C a m e d i a E - 1 0 S L R 4 mil l ion pixels

The digi tal camera for the serious photographer

Focus On Life

Specifications are subject to change without notice or obligation on the part of the manufacturer. SmartMedia is a trademarkof Toshiba America Inc. All other brand and product names mentioned herein are the property of their respective companies.©2000 Olympus America Inc. D968

www.e-10.olympus.com

Why Olympus?

You’re about to make a decision. Olympus?

Or some other brand? Naturally, we think it should

be Olympus.

We could point out that in 1920, we gave Japan its

first microscope. Our long experience with optics has

resulted in the clearest, most distortion-free lenses

the world has ever known. And the quality of the

lens is the single most important factor in

determining the quality of your picture.

But it goes beyond that. It has more to do with the

all-consuming dedication to excellence that produced

those advanced optics in the first place. The dedication

that has driven the company from the very beginning.

Our dedication can be seen in the long string of

innovations we’ve introduced over the years. It can be

seen in the extreme level of performance, durability

and ease of use that’s in every Olympus product. And

most importantly, it can be seen in your pictures.

We suggest you research your decision carefully.

Consider what you’ll get for your money. Money's too

hard to earn to waste a single dollar. Then make a

good decision.

And of course, if you end up going with Olympus

this time, you’ll find that next time, you won’t really

have a decision to make.

E10SLR

The digital Camedia E-10 SLR was

designed from the very beginning to please

the most demanding photographer. It’s a

camera that was designed from the very

beginning to be digital.

The E-10 SLR was born out of our

desire to develop a truly digital camera.

One in which all components were

rethought from a digital perspective, and

designed to work together to deliver ultra

high-resolution digital photographs.

Very quickly, though, it became clear

that current technology could no longer do

what we asked of it. So we did what we’ve

always done. We developed new technology.

The most significant result is the E-10’s

The digi tal camera thatwill change the industry.

digital lens. Never before has a lens been so

perfectly designed for digital photography.

Combine it with shutter release lag

times of under 60 milliseconds, full control,

our exclusive TruePic™ technology and all

the flexibility of digital photography, and

you have a camera like no other.

Would you like pictures like no other?

Read on. Learn more about the Camedia

E-10 SLR. See what we’ve done with digital

photography. Then go out and see what you

can do with it.

E10SLR

The E-10 SLR features a fully multi-

coated, 14-element, 11-group lens with ED

and aspherical glass and an f 2.0 – 2.4 4x

zoom. That alone tells you this is no ordi-

nary lens, digital or otherwise.

But the real story behind the E-10’s

lens is in the way it captures an image.

In a film lens, an image carried by

light is directed at a layer of silver halide

below the film’s translucent surface. Since

this layer is flat, light can expose the film

from any angle and still result in excellent

focus and resolution.

�Our exclusive Olympus TruePic™ technology uses every pixel to

make your image, at all resolutions. It then micro-smooths the

pixels to provide true continuous-tone images.

In a digital camera, the surface of the

CCD is made up of pixels. These pixels are

tiny wells that record the information car-

ried by light. In the E-10’s 4.0 million pixel

CCD, the pixels are so small that angled

light won’t fill them properly. So to take full

advantage of the E-10’s advanced CCD, we

�The E-10’s lens refracts light directly into the pixel

wells, filling them with information properly.

developed a lens that would direct light

precisely into each pixel well, filling them

properly and resulting in exceptionally fine

focus and resolution.

Of course, there’s a much simpler way to

understand what this new technology means.

Just take a look at one of the E-10’s pictures.

�Film lenses refract light at an angle. A good

technology for flat film.

The very latest in d igi tal technology comes together in the Camedia E-10 SLR. I ts many revolut ionary parts

combine to give you except ionally sharp, r ich, large pr ints.

�The E-10’s all-in-one lens design

allows us to perfectly match the

lens to the precision camera CCD.

It also lets us seal the camera

body, keeping damaging dust

away from the CCD.

A lens designed for truedigital photography.

Designed to be digi tal . From the inside out .

Photographers demand a lot from their cameras. So do we. We designed the E-10

SLR with features that make you want to reach for it every day, along with the durability

that makes it tough enough to be used every day.

If you’re serious about your pictures, this is the digital camera that will finally allow

you to capture the photos you’ve always wanted.

�The all-aluminum body performs two important functions. It acts as

a heat sink to keep the high-resolution CCD cool and keep electronic

noise out of your pictures. And it provides the strength to make the

E-10 a durable, daily use camera.

�The E-10’s advanced metering system

quickly determines exposure under

a variety of difficult lighting condi-

tions. Use digital ESP multi-pattern

metering, center-weighted metering

or spot metering.

�The fully multi-coated, 14-element,

11-group, ED and aspherical glass

4x zoom lens was designed

specifically for high-resolution

digital photography.

�The E-10 is Storage Class USB. It

mounts on your computer with no

additional software, and allows

you to open images from within

your applications.

�The E-10 has a built-in, multi-

mode, scene-detecting flash. Or

you can attach the optional FL-40

external flash, which is a scene-

detecting flash with the E-10, to

the hot shoe. Or use studio strobes.

�The E-10 SLR features dual media

slots, to accept SmartMedia™ and

CompactFlash™ (Types I and II)

simultaneously, and allow you to

copy from card to card.

�The three-position LCD color monitor

operates in standard position (flush

against the camera body), 90˚ up to

let you shoot down to ground level

easily, and 20˚ down for viewing

overhead shots.

E10SLR

E10SLR

you can use the manual focus ring as you

would on a traditional SLR, up to as close as

8" in macro mode.

Sometimes greatness is spontaneous.

Sometimes it’s well-planned. That’s why the

E-10 gives you the option of fully automatic

controls or fully manual controls.

Like to always be ready? The E-10

SLR’s dual autofocus system is precise and

lightning-fast. Nothing will get by you. Or

If you’re used to instinctively focusing

manually, you’re probably also the kind of

photographer who will appreciate the E-10’s

manual zoom ring. And since it works inde-

pendent of the exposure controls, you can

shoot and zoom at the same time.

For rich, true colors and clean whites,

the E-10 gives you a number of ways to set

white balance. You can choose iESP (intelligent

Electronic Selective Pattern) TTL auto white

balance. Or choose from seven preset white

The more control you have, the morefreedom you have.

balance settings ranging from 3000˚K to

7500˚K. Or set the one-touch manual white

balance using a sheet of white paper, for

example, as a reference point.

To help you quickly dial in on your

exposure, switch on auto bracketing to take

three quick images of your subject. The first

shot will be underexposed, the next frame

normal and the last frame overexposed. You

can bracket in 1/3, 2/3 or full stops.

Another valuable tool the E-10 gives

you is a histogram. During image playback,

a bar graph displays distribution of lights and

darks to help you adjust exposure. It’s a quick

way to tell if whites might blow out or blacks

might plug up.

�The E-10 SLR’s histogram.

0 225

E10SLR

excels in that area, too.

As you’d expect, the E-10’s built-in flash

operates in a variety of modes. You can

choose from auto flash for low- and back-

light conditions, red-eye reducing flash,

fill-in (forced on) flash and flash off to take

advantage of natural light.

And going beyond what you’d expect

from a digital camera of this caliber, the

E-10’s flash is an exclusive scene-detecting

flash. So if your subject is standing off to one

side at dusk, the flash compensates and

makes sure the right amount of light is fired.

You can also attach our optional FL-40

Photography is theart of using l ight .

Aside from its many exposure controls,

the E-10 SLR offers other ways to help you

use light to make beautiful pictures.

In-camera metering is fast and accurate

in a variety of difficult lighting situations.

Our digital ESP multi-pattern metering

measures light from multiple areas of the

image. Center-weighted metering concen-

trates on light in the center of the viewfinder.

And Spot metering concentrates on a much

smaller area (about 1.6%) in the center of

the viewfinder.

Of course, another way photographers

work with light is by generating it. The E-10

external flash to the E-10’s hot shoe. You’ll

increase your flash distance to more than 30

feet, and have greater control. When used with

the E-10, the FL-40 also works as a scene-

detecting flash. And for studio work, a PC

Sync lets you easily connect to studio strobes.

�The E-10 SLR handles the most

difficult and diverse lighting

conditions with ease. For

instance, it faithfully captures

every nuance of Hollywood’s

magnificent Pantages Theatre.

G r e a t p h o t o s a r e t h e w h o l e p o i n t o f o u r a d v a n c e d d i g i t a l t e c h n o l o g y .

�These extension lenses are fully multi-coated and

are perfectly matched to the E-10 SLR’s 4x zoom lens.

�Without the included lens hood, you’d need one hand

to hold your E-10, one hand to adjust manual focus or

zoom, and one hand to shade your lens from direct light.

0.8x Wide Conversion 28mm f2.0 equivalent

1.45x Tele Extension 200mm f2.4 equivalent

Macro Conversion

�With a wireless remote, you can trigger the shutter

from a distance.

3x Tele Extension 420mm f2.8 equivalent

The E-10 SLR is more thana camera. I t ’s a system.

�The FL-40 external flash fits on the E-10’s hot shoe

and gives you greater distance and control. Plus it’s a

scene-detecting flash on the E-10.

It’s all about options. The more you

have, the more you can do. The digital E-10

SLR is a professional-level system that

offers a variety of lenses, long-lasting

batteries and flash accessories. All of

which work together to give you the

stunning pictures you’re after.

�With a cable release, you can avoid

shaking the camera at slow shutter

speeds. It also has a lock on it for

bulb exposures.

�Our Lithium Polymer battery grip gives you up

to 750 shots. It also gives you a comfortable

vertical grip with an additional shutter release

button right where you need it.

�A leather case is just what you need to protect your

camera between brilliant shots.

E10SLR

Specifications

Product Type Digital SLR Camera with 1.8 in./4.5 cm color TFT LCD monitor

Memory 3V (3.3V) SmartMedia (SSFDC) Card (2M, 4M, 8M, 16M,32M and 64MB) One 32MB card supplied with camera, 3V CompactFlashType I & II Flash Memory (Micro Drive not recommended)

Recording System Still image: JPEG (DCF: “Design rule for Camera File system”),TIFF (non-compressed), DPOF support RAW (16 bits percolor) Ships with Photoshop plug-in for RAW 10 Bit(A➔ D) Converter

Number of storable pictures with 32MB SmartMedia card

Image Pickup Element 2/3 inch CCD solid-state image pickup 4.1 million pixels(effective 4 million pixels), RGB Interlaced Scan

White Balance iESP full-auto TTL, 7 stage Preset Manual (3000˚; 3500˚;4000˚; 4500˚; 5500˚; 6500˚; and 7500˚K), One-Touch Manual

Lens Olympus lens 9 - 36mm 2.0-2.4, ED and aspherical glass 4xzoom Lens (equivalent to 35 - 140mm lens on 35mm camera),optional 0.8x (wide) 1.45x, 3x (telephotos) and macro lenses(aperture is 7-bladed for precise aperture shape and function)

Filter Size 62 mm

Photometric System Digital ESP multi-patterned, center-weighted and spotmetering systems

Exposure Control Programmed auto exposure, Aperture priority, Shutter priority,+/- 2Ev by 1/3EV steps exposure compensationAuto Bracketing: selectable from 1/3EV, 2/3 EV and 1EV; 3or 5 imagesAperture priority: Wide; F2.0 - 11, Tele; F2.4 - 11, 1/3EV stepsShutter priority: 2 - 1/640 sec. 1/3EV stepsManual exposure: shutter speed bulb, 8 sec. -1/640 sec.

ISO Auto, user selectable. 80, 160, 320 equivalent ISO

Focusing Dual AF-Active (IR and Passive TTL) system autofocus(contrast detection system) with focusing range:8"/0.2 m - ∞ (infinity) steplessManual focus: with focusing screen

Working Range 8"/20 cm. – ∞ (infinity)

Viewfinder Optical SLR viewfinder (Full Information/Mode/Aperture/Shutter Speed/Spot/Center-Weighted/ iESP/+/-/AF/Flash)Focusing Screen (Shows Focus)

LCD Monitor 1.8 in./4.5 cm wide angle color TFT LCD monitor with114,000 pixels (made from low-temperature poly-silicon),brightness adjustment is possible: adjustable to 20˚, 0˚,and 92˚ (click stops)

Flash Modes Built-in Flash: Auto-Flash (low- & back-light), Red-Eye Reducing Flash, Off, Fill-in (Forced Activation)Slow Synchronization (First-Curtain Synchronizationeffect, Second-Curtain Synchronization effect)Flash system uses exclusive iESP scene-detecting flashExternal terminals: Hot shoe and PC Sync

Flash Working Range Wide: approx. 2'/.6 m – 20.8'/6.3 m; telephoto: approximately1.7'/.5 m – 17.2'/5.2 m (ISO 80)

Flash Recharge Time Approximately 7 sec. (normal temperature with new battery)

Sequence Mode 3 frames per sec. up to 4 frames, 1.2 second shot toshot or faster

TruePic Technology Available at all resolutions from SHQ-SQ

Time-Lapse Intervals 1 min. to 24 hours

Selftimer/Remote 12 second delay/2 sec. after optional remote controllerController (RM-1) operation

Setting Memorization Possible

Outer Connectors DC input terminal, data input/output terminal USB interface(only), video output terminal (NTSC), external PC flash terminalfor studio strobes or PC sync strobes, 3-pin Olympusremote cable release connector

Operating Environment Operation: 32 – 104°F, 0 – 40°C, 30 – 90% Storage: -4 – 140°F, -20 – 60°C, 10 – 90%

Power Supply Main power source: 2 x Lithium battery CR-V3/LiPoBattery with Optional Grip/4 x AA NiMH batteries/4 x AANi-Cd batteries/Optional C7AU-AC adapter (Manganesebatteries cannot be used)

Date/Time/Calendar Adjustable with simultaneous recording onto image data

Automatic Calendar Up to year 2030System

Dimensions 5.1 in./128.5 mm (W) x 4.1 in./103.5 mm (H) x 6.8 in./161 mm(L) (excluding projections)

Weight 37 oz./1050 g (without batteries and SmartMedia Card)

Recording Mode No. of Frames File SizeSHQ/Non-compressed 2 2240 X 1680RAW 7 2240 X 1680SHQ 11 2240 X 1680 (2.7:1 JPEG)HQ 30 2048 X 1536 (8:1 JPEG)SHQ, HQ, SQ1 and SQ2 Resolutions include 2240 X 1680, 1600 X 1200, 1280 X 960, 1024 X 768,

640 X 480 with compressions 2.7:1, 4:1, 8:1 JPEG

E10SLR

Now that you’ve shot the most beauti-

ful images you ever have, what do you do

with them?

Since they’re digital, you have a variety

of options. And every one of them will do

justice to the pictures you took with the

finest, most advanced digital camera on

the face of the earth, the Olympus Camedia

E-10 SLR.

Showcase your workin a variety of ways.

�The P-400 is our professional-level

printer. It prints gorgeous dot-free,

continuous-tone, dye sublimation

prints at sizes near 8" x 10." Want

rich, sharp, stunning enlargements?

The P-400 is your printer.

�The E-10 accepts both SmartMedia™ and

CompactFlash™ (Types I and II) simultane-

ously, and lets you copy from card to card.

�Believe it or not, you can have

portable dot-free, continuous-tone,

dye sublimation printing. The P-200

is smaller than a 5" x 7" print,

though maybe a bit thicker. And you

can print right from your E-10, with

no computer. Think of it. Beautiful

prints, anytime, anywhere.

�You can playback and preview images right on your

NTSC monitor. Everyone can see what you see,

without having to crowd around the camera.

�The USB SmartMedia™ Reader/Writer is handy to

leave hooked up to your computer. It downloads

pictures at a sizzling 1MB per second.