Effective Use of VideoKatieJo Kuhens, Wartburg College

Jim Naprstek, Loras College

Ted Schultz, Grinnell College

Webcasting• Wartburg: Knight Vision

• Student-run full TV broadcast in HD (multi cameras, on-air talent, graphics, audio, replay)

• Partnership between Athletics/SID office and Department of Journalism & Communication

• Started in Aug 2013 due to donation for new videoboard at football stadium

• Stream live events: athletics, chapel services, graduation, news, other college events.

• Athletics is the largest draw

• Weekly production meeting (special ceremonies, halftime contests, promo spots we have to get into the rundown, etc.)

• Wartburg Knight Vision

Webcasting• Duhawk Broadcast Network

• Stretch Internet + Wirecast 6

• Instant Replay

• Beginning to bridge gap between Athletic Communications and LCTV

• Switched to HD in 2014 … Provide SD and HD quality streams for all games

• Opportunity for students to gain broadcasting/production experience

Highlight Videos

• Game highlights: 1-3 minutes in length

• Use announcer sound (takes less time than voicing over, unless you’d prefer that)

• Football: Wartburg NCAA win over St. Thomas

• Baseball: Wartburg IIAC win over Central

Feature Videos

• Usually longer in length

• Incorporates more visuals (interviews, highlights, sideline footage, etc.)

• More pre-planning

• Coach Keller feature: A Successful Man Defined

• Feature on Grinnell College basketball player Jack Taylor: Following 109-point performance

Video Interviews

• Wartburg: Weekly coaches interviews (takes 7-10 minutes per coach)

• Talk about previous game/competition; upcoming meet/game/match; any special streaks/notes/occasions (reunions of conference championship team, etc.)

• We started doing these in Jan. 2015

• Weekly Video Interview: Track & Field, Indoor Nationals Preview

Video Interviews• Grinnell student-athlete

interviews (takes 3-7 minutes per athlete)

• Have proved to be very popular with many views. Since our college attracts many national and international athletes, a good portion of parents and families have difficulty making it to see these athletes compete. This is a great means of giving these family members a chance to see these athletes.

• Great way to promote our college, especially when asking student-athletes such questions as “Why did you choose Grinnell College?”

• Very simple and quick to do … just do the interview and put it on YouTube.

• Interview with National Track and Field qualifier Christine Ajinjeru, who hails from Uganda:How Christine wound up at Grinnell (5:20 mark)

Video Interviews

• Postgame Press Conference

• Division I Feel

• Incorporate Local Media

• Fans, Friends, Family

• Men's Basketball vs. Central

• https://www.youtube.com/watch?v=S5c9E1zRwe0

• Women's Basketball vs. Central

• https://www.youtube.com/watch?v=JFB0TzLc1Qc

Using Video on Social Media & Website

• POPE: Produce Once Post Everywhere

• WB: Embed in stories (highlights, coaches interviews)

• WB: tweet out/post through Knight Vision account, tag specific team, watch the engagement grow

• Video corner on website

• Created playlists to link on each team page

• Game story from football NCAA win over St. John’s

Using Video to Enhance Social Media Presence

Stats/Figures• Wartburg in 2014-15:

• Knight Vision: 30,520 unique views (up from 8,763 from ‘13-14)

• 56,125 sessions (up from 14,647 sessions in ‘13-14)

• YouTube: 40,000 views on channel this past year (up from 7,700 in ‘13-14 and 10,500 in ‘12-13)

Stats/Figures

• Loras in 2014-15:

• Duhawk Broadcast Network

• 33,000 Sessions

• 47% New / 53% Returning

• YouTube

• 37, 180 views

Stats/Figures

• Grinnell in 2014-15:

• Webcasts

• 16,053 unique views

• YouTube

• average of 150 views/video