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Case StudyCase Study
ElegantJ BI Business IntelligenceImplementation for a leading
Telecom Company in Saudi Arabia
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Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia
Client Client is a Saudi Arabia-based telecommunications company
that offers landline, mobile and internet services. They provide
integrated mobile, fixed and broadband communications services to
over 142 million subscribers in 10 markets including Saudi Arabia.
Headquartered in Riyadh, Saudi Arabia, the client is the largest
telecommunications company by market capitalization, total revenue
and number of employees in the Arab State region. In the last few
years, they have gone beyond its local borders to the international
markets, forming a network of businesses and investments in a
number of GCC countries, Asia and Africa. The company is now
present in Kuwait, India, Indonesia, Malaysia, Turkey, South Africa
and Bahrain which has enabled them to serve a larger number of
customers internationally.
The Objective Company has around 10 subsidiaries now, and they
wanted to integrate/consolidate all processed data and the reports
of their subsidiaries,
and monitor KPIs. They wanted to have a platform which can
easily produce these KPIs, Dashboards and Analytics. The BI
solution was expected to tackle these operational as well as
tactical KPI management activities of all subsidiaries. Since they
were not using any system for managing these requirements, the time
taken to produce these reports was too high, and at times
compilation was inaccurate. To gain additional efficiency and
accuracy, to reduce time to generate KPIs, and to lower the overall
operational cost, the management decided to evaluate different
business intelligence tools. The core challenges identified
are:
Compile and consolidate data from various subsidiaries
Incorporate complex KPI formulas and equations
Reduce time to define new KPIs and change existing KPIs
Reduce time to publish dashboards and KPIs based on periodic
data collected from various subsidiaries
Easy to use and interactive Dashboards, which can be used by all
levels of users
Mobile and tablet compatible Dashboards, KPIs, and Analytics
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Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia
Visual snapshots of performance as well as detailed analytics, if
required in
the same tool, same interface
Stunning visualisation and look n feel of charts and
dashboards
Complete performance management with Balanced Scorecards,
Dashboards, Strategy Maps, and Cause Effect Maps
Low TCO and high ROI
The company wanted to have a business intelligence and
Performance Management solution that was built on an industry
standard architecture and interoperable in their existing platform
for their windows based system.
The Solution After a rigorous technical and functional
discussion, ElegantJ BI developed and presented a comprehensive
proof of concept based on their sample data. This helped them to
analyze and verify the fulfillment of their functional and
technical needs and the ability of ElegantJ BI. Considering the
functional features, simplicity, compatible architecture and
scalability, they opted ElegantJ BI as their BI solution.
ElegantJ BI has been integrated with their SQL server 2008 R2
database to meet the clients data integration needs across various
subsidiaries and reporting needs. ElegantJ BI has been configured
to build multi dimensional cubes and our team helped them in
resolving the challenges they were facing for retrieving values of
the reported KPIs. ElegantJ BI has given immense support to their
team starting with understanding the data, then structuring it,
defining calculations, and building BI objects such as scorecards,
dashboards, cross tabs, graphs, reports, etc. ElegantJ BIs
sophisticated Balanced Scorecards has been implemented to prepare
their strategic maps with hierarchy of perspectives, objectives and
measures. ElegantJ BI product, support and business analysis teams
have worked closely with clients IT team and project managers
throughout the project, and developed the whole Performance
Management solution to meet their requirements. Comprehensive
technical and functional training has been provided to ensure good
take up among users.
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Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia
Technology & Platform
Server : Processon Intel Core RAM : 12 GB
O.S. : Windows 7 Ultimate edition (64 bit)
Backend(Database) : SQL server 2008 R2 Key business intelligence
objects implemented in the first phase of deployment include:
Operational
SWOT Analysis dashboard
Market Share Summary dashboard
Service Usage and Charging Analysis
Monthly minutes carried summary
Customer Attrition analysis
Population coverage analysis
Coverage Spread summary
Airtime capacity Utilization Trend
Periodic Operational Performance summary dashboard
Finance
Financial Performance Summary
Income - Expense Analysis
EBITDA Analysis
Average Revenue Per User / Month (Voice, Data, Aggregate,
Prepaid, Postpaid)
Sales
Sales Trend Dashboard
Sales Performance dashboard
Key Market penetration and Revenue Growth summary
Periodic Sales Impact Analysis
Sales Forecasting
Month over Month Growth (of Subscriber, Region, etc.)
Blended Churn rate analysis
Regional sales contribution analysis
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Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia
Screenshots not from actual implementation, and shown for
relevance only. Screenshots not from actual implementation, and
shown for relevance
only.
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Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia
Elegant MicroWebs Role
Keeping in mind the needs and business functions of the client,
ElegantJ BIs functional consultants provided dedicated consultancy,
development, implementation and support services to the client for:
Installation BI Concepts and Best practices sessions Training
o Technical training o Administration training o Business
Analyst training o End user training
Extensive hands on support to clients technical team during
development and deployment
Conclusion
The Telecommunications industry is extremely varied in its
adoption of business intelligence and performance management
solutions. There is certainly a shift from traditional BI suites to
new agile, BI suites that offer lower TCO and rapid implementation.
ElegantJ BI has filled up this gap, and has
been successfully implemented in very short implementation time
and much lower TCO compared to traditional solutions. Key
Contributors: Rapid implementation of Proof of Concept was done and
made available to
all users within 2 weeks. Simplicity with easy to use, intuitive
interface reduces training needs and
ensures more user take up. ElegantJ BI ensured that users at
various levels could create analytics and
dashboards on their own, without any programmer or developer
support. ElegantJ BIs sophisticated balanced scorecards helped them
to define
metrics, strategic maps, etc. and to create a single version of
the truth. Enterprise architecture with 100% browser interface
ensured rapid roll out
across various subsidiaries. Low cost of acquisition, Short
rollout time, less training needs, added to
lower TCO Compatibility with all popular Smart Phones and
Tablets made the solution
available at their fingertips.
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Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia
ElegantJ BI has been a perfect fit for this client, optimizing the
value of their reported KPIs and structuring it as per their needs
at an unbelievable cost and time. This is also a perfect example of
very short learning curve requirements for development and
implementation using ElegantJ BI. Clients IT team was given
training and handholding support during development by Elegant
Microweb and with only this help and support, clients IT team was
able to lead
the whole project and complete whole development and deployment
on their own in such a short time. The successful implementation of
ElegantJ BI solution proves how ElegantJ BIs superior architecture,
simplicity of use and short implementation cycle helps customers
capitalize their existing IT investments and convert information
into a huge competitive advantage.
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Case Study
ElegantJ BI Business Intelligence
Implementation for a leading Telecom Company in Saudi Arabia
Contact Us Elegant MicroWeb Technologies Pvt. Ltd. A-305,
Shapath - IV, Opp. Karnavati Club, SG Highway, Ahmedabad-380051
India Phone: +91 79 6652 7011 Fax: +91 79 6652 7012 Email:
[email protected] URL: www.ElegantJBI.com Sales &
Partnership: For sales, licensing and partnership related
inquiries, please send email to [email protected]
EJBIR1009CS-CaseStudy-ElegantJBI-BI-Telecom-Company-Saudi-Arabia-Version
1.0 - Published 2012 Copyright Elegant MicroWeb Technologies Pvt.
Ltd (EMTPL), All Rights Reserved This document contains information
that is proprietary and confidential to EMTPL, which shall not be
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permission of EMTPL is prohibited. All company and product names
mentioned are used for identification purposes only, may be
trademarks of their respective owners and are duly
acknowledged.
