Electronic Commerce Business:Planning, Creating and Analysis of VC Doggy

Network

Angie Urrutia

Angie UrrutiaAnna Nalepa,

Catherine De La Torre-Martinez, Sophia Nyguen

Dr. Minder Chen Bus 550: The Contemporary Firm

California State University Channel IslandsFall 2009

What is E- Commerce?

Early Development of E-commerce

E-Commerce Advantages

E-Commerce Challenges

"Whoever said you can't buy happiness forgot about puppies."--Gene Hill

a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

VC Doggy Network Business Model: 1. Business to Customer (B2C)

Narrow segment (Ventura County)

Target dog owners that consider their dogs as part of the family

"My dog is worried about the economy because Alpo is up to 99 cents a can. That's almost $7.00 in dog money."

--Joe Weinstein a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

How profitable is the pet Industry? 63% of Americans own pets

74.8 million dogs

$45.4 billion in 2009 Webpage will gain recognition

Will implement rating system

Will allow business to advertise and allow rating

Will monitor popularity by # of hits

"There is no psychiatrist in the world like a puppy licking your face.--Ben Williams

a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

User requirements specification

Functional and Design requirements specification

Navigation Diagram

Prototype of VC Doggy Network

"The average dog is a nicer person than the average person."--Andrew A. Rooney

a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

Hosting Plan for VC Doggy Network

Process Models for VC Doggy Network

Backend/Frontend systems for VC Doggy Network

"Money will buy you a pretty good dog, but it won't buy the wag of his tail."--Unknown

a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

"Money will buy you a pretty good dog, but it won't buy the wag of his tail."--Unknown

a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

Innovative Approaches for VC Doggy Network

Privacy Statement for VC Doggy Network

Private policy tips for creating privacy public policy

statements:

Make the policy easy to read

Promote your policy internally/externally

California Online Privacy Protection Act "Don't make the mistake of treating your dogs like humans, or they'll treat you like dogs."

Martha Scott a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

Identify your Goals

Factors for Analysis:

Identify Your Audience

Identify Primary Goals of Stakeholders

Identify Goals and Needs of Your Audience

Harmonize Goals of Stakeholders and Audience

What is Important to Measure?

"If you pick up a starving dog and make him prosperous, he will not bite you; that is the principal difference between a dog and a man."

--Mark Twain a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

Target audienceVentura County dog lover and dog owner residents

Brand“Ventura County Doggy is a website dedicated in providing a community oriented atmosphere to offer a variety of dog services for local dog owners”

- Logo

Pricing Advertising

Promotion Animal adoption agencies Facebook Twitter Links on Ventura targeted web pages Merchandise

Competition

Data Collection:

Demographic Information

User/Reader Information

Website Links

Closing Summary:

Collaboration Tools

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"No one appreciates the very special genius of your conversation as the dog does."--Christopher Morley

a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

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American Pet Products Manufacturers Association (APPMA): www.appma.org

• <a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>

• Exchange, The Knowledge. An Introduction into E-Commerce: E-Commerce Advantages and Disadvantages. 29 November 2009 <http//:marcbowles.com/sample_courses/amc/ec1/ec1_3.htm>.

• http://www.FindOutAboutDogs.com/Dog/_Quotes.html

• Organization for Economic Co-operation and Development. 2000. 29 November 2009 <http:llwww.oced.org/documents/39/0>.

"Don't accept your dog's admiration as conclusive evidence that you are wonderful."--Ann Landers

a href="http://www.dog-paw-print.com/dog-web-graphics.html"><b>Dog clip art created by Dog-Paw-Print.com</b></a>