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1 1 Trade-Ideas Annual Partners’ Meeting twitter?!!@! – what’s it all about? And why should I care?! January 2009 San Diego © 2009 Trade-Ideas LLC, All rights reserved

Trade Ideas Twitter 2009

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Presentation to the Partners of Trade Ideas LLC on the Power of Twitter

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Page 1: Trade Ideas   Twitter 2009

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Trade-Ideas Annual Partners’ Meeting

twitter?!!@! – what’s it all about? And why should I care?!

January 2009

San Diego

© 2009 Trade-Ideas LLC, All rights reserved

Page 2: Trade Ideas   Twitter 2009

The Twitter Feed & Stream

2© 2009 Trade-Ideas LLC, All rights reserved

Page 3: Trade Ideas   Twitter 2009

The Twitter Feed & Stream

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• food• photography• stocks• celebrities• whatever• conferences (i.e., #tradersexpo)

Many twits ‘tagged’ with symbol to identify & sort out of greater Twitter stream• #nrg• #SXSW• #finance

© 2009 Trade-Ideas LLC, All rights reserved

Page 4: Trade Ideas   Twitter 2009

The Twitter Feed & Stream

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• food• photography• stocks• celebrities• whatever• conferences (i.e., #tradersexpo)

Twitter posts featuring $stock symbols (e.g., $AAPL) or $$ appear on StockTwits.com• Launched ’08• 8300 users• H. Lindzon (AZ, NYC)• S. Macbeth (CA)• P. Pearlman (NYC)

© 2009 Trade-Ideas LLC, All rights reserved

Page 5: Trade Ideas   Twitter 2009

The Twitter Feed & Stream: Examples

5© 2009 Trade-Ideas LLC, All rights reserved

Used by brands for customer support (not sales), product info, brand-relevant news/viewpoint

TheHomeDepot @rainaterror Hi - I'd like to see if I can help. Mind sending your phone # to [email protected] so I can have someone call u?

Brevity rules (max post length = 140 characters) so relevance & value are coins of the realm

Twits:headlines :: Blog:article

mashable Reading: "Staff Finds White House in the Technological Dark Ages" (eesh) http://tinyurl.com/cdb6c2

Subq: (US) reportedly US House panel has approved $3B in internet spending as part of stimulus bill. $CSCO

TradeIdeas: Couriers: Largest # of Consecutive 5 Min Up Candles Today @ 50th percentile of daily range or higher: http://tinyurl.com/5owy49 $$

Question: where should this link go? Assume most followers are not subscribers.

Pulled from StockTwits

Note: Sites like tinyurl shorten lengthy addresses to help meet the Twitter character limit

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“Sociology & Marketing are on a collision course.”

© 2009 Trade-Ideas LLC, All rights reserved

. . . Easy to Approach

While lists like these are hard to come by and connect with

JasonRaznick (467): I trade, contribute to RealMoney, help operate StreetInsider and I'm often quoted in Barron's

TopProsTopPicks (697): From MoneyShow.com: the investing pros' latest picks for stocks, ETFs, and funds, expert insights, and market commentary

ToddStottlemeyre (622): Former MLB pitcher, Former Merrill broker, Trader, Investor

TalentedBlonde (230): Retail analyst, FOX Biz anchor. Fair-Haired and Ingenious Since 1970

Alphatrends (1576): Trader, educator, alphatrends.com

Ericbolling (1213): Facebook..or Fox News, Fox Business, TheStreet.com

CaleInTheKeys (1083): Portfolio manager, Tarpon Fund. One geek in the Keys is worth two suits in the city

THE_REAL_SHAQ (36,539): (for real)

Note: TradeIdeas (692 followers), HowardLindzon (3752 followers)

. . . is full of enablers

Page 7: Trade Ideas   Twitter 2009

Trade-Ideas Twitter Page

Page 8: Trade Ideas   Twitter 2009

The Rise of Unstructured Data in Trading

• Unstructured data: information not traditionally read or interpreted by computers to make decisions, and includes news, SEC filings and Web content

• "Firms will be looking for any competitive advantage they can find, and unstructured data offers an untapped reservoir of new ideas waiting to be discovered.“

Firms will spend US$75 million for unstructured content used in algorithmic

trading in 2009, and Aite Group anticipates that this figure will grow to

US$141 million in 2011.

Source: Aite Group Report, Boston, MA, October 29, 2008

Page 9: Trade Ideas   Twitter 2009

StockTwits: “The Human Ticker”

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Idea: StockTwits feed as an alert inside Trade-Ideas (always people talking stocks/in search of new audience); new category of social-based alerts

© 2009 Trade-Ideas LLC, All rights reserved

Page 10: Trade Ideas   Twitter 2009

StockTwits: “The Human Ticker”

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Benefits:1. Answers need, “Tell me what

to trade”2. WOM among social traders

– receptive to technology in trading (e.g., OM, Bot)

3. Partner with those who are masters of buzz, media awareness, and eyeballs (e.g., Lindzon)

4. The data is free & unfettered5. Better than news alerts:

meta-news alerts 6. Relationships here lead to

new partners later (e.g., Finz.tv)

© 2009 Trade-Ideas LLC, All rights reserved

Page 11: Trade Ideas   Twitter 2009

Twitter stock conversation (Minutes) (?)

The Twitter Idea & Benefits: StockTwits

© 2009 Trade-Ideas LLC, All rights reserved

Note: The StockTwits feed would be filterable at the StockTwits site with only the above filter added by Trade-Ideas

Flow rate of StockTwit postsranges from 20 – 30 posts per minute

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The Twitter Feed & Stream: Our Own Twits

12© 2009 Trade-Ideas LLC, All rights reserved

twitter Works Best When:

• It points to further, relevant, valuable details (e.g., blog)• Is in sync with latest blog post• Generates conversation (e.g., on the blog, in stream)• Credible experts give the bottom line• Your Network responds with feedback, answers, etc.• Exposes you to others

twitter Sucks When:

• Twits pimp or kiss-ass• it’s T.M.I. or too random• it’s ideological• irrelevant or boring• exclusive v informative• blog doesn’t expand twits

Source: Le top 10 des relous sur twitter; Top 10 List of People to Unfollow on Twitter

Page 13: Trade Ideas   Twitter 2009

Ogilvy's Take on Twitter: Rules of Engagement

© 2009 Trade-Ideas LLC, All rights reserved

Page 14: Trade Ideas   Twitter 2009

40 Best Twitter Brands & the People Behind Them

40 of the Best Twitter Brands and the People Behind Them

© 2009 Trade-Ideas LLC, All rights reserved

Page 15: Trade Ideas   Twitter 2009

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Reap What You Sow: BD on Twitter

TradeIdeas I'm open to all ideas - you could add continuously updating scans, assistance modeling strategies 2:23 PM Jan 10th

Fm: TraderAlamo been liking ur stuff, bro..maybe we could do some cross-promotion together...finz.tv is my project...we will be a free site ALWAYS w/ no mem 12:30 PM Jan 10th

© 2009 Trade-Ideas LLC, All rights reserved

Note: These are Direct Messages (DMs) – private messages not viewable to others

Page 16: Trade Ideas   Twitter 2009

Breaking News

In dry times, Twitter going back to the funding well? Twitter is closing in on raising another round of funding, according to TechCrunch. The site reports that the micro-messaging service has signed a term sheet with at least one venture fund and that the round will put its valuation at $250 million.

MG SIEGLER | JANUARY 24TH, 2009

Page 17: Trade Ideas   Twitter 2009

Next presentation

© 2009 Trade-Ideas LLC, All rights reserved