Absolute Radio Radio Reborn

You can’t close your ears…

Clive DickensCOO Absolute Radio

Decide what business you want to beDecide what business you want to be inin

12,000

14,000

16,000

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10,000

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2,000

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Source: AA / Spend in Euro across EuropeSource: AA / Spend in Euro across Europe

Bl i b hBlogging about change

Key learn EnsureKey learn : Ensure an open dialogue with all as strongwith all, as strong brands are very personalpersonal

Get them to work for youGet them to work for you….

SPOT THE VIRGINVIRGIN

Content meetings – Invite them inContent meetings – Invite them in

Pl li t b b t t tiPlaylist – be open about rotations

Get everyone talking about youGet everyone talking about you

Absolute Radio Q4 2008 and Q1 2009

Q4 2008 Q1 2009Q4 2008 Q1 2009No. of cuts 269 860Total circulation 231,6701,532 816,518,169AVE £435, 032 £1,173, 855

Discover Real Music & No Repeat GuaranteeDiscover Real Music & No Repeat Guarantee







Check your progress frequentlyCheck your progress frequently

• Edison page 16 short version• Edison page 16 short version

59% thi k Ab l t ’ i i b tt59% think Absolute’s music is better

18

I ti f l t b dInvesting for long term as brand building takes time & moneybuilding takes time & money

90“Now thinking about

70

80Now thinking about

the radio station that was previously known as Virgin

50

60 known as Virgin Radio and is now called Absolute R di h t

20

30

40 Radio, what name first comes to mind when you think of

0

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20 this station”

0Virgin Absolute D/K

Create trial & content samplingCreate trial & content sampling

Improved click through rate byImproved click‐through rate by 235% with a player launch rate from click of 74%rate from click of 74%

G h itGo where your community are..

97,000 installs97,000 installs


023 0001,023,000 Video Views


1.5m Podcasts downloads

Di it l f t bil li & DABDigital future – mobile, online & DAB

H th i f t tHarness the passion for content

Measure don’t just researchMeasure, don t just research

Create a online futureCreate a online futureUnique users of UK Radio sites

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Absolute BrandCapital BrandClassic BrandGalaxy BrandHeart Brand

300

350Un Magic Brand

Talkpsort BrandXFM Brand

150

200

250

50

100

0Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08

Source: Neilsen Net Ratings

2009 Sony Award Nominated Entertainers2009 Sony Award Nominated Entertainers

28

Thank youThank you

[email protected]

Business

Absolute Radio Radio Reborn