School of Business & EconomicsSpring 2013

Supply Chain Management (MKT 4308)Section: B

Term PaperonE-Commerce Plan for transpostockbd.com

Submitted to:Mimnun SultanaSenior LecturerSchool of Business & EconomicsUnited International University

Submitted by:(Group Submission)Nurul Huda Kauser Ashik (111 102 003)Arunima Ghosh Peya (111 102 048)Bandhu Kanika Sarker (111 101 195)Md. Salauddin (111 102 039)

Date of Submission: 30/04/2013

Term Paper On

E-commerce Name: Transpostockbd.com

2Letter of Transmittal30 / 04 / 2013ToMimnun SultanaSenior LecturerSchool of BusinessUnited International University

Subject: Submission of term paper on transpostockbd.com

Dear Mam,We are pleased to present our group work which is a term paper on new electronic business plan which we decide transpostockbd.com, prescribed by you in your course Supply Chain Management. We have gone through internet, other sources for the relevant information and apply our course learning to accomplish the assigned topic. We will be happy if you take our cordial thanks for giving us the opportunities to increase our knowledge and ideas by giving this task.

We had followed all the instructions given by you. Despite of our great caution, there may have some shortcomings. We would be grateful if you consider those from excusable point.

Sincerely Yours,Nurul Huda Kauser Ashik (111 102 003)Kazi Oasek Bin Khorshed (111 102 048)

AcknowledgementWe are heartily thankful to our almighty God to give us the ability to finish this project work completely and timely. We also give our gratitude to our course teacher, Mimnun Sultana, whose encouragement; guidance and support, from the initial to the final level enable us to develop this assignment entirely.Finally, we offer our regards and blessings to all of those who supported us in any respect during the completion of the project.

Executive Summarytranspostockbd.com is a web based new business idea. This site only sale all types of RMG product on the web in Bangladesh. Its purpose is to make an easiest path between the garments stock manufacturer with the rural retailer, wholesaler and customer through the internet. The site will provide a broad range of RMG products to its customers and corporate clients. The website contains the photo of the different fashionable dress items and the advertisement of different renowned fashion houses, so that customer, retailer and wholesaler make a right choice and keeps order according to his/her choice.The study of this team work refers to the facts that are related with establishment of this business and its profitability. The site named transpostockbd.com divides its customers and services mainly three parts- customized products, stock goods and tee for transaction. We are the group four members work together to create a complete E-Business plan which will be profitable in practical establishment. Here we discussed the overall business idea, its organizational Organogram, business need, value chain, revenue model and we also attached the website sample of our desire business. It is an informative collection of data through individual reader can easily understand the concept of the business, its marketing strategy and its present market need in the competitive business sector of Bangladesh.

Table of Content

1.Introduction:72.Objective:83.Mission:84.Vision:85.Description of the Business:96.Organogram of Transpostockbd.com:137.Business Model:148.Business need:169.What is our product?1610.Activities of each department in stocklot1811.Marketing and selling strategy of transpostockbd.com:1812.Product strategy:2013.Services:2114.Brand name:2215.Pricing Strategy:2416.Distribution strategy:2617.Marketing and Communication strategy:2718.Research and Development2819.Primary activities of transpostockbd.com:3020.Secondary activities:3221.Revenue Model:3222.SWOT ANALYSIS:3323.SIVA Analysis:3524.Conclusion36

IntroductionTranspostockbd.com is the only website which sells all types of RMG product on the web in Bangladesh. The business pattern of transpostockbd.com is both business to business (B2B) and business to customer (B2C) pattern through the internet. Its purpose is to make an easiest path between the garments stock manufacturer with the rural retailer, wholesaler and customer through the internet. The website contains the photo of the different fashionable dress items, so that customer, retailer and wholesaler make a right choice and keeps order according to his/her choice. Price of the goods is fixed. Our primary task is to make a good contact with the stock items producers and providing necessary information to them about the retailers demand. Our target is to keep a link between the retailer and stock seller. This website contains all the detail information about the fabrics quality, product size, color, quantity, price etc. we will ensure that whatever the items we will provide that must be quality product and fresh product. Retailer can easily contact with us through the email or our contact no. For the first time conversation they have to open an id in our website and provide the necessary documents including trade license and national ID card. Further transaction they have to ensure that the payment of the product will be paid throughout the bank or Bkash. We will cordially appreciate their suggestions about the product and related consumer demand. We will prior to provide the best service to our customers. After the first time transaction they get the permission to give order on internet with a letter of credit from a local bank. Then based on their demand we will deliver the product through the courier service. Transpostockbd.com have different policy to deal with its customer including-discount offer, free shipping cost, membership program and some other value added service. But in order to get that, every customer has to achieve the purchase target. The discussion is started from the very next page and the readers are cordially welcomed and requested to go to the next page and started to read our main topics and special thanked for the reader to read the Introductory pages before reading the main part of the assignment. Now, the readers are requested to start the journey of reading from the very next page by turning the existing page over:ObjectiveOur objectives are to conduct transparent business operation by using an easier accessible technology based market mechanism within the legal & social framework with aims to attain the mission reflected by our vision.MissionOur Mission is to produce and provide quality & innovative garments product for people, maintain stringently ethical standard in business operation also ensuring benefit to the customer, retailer, whole seller and the society at large by proper utilization of internet.

VisionWe view business as a means to the supplying RMG material through an easiest communication channel of internet and social wellbeing of the small business people, RMG users and the society at large, leading to accretion of wealth through financial and moral gains as a part of the process of the human civilization.

Description of the BusinessTranspostockbd.com is the only website which sells all types of RMG product on the web in Bangladesh. The business pattern of transpostockbd.com is both business to business (B2B) and business to customer (B2C) categories through the internet. Its purpose is to make an easiest path between the garments stock manufacturer with the rural retailer, wholesaler and customer through the internet. The website contains the photo of the different fashionable dress items and the advertisement of different renowned fashion houses, so that customer, retailer and wholesaler make a right choice and keeps order according to his/her choice. Transpostockbd.com will sell different types of stock items, customized goods according to customer order and different branded products. The products of transpostockbd.com are including- Mens wear, Ladies wear, Boys, Girls, Childrens, Skirts and Pants. Trousers, Shorts, Jackets, Fleece Jackets, Pajamas, Night Wears, Duster. Denim Trousers, Children Wear, Cargo Pant, Denim Pant & Shirt,T-shirt, PQ Polo shirt, pull over, jeans pant, twill pant, all kinds of sweater. Infants Wear, Woven Tops etc. Transpostockbd.com will follow two revenue model including web catalog revenue model and fee for transaction revenue model. Transpostockbd.com will sell its stock goods and customized product through web catalog revenue model. This website contains all the detail information about the fabrics quality, product size, color, quantity, price etc. we will ensure that whatever the items we will provide that must be quality product and fresh product. Price of the goods is fixed. Under the fee for transaction revenue model, transpostockbd.com will sell different branded goods through their website. For the selling of each branded item, transpostockbd.com will charge some fee against each transaction. For each transaction Transpostockbd.com will charge 15% commission of the selling price of each product from the sellers those whom products will be sold through this site. Transpostockbd.com will produce different occasional dress items based on customer order under its web catalog revenue model.Retailer can easily contact with us through the email, 12 hours online chatting service or in our contact no. For the first time transaction retailer have to open an id in our website and provide the necessary documents including trade license and national ID card. But customer can directly go for purchase by giving their address and contact number. Generally the price of each items are fixed for the customers but we also provide our customer auction facility and discount offer in special occasion or for purchasing huge quantity. Payment of the product will be paid throughout the bank, Bkash or through the local L/C. Transpostockbd.com have different policy to deal with its customer including-discount offer, free shipping cost, membership program and some other value added service. But in order to get that, every customer has to achieve the purchase target.Customer has the opportunity to get the membership of transpostockbd.com by giving some fees which will help them to get some extra benefit from the stocklot.com. We will prior to provide the best service to our customers.As transpostockbd.com is a customer centric website, so transpostockbd.com cordially appreciate its customer suggestions in its blogging pages. Transpostockbd.com doesnt have any direct competitor. Ekoni.com, ajkerdeal.com, Bangladeshibrand.com and Mon nakhshi is the partial competitor of transpostockbd.com. There are five department including- Finance and Administration, Supply Chain department, Sales & Marketing, information and technology, and R&D which are responsible to do all the activities to run transpostockbd.com.Transpostockbd.com divides its activities in two parts including primary and secondary activities. Primary activities are includes- Identify Customers, Determining customer demand and choice, Product Purchase, Customized Products, Product Design, Post on the web site, Advertise & Sell, Deliver, After sales Service etc.Secondary activities of transpostockbd.com are included- Financing and administrative work, Development of IT, Controlling supply chain etc. Task of each dept. are specifically mentioned to avoid any unexpected organizational conflict or channel conflict.Transpostockbd.com make its marketing strategy by using 4ps of marketing including- product, price, place or distribution and promotional strategy. Product strategies are included Product variety, Product Quality, Product design, Product category, Product Features, Return facilities, Services, Brand name, Brand values, Packaging and Product Positioning. Product positioning are considering some factors including strategy against a Competitor, thinking Away from a Competitor, customer expected Benefits, Product Attributes, Usage Occasions and Users etc.Pricing strategy of transpostockbd.com are included price listing, discounting system, membership program and payment method. Distribution strategies of transpostockbd.com are included distribution channel, location and transportation strategy.Promotional activities of transpostockbd.com are included direct marketing, advertising and sales promotional activities. Direct marketing approaches of transpostockbd.com are included One-to-one approaches, Appeal to specific interests, Niche marketing and Geo-targeting. Transpostockbd.com provides its advertisement in mostly accessed online websites like- e-prothomalo, Bd news24.com, Union Information and Service Center, face book. As a part of sales promotion, Transpostockbd.com goes to different universities and talks to students about its product and services and collects their opinion for improving quality. If possible then try to influence the teachers to speak about our website in the class.The financial analysis provides the idea that transpostockbd.com will be able to generate profit from the 10th month after starting its business. Research and development is one of the priority sectors of transpostockbd.com. It expenses 2% of sales for research and development each year after it achieves its breakeven point that refers the year from which the business will able to generate profit. Every department of the organization must work with the R&D. So. It represents a strong commitment of the organization to provide quality goods and service for the customer. Why transpostockbd.com will be considered as a pioneer in this business?Some features are there which will make us different from the other business firms. They are: To begin a new era in RMG business To save transactional cost To save the time of giving order To reduce the retailers suffering To reduce the function of middlemen, like- adding extra value To reduce the customer suffering of paying more Addressing a customer centric product strategy Accumulating all customer needs in a small placeAs transpostockbd.com desire to attach with many renowned fashion houses through its website under fee for transaction revenue model, there is obviously some logic behind this collaboration from ad providers perspective, which are given below:

Why reputed fashion house sell product through transpostockbd.com? Their retail shop is not available in the whole country. Every organization has a special attraction to generate profit. So, there sales volume can be increased through selling on our website. It can be a free marketing option for them. They can easily achieve economy of scale. They will able to increase the customers share of walletOrgan gram of Transpostockbd.comThe organ gram of our firm will show at the very next page where you can the business consist 5 departments. Each of the four partners will handle individual department and the R&D department will be handled by all the business partners. The CEO of the business organization will be decided through voting among these 4 partners.

CEOFinanceSupply ChainSales & MarketingI.T. Dept.Research & DevelopmentBusiness ModelTranspostockbd.com will play the role of middleman between retailer from outside of Dhaka city and the manufacturer. It will also sell its product to individual customers. The diagram of both traditional business structure and our proposed E-Business structure help to clearly understand the difference. We show our business model in the very next page:

Fig: Traditional business structure

knit stock Manufacturer

Stock Dealer

Stock Market

E-Commerce site

Stock Whole Sale

Retailer

ConsumerFig: Our proposed E-business modelThrough this value chain, transpostockbd.com will enable to eliminate the function of many cost adding intermediaries, which largely helps the customer, small retailers and the wholesaler.Business need:Bangladesh has a huge population. Cloth is one of the basic needs of these people. Usually people purchase cloths from the retail stores. Our concern is whole seller, retailer and the direct customer. Retailers and small wholesaler usually purchase the stock of cloths from the stock dealer of the city, Dhaka or from other remote places which added a large amount of transaction cost for the retailer and whole seller. Sometimes there are many middle men behind this cost. As we know more middlemen means more cost addition which indirectly affect the consumers pricing.

What is our product?Transpostockbd.com collects the different brand product from the product manufacturers, well-known brand and different designers for our catalog revenue model. We also produce product based on customer demand. For example- many organizations develop different dress item as a souvenir item. We also produce these items according to customer demand. We gather advertisement of renowned brand and influence them to sell their product through us.

Products nameMens wearFleece Jackets

Ladies wearPajamas

Boys wearNight Wears

Girls wearDuster

Childrens wearDenim Trousers

Skirts and PantsChildren Wear

TrousersCargo Pant

ShortsDenim Pant & Shirt

PQ Polo shirtT-shirt

Pull over Jeans pant

Twill pantInfants Wear

All kinds of sweaterDifferent branded products

Activities of each department in transpostockbd.com

Marketing and selling strategy of transpostockbd.comMarketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategies includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives. Transpostockbd.com follow a marketing mix which consists of 4Ps (product, price, place and promotion) of marketing. Marketing strategy of transpostockbd.com is given below:Product strategyProduct varietyTranspostockbd.com will provide variety of RMG product to the customer including Mens wear, Fleece Jackets, Ladies wear, Pajamas, Boys wear, Night Wears, Girls wear, Duster, Skirts and Pants, Denim Trousers and Childrens wear etc. Product Quality:This website contains all the detail information about the fabrics quality, product size, color, quantity, price etc. we will ensure that whatever the items we will provide that must be quality product and fresh product.Product designWhen transpostockbd.com going to produce customized product then it will provide best designed goods to customer. Stocklot.com will purchase best designed stock from the stock goods producers. As stocklot.com always updates their goods according to the information of its R&D department so its product will maintain best designed standard product. Product categoryTranspostockbd.com categories its product based on different customer types including men, women, children etc. each of these category have several category based on customer lifecycles.

Product FeaturesCustomer will found different features in order to choosing their expected dress items from its website. When customer opens the picture of a product they automatically get different features related with that item.Return facilitiesCustomer can return the products if he/she found any defect on delivered products without any expenses.Services:Transpostockbd.com also sells the product of different brands through their website. So customers who are keenly interested to purchase branded goods, they can easily purchase through the website. Customer can place the order of customized product. Stocklot.com. will produce customized product when they get order from the customer. This scenario will more applicable for the order of souvenirs items. Our value added service: 12 hours online customer care (direct chatting). After sales services including- Refund policy. Defect coverage. Customer feedback. Special offer for retailer and wholesaler.

Brand name:To be successful brand name, transpostockbd.com considers the two major characteristic of choosing brand name including-Distinctive: The market is filled with over-worked names and over-used symbols.A unique and distinctive symbol is not only easy to remember but also a distinguishing feature. Stoclot.com.bd is easily distinct able among different websites. Suggestive: A well-chosen name or symbol should be suggestive of quality, or maybe associated with superiority or a great personality. The name VIP Classic for customer is suggestiveof a superior quality for a distinct class of people.Brand valuesTranspostockbd.com always work to build a strong brand value including value for money, multi-lingual, multi-platform, quality, stable, reliable, well-established, friendly, familiar user interface and highly community based brand image.PackagingTranspostockbd.com provides products to the customer by: Packaging Bags Packaging Boxes Plastic Bags Paper Boxes Gift Bags etc.Product PositioningProduct positioning is a crucial ingredient in the buying process and should never be left to chance. Its our opportunity to influence the markets perception towards our products. We will focus on continuous advertisement to the customer about our website which includes the information of our product, services and facilities. This continuous input of information will help to influence the consumer buying behavior. With or without our input, customers will position our productprobably based on information from our competitors, which will not flatter us.Clear, concise, meaningful product positioning also helps us to compete with the relentless advertising and marketing noise of rivals offering at the marketplace. Think about our product in terms of each one and see how they fit: Against a Competitor: Positioning our product directly against a competitors typically requires a specific product superiority claim. A memorable example is Transpostockbd.com provides the better quality rather than our competitors. We will position our product at the customer mind as a cost cutting quality products. That means we will compete with the competitors through our quality and cost leadership skill. Away from a Competitor: Positioning our self as the opposite of our competitor can help us to get attention in a market dominated by some other product with the help of different characteristic of our Product. For example- we will produce customized product based on customer demand. Benefits: Our marketing strategy will focus on the customer benefit rather than product centric marketing strategy. We will spend a huge amount of money for research and development, so that, our product can easily meet with the customer choice, taste, interest and preferences. Our customer centric strategy will help us to build a strong position in the market. Product Attributes: This website contains all the detail information about the fabrics quality, product size, color, quantity, price etc. so customer can easily purchase his expected goods. Usage Occasions: we will provide occasional products to our customer. Our concern is to prove ourselves as a best occasional product containing website in the customer mind. Users: Focusing on the unique characteristics of users, stocklot.com will provide different fashionable and attractive wear goods. These products will easily meet with the choice of those customers who want to wear different kinds of products containing different taste.Pricing Strategy:In order to determine the pricing strategy, transpostockbd.com considers different issues which are described below:Price list: the retail price of each items are attached with the product picture in the website. For the retailers and whole seller transpostockbd.com follow different price strategy based on quantity of the order. Here list of retail price of some products are given.

Product NamePrice on an AverageProduct NamePrice on an Average

Mens wear800Fleece Jackets2000

Ladies wear1000Pajamas200

Boys wear600Night Wears700

Girls wear700Duster100

Childrens wear500Denim Trousers500

Skirts and Pants500Children Wear500

Trousers200Cargo Pant700

Shorts200Denim Pant & Shirt800

PQ Polo shirt400T-shirt300

pull over300Jeans pant1200

twill pant400Infants Wear500

Jackets1500Woven Tops400

All kinds of sweater400Different branded products1000

Transpostockbd.com sets the price of each good based on customer purchasing capability.Discounts: transpostockbd.com keeps discount facility for each of its customer including direct customer, retailer and whole seller. In order to get the discount offering, they must need to reach the purchase limit.Membership: transpostockbd.com provides membership opportunity for its customer. Member of the websites will enjoy some extra benefits from the organization. This membership will get by giving some fees.Payment method: The payment of the product will be paid throughout the bank or Bkash. For the first time transaction they get the permission to give order on internet with a letter of credit from a local bank.Distribution strategyThere are some factors that transpostockbd.com will consider determining its marketing strategy which is given below:Channel: transpostockbd.com delivers its good towards the customer through the courier service. Here, customer can keep suggestions about their easiest way to get the product. Location: Based on location, transpostockbd.com will find the most using distribution way to deliver the product.Transport: For large scale of sell, transpostockbd.com will provide the personal transportation facilities to deliver the products. Marketing and Communication strategy1. Direct marketingIn direct marketing, we will focus on the following marketing approaches to give message to the customer.One-to-one approaches: At first, Transpostockbd.com appealing a one-to-one approach, marketers target a user browsing the Internet alone and so that the marketers' messages reach the user personally. This approach is used in search marketing, for which the advertisements are based on search engine keywords entered by the users. This approach usually works under the pay per click (PPC) method.Appeal to specific interests: When we are appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic. These marketers typically segment their markets according to age group, gender, geography, and other general factors.Niche marketing: When we are appealing niche marketing, clusters of consumers (the niche) are identified in order to more economically and efficiently target them. Similarly, niche internet marketing attempts to create a more direct advertising message for those who are seen as most likely to buy the product being advertised (see Target audience and Conversion rate).. The online advertising message (or product web site) can then be similarly tailor-made to target that assumed motivation In combination with search engine optimization, the niche internet marketer can attempt to increase the likelihood that their product's advertisement (or site) will be seen by customers in the relevant niche.Geo-targeting:In Internet marketing, When we are appealing geo targeting is the methods of determining the geo- location of a website visitor with geo location software, and delivering different content to that visitor based on his or her location, such as latitude and longitude, country, region or state, city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other criteria.2. Sales promotionAs a part of sales promotion, Transpostockbd.com goes to different universities and talk to students about its product and services. If possible then try to influence the teachers to speak about our website in the class.3. AdvertisingTranspostockbd.com provides its advertisement in mostly accessed online websites like- e-prothomalo, Bd news24.com, face book. It will also provide its advertisement in Union Information and Service Center.Research and Development:Research is defined as the systematic and objective process of gathering, recording, and analyzing data for aid in making decision and development (Zikmund, 2005). Every organization is related to research & development. The organization becomes backdated which is not related to update their product. Especially to do business in RMG sector, its very much necessary to be updated with customer choice, needs and wants. Research and development is one of the priority sectors of transpostockbd.com. It expenses 2% of sales for research and development. Every department of the organization must work with the R&D. So. It represents a strong commitment of the organization to provide quality goods and service for the customer.

Value chain of transpostockbd.com

Fig: Value Chain Model of our firmPrimary activities of transpostockbd.com Identify Customers: As the part of primary activities, R&D dept. of transpostockbd.com will find the new customers and new ways to serve existing customers including- retailer and wholesaler of the rural area and the potential customers like- young generation of the city. Determining customer demand and choice: Research and Development department of transpostockbd.com will give the information to supply chain department about the customer needs, wants, taste, and preferences to purchase the quality products for the customer to cope with the customer demand. Product Purchase: As a part of primary activities, the supply chain department ofStocklot.com will purchase their product from the knit stock Manufacturer through product selection, product quality, product features, negotiating long term supply contracts. They always try to monitor their purchasing product time to time. Customized Products: For the production of customized products, transpostockbd.com will purchase raw materials and transform these materials into finished products through designing, fabricating, assembling, finishing, testing, and packaging. Product Design: Transpostockbd.com going to produce customized product then it will provide best designed goods to customer. Stocklot.com will purchase best designed stock from the stock goods producers. As stocklot.com always updates their goods according to the information of its R&D department so its product will maintain best designed standard product. Post on the web site: Transpostockbd.com will post their product on the website with detail information including- product category, related product design, product pricing, sales distribution channels and method of product monitoring etc to sell. Advertise & Sell: As a part of primary activities, Transpostockbd.com will give its advertisement in mostly accessed online websites like- e-prothomalo, Bd news24.com, facebook etc. If any good meet the customer choice, then he/she can easily purchase it through adding that product in product cart. Deliver: Transpostockbd.com will deliver the product through the courier service. Transpostockbd.com delivers its good towards the customer through the courier service. Here, customer can keep suggestions about their easiest way to get the product. For large scale of sell, transpostockbd.com will provide the personal transportation facilities to deliver the products. After sales Service: Primary activities that promote a continuing relationship with a customer. After sales services of transpostockbd.com are including- Refund policy. Defect coverage. Customer feedback. Testing, maintaining and fulfilling warranties.Secondary activities:Finance and administration: As a part of secondary activities, the finance and administration will do all financial activities including managing fund, allocating resources and keep a proper record of monetary transactions.Development of IT: IT dept of transpostockbd.com will post all updated information on the website to generate sales. This dept will also do the maintenance activities of the website. This dept also supports other departmental activities.Controlling supply chain: As transpostockbd.com are committed to provide quality goods to its customer at cheapest rate So supply chain dept of stocklot.com will strictly control the organizations value chain to meet the customer need through quality and cost leadership.Revenue ModelTranspostockbd.com has categorized its customers into two dimensions. The firm has basically two category of revenue model one is the traditional revenue model which we calculate with the help of financial analysis and the another one is fee-for- transaction revenue model. Here we calculate fee-for-transaction revenue combined with the stock goods revenue analysis. We consider that 10% of our stock good sales revenue will come from fee-for transaction.From the tables given the following page as a attachment we find that the business will able to earn profit from the 10th month after starting activities and business transaction; as the total cumulative profit table is indicating that business achieve its breakeven before 10th months. From this financial analysis it can consider that investing in this business will profitable for its owners as they can earn profit in a very short time period.SWOT ANALYSISSWOT analysis refers the acronym is short for strengths, weakness, opportunities and threat of a business. The SWOT analysis of transpostockbd.com will help to develop the business activities and create business strategy that will help the business to become a strong competitor in its industry.Strength The business promise to its customer to deliver their product on time at their door at a lower cost. Due to cost leadership, quality leadership and less competitor in market the firm has strong position in the market. Because of bad transportation system most of the retailers and customers who are far from Dhaka city would like to get their desire product at their hand on time and transpostockbd.com will help them to accomplish their wish and all the products that are available in this site are based on customer demand so it can said that the business have a strong sense of purpose and culture to support the purpose. As the business totally financed by its owner so it can be consider as strength of the business that the business does not have any serious liability. Weakness Advertisement budget is limited. Creating awareness and trust among the customer is bit difficult at very beginning period as the number of internet surfers are very few in Bangladesh context.Opportunity In some extent the business can enjoy the facilities of monopoly market as we dont have any direct competitor in existing market. Our entire competitors sold variety of products but the specialty of transpostockbd.com is that it will only deal with RMG products. The number of internet user is increasing day by day in Bangladesh, moreover the technological development for example- Teletalk introduce 3G few month ago; can consider as the part of new opportunities for this business.

Threats Trust issue can be considering as a big threat at the very beginning period of the business. Building up strong relationship with retailers is a great challenge for the business.As Bangladesh doesnt have yet any specific rules and regulation for electronic business, in future Govt. of Bangladesh can impose new rules and regulation in this field which can play both the role of opportunity and treat for the business.SIVA AnalysisTranspostockbd.com fulfills all the conditions of most popular customer centric business measurer SIVA analysis. SIVA stands for- S=Solution (How I solve my problem?) I=Information (Where can I learn about it?) V=Value (What is my total sacrifice to get this solution?) A=Access (Where can I find it?)So, transpostockbd.com from the perspective of SIVA analysis: Customer solution: transpostockbd.com provides goods based on customer demand. Customer can easily evaluate a large scale of collection and choice most attractive one. It reduces the hazard of paying extra money, reduce transaction cost, reduce physical hazard of shopping and help to best utilization of time. Information: customer get the detail information about the product features, quality and payment system through the website. They can get the customized product through transpostockbd.com. Value: All of these facilities customer get without paying a small price. As transpostockbd.com eliminates the cost adding intermediaries from the supply chain so its very much easier for them to provide quality goods at a minimum price. Access: By following an easiest purchase path, customer can get their product at home through transpostockbd.com. so product accessibility of transpostockbd.com is very high by breaking the geographical barriers.ConclusionDespite all the economic challenges from the above discussion and analysis it can consider that investing is this business will not be a losing project for its owners. As the market is still not too much constructed, the business will get the first moving advantage which will introduce a new era to our RMG sector. The objective of this business is geared towards the changing needs of its customers. The focus of the business lies on the large customer or retailers who will like to purchase huge quantity of products. It is the aim and intension of the business to accelerate the growth and development through ensuring quality products in lower price and based on customer demand.