Embed Size (px)
DESCRIPTION
Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)
Citation preview
HITTING THE MARK
HOW DO YOU STACK UP AGAINST THE WORLD’S LARGEST RETAILERS?
dotMailer.co.uk/retail @SkipFidura
60 global brands…that you can outdo
Average score 73% Brands were legally compliant Calls to action were compelling Propositions were strong But… Emails weren’t shareable Mobile is still an afterthought Copywriting was mediocre Subject lines were prescriptive
@SkipFidura
Sign up
@SkipFidura
Follow up
Follow up
@SkipFidura
Credibility
@SkipFidura
Deliverability
@SkipFidura
Images
@SkipFidura
Images
@SkipFidura
ALT text
Rendering
@SkipFidura
Link to web version
@SkipFidura
Personalisation
Personalisation
@SkipFidura
The offer
@SkipFidura
Mobile
@SkipFidura
Mobile
Tying It All Together
@SkipFidura
Landing page
Unsubscribe
@SkipFidura
Subject lines
@SkipFidura
Subject lines: language
@SkipFidura
Follow: @dotMailer
Download: dotMailer.co.uk/retail
