Press Information

www.gothenburg.com

At first sight Gothenburg wouldn’t feel like the first choice for green travellers. But on a second look you will find that most of the major events and attractions in the city are environmentally

certified and that there are quite a few stores that combine quality with eco awareness. What’s more is that the compact city centre means that most things are in easy walking distance. Or you can simply hop on one of the environmentally friendly trams. Exploring the city on bike too is easy, using the municipal bike hire scheme and the extensive network of cycling paths. There are also plenty of parks and nature areas, equivalent to 175 square metres of green space per citizen.

Where to go for experiencesGothenburg really lives up to its reputation as a city of entertainment. Most of the city’s major attractions have made important steps towards greater sustai-nability. And parallel with that are the attractions of the smaller players. The big annual flea market in the “green hood” of Majorna has in the last few years become one of the most popular events in town and is one of the world’s biggest. Moreover, the nation-wide trend of ‘clothes swaps’ started in Gothenburg back in 2007.

Way out West www.wayoutwest.seOne of Europe’s top-rated music festivals is held each year in Slottsskogen City Park, right in the heart of Gothenburg. The Way Out West festival works actively to reduce its energy consumption, to recycle, and is the first festival to be certified by KRAV, the Swedish certification for organic food.

gothenburg culture festival www.goteborg.com/kulturkalasetThis annual city-party is environmentally certified, has been awarded the Green and Clean award and works actively with sustainability issues. A whole area of the festival, Leve Klotet, focuses entirely on sustainability. In 2010 for instance visitors were encouraged to recycle by talking bins and a Think Choir singing about minimizing waste.

Universeum Södra Vägen 50, www.universeum.seDon’t miss a visit to the science and discovery centre Universeum. Its systems for energy, water and ma-terial flows have been designed according to global environment perspectives. The centre is packed full of information about science, nature and animals.Right next door is the Museum of World Culture, which offers exciting, thought-provoking exhibitions on global issues.

Lisebergwww.liseberg.seA ‘must’ in Gothenburg is the city’s amusement park Liseberg. This may not seem too eco-friendly in terms of energy use. Nowadays, however, the park only uses energy from renewable resources and is the proud owner of a wind power station.

gunnebo house & gardens www.gunneboslott.seJust outside of town lies Gunnebo House and Gardens, an 18th century estate beautifully situated between the lakes Stensjön and Rådasjön. In the restaurant you can eat organic food most of which comes from their own garden and bakery. In order to get there, take bus 752 from Mölndal Station.

yoUr gUide to eco gothenbUrg

Press Information

www.gothenburg.com

Where to go for shoppingMost organic stores in town are close to the busy street Linnégatan or in the vicinity of the trendy Magasinsgatan. The smaller side streets often offer lower rent and are a good way of finding great stores not listed here.

eco & fairLandsvägsgatan 38, www.minni.seThis shop has been around for a few years but in 2010 it moved to a more attractive location right next to Linnégatan. Among other things the shop has a wide selection of ethically produced shoes, including the Fairtrade-brand Ethletic and Italian Snipe

duns, prinsgatan 6www.dunssweden.se Not far from Eco & Fair, on a side street from Linné-gatan, you will find one of the most colourful stores for children’s clothing in town, which as their own organic brand. The colours and playful patterns are good enough reason to enter, but even better – it’s all organic!

once upon a timeOlivedalsgatan 16, www.pianjou.comPia Anjou is a designer from Gothenburg who has been working with organic materials right from the start. She started her own brand Once upon a time and continued by opening a store mixing her own brand with a selection of vintage clothing. The store also helps you with adapting your clothes for better fit.

emma och Malena Vallgatan 4, www.emmamalena.com In this lovely little design boutique, decorated as a 1920s apartment, you will find some real gems and unique jewellery and garments. The local designer’s own collection can best be described as timeless and marine, with inspiration from the 1950s and influ-enced by the west coast.

butik KubikTredje Långgatan 8, www.butikkubik.comButik Kubik is a must if you visit the Linné district. In a small cellar you will find a colourful collection of clothes from independent fashion designers, many who work with reused fabrics and materials. Two of the designers also have their studio here and pro-duce new clothes for customers every day. As may be expected, the prices are not like H&M but on the other hand you are guaranteed to find something truly unique to wear with pride.

dem collective Storgatan 11, www.demcollective.comDem Collective is a pioneer of organic and fair- trade clothing in Sweden. The brand was founded in 2004 when Annika Axelsson and Karin Stenmar realized that it was impossible to find a decently produced t-shirt on the market. The quest took them to Sri Lanka where they eventually started their own clothing factory which now produces designed clothes for their own brand as well as other designers.

nudieVallgatan 15. www.nudiejeans.comVallgatan is the street to visit when searching for a new pair of jeans. Nudie Jeans is one of several suc-cessful Swedish jeans brands and a company which has placed environmental and social responsibility at the core of its business. The jeans are produced in Italy and the garments used are increasingly made with organic cotton. There is also a fair-trade t-shirt collection.

grandpaVallgatan 3, www.grandpa.seExtremely popular among hipsters is the fashion-, accessory- and vintage-chain Grandpa with one of three shops in Gothenburg. Sustainability is a central aim, which is manifested in the focus on quality pro-ducts, vintage-selection and organic brands such as the Danish Knowledge Cotton Apparel.

Press Information

www.gothenburg.com

second hand/vintage cLothes

Miss ragtime/ragtime herrMagasinsgatan 15, www.missragtime.se/www.ragtimeherr.seThis is the place to go if you don’t want to go through tons of stuff in order to find what you are really loo-king for. The selection is already made for you, and that is partly what you pay for, except for the quality and style of course. Miss Ragtime, quite obviously, is for the female customer,while Ragtime herr is for all gentlemen out there wanting to dress with style.

rifatto Södra Larmgatan 2, www.rifatto.seEverything in this colourful little shop is either vintage or made from recycled material: clothes, jewellery, and small furniture items. The designer creates her own personal items, such as clothes made from 1960s textiles and rings and bracelets from buttons.

emmaus björkåLinnégatan 9, www.emmausbjorka.seWalking past Emmaus, it’s likely that you will stop and once you have entered the chances are pretty good you won’t leave empty handed, at least if you give it enough time. Emmaus Björkå is not your carefully selected vintage store but the clothes are well sorted according to occasion, style and colour, and prices are much more reasonable than the more fashionable vintage-stores.

Kims vintage Värmlandsgatan 20, www.kimsvintage.net Kim Seger is a true vintage enthusiast who takes great care in trying to find something suitable for all her customers. In her small shop, near Järntorget, you will find clothes for women who like to look stylish and well-dressed. You will most probably find yourself in the dressing room trying something on, recommended by Kim herself. Most clothes come with a personal story, which add to the experience.

Myrornawww.myrorna.seThe second hand store Myrorna at Järntorget, is one of the biggest in Sweden. With four floors of selec-ted clothes, furniture and books you can easily lose several hours strolling around the store. Don’t miss the top floor where you find the real goodies.

Koolect Kungsladugårdsgatan 10, www.koolect.comLocated in the popular area Kungsladugård, Koolect buys your brand clothes and passes them on to the next user for a good price. The concept is so far unique and currently focuses on men’s fashion.

helmers hifi N Fogelbergsgatan 1 At a time when people are replacing their home elec-tronic devices with ever greater speed, Helmers Hifi is a great sanctuary. Here you can find tons of qua-lity vintage amplifiers, giant speakers from the gol-den era of hi-fi and pre-war radio sets with patina. Helmer who runs the store is in his 70s but has the passion of a teenager.

saronkyrkan Brunnsgatan 1, www.saron.seA heaven for second-hand savvy consumers. Queue way before ten on Saturday mornings and you may get hold of some bargain-price rarities. Here you’ll find furniture, clothes, books and interior design, but be aware that you may have to fight your way in the store! The selection is sort of uneven but if you´re lucky you can find some real treasures here.

Press Information

www.gothenburg.com

Where to go for foodThanks to a thriving farmer’s region around Gothen-burg you can find local specialities, often organically grown, in many places around the city. But for sto-res focusing only on organic food there are fewer to choose from.

framNordeskiöldsgatan 18, www.framekolivs.seThe oldest organic food store in Gothenburg was established back in 1984. Five years later it moved to its current location. Originally a customer coope-rative it is now run by its employees. Despite the fact that organic food is now found in most supermarket it is always crowded at Fram. The traditional and genuine touch is probable part of its success. And of course you find a lot of products not available elsewhere.

alternativ handel Andra Långgatan 12The same people who started Fram back in the 80s also founded Sweden’s first fair trade shop, at the time referred to as ‘alternative trade’. Although the shop has moved several times and has been run by different people the name of the shop, Alternativ Handel, has survived until this day. One of the for-mer members now runs it privately with the help of volunteers. Except for food the store sells fair trade handicrafts, jewellery and clothing.

ekostore Ekelundsgatan 4, www.ekostore.seWhereas Fram offers a genuine experience, Ekostore is an organic food store that aspires to be a serious alternative to mainstream supermarkets. Its central location makes it accessible to a wider audience. The store offers freshly-baked bread, lots of fresh vegeta-bles, a wide variety of meat, cheese and other dairy products, as well as ready-made lunches from the local company Grab, Eat and Save the planet.

alvar & ivar Kastellgatan 11, www.alvarochivar.seThis small and luxurious bakery offers great bread to residents of the Linné district. Organic ingredi-ents, sour dough bread and slow-food thinking is the ideology for this store.

cum paneMariagatan 17, www.cumpane.coopThe residential area of Majorna has proclaimed it-self the first green neighbourhood in Gothenburg, encouraging its citizens to actively participate in the process. The area is host to several small businesses focusing on organic and locally produced food. Cum Pane has become a favourite for people all over the city, baking 100% organic and leavened bread.

Press Information

www.gothenburg.com

Where to go to eatGothenburg is a great city for fine and exciting dining. Most of the finer places use local, seasonal and organic food in their menu without highlighting it. But be sure not to miss the street-food specialities such as Strömmingsluckan that offers local dishes with a twist

da Matteo Magasinsgatan 17A, www.damatteo.seOne of the most hip places to go for a yummy coffee or freshly-baked bread is this cute café in the middle of popular Magasinsgatan. Their coffee is traceable from suppliers who work with sustainability, alt-hough not always certified. Their bakery, Da Matteo Panetteria, set on the opposite side of the car park, offers great bread.

strömmingsluckan Magasinsgatan 17, www.strömmingsluckan.seIn the car park next to Da Matteo lies Strömmings-luckan, a place that sells fast food with a twist. They serve herring with mashed potatoes and lingonber-ries, a Swedish traditional dish and a sustainable al-ternative when it comes to fish.

santo domingoAndra Långgatan 4This charming café along the chic and bohemian Andra Långgatan shares premises with a record store selling used LPs and CDs. Enjoy your cup of coffee with a sourdough bun, all organic as well as

fair trade coffee. Artists perform on Fridays. Just opposite at number 5 is the Two Little Birds café with an old time feel and its own handicrafts gallery.

Wasa allé Vasagatan 24, www.wasaalle.seIf you are looking for eco-gourmet at a reasonable price, Wasa Allé is the place. This restaurant, in the middle of bustling Vasagatan, offers good service, world class food, locally produced specialities and organically produced in-gredients as well as organic wines.

st germain crepes Karl-Johansgatan 2St Germain is a lovely “creperia” with a sweet history. The crepes are made by a Frenchman and his Swedish girl-friend – go there and ask them for their story. The recipes, of course, are French and the ingredients are organic. Tea and coffee are certified fair trade.

Where to go to sLeepMost of the leading hotel chains in Sweden are eco- labelled and many offer KRAV-certified breakfasts and/or local food. Visit Gothenburg’s official tourist guide for more information.

Where to go to expLoreMost of the sights and attractions are within easy walking distance in the city centre. The city guide Gothenburg for iPhone, is free to download in app store, from gothenburg.com. Or simply hop on one of the environmentally friendly trams or explore the city on bike, using the municipal bike hire scheme. There is an extensive network of cycling paths in the city, totalling 450 kilometres. Sustainability, the environment and climate issues have long since been key priorities for the city. Gothenburg is also preparing for its 400th anniversary in 2021 with a key aim being international recognition as a sustainable city.

visiting gothenburg on business? Sustainability, environment and climate issues have long since been priorities for the city. Check out www.greengothenburg.se for study visits. There is also a commitment to green meetings, learn more at www.goteborg.com/meetings.