Elab Geomarketing and Mapvertising1 (1)

8/17/2019 Elab Geomarketing and Mapvertising1 (1)

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Geomarketing and mapvertising

• Geomarketing

– Delivering relevant content for a givengeographical context

– Analyze consumers !ehavior accor"ing to

specific areas

• #apvertising

– $om!ination of maps or satellite pictures %ith

relevant information& a"s& promotions& etc'

– (ho%ing sponsore" results vs' organic search

results

– )or *$& mo!iles& G*(& etc'


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• +se case

– Google #aps sho%ing re" pins for regular results an" icons,!lue pinsfor sponsore" results

– hen a user clicks on a pin& a !alloon sho%s up %ith name& a""ress

an" phone num!er& customer revie%s& links& etc'

– Google is planning to integrate vi"eo& chat an" pay-per-call

or click-to-call in these !alloons

• *otential

– .ello% *ages a"vertising market is !igger than the entire existing

online search a"vertising market


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• Ne% applications

– )iat use" Google /arth for treasure hunt promoting the )iat (e"ici – A"i"as use" Google /arth for a 0uiz com!ining foot!all trivia an"

location of teams an" players

– 123 use" Google #aps to create a tour to follo% the (opranos

– 4oof(hout paints a"s on rooftops in or"er for them to !e vie%e" on

satellite mapping sites 5Google /arth& in"o%s Live Local6 – A German company calle" Artfiel" transforms fiel"s into huge

a"vertisements that you can see from planes or Google /arth


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Documents

Elab Geomarketing and Mapvertising1 (1)