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Media Kit
What do we do?
1. Radio
2. Digital
3. Mobile
4. Events & activations
5. TV
6. Gami�cation
7. Branded Content
8. Retargeting
9. Podcasting
Web statistics over4 week period ( June 2017 )
• 739 261 Unique visitors
• People view on average 2 pages per visit
• People stay on average for 1:30 minutes
• 65% Female and 35% Male
• People view on average 2 million pages per
month
• According to AMPS 2014BA, 54.5% of people
in KZN do not read newspapers (AIR)
4%
209 00014%
347 000 24%
1 010 000 people are listeningto East Coast Radio
Gender breakdown
Male
Female
45% 55%
Station Listenership past 7 days:1 010 000Ave Day Mon - Fri:903 000
East Coast Radio is the leading English
commercial radio station in KwaZulu-Natal in
LSM 6 - 10.
It is the third largest regional radio station in
South Africa
Energetic, coastal and lifestyle orientated.
Fun-loving, rather daring, fiercely innovative
leader in KZN.
Unrivalled when it comes to interactive radio
promotions and multi-media solutions.
34%Black
19%White
36%Indian
11%Coloured
LSM breakdown
Indian13%
25%
42%
20%
Black
White
Coloured
LSM Profile
Age breakdown
15-24
Race breakdown
3127 Subscribers
383 000 Followers
262 560 Fans
22 800 Followers
Avarage Household Income: R19 431
10%
20%31%
22%18%
11% 18%20%16%13%23%
26%26%24%24%
•
•
•
•
••
4%
209 00014%
347 000 24%
Website Audience Demographics
34%Black
19%White
36%Indian
11%Coloured
LSM breakdown
Indian
34%
Black
White
Coloured
LSM Profile
18-24 25-44 25-44 45-54 55-64 65+
15%
30%
15%
10%
5%
25%
Male
Female
35%
65%
Gender Breakdown Age Breakdown
Our Broadcasting Area
Our Product Range
AirtimeWe know what our listeners want to hear. We have researched exactly who is listening at any given
time; we can accurately determine gender, race, age and LSM group of our audience. East Coast
Radio makes it our objective to ensure that your campaign will reach your target market.
Airtime rates are available below.
Feature SponsorshipsSponsorship is an opportunity to be associated with an on-air feature of your choice, such
as Newswatch, Sportswave, or music features. Give your business an identity your customer
will remember.
East Coast Radio Broadcasting Region
Feature Sponsorships are outside of normal ad breaks and free of the clutter of other advertisers. It
provides a great opportunity to stand out from the crowd and offers clients a captive audience.
Feature Sponsorships also come with a 30% loading as these are premium products and include
opening Billboard and an advertisement.
Example
The opening billboard is 10 words after the sponsor name.
e.g. This feature is brought to you by Absa, followed by 10 words about the sponsor.
Your commercial is flighted after the billboard.
The FEATURE is then flighted.
Live ReadsLive reads are great for clients who would like a quick turn around and to get people excited about
their products/service. Live reads have strong call-to-action value and give our listeners the percep-
tion of an endorsement from the presenter. This could further encourage purchase or usage. Live
reads carry a 60% loading.
EventsEast Coast Radio has an established eventing department, geared to handle major international
events like: Gibs Business Breakfast, The Discovery East Coast Radio Big Walk, Connecting Africa, The
East Coast Radio House and Garden show, Womens Business Breakfast, Durban Day and Toy Story.
ActivationsOutside broadcasts
Hot Squad
How do Sponsorships work?
Other Opportunities to get your message out to the masses:
Apart from world class radio and the number one radio station website in South Africa, there are a
range of other ways to get in touch with the 1 010 000 people who are loyal to KZN’s Top Brand.
We host some of Durban’s biggest events every year. Family-events such as Durban Day (16 000
concert-goers), and the Discovery East Coast Radio Big Walk (31 000 participants) provide you
with an incredible platform to showcase your product.
If you want to get your message across to KZN’s business elite, consider the two executive
breakfasts that we host. The GIBS East Coast Radio Business Breakfast and the FNB East Coast
Radio Womens’ Business Breakfast together attract more than 1 000 of the province’s
business executives.
We have an actively engaged audience on our multiple social media platforms Facebook,
Twitter, Instagram and YouTube. This tech-savvy audience do not simply observe; they engage
with us on these platforms, providing you with a lucrative opportunity to showcase the
benefits of your service/product.
Our weekly Promo and Newsletter reaches 59 000 mailboxes across KZN.
So, get in touch with your media consultant or call 031 570 9403, to find out how we can
tailor-make a package that allows you to capitalise on these fantastic opportunities.
Podcast A podcast is a digital audio file made available on the internet for downloading to a PC or mobile
device.
The iono.fm platform gives you access to short audio adverts embedded in content delivered to
our listeners, similar to traditional radio.
Benefits (as per iONO.FM):
• Large listener base (Rapidly growing)
• Captive audience (Ads can’t be skipped)
• No ad blocking (Embedded audio ads)
• Rich reporting and analytics (Detailed reports of downloads and listens)
• Reach a global audience
R1.75
R1.35R1.0080c
Number of audio advertsCost per audio advert
Between 5 000 and 15 000
Between 20 000 and 50 000
Between 70 000 and 150 000Between 200 000 and 500 000
Estimated total (excl. Vat)
R8 750 – R26 250R 27 000 – R 67 500R 70 000 – R 150 000
R 160 000 – R 400 000
Rates exclude VAT and production costs
Advertising Rates
3300082000
183000
136000
135000140000
79000
76000
40%
37000 47000
141000 131000
145000 112000
135000 123000
132000 12700056000 57000
R270
R270
R1 500
R7 290
R5 070
R13 890
R1 170
R5 070
R270
R4 290
R4 380
R540
R1 560
R1 560
R270
R330
R1 050
R1 050
R1 740
R1 680
Rates exclude VAT and agency commission. Standard terms and conditions apply
DJ/Presenters Line-up
WEEKDAY LINE-UPMONDAY to FRIDAY 00:00 Sirshin Moodliar
04:00 Carol Ofori
06:00 East Coast Breakfast with Darren Maule
09:00 Workzone 1 with Damon Beard
12:00 Workzone 2 with Jane Linley-Thomas
15:00 East Coast Drive with Phat Joe
18:00 East Coast Urban with Bongani Mtolo (Monday - Thursday)
21:00 East Coast Love Songs (Monday - Thursday)
WEEKEND LINE-UP FRIDAY18:00 East Coast Party People with Deon Govender
22:00 Lubz
SATURDAY02:00 Danny Guselli
06:00 Weekend Breakfast
10:00 Top40 with Carol Ofori and Ricky
14:00 Sbu
18:00 East Coast Party People with Deon Govender
22:00 Lubz
SUNDAY02:00 Danny Guselli
06:00 Weekend Breakfast
10:00 Ricky
14:00 Thato Molamu
18:00 Play Local
21:00 Warrick and Jayshree
ADFAC Rate Card
From concept to creation, the ADFAC team will produce an effective radio commercial that works.
ADFAC uses world-class audio processing software and has one of the largest databases of
versatile voice-over artists to lend a professional sound to your product.
For a further breakdown or a tour of this production facility call 031 570 9403 and speak to Shamla.
ADFAC Rates - E�ective 1st June 2016 All rates are excluding VAT and are based on 30 second spots
All voices are charged at R2600.00 per voice plus the cost of production below*
*Please Note: Additional voices for any advert will be charged for at the full rate.
*All prices are subject to change without notice. *Final production costs will be signed off on the final script by client.
Package A No music or SFX (recorded read) Per Advert R 600.00 Package B With music and/or SFX Per Advert R 1650.00 Package C Full SFX and music Per Advert R 2200.00
Web Advertising
*Ask your Media Consultant for a web rate card.
East Coast TV Rate Card*Speak to your media consultant for competitive rates for video, TV or other visual elements to add to
your on-air campaign. Our visual experts will help you to craft the perfect multi-media campaign.
Rerecord Reflight
Voice Fees plus Production E.G Change date after 6 months
Per Advert R 2500.00 Per Advert R 2500.00
Pick Up Change in script One Line Change
Per Performance
Performan ceR 1000.00
• All rates are based on 30-second commercials.
• Please note all production costs require upfront payment to ADFAC.
• ADFAC can produce ads from script to completion. Please budget
approximately R5, 000 excluding VAT per production.
• All billboards will be read live, and all airtime is subject to availability.
• Rates are based on the July 2017 Rate Card.
• The Programming Manager reserves the right to change programming.
• Cancellation is subject to written notice being received by East Coast Radio
within 28 days prior to broadcast. Thereafter a 100% cancellation penalty will
be applicable.
• East Coast Radio prides itself on world class customer service, if you believe we
have not exceeded your expectations in this regard please call Hazel Pillay, our
Customer Care Officer on 031 570 9420.
• Added Value is subject to availability at time of booking and broadcast.
• All sponsorship rates are by negotiation, and are subject to change with the
issuing of revised rate cards.
• Preferred spots requested by advertising break or hour, carry a 40% surcharge,
and will be adjusted with revised rate cards.
• Live reads carry a 60% surcharge.
Terms & Conditions