Edge Media Kit

EDGE MEDIA KIT

d i s p l a y a d v e r t i s i n g

p r i n t & o n l i n e l i s t i n g s

d i r e c t o r y a d v e r t i s i n g

o n l i n e a d v e r t i s i n g

P.O. BOX 664, ANOKA, MN 55303 • 763.433.9291 • FAX 763.433.9290 • [email protected]

EdgE magazinE inspires to help us expand beyond our beliefs, remind us to listen to the voice of our soul, and educate us on how to be well and in balance.

ABOUT THE EDGE

First edition: September 1992

Distinction: Largest and longest-running holistic publication in the Upper Midwest

Readership: 45,000 people monthly. Most of our readers have researched or use complementary or alternative healing modalities, purchase self-improvement prod-ucts, buy nutritional supplements and place a high importance on the sustainability of our planet.

Distribution: More than 500 locations in the Upper Midwest

First appearance online: 1998

Online presence: The entire print versionæ…plus additional con-tent…goes online — and a separate digital edition, a PDF flipbook, lets you read the printed magazine online and click links from display ads and listings.

1. TARGET AUDIENCEThe Edge is a print and digital environ-ment that enables you to reach your ideal target audience. The Edge has been the most trusted resource for Holistic Living in the Upper Midwest since 1992, and it and maintains a large readership. Be assured that customers who are most likely to use your products or services will see you.

2. ADVERTISING WILL GROW YOUR BUSINESSMagazine Advertising Sells - and it delivers results consistently. Studies show that magazines are the strongest driver of purchase intent, and they actually boost the effectiveness of other media. What’s more, magazines that also are online with links to your website are nearly twice as effective. Edge magazine offers a free online version, The Digital Edge, each month with links to your site at no extra cost.

3. AFFORDABILITYEdge magazine is committed to your success! We offer advertising packages for every budget, and our staff will create a marketing plan with you that works. Whether you are a new business or need to reestablish your business in the marketplace, be assured that no matter how small or large your business is, we have plans

that are tailored to meet your needs.

4. PUT YOURSELF IN THE SPOTLIGHTWith Edge directories printed every May and November, you have the opportunity with a display ad to high-light your business with a 100-word editorial, and smaller 50-word listings without display ads are available. Your ad and listing appears online for free. Be in both our Spring and Fall Direc-tories and receive special discounts. We’re taking orders now for our up-coming Directory.

5. DISTRIBUTIONEdge magazine is a great place to get your ad noticed, as our magazines are distributed free monthly in coffee shops, waiting rooms, libraries, clinics, grocery stores, hospitals, yoga studios, universities, natural food co-ops and many other locations, from Fargo to Madison...and beyond. Plus, the Digital Edge distributes your print advertise-ment and listings globally, with a click-able link from your ad to your website.

GET READY: If you’ve made the decision to grow your business and would like to talk about advertising, simply Contact us.

We look forward to working with you!

Five Reasons to Advertisein Edge Magazine this Month


EDGE ADVERTISING prices were set lower in March 2009 than they were in prior years. And, due to the state of the economy, The Edge has not raised pricing in three years to remain competitive and to continue supporting Edge advertisers.

The Edge Rocks! When I started my business over

two decades ago I thought the best way to build my business was by word of mouth. It served me well but took twenty years to do it. I began advertising with The Edge with a single line monthly classified ad, then I added a monthly Source networking listing, an ongoing online tile ad, a business card display ad and then a Happen-ings events ad in print and online. My business grew expo-nentially in a very short period of time. I then began advertising in the directories. I continue to advertise with The Edge for all our Expos and Events. I am eternally grateful to The Edge for my ongoing success. I feel good with this upbeat urban and current publication as a main source of advertising. Now is the time to grow your business and advertise with The Edge print and online magazine editions. It simply works.”

Alison James Alison James CommunicationSpirit Spectacular Eventswww.spiritspectularshows.com

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BECOME VISIBLEEdge magazine offers 19 different shapes and sizes of display advertising, withan option to meet every budget. Email ads to your sales representative by the 17th of each month, in high-resolution PDF or .jpg format. Tip: To avoid fuzzy black type in your 4-color ad, use Process Black when designing your ad.

Full page bleed size:

8” x 10.5” trim size [add .25 inches bleed top, bottom and outside — left side on even page, right side on odd page]

ad s ize

FULL PAGE

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1x pr i ce

$1050 $950 $950 $750

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$850 $800 $800 $650

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8” x 10.5” 7.5” x 9.67” 7.5” x 9.67” 7.5” x 9.67”

4.96” x 9.67” 7.5” x 6.55”

3.66” x 9.67” 7.5” x 4.74”

2.37” x 9.67” 3.66” x 6.55” 7.5” x 3.2”

3.66” x 4.74” 1.73” x 9.67” 7.5” x 2.34”

2.37” x 4.74” 3.66” x 3.2”

1.73” x 4.74” 3.66” x 2.34”

1.73” x 3.2” 3.66” x 1.51” 2.37” x 2.37”

2.37” x 1.51”


YOUR EDGE MAGAZINE advertisement gives you direct access to your Target Market, the group of people who have a self-identified interest in what you have to offer.

We have advertised in The Edge for over two

years with wonderful results. Our international tours have returned many times to Twin Cities because of what Cathy and Tim have done for us. They are a great team, offering a great variety of advertising opportuni-ties.”

Jim Self, Mastering Alchemy www.masteringalchemy.com

A big part of why I moved to the Twin Cities from

Baltimore is because of the abundance of alternative and New Thought papers, The Edge being the clear leader. Coming from a city that could barely keep one such paper alive, I don’t take for granted the incredible value of having a quality publication that I know everybody in my target audience reads. Advertising is affordable, and even in lean times I don’t even consider reducing my advertising because The Edge is a publica-tion worth supporting. I know what it’s like to live without.”

Lynn Woodlandwww.lynnwoodland.com

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PROMOTE YOURSELFEdge magazine offers five [5] different listings each month to support your desire to share your events and contact information with your community. Listings are due by the 17th of each month by email to your sales representa-tive. Coming in January: Simple online forms to pay for listings online.

HAPPENINGS [events listings]Publicize your coming events. Include specific dates, or indicate your listing as Ongoing. All event listings are placed on The Edge’s online Events Calendar, and all events are sent at the beginning of the month to The Edge’s email list. $29 for maximum 35 words | $45 for 36 to maximum 70 wordsProvide headline (up to six words) and text as determined by the pricing. Listings will be edited if over the word count.

Extended online listing with your press release and photo. $10 with print event listing$20 without print listing. Perfect if you don’t have a website to promote your event.

NETWORKING [business listings]Formerly known as the Source, Networking listings include: Basic Category (describing your services), sentence describing what you offer, name, business name, phone, email and website. Required: your b&w photo or logo.$75 for 3 months | $120 for 6 months | $180 for one year

COMMUNITY [business resource listings]Each month, The Edge highlights a particular group of holistic businesses, such as yoga, meditation or retreat centers, in the center section of the magazine. Provide your business name, address, phone, email and website, along with 50 words describing who you are and what you offer your community.$50 for placement in print one month and online for one year

SACRED SERVICES [church, spiritual gatherings, groups]Promote your sacred services to a readership open to a holistic, spiritualperspective. Provide organization or group name, address, phone, website, service times and a brief description of what takes place at your center.$75 for 3 months | $120 for 6 months | $180 for one year

CLASSIFIEDS [buy, sell, rent, announce, trade, barter]List your product, item for rent or sale, items you’d like to buy, trade or barter, or announce a new book or business. Include a category of your choosing (up to 4 words not counted in the pricing) and text.$1 per word, 20-word minimum.


MAXIMIZE YOUR response in advertising to a core readership that not only understands you, but wants to learn about how you can help them thrive.

The Edge has been a lifeline for our small rural business.

Brigid’s House is in the resort town of Park Rapids, MN, and always when tourists come in our store they say they saw our ad in The Edge. It is a great way to inform a target audience about what you have to offer. The Edge is the number one place that customers tell us they saw our ad.”

Jeanne Trogewww.brigidshouse.com

Advertising in The Edge has been a blessing. In fact, the

readers of The Edge are not just an ‘audience’ but a community that is open-minded and actively interested in growth. In these times when budgets are tight, advertising in The Edge is money well-invested. Plus, Cathy & Tim are so helpful in helping get our messages out!”

Susan Just, CH & CPHI, Success Coach, Certified HypnotherapistDynamic Minds, Inc., www.dynamicmindsinc.com

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SPECIAL ATTENTIONEdge magazine publishes a Summer Directory (June) and Fall Directory (December) each year to provide more visibility for the services and products that you offer the community. Email ads to your sales representative by the 5th of May (Summer) or 5th of November (Winter), in high-resolution PDF or .jpg format.

Advertising opportunities in the Edge Directory include your choice of four (4) display ad sizes, all of which come with a free 100-word listing that includes your contact information and a description of who you are and what you offer the community. You also have an option of a 50-word Directory Listing without the purchase of a display ad. You can choose to buy more than one listing in a given Edge Directory.

All Directory Listings are arranged by general categories. Choose from one of the major categories, and then create your own specific sub-category [up to 3 words] under which your listing will be shared with the public.The major categories are: Animal Healing & Resources; Art; Food; Healing Centers & Education; Healing Products & Resources; Healing Therapies; Home, Business & Environment; Intuitive Guidance & Education; Meditation, Relaxation & Yoga; Retail Resources; Services & Events; Spiritual Guidance, Education & Resources; and Travel & Retreats.

Full Page bleed size: 8” x 10.5” trim size [add .25 inches bleed top, bottom and outside — left side on even page, right side on odd page]

ad s ize

FULL PAGE

1/2 PAGE

1/4 PAGE

1/8 PAGE

ori entati on

Page 2 Inside pages

Vertical Horizontal

Vertical Horizontal

Horizontal

pri ce

$625 $550

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$40

+ color

$0 $40

$25

$25

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measurement (wxh)

7.5” x 9.67” 7.5” x 9.67”

3.66” x 9.67” 7.5” x 4.74”

3.66” x 4.74” 7.5” x 2.34”

3.66” x 2.34”

Listing + 50-word description

Additional Listing with display ad


EDGE MAGAZINE allows your display advertise-ments and listings to be seen worldwide, and links placed by you on your site can instantly take readers to your information.

The only publication I have advertised in since April

2001 is The Edge. Please keep in mind that this is my full-time job. The first few months weren’t very profitable and I hardly received any calls at all from my ad. I remained patient though, and it has really paid off for me big time. Approxi-mately 95 percent of my calls come from Edge Magazine. Time and time again, people say they feel confident in coming to me because I am the only one they remember from The Edge – and because Edge magazine has its digital edition online now, I am getting even more calls from all over the USA. I wouldn’t think of going to any one else for my advertising.”

Deborah Lynn11psychic and medium, Stillwater, MNwww.deborahlynn11.com

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THE WORLD IS YOUR OYSTEREdge magazine features a comprehensive website that includes every article published every month, as well as digital flipbooks that allow you to see the print edition online. Specific advertising opportunities are available on the website, the Digital Edge, and sponsorships of emails sent out to our large list.

WEBSITE ADSAdvertise directly on the online home of Edge magazine. Rates are for 30 days. Free Ad Design.

Banner ad (960 x 100 pixels): Top of Page full site coverage, $200 Bottom of Page full site coverage, $100

Header ad (468 x 149 pixels): next to Edge site header, full site coverage, $175

Banner ad (600 x 100 pixels): home page, $100

Tile ads (sizes in pixels, width x height): 300 x 300, $175 | 300 x 150, $100

DIGITAL EDGE ADSPurchase additional half- or full-page display ads in the digital flipbook, the Digital Edge, beyond what is in the current printed edition of The Edge. Already advertising? Get great deals on digital advertising. Be seen around the world. Email your high-resolution ad by the 20th of the month to your sales representa-tive.Display Advertiser $65 for additional full page ad, $40 for additional half page adNot a Display Advertiser $99 for full page ad, $75 for half page ad

EMAIL BLAST SPONSORSHIPSAt the beginning of each month, The Edge sends its monthly update, as well as the list of upcoming Happenings events, to its email list. We invite you to place a 145-pixel-wide image with sentence of text (and link to your website) on our email blasts as an Edge sponsor. Display Advertiser $30Not a Display Advertiser $70

EXTENDED HAPPENING EVENTS LISTINGSAs indicated under details about Happenings listings, you have the opportunity to use your Happenings listing online at The Edge as a web page to promote your event. Perfect if you don’t have a website. Just provide a lengthier press release and even a photo related to the promotion of your event. After the 1st of the month, use the link for your event page to promote it, on Facebook, via Twitter, anywhere. With purchased Happening listing $10Without print listing $20

Documents

Edge Media Kit