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Realize innovation. Unrestricted © Siemens AG 2018 Driving digitalization: Boundary free innovation platform Stefan Jockusch, Vice President, Strategy Siemens PLM Software Inc.

Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

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Page 1: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Realize innovation.Unrestricted © Siemens AG 2018

Driving digitalization:

Boundary free innovation platformStefan Jockusch, Vice President, Strategy

Siemens PLM Software Inc.

Page 2: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 2 Siemens PLM Software

How does a smartphone really work?

Page 3: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 3 Siemens PLM Software

1847

A small

startup in Berlin,

Germany

Employees

10Start-up capital

6.842thalers

1st year revenue

3,420thalers

Page 4: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 4 Siemens PLM Software

Employees

377,000+

171 years later…

Driving Digitalization

Revenue

€82.9 billion

Net Income1

€6.1 billionProfit margin Ind. Business

11.2%Key figures as of Oct 2017 1 Strategic Unit

Page 5: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 5 Siemens PLM Software

Page 6: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 6 Siemens PLM Software

Virtualproduct

Digital TwinProduct

The most holistic Digital Twin

Design, simulate, and verify products

digitally, including mechanics and

multi-physics, electronics and

software

Page 7: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 7 Siemens PLM Software

Virtualproduct

Virtualproduction

Digital TwinProduct

Digital TwinProduction

The most holistic Digital Twin

Plan, simulate, predict, and

optimize production digitally

including code generation and

virtual commissioning.

Verification

Specification

Page 8: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 8 Siemens PLM Software

Virtualproduct

Virtualproduction

Digital TwinProduct

Digital TwinProduction

The most holistic Digital Twin

RealproductionAutomation

Run production

efficiently and

securely

Verification

Specification

Validation

Commissioning

Page 9: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 9 Siemens PLM Software

Virtualproduct

Virtualproduction

RealproductionAutomation

Realproduct

Digital TwinProduct

Digital TwinProduction

Digital TwinPerformance

The most holistic Digital Twin

Verification

Specification

Validation

Commissioning

Page 10: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 10 Siemens PLM Software

Virtualproduct

Virtualproduction

RealproductionAutomation

Realproduct

Digital TwinProduct

Digital TwinProduction

Digital TwinPerformance

Ideal

delivery

Collaboration platform

Feed back insights to continuously improve

product and production in the real world

Continuous improvement

Insights from performance

Verification

Specification

Validation

Commissioning

Page 11: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 11 Siemens PLM Software

The boundaries are dissolving

Page 12: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 12 Siemens PLM Software

Digital Production

Page 13: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 13 Siemens PLM Software

<2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

ORSI ELAN VRConnectIBS

Active

SIMATIC Totally Integrated Automation

UGS

Camstar

MentorTASS

InfolyticaSolido

LMSTesis

CD-adapco

VistagyPerfectCosting

Kineo

Bentley

Polarion

SarokalAustemper

Mendix

AUTOMATION #1

SOFTWARE #1

The journey to realize Digitalization

Page 14: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 14 Siemens PLM Software

So… Why did Siemens do this?WSJ, Nov 14, 2016

Page 15: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 15 Siemens PLM Software

Semiconductor innovation drives disruption

Page 16: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 16 Siemens PLM Software

Many were concerned when Siemens

acquisition of Mentor was announced…

Source: http://deepchip.com/items/0564-01.html

Page 17: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 17 Siemens PLM Software

One year later…

Record performance

It’s working out just fine!

Positive reception

Continued investment in EDA

Openness remains

A Siemens Business

INFOLYTICA

SAROKAL

SOLIDO

AUSTEMPER

Page 18: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 18 Siemens PLM Software

Simulation

Electronics& Electrical

Mechanical

Software

Analytics

Manufacturing

Automation

Execution

Collaboration

Software is the enabler of this process integration

Page 19: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 19 Siemens PLM Software

The old rigid labels are dissolving…

Page 20: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 20 Siemens PLM Software

Merging into transformational solutions

Page 21: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 21 Siemens PLM Software

AUTONOMOUSELECTRIFICATION

Page 22: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 22 Siemens PLM Software

Engineering challenges for autonomous driving…

“Design Validation will be a major

– if not the largest – cost component”

Roland Berger, on “Autonomous Driving”, 2014

“+25% CAGR (through 2030) for Sensors”

Roland Berger , on “Autonomous Driving”, 2014

“While hardware innovations will deliver -

Software will remain a critical bottleneck”

McKinsey, “Self-driving Car Technology

When will the robots hit the road?”, 2017

0 1 2 3 54No

AutomationDriver

assistancePartial

automationConditionalautomation

Highautomation

Fullautomation

Driver role

Vehicle role

SAELevel

Page 23: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 23 Siemens PLM Software

To develop safe and reliable autonomous vehicles, an

integrated, boundary free development platform is essential

Will need to be earned by operating:

Safely

Reliably

And Comfortably …

Driving for increased customer testing,

new legislation, regulations and new

homologation standards

Page 24: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 24 Siemens PLM Software

YouTube clip of emergency truck braking system.

Video is not embedded in PDF.

Page 25: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 25 Siemens PLM Software

In AVs, physics, mechanical action, sensors, embedded

software, and SoCs are highly interdependent

5G V2XV2V …

VEHICLE LEVELEnvironment & Traffic Vehicle performance & dynamics

SYSTEM LEVEL

Sensing Decision-making

>0 I 0 0 0 1

1 1 0 0

GPS

Acting

SYSTEM ON CHIP - SOC

MOBILITY SYSTEM LEVELMOBILITY SYSTEM LEVEL

Page 26: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 26 Siemens PLM Software

System on Chip (SoC)

“Shift Left” Software Development and Design Testing

Parallel development processes

for software and hardware

with accurate virtual hardware in the loop

“SHIFT LEFT”

HardwareSoftware

Hardware Software

EFFORT

Page 27: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 27 Siemens PLM Software

Simcenter “Digital Twins” (Amesim) and Driving Scenarios (Prescan)

as load cases for SoC performance analysis

on Mentor Veloce Emulators

Pre-silicon autonomous validation environment

Parallel hardware and software development and validation

Simcenter™ Veloce™

Page 28: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 28 Siemens PLM Software

EDGE/IIoT

Page 29: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 29 Siemens PLM Software

All Siemens businesses are leveraging IIoT based on

MindSphere…

MindSphere

IoT

EnergyManagement

DigitalFactory

ProcessIndustries

and Drives

Healthcare

Building Technologies

Mobility

Power and Gas, Power GenerationServices

Wind Power

Smart Cities

Page 30: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 30 Siemens PLM Software

Connectivity

Connect products, plants,

systems, machines and

enterprise applications

Applications

Powerful industry solutions

with advanced analytics

Siemens Industrial Edge takes MindSphere’s

functionalities to the machine level

E E E EEAEAEAEA

Edge AppsSiemens, partner (OEM),

and 3rd-party Edge Apps

Edge DevicesMultiple enabled devices hosting

the Industrial Edge platform

Edge ManagementEdge Device Management,

Edge App Management,

and Edge App Store

Open PaaS

Develop robust industrial

IoT solutions faster

with global scalability MindSphere

Page 31: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 31 Siemens PLM Software

… Creating real results!

Increasing Uptime

20% Fewer delays

Railgent

6% Reduction in

consumable use

Calvatis

91% Reduction in issue

resolution time

Dell

5% Reduction in

maintenance costs

F&B

15%Reduction in

downtime

F&B

10% Increase in Service

Revenue

Calvatis

30% Savings in service/

maintenance

costs

Rittal

Reducing Costs Improving Service

10% Reduction

in downtime

Calvatis

10% Reduction

in downtime

Bad Neustadt

Improving OEE by as little as 10%, can improve a manufacturer’s bottom line by 20% or more

12% Reduction in air

system savings

Amberg

Facility

Page 32: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 32 Siemens PLM Software

IoT and Edge technologies are revolutionizing verification

Test execution

Management /Monitoring

Engineering Analytics

to optimize product design

Search Visualize Process Compare

Report Share Review Store

‘Virtual’ sensors

complete real-life test

SCADAS IoT unit for field data acquisition

Device Under Test with physical sensors

Cloud analytics

Cloud storage

Cloud test mgmnt

Cloud monitoring

Cloud acquisition

Page 33: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 33 Siemens PLM Software

OFFICE

Test preparation

LAB

Instrumentation

PROVING GROUND OFFICE

Analysis - ReportingGuided data collection

& validation

Unified testing

across disciplines

Automated

processing

Pilot customers

IoT technologies are expanding physical verification into the

virtual domain

Simcenter SCADAS M/R/XS and NG – Simcenter Testlab Remote Testing Apps

Page 34: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 34 Siemens PLM Software

Model-Driven Development

using shared communication

1-Click Deployment

of portable web & mobile applications

App Lifecycle Management

drives Business & IT collaboration

Central Application Governance

maintains IT control

Accelerating app development:

Acquisition of the low code platform Mendix

Page 35: Driving digitalization with a boundary free innovation platform · 2018-11-07 · Profit margin Ind. Business 11.2% Key figures as of Oct 2017 1 Strategic Unit. ... MindSphere IoT

Unrestricted © Siemens AG 2018

October 24, 2018Page 35 Siemens PLM Software

Siemens.com/plm

Driving digitalization:

Boundary free innovation platform