Driving the Next Generation EIM Architecture Leverage Oracle BI Applications Architecture to Meet Real-Time Reporting Requirements

Neetu Shaw is an industry author, speaker and thought leader for enterprise information management, big data, advanced analytics, and data governance. She leverages her 17 years of hands-on information strategy experience in diverse industries and technologies to help a variety of clients in financial services, energy, utilities, healthcare, biotechnology, communications, media, entertainment, automotive, retail, manufacturing, aerospace and advertising to realize their BI capabilities. INTRODUCTIONS Shiv Bharti is the Practice Director of Perficients National Oracle Business Intelligence Practice. Shiv has solid experience Building and Deploying Oracle Business Intelligence Products. He has successfully led implementation of over 75+ Oracle Business Intelligence and Custom Data Warehouse Projects. Shiv has worked in multiple industries and with clients that include fortune 500 companies. He has Expertise leading large global teams, as well as in-depth knowledge across multiple verticals and technologies. Prior to 2008, Shiv was a member of the Oracle and Siebel Core Engineering Teams and responsible for the Design and Development of numerous Business Intelligence Applications.

01 About Perficient 02 Building a Unified Enterprise Information Architecture 03 Oracle BI Applications Overview 04 What is Real-Time BI? 05 OBIEE Metadata Modeling Steps To Achieve Real-Time Analytics 06 Q&A 3 AGENDA Experts in delivering business-driven technology solutions

Inspiration Delivered 4 ABOUT PERFICIENT 01

5 Experts in delivering business-driven technology solutions Leading Technology Consulting & Solutions Firm Founded 1997 $450M+ in annualized revenues 85% of revenue from recurring clients Platinum Partner w/1,800+ Oracle Implementations Enterprise Information Management Enterprise Performance Management (EPM) E-Business Suite Oracle Technology, Middleware/SOA Customer Experience / CRM Oracle Certified Education Partner Key Differentiators Focused expertise, lower cost, faster time-to- value Highly-experienced consultants National coverage Perficient uses Oracle to run its business A strong commitment to Oracle world for our 10 th year in a row PERFICIENT Expansive OOW Presence Main Booth Big Data Theatre CX and HC Showcases Multiple Presentation Sessions Life Sciences Digital HC Leveraging ODI to Automate Data Extraction Our Social Media Presence www.perficient.com/oow @PRFT Oracle http://blogs.perficient.com/ oracle

PERFICIENTS ENTERPRISE INFORMATION SOLUTIONS LANDSCAPE 6 Global Delivery Centers/Offshore Delivery Deep Financial Services Domain Expertise Enterprise Information Management (EIM) Solutions & Services Enterprise Data Modeling, Warehousing, Integration Information Governance MDM, Metadata, Governance, Quality Analytics Descriptive, Diagnostics, Predictive, Prescriptive Big Data At Rest, In Motion, Discovery Content Solutions Management, Intelligence, Search Healthcare Industry Verticals Niche Solutions EIS Pillars Full Solution Vendors STRATEGIC AND AGNOSTIC CONSULTING Executive Advisory Services & Workshops Strategy and Roadmaps Product Selections Enterprise Data & Solution Architecture Governance and Organizational Design Health Checks Financial Services Retail and Consumer Markets Life Sciences

7 Experts in delivering business-driven technology solutions ORACLE BUSINESS UNIT Oracle Platinum Partner with multiple specializations 10+ year relationship of loyalty and trust Successfully delivered over 375 Oracle BI projects 50+ U.S based Consultants and 50+ Offshore consultants dedicated to delivering Oracle BI Solution 60% of consultants come from Oracle Engineering Multiple Delivery Models Deep technical expertise on Oracle BI Apps, OBIEE, Custom Data Warehousing, Oracle Golden Gate, Mobility Oracle Certified Education Training Partner Work closely with Oracle product management to provide feedback for functional enhancements Strong partnerships with field sales and marketing organizations Long standing involvement with Oracle Open World

Inspiration Delivered 8 UNIFIED INFORMATION ARCHITECTURE 02

Promotes a UNIFIED vision for Info. Mgmt. & Analytics Prioritized by Business Need Adaptive to Business Change Driving Agile Value from Raw Data Assets Quickly establishes consensus on the scope of your EIM solution without being distracted by technical details Paints the big picture for internal communications to build support Intelligent Processes Real-Time Analytics Unified Information Management Operational Data Content External Data Reference Data COTS Data Historical Data Analytical Data System- Generated Data CAPABILITIES-DRIVEN REFERENCE ARCHITECTURE Source: ORA White Paper

Ensure your EIM solution includes all the Necessary Capabilities Develop Holistic EIM Vision and Roadmap for one or more pillars Defines it as an integrated solution rather than a piecemeal effort Map Current Capabilities to find Solution and Product gaps Identify supporting design patterns and reusable components Codify common analytic patterns and models Establish data quality governance strategy - processes and procedures EXPANDED LOGICAL ARCHITECTURE

FOCUSED LOGICAL ARCHITECTURE & ORACLE PRODUCT MAPPING Intelligent Processes Source: ORA White Paper

Transactional Systems Information Integration Master Data Management Security Services Layer Content and Collaboration Management External Data Reference Data Stores Transactional Stores Data Strategy - Master, Meta, Big Data Governance Data Architecture DW / BI/ Analytics Reference Architectures Standards Policies Guidelines Processes Architecture and Design Data Governance Process Analytical and Model Management Digital Transformation/ Change Management Data Quality Information Lifecycle Management Metadata Management External & Cloud Data Security and Privacy Operations Management Education & Training Master Customer Product Vendor Reference 12 ENTERPRISE TRANSFORMATION / DATA FOCUS Source 1 Source 3 Source 2 Source n Source 1 Source 3 Source 2 Source n Source 1 Source 3 Source 2 Source n SOA Centralized Metadata Repository Metadata Integration Services Master Data Management ID linkage (Customer, Product, Vendor) Match & Merge Mater Data Hub Managed Data Data Quality & Metadata Data MartMetadata Reporting and Analysis Data Warehousing Business Intelligence Metadata Management Big Data OS & StagingEnterprise Data Warehouse Physical & Virtual Data Marts Reporting Visualization Analytics Discovery External Data LOB Analytics Marts ETL/Staging Data Quality Standard Reference Data Information as a Service Pattern-Based or Metadata Driven Presentation Manager/Application Integration Content & Collaboration Server Content Database Line of Business / Application Data Warehouses (SOR) Structured / Unstructured Data Information Lifecycle Management Experts in delivering business-driven technology solutions

Inspiration Delivered 13 ORACLE BI APPLICATIONS OVERVIEW 02

14 Experts in delivering business-driven technology solutions ORACLE BI APPLICATIONS Complete. Open. Integrated. OLTP & ODS Systems Data Warehouses Data Marts(SQLServer, Oracleetc.) ) Packaged Applications (Oracle, SAI, UltiPro) Excel XML/Office Business Processes OLAP Sources(MS Cube) Exadata Unstructured & Semi- Structured ERP Analytics Planning & Forecasting Financial Close & Reporting Strategy Management Profitability Management CRM Analytics Industry Analytics BI Server Common Enterprise Information Model Essbase Dimension Management Predictive Analytics Interactive Dashboards Reports & Publishing Query & Analysis Detect & AlertOfficeSearchEmbeddedMobileScorecards Data Sources BI/EPM Platform BI / EPM Apps

15 ORACLE BI APPLICATIONS Experts in delivering business-driven technology solutions Adopt the Data Model Dont Build Your Own Comprehensive Conformed Dimensions Ensures Cross Functional Alignment Sales Opportunities Quotes Pipeline Marketing Campaigns Responses Marketing Costs Service Service Requests Activities Agreements Contact Center ACD Events Contact-Rep Snapshot Targets and Benchmark Loyalty Members and Points Transactions Promotions Price Price Waterfall Deal Desk Price Segments ERP ANALYTICS 370 Fact Tables 595 Dimension Tables 8,200 Prebuilt Metrics 17,700 Data Elements Customer Products Suppliers Internal Organizations Customer Locations Customer Contacts GL Accounts Employee Sales Reps Service Reps Partners Campaign Offers Cost Centers Profit Centers CRM ANALYTICS CONFORMED DIMENSIONS MODULAR DATA MODEL Finance Receivables Payables Cash Flow General Ledger Procurement & Spend Procurement Performance Supplier Performance Spend Analysis Order Management Sales Orders and Invoices Bookings, Billings, Backlog Order fulfillment process Supply Chain Inventory Performance Inventory Bill of Materials Customer & Supplier Returns Human Resources Compensation Recruiting, Training, Learning Workforce Profile Projects Project Funding Project Budgets Project Performance

16 ORACLE BI APPLICATIONS Experts in delivering business-driven technology solutions Pre-mapped metadata, including embedded best practice calculations and metrics for executives and other business users A best practice library of over 8200 pre-built metrics, 88 intelligent dashboards, 2576 reports and several alerts for Executives, Managers and Business Users Pre-built ETL to extract data from operational tables and load it into the DW, sourced from PSFT, Oracle EBS and other sources Pre-built warehouse with 370 star-schemas designed for analysis and reporting on financial analytics Presentation layer Logical business model Physical sources 13 24

17 ARCHITECTURE Experts in delivering business-driven technology solutions Sources can Oracle ERP, Non-Oracle ERP, Legacy or Custom Applications Informatica or ODI for Extract, Transform and Load into the Data Warehouse. Simple, yet powerful data warehouse architecture. Robust pre-defined OBI EE metadata built specifically for Oracle ERP Customers. All Oracle ERP data integrity and relationships built in. OBI EE Analytics reporting tools, including dashboards, reports, graphs, etc. Metrics / KPIs Logical Model / Subject Areas Physical Map OBI EE Analytics Server OBI EE Analytics Web Dashboards by Role Reports, Analysis / Analytic Workflows Informatica(ETL) / Oracle Data Integrator(ODI) Oracle ERP Non-OracleERP Source Systems Legacy Data Warehouse Database Metadata DataWarehouse Administration

18 Experts in delivering business-driven technology solutions BUILD VS. BUY Build from Scratch with Traditional BI Tools Weeks or Months Back-end ETL and Mapping DW Design Define Metrics & Dashboards Back-end ETL and Mapping DW Design Define Metrics & Dashboards Training/Roll-out Training/Rollout Quarters or Years Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis Prebuilt business adapters for Oracle, PeopleSoft, Siebel, and others Prebuilt DW design, adapts to your EDW Role-based dashboards and thousands of pre-defined metrics Easy to use, easy to adapt Faster deployment Lower TCO Assured business value Speeds time to value and lowers TCO

Inspiration Delivered 19 REAL-TIME BI 02

20 WHAT IS RTBI? Experts in delivering business-driven technology solutions Real-time business intelligence (RTBI) is the process of delivering information about business operations as they occur. Real time means near to zero latency and access to information whenever it is required. Access to Point of Sale Transactions Operational reports for Business that depend on timely deliveries Need up to date information with real-time data

Inspiration Delivered 21 METADATA MODELING FOR RTBI 03

22 DESIGN SCENARIO Experts in delivering business-driven technology solutions OBAW OLTP Source Systems

23 OBIEE PHYSICAL LAYER Experts in delivering business-driven technology solutions Physical Layer Intelligent Request Generation Reads in system catalog Multiple sources Optimized SQL generation Regardless of Schema Function ship to appropriate data sources/Compensation OBAW OLTP

24 OBIEE Business Layer Experts in delivering business-driven technology solutions Business Model Layer Calculation Engine Physical complexity converted to logical subject areas Drill-Paths Complex/Derived Measures (Level-based, time series, dimension-specific, nested) Aggregate/Fragment Aware

25 OBIEE Presentation Layer Experts in delivering business-driven technology solutions Presentation Layer Role-based, in context, personalized presentation Oracle Analysis

26 OBIEE ANALYSIS Experts in delivering business-driven technology solutions select sum(T217.NET_QTY) as c1, T712.DATE as c2 T956.PRODUCT_NAME as c3 T471.CUSTOMER_NUMBER as c4 from VIEW_DATE T712 VIEW_PRODUCT T956, VIDEW_CUSTOMER T471, VIEW_SALES_ORDERS T217 Where (T712.ROW_ID = T217.DATE_ID AND T956.ROW_ID = T217.PRODUCT_ID AND T471.ROW_ID = T217.CUSTOMER_ID) group by T712.DATE, T956.PRODUCT_NAME, T471.CUSTOMER_NUMBER select sum(T217.NET_QTY) as c1, T712.DATE as c2 T956.PRODUCT_NAME as c3 T471.CUSTOMER_NUMBER as c4 from VIEW_DATE T712 VIEW_PRODUCT T956, VIDEW_CUSTOMER T471, VIEW_SALES_ORDERS T217 Where (T712.ROW_ID = T217.DATE_ID AND T956.ROW_ID = T217.PRODUCT_ID AND T471.ROW_ID = T217.CUSTOMER_ID) group by T712.DATE, T956.PRODUCT_NAME, T471.CUSTOMER_NUMBER select sum(T312.NET_QTY) as c1, T925.CALENDAR_DATE as c2 T659.PRODUCT_NAME as c3 T323.CUSTOMER_NUMBER as c4 from W_DAY_D T925 W_PRODUCT_D T659, W_PARTY_D T323, W_SALES_INVOICE_LINE_F T312 Where (T925.ROW_WID = T312.DATE_WID AND T659.ROW_WID = T312.PRODUCT_WID AND T323.ROW_WID = T312.PARTY_WID) group by T925.CALENDAR_DATE, T659.PRODUCT_NAME, T323.CUSTOMER_NUMBER select sum(T312.NET_QTY) as c1, T925.CALENDAR_DATE as c2 T659.PRODUCT_NAME as c3 T323.CUSTOMER_NUMBER as c4 from W_DAY_D T925 W_PRODUCT_D T659, W_PARTY_D T323, W_SALES_INVOICE_LINE_F T312 Where (T925.ROW_WID = T312.DATE_WID AND T659.ROW_WID = T312.PRODUCT_WID AND T323.ROW_WID = T312.PARTY_WID) group by T925.CALENDAR_DATE, T659.PRODUCT_NAME, T323.CUSTOMER_NUMBER

27 SAMPLE 3-TIER ARCHITECTURE Experts in delivering business-driven technology solutions

28 BI APPS 11.1.7.1 Experts in delivering business-driven technology solutions New BI Analytics Apps Supports Real-Time BI Apps 11.1.1.7.1 with Oracle Data Integrator and GoldenGate Oracle Data Integrator provides In-database E-LT Transformation vs. E-T-L Best in class performance, scalability, availability Lightweight deployment for lower TCO Faster time-to-value through declarative design Oracle GoldenGate option for BI Apps Reduce load on source system by streaming data continuously into persistent store in the DW More reliable change data capture and delete support Enables near real-time dashboard refresh BI Apps 11.1.1.7.1 with Oracle Data Integrator and GoldenGate

29 Experts in delivering business-driven technology solutions TransportationConsumer Goods/Media Oil & Gas/Chemical ManufacturingTechnology Higher Education HealthcareFinancial Services Energy SELECT SUCCESSES

30 CALL TO ACTION Experts in delivering business-driven technology solutions Contact Us Within the Next Hour to Receive a Complimentary Advisory Workshop Logical Unified Architecture Real-time Oracle BI Apps and Intelligent Processing Big Data and Advanced Analytics Agnostic Enterprise Information Strategy encompassing all EIM Pillars Contact Us By Tomorrow to Receive The CIOStory Publication Other Top White Papers on Enterprise Information Management (Industry, Agnostic or Oracle Product Specific)

31 Experts in delivering business-driven technology solutions A Q &

32 Experts in delivering business-driven technology solutions Thank You! For more information, please contact: Shiv Bharti, Oracle BI Practice Director [email protected] 312.291.1532 office I 312.659.3233 mobile Neetu Shaw, Principal, Enterprise Information Solutions [email protected] 248-770-1226 office I 248-770-1226 mobile www.facebook.com/perficient www.perficient.com www.twitter.com/perficient

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Driving the Next Generation EIM Architecture Leverage Oracle BI Applications Architecture to Meet Real-Time Reporting Requirements