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Realize innovation.Unrestricted © Siemens AG 2018
Driving digitalization:
Boundary free innovation platformStefan Jockusch, Vice President, Strategy
Siemens PLM Software Inc.
Unrestricted © Siemens AG 2018
October 24, 2018Page 2 Siemens PLM Software
How does a smartphone really work?
Unrestricted © Siemens AG 2018
October 24, 2018Page 3 Siemens PLM Software
1847
A small
startup in Berlin,
Germany
Employees
10Start-up capital
6.842thalers
1st year revenue
3,420thalers
Unrestricted © Siemens AG 2018
October 24, 2018Page 4 Siemens PLM Software
Employees
377,000+
171 years later…
Driving Digitalization
Revenue
€82.9 billion
Net Income1
€6.1 billionProfit margin Ind. Business
11.2%Key figures as of Oct 2017 1 Strategic Unit
Unrestricted © Siemens AG 2018
October 24, 2018Page 5 Siemens PLM Software
Unrestricted © Siemens AG 2018
October 24, 2018Page 6 Siemens PLM Software
Virtualproduct
Digital TwinProduct
The most holistic Digital Twin
Design, simulate, and verify products
digitally, including mechanics and
multi-physics, electronics and
software
Unrestricted © Siemens AG 2018
October 24, 2018Page 7 Siemens PLM Software
Virtualproduct
Virtualproduction
Digital TwinProduct
Digital TwinProduction
The most holistic Digital Twin
Plan, simulate, predict, and
optimize production digitally
including code generation and
virtual commissioning.
Verification
Specification
Unrestricted © Siemens AG 2018
October 24, 2018Page 8 Siemens PLM Software
Virtualproduct
Virtualproduction
Digital TwinProduct
Digital TwinProduction
The most holistic Digital Twin
RealproductionAutomation
Run production
efficiently and
securely
Verification
Specification
Validation
Commissioning
Unrestricted © Siemens AG 2018
October 24, 2018Page 9 Siemens PLM Software
Virtualproduct
Virtualproduction
RealproductionAutomation
Realproduct
Digital TwinProduct
Digital TwinProduction
Digital TwinPerformance
The most holistic Digital Twin
Verification
Specification
Validation
Commissioning
Unrestricted © Siemens AG 2018
October 24, 2018Page 10 Siemens PLM Software
Virtualproduct
Virtualproduction
RealproductionAutomation
Realproduct
Digital TwinProduct
Digital TwinProduction
Digital TwinPerformance
Ideal
delivery
Collaboration platform
Feed back insights to continuously improve
product and production in the real world
Continuous improvement
Insights from performance
Verification
Specification
Validation
Commissioning
Unrestricted © Siemens AG 2018
October 24, 2018Page 11 Siemens PLM Software
The boundaries are dissolving
Unrestricted © Siemens AG 2018
October 24, 2018Page 12 Siemens PLM Software
Digital Production
Unrestricted © Siemens AG 2018
October 24, 2018Page 13 Siemens PLM Software
<2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
ORSI ELAN VRConnectIBS
Active
SIMATIC Totally Integrated Automation
UGS
Camstar
MentorTASS
InfolyticaSolido
LMSTesis
CD-adapco
VistagyPerfectCosting
Kineo
Bentley
Polarion
SarokalAustemper
Mendix
AUTOMATION #1
SOFTWARE #1
The journey to realize Digitalization
Unrestricted © Siemens AG 2018
October 24, 2018Page 14 Siemens PLM Software
So… Why did Siemens do this?WSJ, Nov 14, 2016
Unrestricted © Siemens AG 2018
October 24, 2018Page 15 Siemens PLM Software
Semiconductor innovation drives disruption
Unrestricted © Siemens AG 2018
October 24, 2018Page 16 Siemens PLM Software
Many were concerned when Siemens
acquisition of Mentor was announced…
Source: http://deepchip.com/items/0564-01.html
Unrestricted © Siemens AG 2018
October 24, 2018Page 17 Siemens PLM Software
One year later…
Record performance
It’s working out just fine!
Positive reception
Continued investment in EDA
Openness remains
A Siemens Business
INFOLYTICA
SAROKAL
SOLIDO
AUSTEMPER
Unrestricted © Siemens AG 2018
October 24, 2018Page 18 Siemens PLM Software
Simulation
Electronics& Electrical
Mechanical
Software
Analytics
Manufacturing
Automation
Execution
Collaboration
Software is the enabler of this process integration
Unrestricted © Siemens AG 2018
October 24, 2018Page 19 Siemens PLM Software
The old rigid labels are dissolving…
Unrestricted © Siemens AG 2018
October 24, 2018Page 20 Siemens PLM Software
Merging into transformational solutions
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October 24, 2018Page 21 Siemens PLM Software
AUTONOMOUSELECTRIFICATION
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October 24, 2018Page 22 Siemens PLM Software
Engineering challenges for autonomous driving…
“Design Validation will be a major
– if not the largest – cost component”
Roland Berger, on “Autonomous Driving”, 2014
“+25% CAGR (through 2030) for Sensors”
Roland Berger , on “Autonomous Driving”, 2014
“While hardware innovations will deliver -
Software will remain a critical bottleneck”
McKinsey, “Self-driving Car Technology
When will the robots hit the road?”, 2017
0 1 2 3 54No
AutomationDriver
assistancePartial
automationConditionalautomation
Highautomation
Fullautomation
Driver role
Vehicle role
SAELevel
Unrestricted © Siemens AG 2018
October 24, 2018Page 23 Siemens PLM Software
To develop safe and reliable autonomous vehicles, an
integrated, boundary free development platform is essential
Will need to be earned by operating:
Safely
Reliably
And Comfortably …
Driving for increased customer testing,
new legislation, regulations and new
homologation standards
Unrestricted © Siemens AG 2018
October 24, 2018Page 24 Siemens PLM Software
YouTube clip of emergency truck braking system.
Video is not embedded in PDF.
Unrestricted © Siemens AG 2018
October 24, 2018Page 25 Siemens PLM Software
In AVs, physics, mechanical action, sensors, embedded
software, and SoCs are highly interdependent
5G V2XV2V …
VEHICLE LEVELEnvironment & Traffic Vehicle performance & dynamics
SYSTEM LEVEL
Sensing Decision-making
>0 I 0 0 0 1
1 1 0 0
GPS
Acting
SYSTEM ON CHIP - SOC
MOBILITY SYSTEM LEVELMOBILITY SYSTEM LEVEL
Unrestricted © Siemens AG 2018
October 24, 2018Page 26 Siemens PLM Software
System on Chip (SoC)
“Shift Left” Software Development and Design Testing
Parallel development processes
for software and hardware
with accurate virtual hardware in the loop
“SHIFT LEFT”
HardwareSoftware
Hardware Software
EFFORT
Unrestricted © Siemens AG 2018
October 24, 2018Page 27 Siemens PLM Software
Simcenter “Digital Twins” (Amesim) and Driving Scenarios (Prescan)
as load cases for SoC performance analysis
on Mentor Veloce Emulators
Pre-silicon autonomous validation environment
Parallel hardware and software development and validation
Simcenter™ Veloce™
Unrestricted © Siemens AG 2018
October 24, 2018Page 28 Siemens PLM Software
EDGE/IIoT
Unrestricted © Siemens AG 2018
October 24, 2018Page 29 Siemens PLM Software
All Siemens businesses are leveraging IIoT based on
MindSphere…
MindSphere
IoT
EnergyManagement
DigitalFactory
ProcessIndustries
and Drives
Healthcare
Building Technologies
Mobility
Power and Gas, Power GenerationServices
Wind Power
Smart Cities
Unrestricted © Siemens AG 2018
October 24, 2018Page 30 Siemens PLM Software
Connectivity
Connect products, plants,
systems, machines and
enterprise applications
Applications
Powerful industry solutions
with advanced analytics
Siemens Industrial Edge takes MindSphere’s
functionalities to the machine level
E E E EEAEAEAEA
Edge AppsSiemens, partner (OEM),
and 3rd-party Edge Apps
Edge DevicesMultiple enabled devices hosting
the Industrial Edge platform
Edge ManagementEdge Device Management,
Edge App Management,
and Edge App Store
Open PaaS
Develop robust industrial
IoT solutions faster
with global scalability MindSphere
Unrestricted © Siemens AG 2018
October 24, 2018Page 31 Siemens PLM Software
… Creating real results!
Increasing Uptime
20% Fewer delays
Railgent
6% Reduction in
consumable use
Calvatis
91% Reduction in issue
resolution time
Dell
5% Reduction in
maintenance costs
F&B
15%Reduction in
downtime
F&B
10% Increase in Service
Revenue
Calvatis
30% Savings in service/
maintenance
costs
Rittal
Reducing Costs Improving Service
10% Reduction
in downtime
Calvatis
10% Reduction
in downtime
Bad Neustadt
Improving OEE by as little as 10%, can improve a manufacturer’s bottom line by 20% or more
12% Reduction in air
system savings
Amberg
Facility
Unrestricted © Siemens AG 2018
October 24, 2018Page 32 Siemens PLM Software
IoT and Edge technologies are revolutionizing verification
Test execution
Management /Monitoring
Engineering Analytics
to optimize product design
Search Visualize Process Compare
Report Share Review Store
‘Virtual’ sensors
complete real-life test
SCADAS IoT unit for field data acquisition
Device Under Test with physical sensors
Cloud analytics
Cloud storage
Cloud test mgmnt
Cloud monitoring
Cloud acquisition
Unrestricted © Siemens AG 2018
October 24, 2018Page 33 Siemens PLM Software
OFFICE
Test preparation
LAB
Instrumentation
PROVING GROUND OFFICE
Analysis - ReportingGuided data collection
& validation
Unified testing
across disciplines
Automated
processing
Pilot customers
IoT technologies are expanding physical verification into the
virtual domain
Simcenter SCADAS M/R/XS and NG – Simcenter Testlab Remote Testing Apps
Unrestricted © Siemens AG 2018
October 24, 2018Page 34 Siemens PLM Software
Model-Driven Development
using shared communication
1-Click Deployment
of portable web & mobile applications
App Lifecycle Management
drives Business & IT collaboration
Central Application Governance
maintains IT control
Accelerating app development:
Acquisition of the low code platform Mendix
Unrestricted © Siemens AG 2018
October 24, 2018Page 35 Siemens PLM Software
Siemens.com/plm
Driving digitalization:
Boundary free innovation platform