The dotMailer annual benchmark study of retail email marketing performance

>> 36 best and worst, top brand email marketing campaigns - exposed

>> Over 70 best practise guidelines and tips

Hitting the Mark 2010/11

www.dotmailer.co.uk

“This is a ‘must read’ for all e-marketers - screenshots, tips and plain talking. Reading this report will increase sales for you.Dominic Yeadon, e-marketing masterclass blog

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Download Hitting the Mark here: www.dotmailer.co.uk/email_marketing_resources

Hitting the Mark 2010/11 - The dotMailer annual benchmark study of retail email marketing performance Page 2

Contents

Description Page

Introduction 3

Methodology 4

Executive summary and results 6 - 7

Section A Sign up, unsubscribe and legal requirements 8 - 13

Section B Technical 12-14

Section C Email effectiveness 15- 20

Section D Design and branding 21 - 27

Section E Social media and viral 28 - 30

Conclusion 32

Appendix 1 Full results 33

Appendix 2 Email marketing best practice checklist 34

Appendix 3 dotMailer Inbox Preview Test 35

About dotMailer 36