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Serving Alameda and Contra Costa Counties Vol. 1, Issue 3
December 2014, End of Year Wrap-up
Brendan Havenar-Daughton | 510.817.4683 |
[email protected]
Naila Ahmed| 415.973.8257 | [email protected]
Never Mistake Motion for Action -Ernest Hemingway
________________________________________
Thursday, January 15
February SAC Meeting
EBEW Leadership Retreat: PM & Co-Chairs map out 2015
SAC Meeting Location Needed Interested in Hosting?
Please share your availability: Share Availability Via
Doodle
(http://doodle.com/sa6x6yeq8kbiiaxh)
Partnership Management
For more details please email [email protected]
www.EBEW.org
Our new website is live! Customer focused
Centrally Located Resources Up To Date Events
Finishing Strong: A year of both Challenge and
Accomplishment
Accomplishments CYES exceeds goal and expands service in Contra
Costa County EBEW hires Partnership Manager to increase engagement
and
strengthen Strategic Advisory Committee HVAC service extended to
Small/Medium Businesses (SMB) New technologies prepare Smart Solar
to double their impact
EBEW Magnified
Challenges Title 24 impacts SMB implementation rates,
increases
administrative costs and requires compliance training for both
contractors and municipal building departments
Energy savings for deemed measures reduced Inability to meet
EBEW savings goal due to significant mid-
cycle changes
Week of January 25
SAC Planning Sub-Committee Meeting, Time, Date & Location
TBD
Week of February 1
EM&V Working Group Meeting Time, Date &
Location TBD
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If you give the customer a choice to earn a higher incentive,
they will feel more empowered to do the project, period. -
Hypothesis of the Customer Engagement Incentive
New Incentive Structures Offer Higher Rebates for Customer
Engagement
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First, a bit of background - Last month Brendan, Cara and Rachel
were invited to attend PG&Es Government and Community
Partnerships 2015 Partner Planning Meeting. Karen Zelmar, PG&Es
Director of EE programs, invited government partners to present a
TEED talk. Yes, you read that correctly (see icon, center column).
Karen has encouraged her staff (and partners) to introduce new and
innovative ideas on programs, process improvements or just about
anything that could improve the customer experience in our energy
efficiency programs. Brendan jumped at the opportunity and
presented a new way to structure the EBEW incentive offer. PG&E
liked the idea and invited Brendan to present to the larger EE team
at PG&E. To say the least, there were lots of questions that
demonstrated curiosity, interest and intrigue. The best part of
this incentive re-boot is that it offers incredible
flexibility,
EBEW PM Presents New Incentive Concept to Government Partners
and PG&E, for SMB Sector
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depending on an implementers needs and values.
The hypothesis of the customer engagement incentive is that if
you give customers a choice to earn a higher incentive, they will
feel more empowered to do the project, period. Here is how it works
after EBEW auditors complete their energy assessment in a local
business, the customer (traditionally) is presented with two
options: either take advantage of the incentive offer and install
the project or choose not to install the project at all. The
problem with this approach is that customers are only given two
options, and only one of those options helps EBEW achieve our goal.
A growing body of behavioral research suggests that people tend to
compare
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options rather than choose options. This means that the manner
in which options are presented tend to affect the customers final
choice. This concept offers great potential for the energy
efficiency (EE) sector by offering a solution that can increase our
ability to communicate the true value of EE projects to our
customers. One option EBEW would like to add to the customer
offering is the opportunity to engage. An easy way to conceptualize
engagement in this context is thinking of it as a checklist. On
this list are customer actions that result in direct and indirect
benefits to our Partnership and to the customers themself. Examples
include: enrollment in the My Energy platform, completing an online
survey, or referring two other business owners to our services.
Customers completing all activities on the checklist would be
eligible for a 25% incentive kicker.* This additional incentive may
be the extra push that most customers need, but at the very least
it gives the customer another option to move forward with
implementation. While this approach may seem more costly than the
traditional approach, the value derived from customer feedback and
engagement will strengthen and prepare EBEW for long-term
programming, leading to robust and sustainable services that are
can capture deep energy savings. *Incentives will be capped.
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The Strategic Advisory Committee has allocated $90,000 to
support activities that build local government capacity to identify
and implement energy efficiency projects. Through decision by
consensus, the committee has decided to hire an experienced EE
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professional who will work directly with EBEW government
stakeholders. The goal of this effort is to meet cities where they
are and provide relevant management and planning resources that
result in clear pathways to EE/RE implementation. If you have a
lead, please call Brendan 510.817.4683.
EBEW Seeks Experienced EE Professional To offer direct support
for local governments committed to developing a comprehensive EE
action plan.
Rewarding Engagement & Empowering with Choice
TEED talks focus innovation on energy efficiency
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35%
15% 10%
5%
5%
25% 5%
Stakeholder Outreach
Strategic Planning
Service Coordiation
External Relations
Regulatory Tracking
Strategic Advisory Committee
PM On-Boarding Process
A rough estimate of how your Partnership Manager has allocated
his time from July through December 2014. See below for details of
activities for each category.
PG&E partners with hundreds of local governments throughout
northern California to ensure that energy efficiency resources are
allocated in a way that strategically aligns with local needs and
interests. Most of these partnerships are managed directly by the
local governments themselves (at a county or COG level). In some
cases the managing organization is an NGO. EBEW is unique in that
PG&E and an independent consultant share partnership management
responsibilities. Given this structural arrangement it is important
that EBEW governments offer general guidance and direction to their
PM to ensure programmatic relevance and positive community
impact.
Partnership Management DECLASSIFIED Breaking down the hours
Partnership Management Activities
Local Government Partnerships, Background
Landing Page, www.EBEW.org
Stakeholder Outreach Strategic Planning External Relations PM
On-Boarding Process Meetings, phone calls, emails,
newsletter, website, requested support
SER Planning, visioning, networking, research
Communication and collaboration with organizations/coalitions
outside the partnership; Conference attendance
Hiring of PM, Data transfer, historical review of
partnership,
resource organization Strategic Advisory
Committee Service Coordination Regulatory Tracking Something
Missing?
Conveying, Governance, Building structure, Meeting
preparation
Optimize coordination of ES&S, service providers,
PG&E programs
Monitoring CPUC proceedings/decisions, meeting/communicating
with Jeremy
Battis, Title 24
Promoting Transparency Through Collaboration
Onward to 2015 - Happy New Year! East Bay Energy Watch, Serving
Alameda and Contra Costa Counties
