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INVESTING UNLEASHED Digital Apps for Mobile Investment Screening

E Trade Digital Ideas

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Conceptual ideas for E Trade

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Page 1: E Trade Digital Ideas

INVESTING UNLEASHED

Digital Apps for Mobile Investment Screening

Page 2: E Trade Digital Ideas

STOCK SCREENING CAN BE A DEFENSIVE TACTIC

Traditional stock screening identifies investment criteria as a basis tomanage risk. Screening is an opportunity to test, not necessarily toidentify new opportunity.

Page 3: E Trade Digital Ideas

TRADITIONAL STOCK SCREENING IS STATIC

Fluctuating marketplaces require more adaptable, digital investorresearch tools.

ETRADE StockScreener

Page 4: E Trade Digital Ideas

SCANNING WIDENS THE APERTURE OFOPPORTUNITY

Successful investors sweep investment environments and horizons,observing and analyzing data to help them seek maximum returns,and reach their financial goals.

Page 5: E Trade Digital Ideas

HIGH-PERFORMANCE TOOLS ARE DESIGNEDTO IMPROVE AND MAXIMIZE VELOCITY

Unleashing the potential of stock screeners to harness increasedspeed, and inflow of new information investors consume, will inspirethem take action immediately.

Page 6: E Trade Digital Ideas

AS APERTURE

MOBILE PRO is designed for investors to move with the market; asmarkets become mobile and investors maximize their investingpower, they require more processing power to draw new conclusionsfrom new digital environments.

Page 7: E Trade Digital Ideas

SCAN SCREEN

IDEA

&

Page 8: E Trade Digital Ideas

SCAN SCREEN PASS FAIL

A SIMPLE, YET POWERFUL SUPPLEMENTAL TOOL

Analyzing a companies product through the lens of consumption.

Page 9: E Trade Digital Ideas

ACCESS CONSUMPTION TO GAIN NEW INSIGHT

Engage immediately with products, marketing, messaging and pricingdynamics in local markets, literally scanning the market for an edge.

Page 10: E Trade Digital Ideas

BARCODE SCAN

Use barcode scan technology to extend MOBILE PRO’s digitalinvestment footprint, creating a new way to screen stocks, byscanning recognizable products which are indexed to their respectivestocks.

SCAN & SCREEN

Page 11: E Trade Digital Ideas

CONSUMER-TO-STOCK MARKET CONTINUITY

Page 12: E Trade Digital Ideas

BARCODE SCAN

Use barcode scan technology to extend MOBILE PRO’s digitalinvestment footprint, creating an additional screening filter for stocks.By scanning recognizable products, which are indexed to theirrespective stocks, investors essentially work backwards and througha public company’s value chain to see if the stock matches their totalcriteria.

SCAN & SCREEN

Page 13: E Trade Digital Ideas

BARCODE SCAN

Investors use MOBILE PRO Barcode Scan feature scanning everydayconsumer products in their live environment, the consumer market.

• Technology Provider: RedLaser (OEM on all iPhones); Traditional and QR code

• Compare equity prices for equity securities; track and monitor pricing trends

• Follow other investors and shoppers; Index shopping list to portfolio products

• Tag news and event-related captions to products and marketplace activity

SCAN & SCREEN

Page 14: E Trade Digital Ideas

BARCODE SCAN

SCAN & SCREEN

The universe for consumer barcodes is approximately 100,000products across more than 100+ business verticals.