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CONNECTIONS TOSMALL BUSINESS2008 MEDIA KIT WITH INTERGRATED MARKETING OPPORTUNITIES2009 MEDIA KIT WITH INTERGRATED MARKETING OPPORTUNITIES

WELCOME TO OUR COMMUNITYImagine a society where every resident

is working together for a common goal. A community where every member is involved in directing the group to greater

success. A population where every citizen turns to a trusted source to receive the latest news, information, education and opportunity to spread their message to others. That community is National Small Business Association, and that source is NSBA ADVOCATE and nsba.biz.

NSBA provides an environment where over 150,000 entrepreneurs from across the country can come together and share their experiences.

Small Business owners, government offi cials, and industry experts exchange knowledge and information in the printed pages of NSBA ADVOCATE and via nsba.biz. Community members join together to seek solutions from their colleagues and offer their insights on the issues that challenge small-business owners across the nation.

The transition at NSBA toward bridging the gaps among the small-business community is nothing short of revolutionary. It marks a new era of member

engagement and interaction. Members now are leveraging the power of the oldest small-business advocacy organization to deliver success via rich human connections to knowledge, relationships and marketplace opportunities.

NSBA ADVOCATE, NSBA’s bimonthly magazine, delivers content critical to members’ success. Harnessing the collective knowledge of NSBA’s small-business community, NSBA ADVOCATE reports on the daily conversations taking place amongst America’s entrepreneurs with a voice that matches the enthusiasm and style of our readers. NSBA ADVOCATE’s content is driven by our members. Collecting data from our

MEMBERS NOW ARE LEVERAGING THE POWER OF THE OLDEST SMALL-BUSINESS ADVOCACY ORGANIZATION TO DELIVER

SUCCESS VIA RICH HUMAN CONNECTIONS TO KNOWLEDGE, RELATIONSHIPS AND MARKETPLACE OPPORTUNITIES.

annual survey and daily interactions on our Web site, NSBA ADVOCATE editors and writers research the defi ned member needs and deliver content to elevate the conversation to levels that ensure the growth and prosperity of America’s small business owners.

Nsba.biz has been reimagined the central exchange for America’s small business community. Each NSBA member has the ability to solicit the advice of colleagues, seek out likeminded compatriots, market their offerings and share their views. The communication among members and non-members fl ows through nsba.biz via blogs, podcasts, the NSBA Job Bank, The Weekly Advocate, and message boards. The latest news from NSBA Headquarters and events is readily available via RSS feeds, and the vast archive of resources from NSBA ADVOCATE, The Weekly Advocate, and NSBA conferences, is accessible to members and subscribers. With an average of over 377,000 visits from 32,000 visitors per month, nsba.biz is increasingly the place to be and be seen in the small-business community.

MEDIA KIT PAGE 1

ABOUT NSBA NSBA is the nation’s oldest small-business advocacy organization. The organization boasts members in each of the United States, British Virgin Islands, Guam, Puerto Rico, and U.S. Virgin Islands. Through its member organizations, NSBA reaches more than 150,000 small-business owners.

Small-business advocacy remains the driving force behind NSBA. The organization is mindful that the best advocates for small business are the owners themselves, who devote their lives to make their businesses, their employees, their communities, and

their nation a better place.

NSBA BRAND VISION STATEMENTNSBA is a volunteer-led association. Our primary mission is to

advocate state and federal policies that are benefi cial to small

business, the state, and the nation—and promote the growth of

free enterprise.

BRAND PROMISE TO OUR SPONSORS AND BUSINESS PARTNERSNSBA links suppliers with the largest network of small business

owners in the country, creating an abundance of buying power.

With a network that reaches over 150,000 small businesses in

each state and US Territory NSBA stands behind its promise to

bring value to our sponsors, partners, and members.

NSBA MEDIA OUTREACH CAPABAILITIES As the nation’s oldest small-business advocacy organization

NSBA has become a trusted and valuable source for the media.

Our sponsors and partners benefi t from this relationship through

increased recognition and press mentions from the various

sponsorship/partnership opportunities available. On average,

NSBA is cited in the press nearly 115 times per month.

MEMBER PROFILENSBA’s membership is as diverse as the small business fi eld.

Members include carpenters, consultants, manufacturers,

retailers, grocers, designers, investors, and concerned citizens

who believe in the free enterprise system.

NSBA’s members also include state and regional small-

business affi liated groups, such as the Arizona Small Business

Association in Phoenix, Council of Smaller Enterprises (COSE) in

Cleveland, SMC Business Councils in Pittsburgh, and the Small

Business Association of Michigan (SBAM) in Lansing.

Number of Personel

0 6%

1-4 55%

5-19 28%

20-99 9%

100 - 499 2%

Number of Years in Business

Less than 1 year 3%

1 - 3 years 18%

4 - 6 years 19%

7 - 10 years 14%

11 - 15 years 12%

16 + years 33%

Revenues for Most Recent Fiscal Year

Less than $100K 33%

$100K - $500K 33%

$500K - $1M 11%

$1M - $5M 16%

$5M - $25M 5%

$25M - $75M *

$75M - $150M *

$150M + 2%

Location of Business

Northeast 23%

Midwest 23%

South 30%

West 24%

ADVOCATE Magazine2008 Readership and Publication Information

NSBA ADVOCATE magazine — The Facts

NSBA’s ADVOCATE provides small-business owners with the tools and resources they need to overcome today’s greatest challenges. There are a few facts that you need to know about NSBA ADVOCATE to understand why your marketing and advertising dollars are best spent here:

NSBA • ADVOCATE is the offi cial bi-monthly magazine of NSBA, the National Small Business Association.Readership: • Nearly 10,000 small-business owners all across the country keep NSBA ADVOCATE magazine at their fi ngertips.Page Count: • 16 – 24 pages.Content: • Must-read topics for small-business owners, including business tips & resources, latest updates and developments from the nations capital, member profi les; timely articles from industry experts and government offi cials; and NSBA news.Target Audience: • Why bother with wasted circulation? NSBA ADVOCATE delivers your target audience — small-business owners, employees, family, and friends. If your business targets the small-business community and you want to reach the decision makers within the community than NSBA ADVOCATE is right for you.Reaching NSBA Members: • Gain visibility by plugging into the NSBA membership and target the small-business community. Put your company in close touch with the NSAB members who own and operate small businesses all around the U.S..

Features Ad Reservation Due

Ad Materials Due

Winter Issue ‘09Where Small

Business Stands

January 5, 2009 January 12, 2009

Spring Issue ‘09 Health Care & Priority Issues May 1, 2009 May 8, 2009

Summer Issue ‘09 Green Issue August 7, 2009 August 14, 2009

Fall Issue ‘09 Making the Grade November 1, 2009 November 8, 2009

ADVOCATE Magazine2009 Editorial Calendar

ADVOCATE Magazine2009 Rate Card & Insertion Form

Four Color Rates 1X 2X 4X 6X

Back Cover (1/2 Page only)

$1,500.00 $1,425.00 $1,350.00 $1,275.00

Inside Front Cover(Full Page Only)

$2,750.00 $2,612.50 $2,475.00 $2,200.00

Inside Back Cover(Full Page Only)

$2,500.00 $2,375.00 $2,250.00 $2,125.00

Full Page $2,250.00 $2,137.50 $2,025.00 $1,912.50

Half-Page Spread $1,750.00 $1,662.50 $1,575.00 $1,487.50

Half-Page $1,200.00 $1,140.00 $1,080.00 $1,020.00

GUARANTEED SPECIAL POSITIONS:10% premium charge

DEADLINES:Space Reservation: At least one week prior to the submission deadline is requested in order to guarantee advertising space in NSBA’s ADVOCATE. Please reference the publication and circulation chart for more detailed information.

Materials: Please reference the publication and circulation chart for more detailed information on submission deadlines.

NAME OF ADVERTISER:__________________________________________________________________

INSERT SPECIFICATIONS: Please run in ______________issue of NSBA’s ADVOCATE for $___________ per issue

PLEASE CIRCLE ISSUES: Jan/Feb 09 March/April 09 May/June 09 July/August 09 Sept./Oct. 09 Nov./Dec. 09

AD COPY: (Please Select One) ____ Use materials from ________ issue of NSBA’s ADVOCATE. ____ Materials will be delivered by the deadline submission date. ____ Materials are enclosed.

*Prices refl ect per ad per run.

Personal ConnectionsNSBA Washington PresentationIntegrate your campaign with NSBA’s sponsorship and exhibit opportunities during the Annual Washington Presentation, allowing attendees to experience your brand in person. Conduct one-on-one interviews with buyers, acquire leads, and bring a piece of your company to our community.

Why Exhibit?• Generate business opportunities and revenue for the future• Network/build relationships• Inform small-business owners about your product or service• Receive free listing and discounted advertising in the exhibitor di rectory published in fi nal program with detailed description of your product or service• Study competition on the show fl oor• Host satellite events in conjunction with NSBA conferences

NSBA Council SponsorshipsThe focus of NSBA’s Councils is to support the vision and mission of NSBA by providing members opportunities for success through meaningful connections to innovative knowledge, rich relationships and abundant marketplaces. NSBA currently has three councils that serve unique segements of the small-business community: Small Business Exporters of America, Small Business Technology Council, and the Procurement Council. The Councils all align and fuel NSBA’s vision and mission through hosting educational conferences and recognition events unique to each council. NSBA attributes its councils success to the generous support of individual donors, NSBA members and corporate sponsors.

Contact: Greg Smith202.552.2940 or gsmith@nsba.biz.

NSBACouncilEvent HighlightSBTC TIBBITS AWARDSNamed for Roland Tibbetts, the person acknowledged as the father of the SBIR program, these prestigious, national awards are made annually to those small fi rms, projects, organizations and individuals judged to exemplify the very best in SBIR achievement.

The Tibbetts Awards are one of the most widely attended events by small businesses who are part of both the NSBA and SBIR Community.

Sponsors recieve:Two Free Registrations• Prominent Signage • throughout the award ceremonyRecognition on the event • microsite.Inclusion as sponsor in • press releases announcing award winners and eventLiterature/gift inclusion at • award ceremony

Total Sponsorship Cost: $7,500Contact: Jere Glover

N S B A S t r a t eg i c S p o n s o r s h i p sThe NSBA Strategic Partnerships department builds and facilitates relationships through partnerships and sponsorships. Partners and sponsors traditionally enjoy long benefi ts and lasting ROI. By positioning NSBA partners in the marketplace with NSBA members, Strategic Partnerships deliver signifi cant impact on sponsors’ investment that generates balance-sheet dividends and rewarding industry support.

Invest with NSBA during one of our conferences or with year-round programming. Each of NSBA’s varied programs delivers a specifi c audience. Sponsors are recognized on signage, NSBA.Biz, marketing materials and customized visibility depending on the sponsorship opportunity that matches most directly with your organization’s needs. The Strategic Partnerships staff works with each sponsor in identifying the best choice for the highest return on investment. Your organization will receive both tangible and intangible benefi ts from each NSBA sponsorship opportunity.

Contact: Greg Smith202.552.2940 or gsmith@nsba.biz.

“ NSBA is now offering the unprecedented

opportunity for sponsors to shift their

communications mix in aligning their brand to

better resonate with NSBA members. Choose

the medium that’s right for your brand: NSBA

Conferences, NSBA Council Sponsorships, NSBA

ADVOCATE Magazine, or NSBA’s The Weekly Advocate

e-Newsletter. ”

Molly BroganNSBA Vice President of Public Aff airs

Are you looking for a way to increase brand awareness; network with the leaders of the small-business community; and strategically allocate your marketing dollars? If so, serving as a sponsor during the 2009 Washington Presentation is a perfect opportunity for your organization.

The Washington Presentation is a must attend event for any small-business owner who wishes to gain insightful perspective of the latest trends and risks currently facing the small business community from Washingtons Bureaucratic Offi ces. This translates into direct exposure and networking opportunities with senior staff and key decision makers of small businesses from across the nation for all organizations that sponsor the conference.

The Washington Presentation also provides small-business owners a forum to share in new and exciting programs, products, and best practices that allow them to more effi ciently manage their small business. As a result this is one of the most widely attended NSBA conferences of the entire year.

Don’t miss one of the best and largest opportunities of the year become a conference sponsor today. There are currently two types of sponsorships available:

Advocate of the Year Award Luncheon

Sponsorship Benefi tsExclusive sponsorship of the awards • eventTwo complimentary registrations to the • Washington Presentation Brief remarks from sponsor at luncheon • One table (ten places) for luncheon • guestsSignage at the luncheon event • One booth/table near the main event • registration deskInclusion as sponsor in press releases an-• nouncing award winner and event Literature/gift inclusion at luncheon•

Total Sponsorship Cost . . . $10,000 Total Sponsorships Available . . . 1

Washington Presentation Evening Reception

Sponsorship Benefi tsExclusive sponsorship of the evening • receptionOne complimentary registrations to the • Washington Presentation May bring up to two guests to the • reception eventProminent Signage during the reception• Networking opportunities with • conference attendees, local, national and trade media, and government offi cials.

Total Sponsorship Cost . . . $5,000 Total Sponsorships Available . . . 3

CORPORATE

mem•ber•ship“ t h e s t a t e o r c o n d i t i o n o f b e l o n g i n g t o a g r o u p ”

PROGRAM

ABOUT CORPORATE MEMBERSHIPNSBA’s Corporate Membership Program creates

relationships with corporations and organizations

that complement NSBA and it’s councils goals and

membership needs. The Corporate Membership

Program provides a great opportunity for

developing new partnerships with NSBA that help

our small-business members receive added benefi ts

in the area of business operations, fi nancing,

production, and professional development from

the services provided exclusively by Corporate

Members.

NSBA BRAND VISION STATEMENTNSBA is a volunteer-led association. Our primary

mission is to advocate state and federal policies

that are benefi cial to small business, the state,

and the nation—and promote the growth of free

enterprise.

BRAND PROMISE TO OUR SPONSORS AND BUSINESS PARTNERSNSBA links suppliers with the largest network of

small business owners in the country, creating

an abundance of buying power. With a network

that reaches over 150,000 small businesses in

each state and US Territory NSBA stands behind its

promise to bring value to our sponsors, partners,

and members.

BENEFITS OF CORPORATE MEMBERSHIPAs the nation’s oldest small-business advocacy

organization NSBA has become a trusted and

valuable source among America’s small-business

owners. Our corporate members benefi t from

this relationship through increased recognition

and press mentions from the various sponsorship/

partnership opportunities available.

NSBA aff ords your company the opportunity

to market products and services to more than

150,000 small business owners through our

extensive database, e-mail directory and affi liate

membership programs.

All corporate member companies receive

membership and applicable benefi ts in the

National Small Business Association (NSBA), Small

Business Exporters Association (SBEA) and the

Small Business Technology Council (SBTC). Affi liate

membership in additional NSBA councils may be

obtained directly through each individual offi ce.

Similar to regular NSBA membership, corporate

memberships are renewable after a 12-month

cycle.

CORPORATE

mem•ber•ship“ t h e s t a t e o r c o n d i t i o n o f b e l o n g i n g t o a g r o u p ”

PROGRAM

Platinum Membership Level($20,000)

ADVERTISING & MARKETING OPPORTUNITIES:Two full page and one half-page advertisements in the bimonthly NSBA • ADVOCATE magazine during a 12 month period.Sponsorship of two weekly quick polls appearing on both the Website and The Weekly • Advocacte e-Newsletter.Two Banner advertisements in The Weekly Advocate e-Newsletter.• Two opportunities to utilize NSBA mailing list for direct marketing**• 15 percent discount on all electronic advertisement outlets, beyond those included • with corporate membership.

NETWORKING OPPORTUNITIES:Three registrations for NSBA’s Annual Washington Presentation.• Opportunity to host two professional development webinar sessions (webinars and/or • teleconferences) on selected topics for NSBA customers (member and non-member) and two networking events

BRANDING & EXPOSURE :Signage sponsorship at NSBA Meetings.• Prefered status in sponorship opportunities during NSBA Meetings including The • Washington Presentation and the Small Business Congress..Web Sticker indicating NSBA Corporate Membership•

^^ Receptions and meal opportunities will be contingent upon number of sponsors and off ered on a fi rst requested basis.** Specifi c restrictions apply

Gold Membership Level($15,000)

ADVERTISING & MARKETING OPPORTUNITIES:One full page and one half-page advertisements in the bimonthly NSBA • ADVOCATE magazine during a 12 month period.Sponsorship of one quick poll appearing on both the Website and The Weekly • Advocacte e-Newsletter.One banner advertisement in The Weekly Advocate e-Newsletter• One opportunity to utilize NSBA mailing list for direct marketing**• 15 percent discount on all electronic advertisement outlets, beyond those included • with corporate membership.

NETWORKING OPPORTUNITIES:Two registrations for NSBA’s Annual Washington Presentation.• Opportunity to host one professional development session (webinar and/or • teleconference) on selected topics for NSBA customers (member and non-member) and one networking event

BRANDING & EXPOSURE Prefered status in sponorship opportunities during NSBA Meetings including The • Washington Presentation and the Small Business Congress..Web Sticker indicating NSBA Corporate Membership•

^^ Receptions and meal opportunities will be contingent upon number of sponsors and off ered on a fi rst requested basis.** Specifi c restrictions apply

Silver Membership Level($10,000)

ADVERTISING & MARKETING OPPORTUNITIES:One half-page advertisements in the bimonthly NSBA • ADVOCATE magazine during a 12 month period.Sponsorship of one quick poll appearing on both the Website and The Weekly • Advocacte e-Newsletter.One opportunity to utilize NSBA mailing list for direct marketing**• 15 percent discount on all electronic advertisement outlets, beyond those included • with corporate membership.

NETWORKING OPPORTUNITIES:One registrations for NSBA’s Annual Washington Presentation.• Opportunity to host one professional development session (webinar and/or • teleconference) on selected topics for NSBA customers (member and non-member)

BRANDING & EXPOSURE Prefered status in sponorship opportunities during NSBA Meetings including The • Washington Presentation and the Small Business Congress..Web Sticker indicating NSBA Corporate Membership •

^^ Receptions and meal opportunities will be contingent upon number of sponsors and off ered on a fi rst requested basis.** Specifi c restrictions apply

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CONNECTIONS TOSMALL BUSINESS2008 MEDIA KIT WITH INTERGRATED MARKETING OPPORTUNITIES

NATIONAL SMALL BUSINESS ASSOCIATION

1156 15TH STREET, NWSUITE 1100

WASHINGTON, DC 20005TEL: 800-345-6728

WEB: WWW.NSBA.BIZ