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WHAT IS ECR? + ECR COMMUNITY BROCHURE 2018
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ECR COMMUNITY
ECR RUSSIA
ECR IRELAND
ECR POLSKA
ECR AUSTRIA
ECR FRANCE
ECR CZECH & SLOVAKIA
ECR ITALY
GS1 SWITZERLAND
ECR UK
ECR SPAIN
ECR GREECE
ECR CYPRUS
ECR SWEDEN
ECR PORTUGAL
ECR CROATIA
ECR ROMANIA
ECR HUNGARY
ECR BALTICS
ECR FINLAND
ECR SHRINK & OSA
GROUP
ECR BRAZIL
ECR ASIA PACIFIC
CHINA
HONG KONG
INDIA
JAPAN
MALAYSIA
SINGAPORE
SOUTH KOREA
THAILAND
ECR IS GROWING GLOBALLY
THE OBJECTIVE FOR ECR COMMUNITY 2018 IS TO
BROADEN MEMBERSHIP AND FOCUS ON DIGITAL
TRANSFORMATION
PARTNER PROGRAMME FOR NEW MEMBERS OF ECR COMMUNITY
The objective of promoting collaboration between trading partners is timeless.
Many ECR Nationals are strong, thriving associations with many years experience in promoting collaboration within their domains.
These ECR Nationals are acutely aware of the challenges and barriers facing new or small ECR Nationals.
To this extent, new members of ECR Community may “partner” with an existing and experienced ECR National who can assist their development.
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ECR COMMUNITY QUARTERLY MEETINGS 2018
Structure
1.5 day meeting
Physical & Virtual attendance possible
Typical Agenda
ECR Nationals Updates
ECR Community Members Updates
ECR Community Project Updates
Shrink & OSA Updates
Insight & Expert presentations
Local presentation / store tours4
ECR COMMUNITY MEMBERSHIP
ECR Community is completely funded by membership subscriptions.
Members include ECR Nationals
GS1 associations
Industry associations
Representative groups
Membership Fee ECR Nationals & GS1
Associations €3k – €5k p.a. depending on size.
Industry Associations & Representative Groups = €5k p.a.
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ECR COMMUNITY STRUCTURE
ECR Community is a not for profit association.
Directors are selected by ECR National Associations.
Co-Chairs & Directors
• Declan Carolan, ECR Ireland
• Tomas Martoch, ECR Czech & Slovak Republic
Directors
• John Fonteijn, ECR Shrink & OSA Group
• Xavier Hua, Treasurer/ECR France
• Maximillian Musselius, ECR Russia
• Silvia Scalia, ECR Italy
• Harri Sivula, ECR Finland
Marketing & Communications Manager
• Eileen Cahill, ECR Community
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ECR DIGITAL TOOLSET PROJECT
ECR Community is assessing embarking on a major digital transformation project in association with a leading University
The proposal is to run a research project to develop a digital toolset.
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ECR COMMUNITY SHRINK & OSA GROUP
The ECR Community Shrink & OSA Group is a retailer-manufacturer working group focused on creating imaginative new ways to, together, better manage the problems of on-shelf availability, shrink and food waste. The rallying cry of the group is "Sell More and Lose Less" and participation in any of the regular meetings is free for any retailer or manufacturer.
Key focus: collaboration on industry wide problems
Out of Stocks
Unknown Loss (Shrink)
Food Waste (Damage, Mark Down, Out of Dates)
Thought leadership group over 2017:
57 unique retail organization’s
8 unique CPG organization’s
6+ academics and universities
Current Research Agenda
Self Scan, RFID, Returns, Inventory Record Accuracy, News & Magazines and Collaboration
Any company can attend ECR Community Shrink & OSA Group events – contact ECR Shrink Group for details.
www.ecr-shrink-group.com
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ECR COMMUNITY SHRINK & OSA GROUP
2018 OUTLOOK
Planning 4-5 Face to Face Meetings (Feb, May, June, Sept, Nov)
Create Case Books of Successful Collaboration
Publish Research Findings on RFID, Inventory Accuracy, Collaboration Model, Returns and Self Scan Research
Webinars, Workshops, Press Releases
Deliver Loss Prevention Innovation Challenge (Dragons Den)
Refresh Website and boost LinkedIn Group
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ECR COMMUNITY FOOD WASTE
ECR Community hosted a Workshop in Prague (Nov 2017) which focussed on new innovations that are helping to reduce food waste through collaboration
Launch of ECR Community Food Waste Maturity Model in association with Oliver Wyman & Kühne Logistics University (KLU) in Hamburg.
Objective of the model is to prevent food waste by “designing it out” of the supply chain.
3 strategic levers where better design can lead to a reduction in food waste:
1. for fresher products Assortment: Innovative products and packaging for longer shelf lives
2. Supply chain planning: The right quantity at the right time in the right place
3. Supply chain execution: End-to-end optimization and shorter lead times
ECR Community Food Waste Newsletter outlines initiatives in ECR Nationals across Europe.
Food Waste Webinars to be held in 2018
With leading academics from KLU Logistics University
Participation and case studies from Oliver Wyman
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ECR COMMUNITY WEBSITE
www.ecr-community.org
Create and share compelling content, build a greater awareness of the work, projects, events and output from the ECR Community
Linked with Newsletter 2018
ECR Community Social Media
Twitter @ECR_Community
Linked In @ ECR Community
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ECR SHRINK & OSA GROUP WEBSITE
www.ecr-shrink-group.com
Highlighting Events, Research and Features plus Members Only material.
ECR Shrink Group Social Media
Twitter @ECRShrinkGroup
Linked In @ ECR Community Shrink and OSA Group
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ESM PUBLICATIONSEuropean Supermarket Magazine (ESM) covers ECR Community activities
PEOPLE DEVELOPMENT
At the heart of ECR is people development. Developing the skill-set of the sector’s employees is crucial and promotes the need for education and improved knowledge. Ultimately, ECR develops better collaborators. Individuals with multi-disciplinary competencies and an ability to negotiate with trading partners to unlock the “win-win” scenario and provide best-in-class service for consumers & shoppers.
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THE ECR COMMUNITY DIGITAL TRANSFORMATION FORUM
The retail and consumer goods industries will change more in the next 10 years than the past 40. One primary force is responsible—digitalization.
From what we know at the moment, we expect that shopping behaviour & store design will change, routine purchases will be automated, stores will become more experiential, AI & predictive analytics will propel personalised shopping and robotics & chatbots will become the norm.
There may be more as customers are leading the way in the use of tech and retail is struggling to keep up. What is certain is that the digital future of retail will be determined over the next decade as game-changing technologies, new business models and digital disruptors appear.
The ECR Digital Transformation Forum is an international industry-driven forum that will focus on the digitalisation of the retail & CPG sector.
ECR DIGITAL TRANSFORMATION FORUM:
VISION
In these disruptive times, the Forum will help brands, retailers & service providers;
To track the digital transformation of the retail & CPG sector.
To have structured dialogue and exchange with peers, digital innovators and leading experts.
To understand appropriate new technologies, data and business models.
To develop international links with US & far east.
To enable change in their organization
2018 WEBINAR SERIES
Two webinar series, each stream 3 sessions
Shrink & OSA Group – RFID & food waste
Demand-side – The Future of Online CatMan & Digital technologies
WEBINARSTHE FUTURE OF ONLINE CATEGORY MANAGEMENT
In an increasingly online and Omni Channel world, brands and retailers need to rethink their approach to category management.
With online retailing, there is no planned and stacked shelf to draw in shoppers. Success is less about the shelf space a brand consumes, but the strength of its content, how it performs for online store search and how it engages consumers across multiple channels.
ECR hosted 3 webinars in 2017 attended by 100-250 global demand-side managers.
The series will continue throughout 2018
The Future of Category
Management
1. Tomorrow’s Category Management Today:How do Brands Achieve their Goals in a World Without Planograms and Shelves
2. Availability in the Online Channel: The influence of Online out of Stocks on Consumer Behaviour and Sales
3. Content, Consideration and Online Customers: How to drive the conversation online
2017 PROGRAMME – 3 GLOBAL WEBINARS FOR ECR MEMBERS
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WHAT IS EFFICIENT CONSUMER RESPONSE (ECR)?
ECR - The Association ECR - The Concept
An Association
&
A Concept
ECR NATIONAL ASSOCIATIONS
There are twenty National ECR Initiatives in Europe who work closely together.
This network allows ECR Nationals to share the most effective national projects often culminating in their adoption across Europe.
These local networks are the most widespread collection of retailers, consumer goods manufacturers and service providers for the grocery sector in each of their local domains. By aggregating the local networks, the most powerful network of companies in the European grocery sector is formed encompassing domestic operators and multi-national concerns alike.
This massive network allows the ECR to develop relevant output, create widespread awareness and encourage European-wide adoption.
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ECR – THE CONCEPT
The purpose of ECR Community is to facilitate companies & trading partners (retailers, manufacturers and service providers) to collaborate for the benefit of consumers in a sustainable way.
“Transforming the way we work together to fulfil consumer wishes better, faster and at less cost”
ECR VISION
During its existence, thousands of companies across Europe have contributed to and implemented on a national or European level this unique model of excellence in collaboration across the consumer industry.
This collaboration should be within the confines of the Focus Areas of ECR.
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Focus Areas of ECR
ECR – THE CONCEPT
The working together concept is as relative to company inter-departmental relationships as to those relationships with external trading partners.
A truly integrated strategy must involve a retailer’s Buying and Supply Chain Departments working together with a supplier’s Sales and Production teams.
As such, the majority of ECR’s activity is within Supply side and Demand side operations.
Supporting the business standards to facilitate widespread collaboration is essential as is the need for ECR to be as relevant as possible by identifying emerging trends and defining better approaches for their adoption.
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Logistics & Stock Management
Buying & Merchandising
Production & Distribution
Sales & Marketing
Enabling Technologies
SUPPLY
MA
NU
FAC
TURER
RET
AIL
ER
DEMAND
Barriers between internal departments
Ba
rriers b
etw
een tra
ding
pa
rtners
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Source – ECR Europe 1996
ECR DEMAND SIDE PUBLICATIONS
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ECR SUPPLY CHAIN PUBLICATIONS
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CONTACT ECR COMMUNITY
Co-Chairs
Declan Carolan, ECR Ireland
Tomas Martoch, ECR Czech & Slovak Republic
Marketing & Communications Manager
Eileen Cahill, ECR Community
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