The dotMailer annual benchmark study of retail email marketing performance
>> 36 best and worst, top brand email marketing campaigns - exposed
>> Over 70 best practise guidelines and tips
Hitting the Mark 2010/11
www.dotmailer.co.uk
“This is a ‘must read’ for all e-marketers - screenshots, tips and plain talking. Reading this report will increase sales for you.Dominic Yeadon, e-marketing masterclass blog
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Download Hitting the Mark here: www.dotmailer.co.uk/email_marketing_resources
Hitting the Mark 2010/11 - The dotMailer annual benchmark study of retail email marketing performance Page 2
Contents
Description Page
Introduction 3
Methodology 4
Executive summary and results 6 - 7
Section A Sign up, unsubscribe and legal requirements 8 - 13
Section B Technical 12-14
Section C Email effectiveness 15- 20
Section D Design and branding 21 - 27
Section E Social media and viral 28 - 30
Conclusion 32
Appendix 1 Full results 33
Appendix 2 Email marketing best practice checklist 34
Appendix 3 dotMailer Inbox Preview Test 35
About dotMailer 36