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Email Newsletters. The Art of the Ask. These training materials have been prepared by Aspiration. Who is Aspiration?. Aspiration helps nonprofits and foundations use software tools more effectively and sustainably. - PowerPoint PPT Presentation
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Email Newsletters
The Art of the The Art of the AskAsk
These training materials have been prepared by Aspiration.
www.aspirationtech.org/training
Who is Aspiration?Who is Aspiration?
Aspiration helps nonprofits and Aspiration helps nonprofits and foundations use software tools more foundations use software tools more effectively and sustainably.effectively and sustainably.
We serve as We serve as ally, coach, strategist, ally, coach, strategist, mentor mentor andand facilitator facilitator to those trying to to those trying to make more impactful use of information make more impactful use of information technology in their social change efforts.technology in their social change efforts.
www.aspirationtech.org/serviceswww.aspirationtech.org/services
www.aspirationtech.org/training
Today's AgendaToday's Agenda
Review effective email newsletter Review effective email newsletter compositioncomposition
Discuss the art of the “ask” in email Discuss the art of the “ask” in email newslettersnewsletters
How do you get folks engaged?
Most importantly, answer your Most importantly, answer your questionsquestions
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Email CompositionEmail Composition
Design for Clear MessagingDesign for Clear MessagingKnow what you want your user to learn and do
Keep Tone Casual and PersonalKeep Tone Casual and PersonalModel as friend talking with a friend
Design for SkimmingDesign for SkimmingSubject line is critical
Information should be easily accessible
Know The Art of “The Ask”Know The Art of “The Ask”
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Email ProcessEmail ProcessProcess, Process, Process, Process, ProcessProcess
Content Curation
Content Creation
Template Selection
Add Content
Images (Select/Resize)
Testing, Testing, Testing
(Premailer/Browser/EmailClients)
Revise
Edits from Team
Text Version
Test Schedule Send
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Message CompositionMessage Composition
►NewsletterNewsletter Keep it well-sectioned
Always include a table of contents
Employ short introductions With links to full articles
Maintain regular delivery schedule Create expectations on the part of
recipients
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Email AsksEmail Asks
Why would anyone read that? Why would anyone read that?
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Create the AskCreate the Ask
AskPulled
Out
The Ask
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Be Specific with Your AskBe Specific with Your Ask
The Ask
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AskPulled
Out
The Ask
in the text
The Ask
repeated
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Brainstorm: The Art of the Brainstorm: The Art of the AskAsk
What are your “Asks”? How can What are your “Asks”? How can people get involved? people get involved?
Define how you want your supporters Define how you want your supporters to easily plug into what you are doingto easily plug into what you are doing
Build Your ListBuild Your ListModel as “friend asking friend
Create BIG and Small Asks
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Brainstorm: The Art of the Brainstorm: The Art of the AskAsk
Example AsksExample AsksTell your Facebook friends about the Gala
Download the new curriculum for your classroom
Donate to the student fund to bring restorative justice to our school
Submit poetry for the annual youth contest
Help pass our flyers for the upcoming campaign
Sign the petition for the city council meeting
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ImagesImages
Be careful with Be careful with how you use how you use imagesimages
Many of your subscribers will not load images
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In SummaryIn Summary
Why Would Anyone Read That? Why Would Anyone Read That?
Know the Art of the “Ask”Know the Art of the “Ask”How are you engaging your community?
Keep it friendly and personal
Design for SkimmingDesign for SkimmingUse a table of contents
Pull out asks and headers
Check your images
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Thank You!Thank You!
Questions?Questions?
Comments?Comments?
Use, Modify & Attribute
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Aspiration distributes these materials under a Creative Commons Attribution-ShareAlike license.
We encourage re-use, modification, and re-distribution in any situation where they may be useful.
We love to hear about how you are improving and remixing what we've done.
Questions? Email us [email protected]
Contact Us
aspirationtech.org/training/aspirationtech.org/training/supportsupport
[email protected]@aspirationtech.org
+1-415-839-6456+1-415-839-6456
![How to create email newsletters that don't suck[1]](https://img.pdfslide.us/doc/110x75/568c55241a28ab4916c19c2e/how-to-create-email-newsletters-that-dont-suck1.jpg)
