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A Careers Campaign for Manufacturing’s Future Generation I Regions Generation II Regions Tennessee Valley Region TENNESSEE VALLEY WIRED REGION High Growth Job Training Focus Areas: 1. Bio/Nano/IT 2. Engineering 3. Advanced Manufacturing Use the Academy model to link education and work experience for workforce and economic development Bring the region together collaboratively to plan and execute the WIRED concept Huntsville 10000 15000 30000 20000 25000 5000 18,640 -5000 732 6,510 4,376 0
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A Careers Campaign for Manufacturing’s Future
Generation I & II Regions
Generation I Regions Generation II Regions
Tennessee Valley Region
TENNESSEE VALLEY WIRED REGION
WIRED for Success High Growth Job Training Focus Areas:
1. Bio/Nano/IT 2. Engineering 3. Advanced Manufacturing
Use the Academy model to link education and work experience for workforce and economic development
Bring the region together collaboratively to plan and execute the WIRED concept
Metro Area Labor Force Growth 2000-2007
-5000
0
5000
10000
15000
20000
25000
30000
Huntsville Montgomery Mobile Birmingham Alabama
Labor Force Growth 2000-2007
18,640
6,510
4,376732
Huntsville
Montgomery
Birmingham
Rest of state
NAM-Endorsed Skills Certification System
Ready for Work, Ready for College
Entry Level Industry Certifications
Occupation-Specific Certifications
Car
eer P
aths
– L
ife L
ong
Lear
ning
High Quality Middle Class Jobs
Manufacturers (AL)
Source: WITS
Employers Employees Ave. Salary Payroll
Blount County 119 1,960 $34,170 $66,973,200
Colbert County 160 4,289 $51,287 $219,969,943
Cullman County 177 5,416 $47,382 $256,620,912
DeKalb County 235 10,268 $39,390 $404,456,520
Franklin County 67 2,588 $34,534 $89,373,992
Jackson County 102 4,358 $47,556 $207,249,048
Lauderdale County 180 4,428 $40,990 $181,503,720
Lawrence County 42 277 $98,295 $27,227,715
Limestone County 127 3,223 $76,117 $245,325,091
Madison County 803 24,932 $63,459 $1,582,159,788
Marion County 62 3,736 $37,101 $138,609,336
Marshall County 232 7,678 $36,063 $276,891,714
Morgan County 311 11,106 $58,187 $646,224,822
Winston County 79 6,931 $31,085 $215,450,135
Total for Alabama Counties 2,696 91,190 $49,687 $4,558,035,936
Manufacturers (TN)
Source: WITS
Employers Employees Ave. Salary Payroll
Franklin County 86 1,476 $42,288 $62,417,088
Giles County 78 2,591 $47,871 $124,033,761
Lawrence County 92 2,078 $27,969 $58,119,582
Lewis County 28 690 $31,310 $21,603,900
Lincoln County 69 903 $40,204 $36,304,212
Marion County 65 1,718 $44,076 $75,722,568
Marshall County 62 4,005 $48,121 $192,724,605
Maury County 161 3,563 $85,694 $305,327,722
Wayne County 38 1,278 $39,606 $50,616,468
Total for Tennessee Counties 679 18,302 $45,238 $926,869,906
Manufacturers (VIA region)
Employers Employees Ave. Salary Payroll
AL 2,696 91,190 $49,687 $45,580,359,366
TN 679 18,302 $45,238 $926,869,906
VIA 3,375 109,492 $47,463 $46,507,229,272
Source: WITS
Region 2 Top Industries by Number of Employees 2008
Manufacturing (46,148)
Government (22,630)
Education (15,638)
Aerospace and Defense (12,131)
Health Care (11,679)
Agriculture/Food Processing (11,177)
Service (5,487)
Transporation/Distribution/Warehousing (3,454)
IT & Telecom (2,450)
Energy (2,225)
Business/Financial Services (700)
Retail (275)
Telecommunications (240)
Construction/Landscaping (212)
Printing & Publishing (179)
Source: County EDAs, 2008
Region 2 Industry Growth 2008 to 2015
0
20,000
40,000
60,000
80,000
100,000
120,000
Man
ufac
turin
g
Bus
ines
s/Fi
nanc
ial
Ene
rgy
IT &
Tel
ecom
Agr
ibus
ines
s
Bio
med
ical
/Bio
tech
nica
l
Def
ense
& S
ecur
ity
Tran
spor
tatio
n &
Logi
stic
s
Arts
/Rec
reat
ion
Prin
ting
& P
ublis
hing
Edu
catio
n
2008 Jobs 2015 Jobs
The Workforce Gap
20%
65%
15%
28%
32%
40%
0% 20% 40% 60% 80%
4-Ye
arC
olle
ge
2-ye
arC
olle
ge o
rTr
aini
ng
Lack
empl
oym
ent
skill
s or
drop
out
Where 9th GradersHeaded
Where Jobs Are
Source: Workforce 2020: Work and Workers in the 21st Century, Hudson Institute and North Carolina Department of Public Instruction, 2001.
What is Dream It! Do It! ?
A campaign to help young adults find careers that they can be passionate about in one of manufacturing's many exciting sectors. Cars or computers, music or art – there's a great job waiting for them in manufacturing.
Developed by the National Association of Manufacturing (NAM), the nation's largest industrial trade association, representing small and large manufacturers in every industrial sector and in all 50 states.
Roles/Responsibilities
Dream It! Do It!Administer program for overall service areaDevelop and maintain websiteCreate videos (8-minute and 30-minute
versions)Provide CD library of career videosCoordinate efforts of partners through local
points of contact
Roles/ResponsibilitiesCommunity Colleges
Benchmark enrollment in technical coursesDuplicate CD and publications for K-12Work with industry to advertise careers and
training using DIDI logoProvide career kits to all recruiting personnelProvide update on technical coursesCrosslink with DIDI websiteCompile high school counselors contact list
Roles/Responsibilities
ManufacturersActively support workforce regionsParticipate in DIDI videos/provide footageJoint advertising with community collegesFinancially support DIDI ongoing expensesParticipate in K-12 activities (JA, job
shadowing, tours, internships, summer programs, professional development)
Roles/Responsibilities
High SchoolsProvide access to campus/studentsEncourage faculty/staff participation in
summer programsProvide contact information for counselors
Roles/Responsibilities
Chambers, EDAs, WDAsSupport DIDI points of contact at all levelsCommunicate Junior Achievement
opportunities and job shadowing information among members
Estimated Annual BudgetYear One
Estimated Budget
Purpose Source of Funds
$50,000 (one-time fee)
NAM Franchise fee WIRED Grant
$200,000 Administration, program launch,
video development, benchmark survey
ADECA / Utilities / TVAManufacturers
Estimated Annual BudgetYear Two
Estimated Budget
Purpose Source of Funds
$150,000 Administration, coordination,
media campaign
Utilities / TVAManufacturers
Estimated Annual BudgetYear Three
Estimated Budget
Purpose Source of Funds
$150,000 Administration, coordination,
media campaign,three-year survey
Utilities / TVAManufacturers
CONTACTSMr. Ronnie Boles
General and Automotive Machine Shop, Inc.PO Box 18185
Huntsville, AL 35804Phone: 256.539.0719
Mr. Howell Lee, DirectorValley Innovation Alliance
PO Box 2216Decatur, AL 35609-2216
Phone: [email protected]
