Smarter Sustainable DubuqueLocal Analytics in Action

Connecting the Dots Between Engagement and Understanding

February 12, 2013

A Unique Partnership of the City of Dubuque and

IBM Research

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IBM/Dubuque Smarter Sustainable City Partnership

• Announced Sept. 17, 2009

• IBM’s first “Smart City” in the U.S.

• Goal: Replicable model for cities under 200,000

• Coordinating smart, instrumented technology with active community engagement• Providing residents with information and tools needed to:

•  Save Money •  Conserve Resources •  Improve local economy and environment

IBM Partnership StructureIBM Organization

IBM Research at a Glance

Systems & Technology Group (Storage, Servers)

Global Business Services (Consulting,

BTO, AS & SI)

Software Group (Inf Mgmt, Middleware,

Web tools)

Global Technology Services (SO, Hosting,

Technology)

Sales & Distribution (Client Relations)

Integrated Supply Chain (SC, Call

Centers, Inventory)

Business UnitsGeographies Key Focus Areas

Science & technology

Industrial Solutions

Next Gen Computing

Analytics

Material Science

Storage

Asia

Americas

Europe Middle East

Africa

IBMResearch

IBM Research Engagements

Conferences

Technology Innovations & solutions presented and discussed with other

leading experts in the field.

First of a Kind/Proof of Concept

Research & Customer partnerships to prototype tomorrow’s technologies on today’s business

problems.

Research Papers

Industry Technology Consortiums

Technology breakthroughs published in research journals

Industry leaders collaborating to drive technology solutions & innovation

Water Electricity Travel

Discards

Health and

Wellness

Smarter Sustainable Dubuque

Designed to give people what they need so they can do what they want

• Save money and resources

• Improve environment and local economy

• Improve Health & Wellness

Reliable information specific to them

Data Relevance

Which accomplishes its objective by increasing the availability and usability of relevant data both as it relates to the number of resource decisions it can effect and the level of impact it can have

Water Electricity Discards Travel Health

Eliminate waste

Identify efficiency

Create optimizati

on

Decision Making

IBM Smarter Sustainable Dubuque Model

Smarter Sustainable Dubuque Research Cloud

Smarter City Services Layer

Applications, Website, Security

Citizen Portal

Staff and Manageme

nt Portal

WaterElectrici

tyTravel Health

Data Integration and Data Management

Analytics

Metrics, Monitoring, Analytics and Insights

Decision Support and Modeling

Discards

Instrumented Data Collectors

Smarter Water

Volunteers 400 volunteers 600 total households

▪ 300 active portal users▪ 100 never accessed the portal▪ 200 no access to the portal or their data

Volunteers in a Specific Geographic area• High Concentration of Residential Water Users• Similar Topography• Last Area for Water Meter Replacements

• Helpdesk• Responded to questions• Conducted Training sessions• Corresponded and engaged participants

MIU

16 Data Collectors

Hourly reading data transmitted once per day to collectors using licensed frequency

Collectors download data to City servers using the City’s fiber optic backhaul

Data is transferred To a secure ftp site

IBM automatically picks up data once per day

Smarter Water Data Collection

Smarter Water Portal

Menu Area

Profile Area

Usage Area

Progress Area

Detail Area

Leak Notification

Smarter WaterLessons Learned and OpportunitiesPilot Project

77% improved water usage understanding 61% took specific actions to conserve 48 % reported they plan to make additional changes in

their appliances or in how they use water (or both) 6.6% decrease in utilization 8 fold increase in leak detection/response: What if we apply new knowledge and tools to 23,000

households?

What if 23,000 households had an opportunity to be notified of continuous or intermittent leak?

Smarter WaterLeak Repair Grant

Water Leak Repair Grant Individually metered residential units (including rentals) One grant provided per building if not individually

metered The grant is available one time per 12 months per

service address Leak notification appears on meter or smarter water

portal ▪ Contact by SSD helpdesk by phone or electronically

The amount of reimbursement is 50% of the repair work up to $100 maximum

Smarter Water Opportunities

Currently offering an expanded sign-up for Smarter Water Portal to residents and small businesses

Proving value at “entire community” scale Engagement opportunity for City Smarter Water Portal Provides a tool for:

Increased Understanding and Education on Water Usage

Indentifying High Water Uses Identifying Leaks

Smarter Water Challenges Challenges

Monetizing and identifying water “savings” on a community scale

Defining metrics, reporting, dialoging, taking actions

“Meeting consumers where they are” – keeping them engaged when and how they wish

Meeting Consumers Where They Are

High engagement interest want more data, less direction

Medium engagement interest want more direction, less data

Low interest want better defaults, based on data exceptions and

anomolies

20%

60%

20%

Enlighten Me

Inform Me

Warn Me

Partnership of City, State (Power Fund) and Alliant Energy.

The goal is to allow volunteer participants to better monitor their electric energy consumption and enable them to make more-informed choices about when to use energy and how much they are using

In spring 2011 Alliant Energy installed new AMI (advanced metering infrastructure) electric meters at nearly 1,000 volunteer Dubuque households and is providing the electricity usage data from those households to the City and IBM for analysis. Hourly meter readings are transferred to IBM once per day

Smarter Electricity Pilot Project

Smarter Electricity Pilot Project Lessons Learned and Opportunities

Usage reduction ranging from 3% to 11%. If extrapolated to community as a whole, annual

savings range from $552,000 to $3,588,000.

68% said it increased their understanding of personal electricity use.

45% said it helped them find specific ways to reduce based upon their individual usage.

Strategies most often used by consumers included shifting to non-peak usage (52%), turning off devices

(44%), decreasing lighting (29%) and decreasing heating/cooling (20%)

Energy Portal Main Page

Profile Area

Menu Area

Progress Area

Daily Usage Area

Consumption Area

Insight Area

Comparison AreaAction Area

Smarter Travel

City, Regional, State, Federal and Private Sector Research Partnership

New technology successfully developed and deployed: - RFID (Radio Frequency Identification Device) - SmartPhone (Transit Planner) Recruitment of over 1,000 volunteers Transit route optimization opportunities Outcomes include policy optimization opportunities

(knowing when, how, where and why citizens are traveling makes that easier and more accurate)

Outcomes include “options in real-time” to citizens (whether they are looking for ways to avoid vehicle miles travelled or just avoid traffic congestion on their route)

Smarter Health and Wellness

Exploring opportunities for Smarter Health and Wellness

Short pilot on obesity engagement and prevention: use existing SSD volunteers and IBM employees demonstrate feasibility, technology and impact design program with larger scale efforts in mind

Smarter Health and Wellness Opportunity for citizen interaction, engagement and impact Dubuque as a “Living Lab”:

Technology + Engagement = Data Expanding access and value:

Data = Decision-making and policy-making

Initial meeting with City health and business leaders positive

Smarter Discards

A prototype platform for tracking and managing individual and aggregated waste (trash and recyclables) disposal activities

City will identify volunteers among its residents to participate in this project

City will identify two waste management routes to participate in this project

IBM will develop software tools for transferring, updating and processing the Data

Management/Aggregate and Individual Portals

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First Draft “City” Diversion Page

Landfill 60%

Diversion cost savingsYear-to-date: $166K

Recycle 30%

Compost 10%

Year-to-date breakdown

Average Diversion Rates

Annual Waste Totals

2009 2010 2011 2012

2009 2010 2011 2012

tons

3000

6000

9000

120001500018000

40%

60%

80%

100

20% Note: hovering over one of the “total” recycle bars with your mouse will give a pie chart of the finer level breakdown if the data is available.

Draft of a “City” default view

alerts/log messages

Data Configuration Admin tools

Key Performance Indicators

Interactive Analysis

Oddity Analysis

Landfill 60%

Recycle 30%

Compost 10%

Year-to-date discard breakdown

Diversion cost savingsYear-to-date: $66K

Community Engagement Platform

o Sustainability requires on-going efforts (it is a process not a product)

o Replicating infrastructure and initiation efforts for each new activity is inefficient

o IBM interested in researching the potential to “automate” sustainability campaigns.

o Searching for a good candidate project in City of Dubuque (small and defined to start)

CommunityView

CitizenView

Mayor-Council-ManagerView

StaffView

DubuqueView

Opportunity Create a model for citizen and community engagement using technology tools which provide a view oriented approach

DubuqueView

What is it? A web and mobile enabled set of interactive technology tools for the purpose getting accurate and up to date information to people when and how they need it to make the decisions they need to make.

How? By leveraging the City’s investment in data, applications, mobile and social media tools to create an easy to use, integrated and accessible interface for citizens, mayor, council, staff and management.

DubuqueView

DubuqueView Part of an Equitable Engagement Process

DubuqueView is built by the citizens through an engagement process that is participatory, inclusive, deliberative and collaborative

During a disaster and times of critical engagement the public is our eyes

Mechanism to deliver the information which is both high tech and high touch

Rich in content and broad in reach

DubuqueView and “Big Data”

Synthesize and analyze large amounts of data from

unrelated and unstructured

sources

•assess the emergency situation, mobilize city resources and engage citizens to minimize the impact of the disaster•assess the emergency situation, mobilize city resources and engage citizens to minimize the impact of the disaster•assess the emergency situation, mobilize city resources and engage citizens to minimize the impact of the disaster•Provides a way to assess the emergency situation, mobilize city resources and engage citizens to minimize the impact of the disaster•Provides a way to assess the emergency situation, mobilize city resources and engage citizens to minimize the impact of the disaster

Shared, Easy to Access, Common

Operational Picture

“DubuqueView”Logistics

OperationsCommand

CommunicationsCommunityView

CitizenView

Mayor-Council-ManagerView

StaffView

DubuqueView

Desktop

Web

Mobile

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DubuqueView Model

CommunityView

CitizenView

Mayor-Council-ManagerView

StaffView

DubuqueView

•Role Based Views into Shared Data Sources

• Citizen Inform• Community Connect• Staff – Management Alert and Advise

• Elected Officials Recommend

CommunityView

CitizenView

Mayor-Council-ManagerView

StaffView

DubuqueView

Logistics Communications

OperationsCommand

Business Analytics

Business Analytics

Busin

ess A

naly

ticsB

usi

ness

An

aly

tics

Dubuque View “Where are We?”• Database Design, Data Population and

Applications in Development• ESRI Local Government Data model as a

basis for nearly 300 feature classes and 100 GB of GIS data maintained by the City of Dubuque on a daily basis

• Geocoding Social Media Feeds • “Story-boarding” projects through GIS• Mobile CRM• IBM Community Engagement for Health &

Wellness and Water Expansion

Tools which are readily available on multiple delivery platforms – computer – mobile device – cell phone

Increase citizen impact on City service delivery – easy access to tools for dialogue using social media – chat - blogs

Increase citizen ability to analyze issues with current relevant data

Increasing Citizen access and input by meeting them where they are most comfortable

What does this mean to the citizen?

“I've got the greatest job in the world. There's no other job in government where cause and effect is so tightly coupled where you can make a difference every day in so many different ways and in so many different people's lives. It's a great challenge.”Michael Bloomberg, Philanthropist

and Mayor of New York City

Questions