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Greater East Towne Area Plan
Draft Land Use and Transportation Concept
May 24 & 26, 2021
Zoom
• This meeting will be recorded. It is a public record subject to disclosure. By continuing to be in the meeting, you are consenting to being recorded and consenting to this record being released to public record requestors.
• Recording will be posted to project web page, likely after May 31st.
• All attendees should keep their microphone off until breakout room discussions and Q&A to keep background noise to a minimum.
Welcome and Agenda
1. Greater East Towne Area Plan Overview
2. Participation and Findings
3. Guiding Principles
4. Draft Concept: land use, heights and design; streets & connections; bikes; parks & open space
5. Breakout rooms - feedback / Q&A
6. Reconvene: Share out & next steps
Greater East Towne Area Plan Overview
•Provide guidance on:• Future land use• Transportation
improvements • Parks and open space,
stormwater management• Economic development,
community services and facilities, affordable housing
Comprehensive Plan2018 City
Comprehensive Plan
Prepare plans to transition auto-oriented commercial areas into mixed-use Activity Centers.
Growth: 50/50 mix of peripheral & infill/redevelopment
Public Participation
Meeting with Mall Owners
Mall Madness Virtual Prioritization
Spring 2020 Zoom Series #1
Real Estate Professionals & Business Owner Roundtable
Interactive Website Mapping
Variety of Methods to Reach Traditionally Underrepresented Groups
Black, Latino, Hmong Chambers & Madison Network of Black Professionals
Top Priorities
Public Participation: Zoom Series #1
“I like the look and theory of mixed use but I also know small retailers can struggle and developers can’t always fill retail vacancies.”
“Retail, Restaurant, and Services businesses will do better if we intelligently densify these targeted areas.”
“I see large areas of empty parking lots around both West Towne and East Towne almost all of the time. These areas both have great transportation linkages and can support much higher density without burdening the surrounding neighborhoods with more traffic. This could include mid-rise office and multifamily buildings that create a more urban environment…”
Public Participation: Key Findings from Underrepresented Groups
1. Affordability is critical for both housing AND businesses.
2. Need entertainment and recreation for all ages.
3. Development needs to be more equitable, racially diverse, and inclusive.
4. Collaboration is critical between nonprofits, for-profit businesses, and government.
5. Develop ownership models with Black businesses, not just affordable rent/lease spaces.
6. Smaller commercial buildings with character are in high demand in Madison; bigger spaces are hard to make warm and welcoming.
5 Guiding Principles
1. Creating a place• A new complete neighborhood with a
variety of housing choices and activity centers reflecting cultural diversity
5 Guiding Principles
2. Focus on mobility • Equitable access to transit, bicycle and
pedestrian facilities, and increased street connections
• Plan density along BRT corridor
5 Guiding Principles
3. Community wealth building• Quality living wage jobs and opportunities
• Affordable housing and commercial spaces that provide opportunities for community ownership and control
5 Guiding Principles
4. Center Nature and Sustainability• Incorporate trees and open space in developed areas
• Embrace natural areas like Starkweather Creek
• Reduce impervious surface and stormwater runoff
5 Guiding Principles
5. Resiliency• Ensure all systems and features are adaptable to
change in uncertain economic conditions
• Creatively reuse viable buildings
Guiding Principles – Poll Question
Draft Guiding Principles1. Creating a place
2. Focus on mobility
3. Community wealth building
4. Center Nature & Sustainability
5. Resiliency
Are we?• On the right track?• More right than wrong?• More wrong than right?• On the wrong track?
DRAFT Land Use Concept
Potential Streets
Bike Path
LAND USE CONCEPTS
E - Employment
GC - General Commercial
CMU - Community Mixed-Use
I - Industrial
LR - Low Residential
MR - Medium Residential
P - Parks
RMU - Regional Mixed-Use
LMR - Low Medium Residential
Planned
BRT Stations
Existing
BRT Lines
Phase 1
Phase 2
Land Use Concept
Community Mixed Use
• Dwelling Units Per Acre: ≤ 130 No. of Stories: 2–6+
Regional Mixed Use
• Dwelling Units Per Acre: ≤ 70 No. of Stories: 2–12
Land Use Concept
Regional Mixed Use
Office, specialized employment, low-impact manufacturing, research & development, and medical
Employment
Retail goods and services, including certain business and professional offices
General Commercial
Land Use Concept
Medium Residential
• Dwelling Units Per Acre: 20–90 • No. of Stories: 2–5
Land Use Concept
Low-Medium Residential
• Dwelling Units Per Acre: 7-30 • No. of Stories: 1-3
DRAFT Concept: Building Height
Building Heights
3
12
5
8
DRAFT Land Use Concept– Poll Question
Are we?• On the right track?• More right than wrong?• More wrong than right?• On the wrong track?
Land Use• RMU - central main street area w/public
gathering space, retail, office, apartments and other housing
• MR - surrounding residential only areas w/mid-size apartments and other multi-family
• CMU – nearby mix of mid-size buildings with commercial and housing
• LMR - Missing middle housing fronting park and open space
• GC – larger scale retail along I90/94 and other major corridors
Building Heights
DRAFT Concept: Transportation Street Connections
Potential Streets
Phase 1
Phase 2
Early Phases
Later Phases
Street Ideas
Street Ideas
Street Ideas
Concepts: Path/Bicycle Network
Planned
Existing
Concepts: BRT Network
DRAFT Transportation Concept– Poll Question
• Street Connections
• Bicycle & Pedestrian Connections
• BRT network
Are we?• On the right track?• More right than wrong?• More wrong than right?• On the wrong track?
DRAFT Park & Open Space Networks
Parks
Greenways
General Future Park Areas
General Future Open
Space/Greenway
Parks
Greenways
General Future Park Areas
General Future Open
Space/Greenway
Parks
Greenways
General Future Park Areas
General Future Open
Space/Greenway
DRAFT Concept: Parks, Open Space and Stormwater
Expansion of Mayfair park (photo?)
• Starkweather Watershed Study
• Starting in 2021, the City’s Engineering Division will start the study, which will further inform and add detail to the Plan’s Open Space Recommendations.
• Specific Park Designs
• The City Parks Division will also hold a separate process to get public input on the facilities and design of any new parks in the area.
DRAFT Parks & Open Space Concept – Poll Question
• Expansion of Mayfair Park
• Park Blocks Concept
• New large community park
Are we?• On the right track?• More right than wrong?• More wrong than right?• On the wrong track?
Existing Condition
Mall
Conceptual Development Phasing Model
Potential Phase 1BRT and Infill on Existing Lots
Mall
Potential Phase 2New streets and new development
Mall
Potential Phase 3Partial Mall Demo, with added Re-development
Mall
Potential Phase 4What happens if the Mall goes away?
Existing Condition
Mall
Potential Phase 1BRT and Infill on Existing Lots
Mall
Potential Phase 2New streets and new development
Mall
Potential Phase 3Partial Mall Demo, with added Re-development
Mall
Potential Phase 4What happens if the Mall goes away?
Existing Condition
Mall
Potential Phase 1BRT and Infill on Existing Lots
Mall
Potential Phase 2New streets and new development
Mall
Potential Phase 3Partial Mall Demo, with added Re-development
Mall
Potential Phase 4What happens if the Mall goes away?
DRAFT Overall Concept– Poll Question
• Guiding principles
• Land Use
• Building Scale
• Transportation and Mobility
• Parks / Open Space
• Draft Illustrative Concept Model
Are we?• On the right track?• More right than wrong?• More wrong than right?• On the wrong track?
Breakout: Discussion Rooms
• 15-20 minutes
• Feedback / Q&A: land use, heights & design, streets & connections; bikes; parks & open space; . . . • What makes you excited about the concepts?• What makes you concerned?• What is missing?
• Reconvene• Brief sharing of discussion• Timeline• Wrap-up
Estimated Timeline
• 2020: Preparation & Background + Phase I Public Participation
• January-April 2021: Concept development, internal review
• May 2021: Phase II Public Participation – May 24 and 26
• September: Draft Plan Document Preparation
• October-November: Phase III Public Participation
• Odana Plan Phase III meetings first week in June
• December 2021: Begin Adoption Process
Wrap-Up
•Project web page: cityofmadison.com/EastTownePlan• Sign up for email updates
• Materials from past meetings/events
•Project contacts:• Rebecca Cnare: [email protected]
• Linda Horvath: [email protected]