine ads





Banner Ads









LOCAL or GLOBAL

Geo-targetting



Quarter 120 x 60



























Have you considered






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LFG

AN

G L

EAN

DER













Best

Discounts





































Payment Options

































Readership








Travel Habits









or club


magazine


WO

lFG

AN

G l

EAN

DER

SUBJ

ECT

TO C

HAN

GE























Formats amp Rates


430 mm

125

m

m

430 mm

280

mm

215 mm

280

mm

90 mm

255

mm215 mm

125

m

m

215 mm

80

mm

60 mm

255

mm

45 mm

255

mm

90 mm

125

m

m

61 mm

110 mm

45 mm

125 mm

60 mm

90 mm




UsD $1992 $1859 $1735 Gbp pound985 $926 $787














Magazine ads





Banner Ads









LOCAL or GLOBAL

Geo-targetting



Quarter 120 x 60



























Have you considered






WO

LFG

AN

G L

EAN

DER













Best

Discounts





































Payment Options












Readership








Travel Habits









or club


magazine


WO

lFG

AN

G l

EAN

DER

SUBJ

ECT

TO C

HAN

GE























Formats amp Rates


430 mm

125

m

m

430 mm

280

mm

215 mm

280

mm

90 mm

255

mm215 mm

125

m

m

215 mm

80

mm

60 mm

255

mm

45 mm

255

mm

90 mm

125

m

m

61 mm

110 mm

45 mm

125 mm

60 mm

90 mm




UsD $1992 $1859 $1735 Gbp pound985 $926 $787














Magazine ads





Banner Ads









LOCAL or GLOBAL

Geo-targetting



Quarter 120 x 60



























Have you considered






WO

LFG

AN

G L

EAN

DER













Best

Discounts





































Payment Options



















Formats amp Rates


430 mm

125

m

m

430 mm

280

mm

215 mm

280

mm

90 mm

255

mm215 mm

125

m

m

215 mm

80

mm

60 mm

255

mm

45 mm

255

mm

90 mm

125

m

m

61 mm

110 mm

45 mm

125 mm

60 mm

90 mm




UsD $1992 $1859 $1735 Gbp pound985 $926 $787














Magazine ads





Banner Ads









LOCAL or GLOBAL

Geo-targetting



Quarter 120 x 60



























Have you considered






WO

LFG

AN

G L

EAN

DER













Best

Discounts





































Payment Options






Banner Ads









LOCAL or GLOBAL

Geo-targetting



Quarter 120 x 60



























Have you considered






WO

LFG

AN

G L

EAN

DER













Best

Discounts





































Payment Options




Have you considered






WO

LFG

AN

G L

EAN

DER













Best

Discounts





































Payment Options






































Payment Options


Documents

Email: [email protected] Media Kit...1 Media Kit 2009 :: X-RAY MAG — The magazine that divers read and respect Media Kit 2009 Valid until Jun 20 2009 Subject to change without prior