Building Bridges

Bringing clinicians and patients closer through social media

By JC Duarte | The Strategy Guy @ www.thestrategyguysite.com

Today

we have

3 objectives

Spark awareness, understanding and comfort around social

media & it’s role in Healthcare

Challenge you to adopt social

media into your practices

Share key learning’s and give

you practical approaches you can immediately

put to work

What do we mean by social media?

<< REWIND <<

people

Source: http://www.flickr.com/photos/belljar/18171527/sizes/m/

Trusted relationships

Source: http://www.flickr.com/photos/11164709@N06/4387457002/sizes/o/

purpose

Source: http://www.flickr.com/photos/jesuscm/3944482796/sizes/l/

technology

Why is social media interesting to practioners?

6 Reasons Why

Decrease in search. Increase in community.

Source: Awareness

The Community Numbers

2,000+ social networks

160 million communities

1.6 billion people online

950 million social network members

350 million community members

Source: Awareness

Who are your stakeholders?

Average age across social networks

How have you served them up until now?

Case Study

Accelerating Diabetes Education & Empowering The Diabetes Community Through Social Media Technologies

The Story

The Founders Story

A Burning Passion

Filling a Need

Trial & Error

Before

Non-viable Business Model

Accidental innovation

Content is King

No Strategic Plan = Chaos

After

What does success look like?

• HCP’s; “the webinar provided valuable information that will help me treat my patients with diabetes” (53% agreed, 47% strongly agreed)

• Patients; 95% of webinar attendees indicated that the experience met or exceeded their expectations

• Patients; 93% of webinar attendees requested more information regarding our client's products

• Patients; Over 80% of our engaged audience reduced their A1c and their BMI levels

Practioners be aware

What’s wrong with this picture?

Tools

Beginner, Intermediate, or Expert

Beginner, Intermediate or Expert

Beginner– Twitter / Hootsuite– Facebook Fan Page

Intermediate– Blog

Expert– Guest Contributor– Branded Community

Collaborative Effort

Twitter; @strategyguyE-mail; jc@jcduarte.comBlog; http://thestrategyguysite.com/LinkedIn; http://www.linkedin.com/in/jcduarte