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French Ideas Digital agency presentation. Our manifesto, our statements, some of our products and services. We're based in London and operate EMEA.http://french-ideas.com
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A digital boutique agency specialized in Social Media
Marketing
London – Paris
We like selling digital stories and creative marketing
FI core values
Shared valueBusiness & Society are partners
IntegrityWe say what we sell & what we don’t
EnthusiasmWe want to be proud of our projects
A taste for testingTechnologies go fast. So we’re always late
They inspire us
“It takes self-discipline to talk less and listen more, but a social media monitoring programcan revolutionize your business.”
Radian6
“Audiences DO NOT like frictionless sharing."
Edelman Digital
“Any agency who dares churn a strategy for you in 7 working days
without a brand induction is probably a master in bullshitting."
Pat Law
“Social Media, like most communication “tools” can be
used simultaneously to accomplish a variety of objectives."
Olivier Blanchard
“The difference between the traditional model and the new one that is emerging, is a difference between positioning and movement. Today it’s not enough to think about brand positioning (...) the consumer is even more central to our strategy.”
Marc Menesguen, Managing Director of Strategic Marketing for L’Oréal
What we believe in & what we do
Manifesto
We believe that in our attention economy, any second a citizen spends with a brand must be worth it.We believe that citizens are now shareholders of a brand’s main asset: its reputation.We believe that offline and online are now on the same ground.We believe that this practice is neither fully owned, neither earned, and certainly not paid. This is a social practice.
Our statements
1/ Talking to a brand is not natural(but we can work on it)
2/ Digital strategy should be tailor-made(but it can be processed)
3/ Social Media first require managerial skills(but it can start today)
Capabilities
Our servicesServices Goals Inspirations Methodology
Social Journey
Define the diverse habits a community of customers has, related to a specific product, topic or passionBetter understand when a brand could interfere in their social journey
Zero Moment of Truth (Google)
Consumer Intent Modeling (Ogilvy)
Kick-off meeting to set up the scope of work and issues
In-Deep analysis of communities and conversations based on Kick-Off meeting
Confirmation and amplification of the insights with a range of influencers
Report and strategic recommendation
Social Story Generate contents ready to be heavily social.
Anticipate communities’ expectations and best ways to reach them
Define Social Programming Tools to structure the contents
Starbucks Social Media Strategy
Louis Vuitton
Kick-off meeting to set up the scope of work & issues
Analysis of communities (online and « in real life »)
Implementation of a Social Script (support activity of the content value chain)
Definititon of en editorial & social programming pattern
Social Business Ready
Prepare your enterprise/ shop/ association to implement a Social Media strategyTransform your assets into digital activation opportunities
Le Dixième
Innocent
DELL
Kick-off meeting
Internal audit
Definition of a Social Business organization
Training
We are a hubLaurent François is the proud owner/CEO of French Ideas.
After 6+ years on the agency (Ogilvy) and media side (L’Express), he decided to launch his own digital boutique agency. Laurent owns strong skills in Social Media monitoring, strategic planning, early-stage marketing and new business development. He’s also involved in diverse fashion & cultural projects
Vu Quan Nguyen is part of French Ideas network.
He’s our beloved Art Director, and owns a very ambitious anti-concept store (Le Dixieme) dedicated to contemporary men’s lifestyles in Lyon; he also gives consulting advice here and there to emerging brands.
Sébastien François is EM Production CEO, a dedicated broadcasting and interactive video production agency which operates worldwide, founded in 2000.
As a veteran in Interactive industry, Sebastien is official ICE (Independant Certified Expert) at Sony Professional France and Independant Senior Consultant at Panasonic Broadcast France
We’re part of them:
