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ECR Europe Board
EPCglobal UpdateEPCglobal - A GS1 Company
Chris Adcock
President EPCglobal Inc.
18th March 2005
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2©2005 EPCglobal Inc
Agenda
• EPCglobal Purpose and Organization
• EPCglobal 2004 Review
• Standards and Technology
• Public Policy
• EPCglobal – 2005 Imperatives
• EPCglobal and ECR Europe
• Summary
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3©2005 EPCglobal Inc
EPCglobal Purpose
Take a global leadership role in developing and promoting multi-industry, user driven standards for collaborative commerce and supply chain management utilising EPC
User driven organisation delivering added value to our customers and stakeholders through our activities
Drive the global, multi-industry adoption of EPC
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4©2005 EPCglobal Inc
EPCglobal Inc. Organisation Chart
TechnologySteering Committee
Public PolicySteering CommitteeAuto-ID Labs
Business ActionGroup - CP
Business SteeringCommittee
President,EPCglobal
GS1 GS1 USEPCglobal Boardof Governors
StaffArchitecturalReview Committee
Work Groups
Hardware ActionGroup
Software ActionGroup
Work Groups
Work Groups
Business ActionGroup - HLS
Work Groups
Virtual organization > 1500 people
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5©2005 EPCglobal Inc
EPCglobal Board of Governors
EPCglobal Boardof Governors
UCC Board ofGovernors
EAN ManagementBoard
EAN.UCC End Users (4)
Trans/Logistics (1)DHL
Healthcare (2)J&J
Novartis
Public Sector (1)DoD
Technology (2)
HPCisco
Member Organizations (3)
President, EPCglobal (1)
MIT (1)
Gillette (Board Chairman)Metro
Procter & GambleWal*Mart
Latin AmericaEuropeFar East
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6©2005 EPCglobal Inc
GS1 Member Organisations – the Local EPCglobal Representatives
......
in Germany in Brazilin Australia
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7©2005 EPCglobal Inc
GS1 Europe
• GS1 Europe represents European Member Organsations
• The objective of GS1 Europe is the harmonised implementation of GS1 standards and solutions across Europe.
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8©2005 EPCglobal Inc
Projects GS1 Europe 2005
o European EPCglobal Project (EEP)o Traceabilityo European Healthcare Initiative
o Promotion (+ ECR Europe Conference)o Lobby EUo GSMP co-ordinationo Remove divergencies (EDI messages, Pallet label, Produce)o Toolkit introduction Euro
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9©2005 EPCglobal Inc
EPCglobal – European Structure
Europe
EPCglobalEuropean Coordinator
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10©2005 EPCglobal Inc
EPCglobal – European Structure
EAPEuropean Adoption
Programme
BAGBusiness Action
Group
Europe
EPCglobalEuropean Coordinator
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11©2005 EPCglobal Inc
EPCglobal – European Structure
EEPEuropean EPC
Programme
Europe
EPCglobalEuropean Coordinator
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12©2005 EPCglobal Inc
EPCglobal – European Structure
EEPEuropean EPC
Programme
CoordinationGS1 UK
EAPEuropean Adoption
Programme
BAGBusiness Action
Group
Europe
EPCglobalEuropean Coordinator
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13©2005 EPCglobal Inc
EEP Objectives (GS1 Europe)
• Common product and service portfolio
• Harmonised pricing model
• User orientated – coordination with EAP
• Input to EPCglobal technical and application
development
• Coordinated marketing campaign
• Joint development of information material
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14©2005 EPCglobal Inc
What is the EAP?
• Working group of the EPCglobal FMCG BAG– European focus to EPCglobal
• Co Chairs– Gerd Wolfram - Metro Group
– Juup Willemse - Unilever
• Co Chairs Group– Retailers and manufacturers only
– Ahold, Carrefour, Metro, Tesco, Nestle, Unilever, Kraft, P&G, Gillette
• 3 Full time support staff committed by GS1/EPCglobal
• EPCglobal European Regional Manager– Tony Taylor, seconded for 12 month from ASDA
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15©2005 EPCglobal Inc
EAP Objective
• To help European business to extract maximum
business benefit from the use of EPCglobal
technology as quickly as possible and with
minimum problems and without duplicating the
work of other EPCglobal or GS1 work groups
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16©2005 EPCglobal Inc
Europe and US – EAP view
• Some similarities– Consumer first: OOS improvement as ultimate measure– Global standard commitment (UHF Gen 2)
• Some differences– No one dominant retailer across Europe– No retailer mandates on RFID adoption– Careful approach, less hype (interoperability need)– Emphasis on environment (returnables item) – Emphasis on migrating from current EDI – Revised European Radio Regulations
• Agreed September 2004• EU Member States plus others (exceptions Italy, Turkey, Sweden)• 90% of the US read the range, lower data rate
– Different national regulations and customs• Mixed pallets, DSD, returnables
EPCglobal Membership
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18©2005 EPCglobal Inc
Global Membership ReportDecember 2004
EndUsers
SolutionProviders Total Global %
Europe AsiaAustria 0 3 3 Australia 1 0 1Denmark 1 1 2 Japan 7 14 21Belgium 0 2 2 China 0 1 1France 4 6 10 Singapore 2 2 4Finland 0 2 2 Taiwan 0 9 9Germany 11 12 23 India 1 6 7Ireland 0 1 1 Hong Kong 0 17 17Italy 0 2 2 New Zealand 1 0 1Netherlands 2 2 4 Sth Korea 1 11 12Russia 1 0 1 13 60 73 16.3% Spain 0 3 3Sweden 2 0 2 Middle East AfricaSwitzerland 2 0 2 Israel 0 1 1UK 11 9 20 South Africa 0 2 2
34 42 76 17.0% 0 3 3 0.7%
Latin AmericaBrazil 1 1 2 Nth AmericaColombia 1 0 1 Canada 2 6 8
2 1 3 0.7% US 138 148 286140 154 294 65.5%
End Users Soln.Prov. Total
Total: 189 261 450
EndUsers
SolutionProviders Total Global %
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19©2005 EPCglobal Inc
Membership Jun-Dec 2004
0 50 100 150 200 250 300
Dec 04
June 04
End Users Solution Providers
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20©2005 EPCglobal Inc
Membership – Jun ‘04 vs Mar ‘05
Jun 2004 Mar 2005 % change Jun 2004 Mar 2005 % change
Asia 7 20 286% 14 77 550%
North America 48 158 329% 84 167 199%
Europe 10 35 350% 26 47 181%
ME and Africa 0 0 - 2 3 150%
Latin America 0 2 - 0 1 -
Total 65 215 331% 126 295 234%
End Users Solution Providers
End Users Soln.Prov. Total
Total: 215 295 510March 2005
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21©2005 EPCglobal Inc
0
100
200
300
400
500
600
1 2
# M
emb
ers
Asia North America Europe ME and Africa Latin America
0%
20%
40%
60%
80%
100%
1 2
% o
f to
tal
mem
ber
ship
End Users Solution Providers
Membership – Jun ‘04 vs Mar ‘05
June 2004 March 2005
June 2004 March 2005
191
510 + 267% • Rapid growth and momentum continues
• 267% growth in membership
• European membership growth +127% since June ’04
• Asia now has more members than Europe and is showing fastest growth
• 70% of growth during last 6 months from End Users
• End Users now represent over 42% of membership
• Rapid growth and momentum continues
• 267% growth in membership
• European membership growth +127% since June ’04
• Asia now has more members than Europe and is showing fastest growth
• 70% of growth during last 6 months from End Users
• End Users now represent over 42% of membership
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22©2005 EPCglobal Inc
82 Members in Europe and growing fast!
Sinel Systems SA Danone Reckitt Benckiser
MD Soluciones de Identifcacion SA L"Oreal Glaxo Smith Kline
Ahold ST Micrelectronics Cadbury Scweppes
Philips Bayer Astra Zeneca
BT (British Telecommunications) DHL Novartis
Tesco Henkel Nestle
CHEP Metro Siemens
Alien Technologies SCA Hygiene SAP
Carrefour Unilever
Sinel Systems SA Danone Reckitt Benckiser
MD Soluciones de Identifcacion SA L"Oreal Glaxo Smith Kline
Ahold ST Micrelectronics Cadbury Scweppes
Philips Bayer Astra Zeneca
BT (British Telecommunications) DHL Novartis
Tesco Henkel Nestle
CHEP Metro Siemens
Alien Technologies SCA Hygiene SAP
Carrefour Unilever
• Company becomes a member at head office location only• Most companies operate with European and Global Supply Chains
Aida Center
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23©2005 EPCglobal Inc
Agenda
• EPCglobal Purpose and Organization
• EPCglobal 2004 Review
• Standards and Technology
• Public Policy
• EPCglobal – 2005 Imperatives
• EPCglobal and ECR Europe
• Summary
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24©2005 EPCglobal Inc
EPCglobal 2004 Review
• Key achievements
– Multiple launch meetings and industry momentum
– User driven action group objectives established
– Key “position papers” published
– Rapid progress in developing global regulatory infrastructure
– Greater control of public policy
– Redefined relationship with Auto ID Labs
– Certification partner identified
– More balanced regional focus
– Improved planning process – 2005 and beyond
– And…….
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25©2005 EPCglobal Inc
EPCglobal 2004 review
“Gen2….
A ratified standard!”
…..From preparation to implementation
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26©2005 EPCglobal Inc
Agenda
• EPCglobal Purpose and Organization
• EPCglobal 2004 Review
• Standards and Technology
• Public Policy
• EPCglobal – 2005 Imperatives
• EPCglobal and ECR Europe
• Summary
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27©2005 EPCglobal Inc
Gen 2 Features
The Network
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29©2005 EPCglobal Inc
Network standards (Overseen by ARC)
Search and Discovery
Event Registries
GEN 2 AIPGEN 2 AIP
ALE F&CALE F&C
Tag Data StandardsTag Data Standards
Tag Data TranslationReader ManagementReader Protocols
Tag Data TranslationReader ManagementReader Protocols
Event RegistryEvent Registry
Application ProgramInterface (API)Application ProgramInterface (API)
Security SpecificationsSecurity Specifications
EPCIS protocolsEPCIS protocols
Regulatory Infrastructure
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31©2005 EPCglobal Inc
Regulatory infrastructure
• Spectrum allocation to allow use of Gen2
• UHF spectrum (860-960 MHz) and power regulations (2w erp/4w eirp)
• Significant progress made:
Europe USA AustraliaCEPT Canada New ZealandSouth Africa Central America JapanIsrael South America South Korea
SingaporeHong KongChinaTaiwanMalaysiaIndia
3Asia
ITU Region
1EU and Africa
2Americas
Europe – ETSI working group
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32©2005 EPCglobal Inc
Agenda
• EPCglobal Purpose and Organization
• EPCglobal 2004 Review
• Standards and Technology
• Public Policy
• EPCglobal – 2005 Imperatives
• EPCglobal and ECR Europe
• Summary
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33©2005 EPCglobal Inc
Privacy Guidelines
• Privacy
– Guidelines update completed Q4 2004
– “Responsible basis for the use of EPC tags on consumer items”
• Consumer notice
• Consumer choice
• Consumer education
• Record use, retention and security
– Guidelines Q & A - published February 2005
– “Technical Solutions to Privacy” PPSC group established to focus on
potential tech solutions to consumers’ concerns
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34©2005 EPCglobal Inc
Public Policy – 2005 Outlook
• Issues are broadening beyond privacy alone
– Environment
– Health and Safety
– Employment
– Anti trust
• Public Policy Steering Committees
– USA – established and effective
– Europe – established Q4 ‘04, issues identified, starting work
– Asia – potential establishment during ‘05
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35©2005 EPCglobal Inc
European PPSC
• Co chairs– Paul Newman Gillette
– Antonia Voerste Metro
• Expert group including:– Carrefour
– Ahold
– Tesco
– Procter and Gamble
– Metro
– Gillette
– ERRT
– …..• Members include (e.g.):
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36©2005 EPCglobal Inc
Article 29 Data Protection paper
• Key points in paper:– Must make a link to personal data before EU Privacy Directive
applies– Digital traces as personal identification (PI)– Do not say more legislation is needed– Interest in making RFID activity visible to consumer– Recognizes EPCglobal
• EPCglobal response written by Europe Working Group (EWG) team– Led by Dirk Heyman, Gillette, with support from Deutsche Post,
ERRT, P&G, Phillips, EPCglobal, St. Gallen and The Centre
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37©2005 EPCglobal Inc
Article 29 Data Protection paper
• Key points in response:
– Current law adequate
– EPC tag contains no personal identification information
– Focus on capability today, not speculation
– Positive aspects of real business applications
– Ongoing effort of EPCglobal to address privacy concerns
– Companies focused on positive relationship with customer
– EPCglobal interest in participating more as a consultation
partner going forward
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38©2005 EPCglobal Inc
Article 29 Data Protection paper
• Timeframe
– PPSC review draft March 14-15
– Draft finalized March 17, send to EU MO’s for review
– Final due March 31
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39©2005 EPCglobal Inc
Public Policy Outlook:Privacy
EUROPE
• Next steps for Article 29 Working Party not clear
• Potential Information Society DG green paper on RFID, may be less formal communication
• Critical for GS1 MO’s to be aware of issues and respond to national developments
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40©2005 EPCglobal Inc
Public Policy Outlook: Health and Safety
• Electro Magnetic Frequency (EMF) exposure concerns resurfacing due to increased use of wireless devices
• Questions in France, Switzerland Parliaments
• EU Commission asked Scientific Committee for EMF update
• Issue raised in EU Directorate General for Information Society
• WHO raised issue
• Recent media reports on mobile phones
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41©2005 EPCglobal Inc
Health and Safety: PPSC Action
• EWG forming subgroup to address EMF
• Review research to date, mobile phone industry experience
• Define issue for EPCglobal
• Prepare position statement (for media use if needed) Health and Safety
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42©2005 EPCglobal Inc
Public Policy Outlook: Environment
• Question on WEEE- EU Waste Directive for Electrical Appliances– EPC tag on packaging –Packaging Waste Directive applies– EPC embedded or attached to product, does WEEE apply?
• PPSC Action: Too early to request a formal position– Requesting meetings to distinguish passive from active tags
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43©2005 EPCglobal Inc
Quote of the Week
“Protect exciting new technologies from premature regulation or legislation in search of a problem. RFID holds tremendous promise for our economy, including military logistics and commercial inventory efficiencies, and should not be saddled prematurely with regulation.”
US Senate Republican High Tech Task Force 2005 Platform
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44©2005 EPCglobal Inc
Agenda
• EPCglobal Purpose and Organization
• EPCglobal 2004 Review
• Standards and Technology
• Public Policy
• EPCglobal – 2005 Imperatives
• EPCglobal and ECR Europe
• Summary
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45©2005 EPCglobal Inc
It all starts with the purpose…
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6©2005 EPCglobal Inc
EPCglobal Purpose
Take a global leadership role in developing and promoting multi-industry, user driven standardsfor collaborative commerce and supply chain management utilising EPC
User driven organisation delivering added value to our customers and stakeholders through our activities
Drive the global, multi-industry adoption of EPC
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46©2005 EPCglobal Inc
Work Plan 2005 – 7 Imperatives
1) Standards and Technology• “The Year of the Network”
• Facilitate technology adoption
• Enable EPC usage across target industries
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47©2005 EPCglobal Inc
Critical Initiatives
Strategic Imperatives
Measures & Goals
Standards & Technology
Develop global standards and facilitate technology adoption to enable EPC across target industries
•Agreed standards to support user requirements for 2005
•Hardware Standards•HF LCWD standard published•Updated tag data standards published •UHF Tag enhancements published•Numbering systems agreed•ISO ratification of Gen 2•Synchronized use of bar codes and EPC’s defined and published
•HLS Standards Development•HLS Pedigree and and other use case requirements published
•Certification program operative•Performance guidelines
published•UHF frequencies agreed globally•EPC Network designed and implemented
•Security recommendation made
•Search / Discovery defined•EPCIS global standard
ratified
AREA # INITIATIVE DATE RESP STATUS
HARDWARE STANDARDS
ST 1.1 High Frequency Tag Standard – 13.56. Publish LCWD 1-Sep-05 HAG
ST 1.2 Updated Tag Data Standard
1-Jul-05 TDS BAG
ST 1.3 Identify / deliver enhancements to UHF (class 1 gen 2) tag standards
1-Jul-05 HAG
ST 1.4 Number system agreement and communication
27-Feb-05 BAG – TDS
ST 1.5 Submit Class 1 Gen 2 standard to ISO
15-Jan-05 EPCglobal
ST 1.6 Updates to Software Specifications from ratified Class 1 Gen 2 Standard (including Reader protocol, Reader management, ALE – Filtering and Collection, and ONS)
30-May-05Read Prot, ALE
SAGs
ST 1.7 Evaluate and subsequently recommend usage of (existing) bar codes and EPC tags together
1-Oct-05EPCglobal,
UCC
ST 1.8 Tag Data Translation capability defined
TDT SAG
ST 1.9 Item level tagging requirements defined
1-Jul-05CPG / HLSJoint WG
HLS STANDARDS DEVELOPMENT
ST 2.1 Pedigree Use case for HLS - requirements published10-May-05
HLS BAG
ST 2.2 Item level tagging in hospitals - requirements published
HLS BAG
ST 2.3 Medical device supply chain - requirements published
HLS BAG
ST 2.4 Cold chain (i.e low temperature scenarios) - requirements and guidelines published
HLS BAG
ST 2.5 Sterilization of tags in hospitals - requirements and guidelines published
HLS BAG
CERTIFICATION
ST 3.1 Deliver Hardware Conformance testing
30-Mar-05EPCglobal /Met
Labs
ST 3.2 Deliver Hardware Interoperability testing
25-May-05EPCglobal /MetLabs
ST 3.3 Publish Hardware Performance Guidelines and accredit labs
31-Jul-05 EPCglobal
ST 3.4 Deliver Software Conformance testing – Reader Protocol and ALE EPCIS
15-Jun-0530-Nov-05 EPCglobal
GLOBAL REG ALIGNMENT
ST 4.1 Monitor and lobby for harmonized UHF frequency usage globally
1-May-05 EPCglobal
NETWORK
ST 5.1 Finalize Network Framework and publish to community
28-Feb-05 ARC
ST 5.2 Recommend solution for security within Network
15-Mar-05Security SAG,
ARC
ST 5.3 Recommendation of design of Search/Discovery capability
30-Jul-05 ARC
ST 5.4 EPCIS global standard ratification
31-Aug-05 EPCIS
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48©2005 EPCglobal Inc
Work Plan 2005 – 7 Imperatives
1) Standards and Technology• “The Year of the Network”
• Facilitate technology adoption
• Enable EPC usage across target industries
2) Public Policy• Address issues effectively across the world
• Provide input to regulatory bodies
3) Auto ID Labs• Enhanced organization
• Alignment of activity with user needs
4) User Adoption• Drive increased adoption of EPC standards
• Contribute to subscriber base growth
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49©2005 EPCglobal Inc
Work Plan 2005 – 7 Imperatives
5) Regional Balance• Balance of focus and activity across the world
• Enhanced support for GS1 member organisations
• Industry development globally
6) Long term planning• Clear processes, measures and control
• Development of 3 year plan - July
• Development of 2006 plan - September
7) Community harmonization• Alignment within GS1, particularly GDSN and GSMP
• Review of subscription model
• Outreach to trade associations and other standards bodies
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50©2005 EPCglobal Inc
Agenda
• EPCglobal Purpose and Organization
• EPCglobal 2004 Review
• Standards and Technology
• Public Policy
• EPCglobal – 2005 Imperatives
• EPCglobal and ECR Europe
• Summary
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51©2005 EPCglobal Inc
EPCglobal and ECR Europe – much common ground
• EPCglobal initiatives link directly to “Enablers” and “Integrators”
• Supply chain effectiveness and meeting consumer’s needs – impact “Demand Management” “Supply Chain”
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52©2005 EPCglobal Inc
What can ECR Europe do to support EPC global
1. Ensure EPCglobal is a central theme of conferences / events
– Relate it to ECR initiatives (National and European)
2. Link the benefits of Global Standards and EPCglobal
initiatives within publications
3. Encourage ECR members to communicate business case
benefits and ROIs to EPCglobal
– Vision and transformation sceanrios are well known
– Generic business case studies have limited value
– Specific and identifiable success data will drive adoption
– Increased adoption drives down costs
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53©2005 EPCglobal Inc
Agenda
• EPCglobal Purpose and Organization
• EPCglobal 2004 Review
• Standards and Technology
• Public Policy
• EPCglobal – 2005 Imperatives
• EPCglobal and ECR Europe
• Summary
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54©2005 EPCglobal Inc
Summary
• Momentum continues to build rapidly
– regionally and across industries
• From preparation to implementation
• 2005 – “The year of the network”
• Extending global scope of activities
• Clearly focused, prioritized planning
• Need to develop more “public” facts about benefits.
• Gen2 a great success…..but a long way to go!
ECR Europe Board
EPCglobal UpdateEPCglobal - A GS1 Company
Chris Adcock
President EPCglobal Inc.
18th March 2005