EBU TECHNOLOGY AND INNOVATION

EBU TECHNOLOGY AND INNOVATION

FUTURE ASPIRATIONSEBU TECHNOLOGY AND INNOVATION

SIMON FELL HANS HOFFMANNDIRECTOR PRODUCTION TECHNOLOGY

AGENDA

• Key themes of EBU Technology and Innovation

• Impact of new consumer devices and cost pressure on broadcasters

• Challenges in media production and integration

• Key findings in integration of Radio, TV and Online

• What about Codecs, Archives and Metadata

• Summary

TECHNOLOGY & INNOVATION

• Shaping broadcast technology and standards

• Anticipatingtechnical developments

• Contact with manufacturers and operators

• Popular web-site:

tech.ebu.ch

http://tech.ebu.ch/

TECHNOLOGY & INNOVATION: EVENTS AND CONFERENCES

PUBLICATIONS: TECH-I AND TECHNICAL REVIEW

tech.ebu.ch/tech-i tech.ebu.ch/techreview

KEY GROUPSIN THE NEW WORKPLAN 2014-15

CHALLENGES IN THE MEDIA LANDSCAPE AND IMPACT ON PRODUCTION

HDTV UHDTV

DAB, DAB+

Internet-RadioMobile online applications(e.g: podcasts, VoD ,etc.)with iPhone, iPad, iPod:

HbbTV –Connected TV Broadband & TV combine

Home network

THE MEDIA LANDSCAPE IS CHANGING

AUDIENCES ARE CHANGING

Content needs to be immediate and:

• accessible• mobile• tailored• adapted to all screens

...especially News & Sports…importance of social media

MEDIA ORGANIZATIONS NEED TO REACTThe Challenge for broadcasting organisations:

Adapt to the converging media landscape and changing patterns of consumption yet budgets remain challenged

• Reduce costs• Become more efficient (more and better content, for all platforms)• Stay Relevant and be present wherever audiences are• Provide perceptible quality improvement (Loudness, Access, UHDTV)

BIG CHALLENGES IN PRODUCTION

• Final transition to file based operations, now technology might be

ready for a fully networked broadcaster including live and remote

• Faster and better News: story centric workflow

• Integration of Radio, TV and Online, Social Media

• Manage the mass of information to produce content

• Quality Control for file based productions

• 4K/UHDTV on the longer term for sports and events

MEDIA INTEGRATION IN NEWS, TV RADIO, ONLINE, ARCHIVESRESULTS OF THE EBU CROSS DEPARTMENTAL PROJECT IMPS(T&I AND EUROVISION ACADEMY)

IMPS IN A NUTSHELLAssist Members in the planning and implementation of integrated production facilities

Address strategic, change management, organisational, editorial & technical issues

Help bring management, journalists, and technology together and build a trusted atmosphere amongst Members

Reveal best practices & practical solutions.

Discuss needs & requirements vis-a-vis the industry with one voice

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HOW ?On-site Visits with analysis of technical, editorial, organizational issues2012• Radio Bremen,• YLE News, VRT News• & RTBF Info2013• SWR, 14 -15 March;• DR News, 6-7 June, • SR , 5-6 November2014• RTL/BCE, 11 -12 Feb;• NRK, 14-15 May:• NOS, 30 June -1 July,

IMPS MEMBERSHIP

• Over 120 participants• 29 Members organisations• incl. radio only Members• Czech Radio• Bulgarian National Radio• Romanian Radio

• And newcomers: RTVE, • RTR, Latvian Radio

FINDINGS: THE TOP TEN !1 - Content is king !• No longer just in the business of TV, Radio or

Web.

• It is all about content: “the time of silos is over” (RTBF)

• Cross media roles, with editorial decision making skills are needed

• Integrate Social Media in your news room

• Exploit the assets in your archive and

• Use “Data to create Content”

FINDINGS: THE TOP TEN !

2 - Change must be initiated from the top

• Management must speak with one voice

• Need to create a vision and a strategy

• Look for “quick wins”

• Be bold


3 - Frontrunners, pilot projects, and experimental teams

Broadcasters need to test and trial

Radio Bremen: Digital Garage teamYLE: Business Radio & TV desksSWR: “Das Ding”

4 -Tri-media, bi-media journalists ...

Not every journalist needs to be a one (wo)man band...

But all journalists should be able to think tri-media and work for at least two media services



5 - New job profiles are emerging

• media experts, • fast news generalists, • social media curators, • online graphic designers, • data journalists, • app developers• coders?• data wranglers


6 - Quality is key...

...and exclusivity is a must !

• Use new workflows for the advantages they offer• Smart phone reporting, visual radio• Low Cost production tools• UMTS Back Pack………


7- Workflow analysis today and tomorrow

An inevitable exercise between editorial and technology

• How do we work today• How do we work tomorrow• Show the benefits• Win followers…


8 - Journalists & engineers must work together

• Workflows need to be defined together

• Allocate specific “nearby’ technical support for the newsroom


9- New technologies are great

Technology enables fast news & sport production but..interoperability, performance and stability are critical issues

Members’ common needsDefined interfaces between systemsmetadata: coherent scheme, how do they “travel”?User guide to Non Linear Editing (format, codecs etc.)JOINT CUSTOMER APPROACH TOWARDS

VENDORS


10 - Overall outcome

• More and better content on different platforms• More creative work atmosphere• More professional development opportunities for staff

• And for less money…

WILL RADIO BENEFIT?

Radio staff are afraid of “hostile takeover” by their TV colleagues

But radio has proven adaptable, and successful(and TV staff less hostile than they seemed)

COMING SOON

EBU is currently finalising a document on the technical & functional requirements for News Room Systems

Best practices and guidelines for integrated News rooms

Helps in the design and tender process

NEW WORK FOR IMPS AND EBU T&I

• How to deal with vendors and user forums• Social Media for News Production (integrated)• Production for Social Media (integrated)• Low cost production tools• User Forum for developer teams and share

developments between Members• Archives to bridge the ‘content gap’ also for OTT

CODECS, METADATA, FILE FORMATS AND ARCHIVES

TECHNICAL INNOVATION – EXAMPLES DELIVERABLES• EBU CORE METADATA

TECH 3293

• FIMS – Service Oriented ArchitecturesTECH

• HDTV FORMATSTECH 3299

• STUDIO CODEC TESTS REPORTS

• Sony XDCAMBPN 079

• Panasonic AVC-IBPN 098

• Sony XAVCBPN 103

• Panasonic AVC Ultra BPN 104

• Quality Control Tests in File based workflows TECH3363

• Many more…….

ARCHIVES - PARADIGM SHIFT AHEAD

The archive of the past has been at the end of the production chain

In the future the archive is part of an integrated production process

MOTIVATORS TO DEVELOP AN ARCHIVE STRATEGY• Film, Video, Audio/Sound formats are end of life• No playback devices anymore• Re-digitisation new formats• Awareness about the value of archives• Need for Content, transmission, programmes, public use

Organisational structure, workflows, editorial teams and technology must collaborate for a

successful strategy

ARCHIVE CHALLENGES FOR BROADCASTERS

• Define the best strategy• Saving the data• There is no general solution that fits all

broadcasters, but commonalities (technology, workflows, experiences)

• Financing and monetisation• Convincing others

SUMMARY• Media Landscape and consumer behaviour changes • Broadcasters have to be where the audiences are• Integration of Radio, TV, Online is an editorial, organisational, technical

task• Digital Archives help to bridge the ‘content gap’ (also for OTT)• It’s all about stories coming from an integrated production platform to

get the attention of audiences• EBU T&I cross-departmental work with the Media Department and

Eurovision Academy is assisting all Members in this area

THANK YOUSIMON FELL

[email protected]

IMPS CONTACTS:

HANS HOFFMANN, EBU COORDINATOR

HELENE RAUBY MATTA, EUROVISION ACADEMY

FRANS DE JONG, EBU COORDINATOR

Documents

EBU TECHNOLOGY AND INNOVATION