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A design collaboration between
India and The Netherlands
design fashion architecturedutch
Dutch Design DigestA design collaboration between India and the Netherlands
design fashion architecturedutch
Dutch Design DigestA design collaboration between India and the Netherlands
Over the past four years of the Dutch Design Fashion Architecture (DutchDFA) programme, from 20092012, design relations between the Netherlands and India have strengthened immensely. The entrepreneurial spirit and cultural curiosity that unite both cultures have laid strong foundations for IndoDutch collaborations.
In areas such as urban planning, affordable housing, water infrastructure, crafts, design thinking, conceptual fashion and denim wear, communications design, design for the Base of the Pyramid and design education, Dutch and Indian designers have shared their experiences, working on collaborative projects to jointly address social, cultural and environmental issues, while exchanging valuable knowledge in order to enrich their own practices. This ongoing dialogue shows in the work of the 14 designers featured in the Dutch Design Digest,
each connected by their enthusiasm for India. From macro to micro initiatives, Dutch designers are engaging with topical issues in India, whether it be developing a palm substitute for leather, or longterm urban planning strategies for Delhi.
It’s exciting times for design in India, whereby the disciplines themselves are growing rapidly, the distinct identity and body of knowledge of contemporary Indian design, fashion and architecture are being shaped, and public interest in design is increasing. With innovation high on the national governmental agenda, designers play a major role in tackling the major challenges facing India today. We wish designers in India an inspiring and rewarding period ahead, and may the coming years bring meaningful and flourishing design collaborations between our two countries.
Christine de Baan Programme Director, DutchDFA
Jeanne Tan Project coordinator India, DutchDFA
www.dutchdfa.com
Introduction
IntroductionAddikt*DIED*Flex / the INNOVATIONLABJan TaminiauMarije VogelzangMijksenaarMVRDVSatyendra Pakhalé Design StudioStudio Edward van VlietStudio Makkink & BeyStudio Pepe HeykoopStudio Tjeerd VeenhovenUNStudioVenhoevenCS architecture + urbanismColophon
03040506070809101112131415161718
Contents
2 3
Over the past four years of the Dutch Design Fashion Architecture (DutchDFA) programme, from 20092012, design relations between the Netherlands and India have strengthened immensely. The entrepreneurial spirit and cultural curiosity that unite both cultures have laid strong foundations for IndoDutch collaborations.
In areas such as urban planning, affordable housing, water infrastructure, crafts, design thinking, conceptual fashion and denim wear, communications design, design for the Base of the Pyramid and design education, Dutch and Indian designers have shared their experiences, working on collaborative projects to jointly address social, cultural and environmental issues, while exchanging valuable knowledge in order to enrich their own practices. This ongoing dialogue shows in the work of the 14 designers featured in the Dutch Design Digest,
each connected by their enthusiasm for India. From macro to micro initiatives, Dutch designers are engaging with topical issues in India, whether it be developing a palm substitute for leather, or longterm urban planning strategies for Delhi.
It’s exciting times for design in India, whereby the disciplines themselves are growing rapidly, the distinct identity and body of knowledge of contemporary Indian design, fashion and architecture are being shaped, and public interest in design is increasing. With innovation high on the national governmental agenda, designers play a major role in tackling the major challenges facing India today. We wish designers in India an inspiring and rewarding period ahead, and may the coming years bring meaningful and flourishing design collaborations between our two countries.
Christine de Baan Programme Director, DutchDFA
Jeanne Tan Project coordinator India, DutchDFA
www.dutchdfa.com
Introduction
IntroductionAddikt*DIED*Flex / the INNOVATIONLABJan TaminiauMarije VogelzangMijksenaarMVRDVSatyendra Pakhalé Design StudioStudio Edward van VlietStudio Makkink & BeyStudio Pepe HeykoopStudio Tjeerd VeenhovenUNStudioVenhoevenCS architecture + urbanismColophon
03040506070809101112131415161718
Contents
2 3
Addikt *DIED*
We specialise in: Addikt is a design boutique dedicated to motion and digital design, focusing on the development of visual concepts and moving content.
What makes us tick: We believe that every person, every business and every product has a story to tell. We work with brands from around the world that want to communicate more than just numbers and benefits. In this age of connectivity our stories no longer conform to the traditional. We engage visually through film, animation and sound; interactively through the web and social media; on the go through apps on smartphones and tablets and immersively through events and on ground activation but all with a twist!
We loved working on: The identity, print collateral and speaker videos for the world’s second largest design festival, Kyoorius Design Yatra in Goa. For us, this project truly bridged the gap between traditional and new media. We used social media and
We specialise in: Contemporary female collections with a strong graphic approach.
What makes us tick: We love artisanal work. That means we look for it around the globe. Handembellishments, garment dying in all its various forms and arts & crafts have a special place in our heart. This is why we also started our own brand and ended up producing many of our products in India.
We love working on: One of the highlights of our short career has been our participation in the project Dutch Fashion Here & Now. It was a catwalk show held during Delhi Fashion Week. It gave us the opportunity to work together with the Indian design duo of Rahul Khanna and Rohit Gandhi. It was great to collaborate on an exclusive collection and gave us a glimpse into the design and work space of two very talented people.
video to announce and boost the event, but at the same time we used a lot of paper collateral to enhance the entire design experience.
India to us means: Kind people with open minds and the desire to move forward. The cultural differences are an opportunity to learn and experience new things. India to us means an expansion in people, but not in offices. We’d like to think of Addikt Amsterdam and Addikt Mumbai as one office working together.
Where to find us:Website: www.addikt.nlEmail: Barry Schwarz: [email protected] Rajesh Kejriwal: [email protected]
India to us means: In one word inspiration. The artisanal hand in fashion, especially in India is very pure and has deep roots in the tradition of the country. Applying them on our own collections and modernizing these old techniques is what makes us tick.
Where to find us:Website: www.diedworld.comEmail: [email protected]
Barry Schwarz Marieke Holthuis | Diederik Verbakel
Dutch Fashion Here & Now, India, Photo credit: Peter Stigter
The launch of the VW Beetle in Malaysia
4 5
Addikt *DIED*
We specialise in: Addikt is a design boutique dedicated to motion and digital design, focusing on the development of visual concepts and moving content.
What makes us tick: We believe that every person, every business and every product has a story to tell. We work with brands from around the world that want to communicate more than just numbers and benefits. In this age of connectivity our stories no longer conform to the traditional. We engage visually through film, animation and sound; interactively through the web and social media; on the go through apps on smartphones and tablets and immersively through events and on ground activation but all with a twist!
We loved working on: The identity, print collateral and speaker videos for the world’s second largest design festival, Kyoorius Design Yatra in Goa. For us, this project truly bridged the gap between traditional and new media. We used social media and
We specialise in: Contemporary female collections with a strong graphic approach.
What makes us tick: We love artisanal work. That means we look for it around the globe. Handembellishments, garment dying in all its various forms and arts & crafts have a special place in our heart. This is why we also started our own brand and ended up producing many of our products in India.
We love working on: One of the highlights of our short career has been our participation in the project Dutch Fashion Here & Now. It was a catwalk show held during Delhi Fashion Week. It gave us the opportunity to work together with the Indian design duo of Rahul Khanna and Rohit Gandhi. It was great to collaborate on an exclusive collection and gave us a glimpse into the design and work space of two very talented people.
video to announce and boost the event, but at the same time we used a lot of paper collateral to enhance the entire design experience.
India to us means: Kind people with open minds and the desire to move forward. The cultural differences are an opportunity to learn and experience new things. India to us means an expansion in people, but not in offices. We’d like to think of Addikt Amsterdam and Addikt Mumbai as one office working together.
Where to find us:Website: www.addikt.nlEmail: Barry Schwarz: [email protected] Rajesh Kejriwal: [email protected]
India to us means: In one word inspiration. The artisanal hand in fashion, especially in India is very pure and has deep roots in the tradition of the country. Applying them on our own collections and modernizing these old techniques is what makes us tick.
Where to find us:Website: www.diedworld.comEmail: [email protected]
Barry Schwarz Marieke Holthuis | Diederik Verbakel
Dutch Fashion Here & Now, India, Photo credit: Peter Stigter
The launch of the VW Beetle in Malaysia
4 5
Flex / the INNOVATIONLAB Jan Taminiau
We specialise in: Structural packaging, product design, industrial design and engineering of professional systems, design and development of services, packaging of durable consumer goods and household objects, power tools, bicycle accessories, agricultural equipment, office furniture, computer peripherals, telecom services, energy saving services – the list is endless!
What makes us tick: Our entire team has the same focus of ‘creating a new reality’. To our clients that could mean creating brands that people love, successfully entering new markets, increasing profit margins or reducing costs. For our endusers it is the meaningful experience our products have to offer. We give our products and services a purpose in society too by making them more sustainable, fair and prosperous.
We love working on: Grolsch beer, the brand with the famous swingtop bottle. We developed a completely new visual brand language which started with the primary packaging: a returnable 33cl glass bottle and the redesign of the authentic swing
We specialise in: Haute couture dresses that are made to measure; everything is uniquely done for a single client. We specialize in embroidery, weaving and dressmaking.
What makes us tick: Making the most beautiful gown possible! A lot of our work is handmade and we include high levels of craftsmanship, so the craftsman and his handiwork are very important to us.
We loved working on: We found our first time collaboration with Suneet Varma very interesting. It was unique because of our culturally different styles. In Holland, I am considered as an extravagant designer because I do a lot of work with embroidery and use sparkles; with Suneet I met my match, but he took it even further. So I became a minimalist in his world. We ended up with a fusion collection.
top. We also made the brand more sustainable through transportation reduction, the use of light packaging materials, energy savings etc.
India to us means: With our experience it means a chance to be a design and development partner for Indian companies helping them to become more competitive in a global market. We have therefore set up a cooperation with our Indian partner VGC, as well as tied up with the Dutch Design Workspace India in Mumbai.
Where to find us:Website: www.flextheinnovationlab.comEmail: Jeroen Verbrugge: [email protected] Lewerissa: [email protected] Vyas: [email protected]
India to us means: India is a place with a lot of craftsmen and that is something to be cherished. It’s a beautiful country where there is so much to be found and explored. I hope that people here cherish the crafts they have and they won’t let it disappear like we did.
Where to find us:Website: www.jantaminiau.comEmail: [email protected]
Dutch Fashion Here & Now India, Photo credit: Peter Stigter
Jeroen Verbrugge | Ronald Lewerissa
The Grolsch Cooler, Draught Tower and Fridge
6 7
Flex / the INNOVATIONLAB Jan Taminiau
We specialise in: Structural packaging, product design, industrial design and engineering of professional systems, design and development of services, packaging of durable consumer goods and household objects, power tools, bicycle accessories, agricultural equipment, office furniture, computer peripherals, telecom services, energy saving services – the list is endless!
What makes us tick: Our entire team has the same focus of ‘creating a new reality’. To our clients that could mean creating brands that people love, successfully entering new markets, increasing profit margins or reducing costs. For our endusers it is the meaningful experience our products have to offer. We give our products and services a purpose in society too by making them more sustainable, fair and prosperous.
We love working on: Grolsch beer, the brand with the famous swingtop bottle. We developed a completely new visual brand language which started with the primary packaging: a returnable 33cl glass bottle and the redesign of the authentic swing
We specialise in: Haute couture dresses that are made to measure; everything is uniquely done for a single client. We specialize in embroidery, weaving and dressmaking.
What makes us tick: Making the most beautiful gown possible! A lot of our work is handmade and we include high levels of craftsmanship, so the craftsman and his handiwork are very important to us.
We loved working on: We found our first time collaboration with Suneet Varma very interesting. It was unique because of our culturally different styles. In Holland, I am considered as an extravagant designer because I do a lot of work with embroidery and use sparkles; with Suneet I met my match, but he took it even further. So I became a minimalist in his world. We ended up with a fusion collection.
top. We also made the brand more sustainable through transportation reduction, the use of light packaging materials, energy savings etc.
India to us means: With our experience it means a chance to be a design and development partner for Indian companies helping them to become more competitive in a global market. We have therefore set up a cooperation with our Indian partner VGC, as well as tied up with the Dutch Design Workspace India in Mumbai.
Where to find us:Website: www.flextheinnovationlab.comEmail: Jeroen Verbrugge: [email protected] Lewerissa: [email protected] Vyas: [email protected]
India to us means: India is a place with a lot of craftsmen and that is something to be cherished. It’s a beautiful country where there is so much to be found and explored. I hope that people here cherish the crafts they have and they won’t let it disappear like we did.
Where to find us:Website: www.jantaminiau.comEmail: [email protected]
Dutch Fashion Here & Now India, Photo credit: Peter Stigter
Jeroen Verbrugge | Ronald Lewerissa
The Grolsch Cooler, Draught Tower and Fridge
6 7
Marije Vogelzang
I specialise in: I am trained to be a designer and I work with food. I am the first designer in the world to be called an Eating Designer!
What makes me tick: So you might think I am a food designer. But this would imply that I actually design food. But I think food is already perfectly designed by nature. I like to work from the verb of eating. I look at the psychological aspects of eating. I look at harvesting, sharing food, digesting food, creating bonds between people through food and I’m inspired by the world wide issues that are currently taking place on the matter of food.
I love working on: I am currently enjoying working on as a consultant for Park Hotels to help them enhance their eating experience.
We specialise in: The aim of our consultancy and design work is that travellers ‘never get lost’. Our focus is on flow, routing, information and finally clear signage.
What makes us tick: Though we call ourselves ‘wayfinding designers’, we go much deeper than signs alone. We advise our clients on architectural features like orientation, routing and placement of information. We study flow and behaviour of visitors intensively from a scientific approach in the field of cognitive psychology and ergonomics. In the end the users will only encounter our clear, consistent, comprehensive and often even colourful wayfinding system!
We love working on: We love working on any type of public building where people can get lost, from a small museum to a vast and highly complex transportation hub like an airport or train station, to a local hospital and an international trade fair or sport stadium we love it all. We also enjoyed our experience working on Terminal 3 at Indira Gandhi International Airport in Delhi.
India to me means: I love India. It’s vibrant in every way. I especially like the richness of flavours, scents and rituals in daily life. The Netherlands is very rich but we are poor when it comes to food culture, rituals and daily energy or creativity
Where to find me:Website: www.marijevogelzang.nlEmail: [email protected] India to Paul Mijksenaar means:
During the project in Delhi, my colleagues noticed that our presence was important for the continuation of the process. As for me, in the 1960’s I bought my first vinyl record of Lata Mangeshkar and Hemant Kumar. This love for Indian music never ended. I now have a collection of over a hundred records and CDs! It is my dream to hear my beloved music in its real habitat, maybe on my first trip to India.
Where to find us:Website: www.mijksenaar.comEmail: [email protected]
MijksenaarPaul Mijksenaar | Herbert Seevinck
Amsterdam Airport Schiphol (The Netherlands)
‘Bit’s ‘n Bytes’ project for the Boijmans Museum, Rotterdam, Photo credit: Fred Ernst
Washington Dulles International Airport (U.S.A.)
8 9
Marije Vogelzang
I specialise in: I am trained to be a designer and I work with food. I am the first designer in the world to be called an Eating Designer!
What makes me tick: So you might think I am a food designer. But this would imply that I actually design food. But I think food is already perfectly designed by nature. I like to work from the verb of eating. I look at the psychological aspects of eating. I look at harvesting, sharing food, digesting food, creating bonds between people through food and I’m inspired by the world wide issues that are currently taking place on the matter of food.
I love working on: I am currently enjoying working on as a consultant for Park Hotels to help them enhance their eating experience.
We specialise in: The aim of our consultancy and design work is that travellers ‘never get lost’. Our focus is on flow, routing, information and finally clear signage.
What makes us tick: Though we call ourselves ‘wayfinding designers’, we go much deeper than signs alone. We advise our clients on architectural features like orientation, routing and placement of information. We study flow and behaviour of visitors intensively from a scientific approach in the field of cognitive psychology and ergonomics. In the end the users will only encounter our clear, consistent, comprehensive and often even colourful wayfinding system!
We love working on: We love working on any type of public building where people can get lost, from a small museum to a vast and highly complex transportation hub like an airport or train station, to a local hospital and an international trade fair or sport stadium we love it all. We also enjoyed our experience working on Terminal 3 at Indira Gandhi International Airport in Delhi.
India to me means: I love India. It’s vibrant in every way. I especially like the richness of flavours, scents and rituals in daily life. The Netherlands is very rich but we are poor when it comes to food culture, rituals and daily energy or creativity
Where to find me:Website: www.marijevogelzang.nlEmail: [email protected] India to Paul Mijksenaar means:
During the project in Delhi, my colleagues noticed that our presence was important for the continuation of the process. As for me, in the 1960’s I bought my first vinyl record of Lata Mangeshkar and Hemant Kumar. This love for Indian music never ended. I now have a collection of over a hundred records and CDs! It is my dream to hear my beloved music in its real habitat, maybe on my first trip to India.
Where to find us:Website: www.mijksenaar.comEmail: [email protected]
MijksenaarPaul Mijksenaar | Herbert Seevinck
Amsterdam Airport Schiphol (The Netherlands)
‘Bit’s ‘n Bytes’ project for the Boijmans Museum, Rotterdam, Photo credit: Fred Ernst
Washington Dulles International Airport (U.S.A.)
8 9
MVRDV
We specialise in: We create innovative architecture and city planning on all scales – from objects and villas to office parks, public buildings, housing developments and even regional city planning as done for Greater Paris.
What makes us tick: We are a global operating architecture and urbanism practice with a progressive ideal engaged in solving global issues. The world is running out of space and resources. We have to use what’s left smarter to guarantee a great future to all. We find new and better ways of living and working. We reduce the pollution created by buildings and cities.
We love working on: Mixing Indian home owners in the 3500 apartment development at Amanora Hills in Pune. The apartments differ from 30m2 up to 350m2 and will lead to a diverse population that can meet in the many public facilities.
We specialise in: Industrial design,design strategy, applied research,user experience, and product designfrom design conception, productdevelopment, manufacturing toproduct launches. We work in a wide range of industries such as consumer & business electronics, home appliances, personal computers, watches, fashion & cosmetics, textiles, furniture and architecture & interior design.
What makes us tick: Our objectivefor every project is to seek that finebalance between stateofart technologies and design, in order to achievethe utmost user experience. Above all,we create culturally meaningfuldesign that reaches wider audience.
We love working on: We love todesign by rethinking and innovatingproducts and systems for industrial production, from every day objects to technologically challenging products in various industrial sectors.
India to us means: An exciting democratic society on the verge of great changes. The largest villa in the world is located in Mumbai, but India still faces the massive task of housing the emerging middle classes in responsible social and green developments. Let’s not repeat European and American mistakes.
Where to find us:Website: www.mvrdv.nlEmail: [email protected]
India to us means: Home, excitingpossibilities and lots more... Ourfounder and principal designerSatyendra Pakhalé studied engineering and trained as an industrialdesigner at the renowned IndianInstitute of Technology, Bombay. Even though our studio is in Amsterdam, our awareness of ancient Indianhistory and our deep knowledge ofIndia have resulted into refined sensibilities for Indian preferences, lifestyles, habits and perception.
Where to find usWebsite: www.satyendrapakhale.comEmail: info@satyendrapakhale.com
Satyendra PakhaléWiny Maas, Jacob van Rijs, Nathalie de Vries Satyendra Pakhalé
China Comic and Animation Museum
The Alinata Shelving System
AmsterdamDesign Studio
10 11
MVRDV
We specialise in: We create innovative architecture and city planning on all scales – from objects and villas to office parks, public buildings, housing developments and even regional city planning as done for Greater Paris.
What makes us tick: We are a global operating architecture and urbanism practice with a progressive ideal engaged in solving global issues. The world is running out of space and resources. We have to use what’s left smarter to guarantee a great future to all. We find new and better ways of living and working. We reduce the pollution created by buildings and cities.
We love working on: Mixing Indian home owners in the 3500 apartment development at Amanora Hills in Pune. The apartments differ from 30m2 up to 350m2 and will lead to a diverse population that can meet in the many public facilities.
We specialise in: Industrial design,design strategy, applied research,user experience, and product designfrom design conception, productdevelopment, manufacturing toproduct launches. We work in a wide range of industries such as consumer & business electronics, home appliances, personal computers, watches, fashion & cosmetics, textiles, furniture and architecture & interior design.
What makes us tick: Our objectivefor every project is to seek that finebalance between stateofart technologies and design, in order to achievethe utmost user experience. Above all,we create culturally meaningfuldesign that reaches wider audience.
We love working on: We love todesign by rethinking and innovatingproducts and systems for industrial production, from every day objects to technologically challenging products in various industrial sectors.
India to us means: An exciting democratic society on the verge of great changes. The largest villa in the world is located in Mumbai, but India still faces the massive task of housing the emerging middle classes in responsible social and green developments. Let’s not repeat European and American mistakes.
Where to find us:Website: www.mvrdv.nlEmail: [email protected]
India to us means: Home, excitingpossibilities and lots more... Ourfounder and principal designerSatyendra Pakhalé studied engineering and trained as an industrialdesigner at the renowned IndianInstitute of Technology, Bombay. Even though our studio is in Amsterdam, our awareness of ancient Indianhistory and our deep knowledge ofIndia have resulted into refined sensibilities for Indian preferences, lifestyles, habits and perception.
Where to find usWebsite: www.satyendrapakhale.comEmail: info@satyendrapakhale.com
Satyendra PakhaléWiny Maas, Jacob van Rijs, Nathalie de Vries Satyendra Pakhalé
China Comic and Animation Museum
The Alinata Shelving System
AmsterdamDesign Studio
10 11
Studio Edward van Vliet
We specialise in: We work on various projects in the areas of product, textile and interior design for both national and international clients. Our current focus is primarily on the hospitality industry, interior design, concepts, private residences, offices and public spaces.
What makes us tick: We create unique interior concepts in which we juxtapose three dimensional lighting and furniture designs with twodimensional patterns, prints and graphics featuring layering, textiles and colours. Our particular mix of quality and workmanship, combined with influences form the Middle East, Africa and Asia are the bases of our uniqueness – creating worlds within worlds.
We love working on: The Sushi Collection for the Italian furniture label Moroso. Patricia Moroso expressed a wish for a landscape of products based on patterns. The collection consists of furniture integrated with rugs and lighting fixtures. One is immediately struck by the patchwork pattern of the uphol
We specialise in: Our strategy is to reappropriate what is already present in the context of an assignment, with a strong emphasis on the process. Context isn’t just reshuffling within one piece of furniture, but within the scale of a building, a landscape or even a social work environment.
What makes we tick: Our ambition is to see the role of the designer expanded to the most strategic function possible. We often form alliances with other designers, architects and experts. For us the emphasis lies in the process.
We love working on: The workspace we designed for DutchDFA, which serves as meeting point for exchanges between Dutch and Indian designers. Furniture and lighting fixtures of Dutch origin were combined with parts and products manufactured by local craftsmen. Together with them we made a modular design that can be altered to use and users.
stery, the collection’s key element that is intensified by an embroidered interweave of geometric shapes, hightech grilles, Spirograph swirls and designs evocative of Moroccan damasks.
India to us means: When I think of India, I think people, people, lots of different people, textiles, culture, English influences, patterns, palaces, royalty, spirituality, creativity. We are also working on hand knotted carpets in New Delhi.
Where to find us:Website: www.edwardvanvliet.comEmail: [email protected]
India to us means: On our first trip to India we saw a brick factory that seemed to travel through the landscape as one producing organism fully integrated and selfsufficient. Also in India, the economic function of the formal industry is filling a niche, where the manufacturing of clothes, shoes, bags and jewelry cater to the needs of an entire business throughout the world.
Where to find us:Website: www.studiomakkinkbey.nlEmail: [email protected]
Studio Makkink & BeyEdward van Vliet Jurgen Bey | Rianne Makkink
Sushi Collection for Moroso
The Dutch Design Workspace India
Photo credit: Jeroen Hofman
12 13
Studio Edward van Vliet
We specialise in: We work on various projects in the areas of product, textile and interior design for both national and international clients. Our current focus is primarily on the hospitality industry, interior design, concepts, private residences, offices and public spaces.
What makes us tick: We create unique interior concepts in which we juxtapose three dimensional lighting and furniture designs with twodimensional patterns, prints and graphics featuring layering, textiles and colours. Our particular mix of quality and workmanship, combined with influences form the Middle East, Africa and Asia are the bases of our uniqueness – creating worlds within worlds.
We love working on: The Sushi Collection for the Italian furniture label Moroso. Patricia Moroso expressed a wish for a landscape of products based on patterns. The collection consists of furniture integrated with rugs and lighting fixtures. One is immediately struck by the patchwork pattern of the uphol
We specialise in: Our strategy is to reappropriate what is already present in the context of an assignment, with a strong emphasis on the process. Context isn’t just reshuffling within one piece of furniture, but within the scale of a building, a landscape or even a social work environment.
What makes we tick: Our ambition is to see the role of the designer expanded to the most strategic function possible. We often form alliances with other designers, architects and experts. For us the emphasis lies in the process.
We love working on: The workspace we designed for DutchDFA, which serves as meeting point for exchanges between Dutch and Indian designers. Furniture and lighting fixtures of Dutch origin were combined with parts and products manufactured by local craftsmen. Together with them we made a modular design that can be altered to use and users.
stery, the collection’s key element that is intensified by an embroidered interweave of geometric shapes, hightech grilles, Spirograph swirls and designs evocative of Moroccan damasks.
India to us means: When I think of India, I think people, people, lots of different people, textiles, culture, English influences, patterns, palaces, royalty, spirituality, creativity. We are also working on hand knotted carpets in New Delhi.
Where to find us:Website: www.edwardvanvliet.comEmail: [email protected]
India to us means: On our first trip to India we saw a brick factory that seemed to travel through the landscape as one producing organism fully integrated and selfsufficient. Also in India, the economic function of the formal industry is filling a niche, where the manufacturing of clothes, shoes, bags and jewelry cater to the needs of an entire business throughout the world.
Where to find us:Website: www.studiomakkinkbey.nlEmail: [email protected]
Studio Makkink & BeyEdward van Vliet Jurgen Bey | Rianne Makkink
Sushi Collection for Moroso
The Dutch Design Workspace India
Photo credit: Jeroen Hofman
12 13
Studio Pepe Heykoop
We specialise in: At the beginning of 2012, I opened a workshop in a slum in Mumbai. Together with the Tiny Miracles Foundation I teach the local community the fine skills of producing highend design. We have together designed leather, copper and bamboo lampshades and a ‘matka’ and paper vase as well.
What makes us tick: It takes a lot of persistence and patience to teach people who have never worked like this before. They now understand quality control and delivering on time. They also have real jobs and incomes, and don’t have to worry about being hungry. We really do make a difference in their lives and that’s what makes us tick.
We specialise in: Product design with a specialisation in material research and value chain design.
What makes us tick: So many products have not been thought through properly. Materials and aesthetics change and design is the tool to upgrade these products. But we also need to look at the entire value chain in depth. We need to design products as part of a circle, from the raw materials, production processes to consumer needs, making them recyclable and returnable to nature. This makes us tick, especially when we combine it with a successful business model.
We love working on: The Palmleather project is our most important project yet. It has grown from a individual design process to a social movement and serves as a great example on how an individual creative design process can have great impact. We even created a market niche and designed a commodity that was biodegradable and socially responsible a fantastic full circle.
We love working on: The Matka Vase is made with leftover leather remnants, a biproduct from the fashion industry. We like recycling, so in that light we asked the people who worked with us to bring their used matkas which we exchanged for new ones. But word travels fast and before we knew it people from the entite community were queuing up to hand in their used matkas.
India to us means: A lot. My cousin Laurien set up the Tiny Miracles Foundation with the ambition of pulling out the entire community from poverty within 10 years. We know many from the community very well now, and it always feels like coming home when we are back there at Foras Road five times a year!
Where to find us:Website: www.pepeheykoop.nlEmail: [email protected]
India to us means: The country for us to put theory into practice. We are blessed with the skilled artisans in Karnataka and enjoy the cultural exchange and the formation of human bonds. This is only possible through intense human contact and trust a principle that is rooted in Indian culture.
Where to find us:Website: www.tjeerdveenhoven.comEmail: [email protected]
Studio Tjeerd Veenhoven
Palm leather tote bag
The Matka Vase. Photo credit: Annemarijne Bax
Photo credit: Annemarijne Bax
& Tiny Miracles Foundation Tjeerd Veenhoven
14 15
Studio Pepe Heykoop
We specialise in: At the beginning of 2012, I opened a workshop in a slum in Mumbai. Together with the Tiny Miracles Foundation I teach the local community the fine skills of producing highend design. We have together designed leather, copper and bamboo lampshades and a ‘matka’ and paper vase as well.
What makes us tick: It takes a lot of persistence and patience to teach people who have never worked like this before. They now understand quality control and delivering on time. They also have real jobs and incomes, and don’t have to worry about being hungry. We really do make a difference in their lives and that’s what makes us tick.
We specialise in: Product design with a specialisation in material research and value chain design.
What makes us tick: So many products have not been thought through properly. Materials and aesthetics change and design is the tool to upgrade these products. But we also need to look at the entire value chain in depth. We need to design products as part of a circle, from the raw materials, production processes to consumer needs, making them recyclable and returnable to nature. This makes us tick, especially when we combine it with a successful business model.
We love working on: The Palmleather project is our most important project yet. It has grown from a individual design process to a social movement and serves as a great example on how an individual creative design process can have great impact. We even created a market niche and designed a commodity that was biodegradable and socially responsible a fantastic full circle.
We love working on: The Matka Vase is made with leftover leather remnants, a biproduct from the fashion industry. We like recycling, so in that light we asked the people who worked with us to bring their used matkas which we exchanged for new ones. But word travels fast and before we knew it people from the entite community were queuing up to hand in their used matkas.
India to us means: A lot. My cousin Laurien set up the Tiny Miracles Foundation with the ambition of pulling out the entire community from poverty within 10 years. We know many from the community very well now, and it always feels like coming home when we are back there at Foras Road five times a year!
Where to find us:Website: www.pepeheykoop.nlEmail: [email protected]
India to us means: The country for us to put theory into practice. We are blessed with the skilled artisans in Karnataka and enjoy the cultural exchange and the formation of human bonds. This is only possible through intense human contact and trust a principle that is rooted in Indian culture.
Where to find us:Website: www.tjeerdveenhoven.comEmail: [email protected]
Studio Tjeerd Veenhoven
Palm leather tote bag
The Matka Vase. Photo credit: Annemarijne Bax
Photo credit: Annemarijne Bax
& Tiny Miracles Foundation Tjeerd Veenhoven
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UNStudio
We specialise in: Public buildings, urban planning and infrastructure design.
What makes us tick: We are very interested in bringing together diverse people and ideas to develop new sustainable directions for all aspects of architecture and urban planning. Our research focuses on the design of selfsupporting metropolitan regions, emission free buildings and on the development of micronetworks that make recycling and synergy possible.
India to us means: There is no way for us to capture such a complex nation as India in words. In India we look, feel, smell, taste and listen in wonder. The intuitive creativity, contradictoriness and inspiration in everyday life impressed us. Working in India was both a challenge and a privilege.
Where to find us:Website: www.unstudio.comEmail: [email protected]
We specialise in: Architecture, urbanism, infrastructure, interior and product design.
What makes us tick: The exploration of new techniques, new spatial and visual effects tied up to that relational understanding of architecture as art and a socially informed discipline, theory and practice. We see the real need for architecture, which can be dissociated from buildings, projects and instead focuses on the construction of productive, new and unique, networked knowledge.
We love working on: Working with different cultures and communities. In 2012 we worked in the Netherlands, Japan, Russia, China, Korea, Qatar, Germany, Georgia and India. We worked on architecture and urbanism at all scale and levels.
We love working on: Both the community school Forum‘t Zand in Utrecht in the Netherlands and on the master plan of Expo Liège 2017 bid in Belgium. Both collaborative projects were developed as custommade solutions for complex public assignments. We tend to build teams suited to the project’s specific needs, like we did for Delhi 2050, a collaborative Indian Dutch project aimed at making Delhi a sustainable worldclass metropolis in 2050.
India to us means: Working and traveling in India teaches us a lot about the different ways The Netherlands and India are culturally connected through history. Also both countries share a strong desire to profit from the opportunities of current economic, technical and cultural developments, especially among the younger generation.
Where to find us:Website: www.venhoevencs.nlEmail: [email protected]
Ben van Berkel | Caroline BosVenhoevenCS urbanism
architecture +
Ton Venhoeven
The Burnham Pavilion, Chicago by UNStudio, Photo credit: Christian Richters
Photo credit: Inga Powilleit
Expo 2017, Liège (Belgium). Image by VenhoevenCS
16 17
UNStudio
We specialise in: Public buildings, urban planning and infrastructure design.
What makes us tick: We are very interested in bringing together diverse people and ideas to develop new sustainable directions for all aspects of architecture and urban planning. Our research focuses on the design of selfsupporting metropolitan regions, emission free buildings and on the development of micronetworks that make recycling and synergy possible.
India to us means: There is no way for us to capture such a complex nation as India in words. In India we look, feel, smell, taste and listen in wonder. The intuitive creativity, contradictoriness and inspiration in everyday life impressed us. Working in India was both a challenge and a privilege.
Where to find us:Website: www.unstudio.comEmail: [email protected]
We specialise in: Architecture, urbanism, infrastructure, interior and product design.
What makes us tick: The exploration of new techniques, new spatial and visual effects tied up to that relational understanding of architecture as art and a socially informed discipline, theory and practice. We see the real need for architecture, which can be dissociated from buildings, projects and instead focuses on the construction of productive, new and unique, networked knowledge.
We love working on: Working with different cultures and communities. In 2012 we worked in the Netherlands, Japan, Russia, China, Korea, Qatar, Germany, Georgia and India. We worked on architecture and urbanism at all scale and levels.
We love working on: Both the community school Forum‘t Zand in Utrecht in the Netherlands and on the master plan of Expo Liège 2017 bid in Belgium. Both collaborative projects were developed as custommade solutions for complex public assignments. We tend to build teams suited to the project’s specific needs, like we did for Delhi 2050, a collaborative Indian Dutch project aimed at making Delhi a sustainable worldclass metropolis in 2050.
India to us means: Working and traveling in India teaches us a lot about the different ways The Netherlands and India are culturally connected through history. Also both countries share a strong desire to profit from the opportunities of current economic, technical and cultural developments, especially among the younger generation.
Where to find us:Website: www.venhoevencs.nlEmail: [email protected]
Ben van Berkel | Caroline BosVenhoevenCS urbanism
architecture +
Ton Venhoeven
The Burnham Pavilion, Chicago by UNStudio, Photo credit: Christian Richters
Photo credit: Inga Powilleit
Expo 2017, Liège (Belgium). Image by VenhoevenCS
16 17
Colophon
www.dutchprofiles.com
Dutch Profiles are short documentaries about architects, graphic, product and fashion designers in the Netherlands. Dutch Profiles focus on the conceptual and research-based
background of well-known icons of Dutch design in the context of their work.
2012 Architecten
Paul Mijksenaar
MVRDV
Joost Grootens
G-Star
Philips
Rem Koolhaas OMA
Jongerius Lab
Marlies Dekkers
Jurgen Bey
Francine Houben Mecanoo
Ahrend with Friso Kramer
and Ineke Hans
Iris van Herpen
Dick Bruna
Conny Groenewegen
Wim Crouwel
UN Studio
Irma Boom
and many more.
dutchprofiles-advertisement.indd 8 25-09-12 17:38
An initiative by DutchDFA and Home Review
Dutch Design Fashion ArchitecturePO Box 217983001 AT RotterdamThe Netherlands+31 10 413 [email protected]: www.facebook.com/dutchdFATwitter: @DutchDFA
Marvel Infomedia Pvt. Ltd.,B62, Cotton Exchange Bldg.,Cotton Green Road,Mumbai 400033+91 22 23736133/[email protected]: www.facebook.com/homereviewdesignquest
Graphic designThonik
18
Colophon
www.dutchprofiles.com
Dutch Profiles are short documentaries about architects, graphic, product and fashion designers in the Netherlands. Dutch Profiles focus on the conceptual and research-based
background of well-known icons of Dutch design in the context of their work.
2012 Architecten
Paul Mijksenaar
MVRDV
Joost Grootens
G-Star
Philips
Rem Koolhaas OMA
Jongerius Lab
Marlies Dekkers
Jurgen Bey
Francine Houben Mecanoo
Ahrend with Friso Kramer
and Ineke Hans
Iris van Herpen
Dick Bruna
Conny Groenewegen
Wim Crouwel
UN Studio
Irma Boom
and many more.
dutchprofiles-advertisement.indd 8 25-09-12 17:38
An initiative by DutchDFA and Home Review
Dutch Design Fashion ArchitecturePO Box 217983001 AT RotterdamThe Netherlands+31 10 413 [email protected]: www.facebook.com/dutchdFATwitter: @DutchDFA
Marvel Infomedia Pvt. Ltd.,B62, Cotton Exchange Bldg.,Cotton Green Road,Mumbai 400033+91 22 23736133/[email protected]: www.facebook.com/homereviewdesignquest
Graphic designThonik
18
