Mang TsaaTeaMang-OA Bachelors Feasibility StudyPresented toThe Faculty of the College of Management and AccountancyPHINMA ducation ! "ni#ersity of PangasinanIn Partial Fulfilment$f the %e&uirements for the 'egreeBachelor of Science in Business AdministrationMa(or in Financial ManagementCAYABYAB, LESAN L.CRISTOBAL, MARIEL MAGDALENE R.FRANCISO, JEFFREYGARGAR, MARY JEAN G.HIPOLITO, ABIGAIL U.IGNACIO, HANNAH MARIE R.LAZA, KHREZEL J.UINTO, EZEUEL M.$ctober )*+,1Ta!"e #$ C#n%en%sA--ro#al Sheet Ac.no/ledgment Table of Contents0ist of Tables0ist of Charts0ist of FiguresA--endices1ecuti#e SummaryC&a'%e( I ) B*s+ness C#n,e'%A2 Business NameB2 Business $fferingC2 "ni&ue 3uality'2 Business Structure 4444442 0ocation F2 Business Feasibility Study $b(ecti#es+2 %elation to 5o#ernment Program )2 Affinity to %egional or Sectoral Studies 62 Pro(ect Potential and Pro-onentsC&a'%e( II ) Ma(-e%+ng P"an A2 Target Mar.et !Su--ly and 'emand AnalysisB2 Mar.eting $b(ecti#esC2 Mar.eting Strategies'2 'istribution Channel2 Pricing StrategiesF2 Mar.eting Budget Summary52 S7$TAnalysis44444444444444444444442H2 'iscussion and 5athered 'ata444444444444444422I2 Pers-ecti#e Ma--ing4444444444444444444422C&a'%e( III ) O'e(a%+ng an. P(#.*,%+#n P"anA2 Business Process B2 Transactional Process C2 Production Process'2 Su--lies and Net/or.s444444444444444444422Page N*/!e(C&a'%e( I0 B*s+ness C#n,e'%A. B*s+ness Na/e1TeaMang-O2Mango trees are #ery -o-ular in many countries because it bears a fruitthat hasas/eet tasteandaromaticsmell8 it usuallygro/sinSoutheastAsiabecause of its tro-ical /eather9 and that includes Phili--ines2 :Ma-s of the 7orld9)*++;The business decided to ha#e the Tea Mango as the -roduct because SanCarlos City has -lenty of Mango Tree and its seeds and lea#es are often neglectedthat is /hy they ha#e come u- /ith this idea2San Carlos City has abundant mango tree /hich ma.es them the best inPangasinan/henit comes tomango-roductionsinceSanCarlosCityhasaloamysoil /ithgood/ater holdingca-acitythat ma.es the mangoes e#ens/eeter2 They started thin.ing for ideas on /hat goods they /ill -roduce out ofthese mango lea#es and seeds that are not yet .no/n for -ublicconsum-tion9therefore they ha#e summed u- on a one -articular theory that canhel- their fello/ kababayans /ho are battling /ith diabetes9high!blood9 and otherdiseases2 ing benefitstheyoffer? Accordingto Ayur#ida9each -art of the mango tree said to be beneficial!seed9 flo/er9 fruits9 roots and thebar.2Themangolea#esarelight greenishor-ur-lish/hentender9ne/andgro/sintodar.greencolor andthe-aleunderside2 Theselea#esarerichin#itamin A9 B9 andC2 Theyarealsorichinnutrients2 Themangolea#esha#e-o/erful antio1idant -ro-erties as it has high fla#onoids and -henol contents2 4Figure +@ P(#'e(%+es #$ Mang# T(ee0ea#esFruitTable +@P(#'e(%+es an. !ene$+%s #$ Mang# Lea3es an. see.sPa(% #$ Mang# Bene$+%s 0ea#es %ich in Aitamins A9B and CHa#e antio1idant -ro-ertiesFruit SeedSource of -rotein and gallic acidHel-s for better circulation of the blood5Source:Mango is Full of Vitamins and Minerals,Mayo FoodsInc, !"#$ Uses #$ %&e '(#.*,%0TeaMang-O can -ro#ide health benefits to indi#iduals in Man>on9 San CarlosCity in the follo/ing areas@+2 It can hel- -eo-le -re#ent diabetes and other diseases2)2 A remedy for diabetes and other diseases in a cost effecti#e manner2 62 It can lo/er blood -ressure and it can hel- ma.e a better blood circulation2B2 It can hel- for treatment of .idney and gall stones2 ,2 It -ro#ides #itamin C9 B9 and A that is good for the body2 Ma4#( *se(s #$ '(#.*,%0+2 'istributors! they/ill distributeTeaMang-Otoco#er certainterritoryand to contact retailers2 CSI Branches in Pangasinan Magic Branches in Pangasinan %obinsons Su-ermar.et in Pangasinan Public Mar.ets in San Carlos City and nearby areas)2 %etailers! they /ill sell theTeaMang-Odirectly to households orindi#iduals2 Health Sho-s in Pangasinan Tea Houses in Pangasinan62 Indi#iduals!It /ill ser#easaremedyand-re#entionfordiabetesandother form of diseases2 C. Un+5*e *a"+%6Cno/ingthat Teaisagoodalternati#efor coffeeandit #aries ondifferentbenefits2 There are many ty-es of tea that are scattered all o#er the mar.et9 almost all tea-roducts ha#e the same benefits and others (ust focus only on a certain and s-ecified use96but the #ery uni&ue &uality that TeaMang!$ has is that9 it is a ne/ found tea based on thedataandresearchestheyha#efound2 Thistea/ill -ro#eitscharacteristicsandstillim-ro#e it for its better -ur-ose2 Suchli.e9 its com-ositions /hich is Mango lea#es andseeds that are not similar from green tea9 blac. tea9 e#en /hite tea9 and altered .inds oftea2 "singthesematerials9 it allo/s us tocombine t/oim-ortant features of teas8com-onents of tea and benefits of an herb2 Many agencies also /arn consumers to be /ary of herb!containing su--lements ordrin.s2 But9 TeaMang!$ is different9 although it cannot cureIt can hel- its users to -re#ent or lessen their sufferings from their illnesses andsic.nesses2 Thisis/hereitsad#antageanditscom-etiti#eedgeta.es-lace/henitcomestoitso/nsegment2 Consumersdontha#eto/orryabout effecti#eness9 a-artfrombeingatea8 it contains herbal medicinethat is bac.ed/ithsciencebasedonresearch2 #en it is ne/ it is not that e1-ensi#e9 lo/!users can rely on its effecti#enessbecause TeaMang!$ ha#e carefully studied it2 It is com-arable to commercial teas sincethis-roduct isne/entrant9 it canberan.edinat/oclassificationofteathat isnota--licable to other tea -roducts for they ha#e their o/n aim and s-ecific classifications9TeaMang!$ can be classified as a Herbal Tea or a Natural Tea2 This is good for youth/ho/antto ha#eahealthylifestyle and foradults /hoare maintainingtheir healthyli#ing2D. B*s+ness S%(*,%*(eThe com-any /as registered as a Pa(%ne(s&+' entity ty-e as agreed by theresearchers2 The grou- decided to form -artnershi- because as they say t/o :or7more; heads are better than one2 7ith this9 the grou- can share ideas to each otherhand and choose /hat the best is for the com-any2Bas+, C#ns+.e(a%+#ns0+2 More ca-ital for the business2)2 Dour business is easy to establish and start!u- costs are lo/262 Doull ha#e greater borro/ing ca-acity2B2 T/o heads :or more; are better than one2,2 High!calibre em-loyees can be made -artnersE2 Thereis o--ortunityfor income s-litting9 anad#antages of -articularim-ortance due to resultant ta1 sa#ings2F2 Partnersbusinessaffairs are -ri#ateG2 There is limited e1ternal regulationH2 Its easy to change your legal structurelater if circumstances change+*2 Partnershi-s are go#ernedbythe la/of the state in/hichtheyareorgani>ed and by the rules set out by the -artners themsel#es2 Ty-ically9-artners set forth the go#erning rules in a -artnershi- agreement2E. L#,a%+#nTheTeaMang-Ois located at I+FG Brgy2Man>on9 San Carlos City2 Thisma.es theareasuitabletothebusiness becauseit is /ell .no/nfor mango-roduction2 The location /as chosen because of the follo/ing reasons@+2 It is mar.ed its named in mango business)2 The -lace is along the National %oad and it is easy to access2 862 The location is close to 'agu-an City9 Calasiao9 and Mangaldan /here the-roduct can be distributed2 B2 It is near the mar.et,2 It has lo/ crime rateE2 Flood free areaF2 It is easy to accessG2 It is near the hos-italH2 It has good irrigation+*2 The /eather has distinct /et and dry seasons++2 It has healthy land for mango trees910F. B*s+ness Feas+!+"+%6 O!4e,%+3es7. Re"a%+#n %# Na%+#na" G#3e(n/en% P(#g(a/First9 The 'e-artment of Agriculture :'A; is the go#ernment agency res-onsiblefor all agricultural acti#ities in the country2 The 'A has a number of staff bureaus andattached agencies that conduct acti#ities on cro- -roduction9 regulation and %J'2 ThePhili--ine economy is largely de-endent on agriculture2 :%2%2 s-ino9 Cro-'i#ersification in the Phili--ines9 )*+B; Asabusinessrelatedtoagriculture9 it /ill directlyhel-thego#ernment -ursuetheir-articular -rograms because TeaMang!$ su--lies of lea#es and seeds /ill come from itssu--liers8 MangoFarmsandothermangorelatedenter-rises9 for it /ill significantlyaffect its -roductionsSecond9 the '$H recogni>es the im-ortance of traditional medicine /herein afterreferred as the %2A2 GB)6 other/ise .no/n as the Traditional and Alternati#e MedicineAct :TAMA; of +HHF2 This ga#e rise to the creation of Phili--ine Institute of Traditionaland Alternati#e Health Care :PITAHC; /hich is tas.ed to -romote and ad#ocates the useof traditional and alternati#e health care modalities throughscientific research and-roduct de#elo-ment28.9 A$$+n+%6 %# Reg+#na":Se,%+#na" S%*.+es'$ST!NC%organi>esSJTbasedand-roducti#itytrainings9 seminars9forums9 /or.sho-s9 and technology demonstrations for micro small and medium11enter-rises :MSMs;9 local go#ernment units :05"s; and the academe on#arious to-ics2Some of the most -o-ular trainings include@ Food Processing and Shelf!lifetesting9 5oodManufacturingPractices :5MP;9 Pac.agingand0abelling9Techno!demo on ma.ing soa-9 sham-oo9 detergent9 fabric conditioner9 meat-rocessing9 :HACCP;9 and Producti#ity and Im-ro#ement Tools2Table )@ 5o#ernment Trainings that are being im-lemented;. P(#4e,% P#%en%+a" an. P(#'#nen%sThis -ro(ect /ill significantly affect the -ublic9 households or consumers2Particularly9 Mango Farmers are benefited by this study because9 other than theirMango Production Business9 they can also -roduce Tea that is made from mangoseedsand lea#ese1tracts thatarenot usuallyconsumedby the general-ublic2This /ill also aid the -eo-le /ho are suffering from 'iabetes and other forms ofdiseases9 and could be used as a -re#enti#e method to im-ede diabetes9 gall stoneand other diseases212CHAPTER II0 Ma(-e%+ng P"anIn%(#.*,%+#nPeo-leno/adaysaresoconsciousabout theirhealthratherthandoingsomething than can cause damage to their /ell!being2 The TeaMang-O /ill befocusing more onthe-roductorientation tothe -ublic and so astogi#ethemo--ortunity to sa#e money and most li.ely9 decrease the number of -eo-le /hoaresufferingfromillnesses2 Theresearchers/illstudythehealthissueofthe-eo-le8 the ina--ro-riate buying e1-ensi#e herbal tea8 and by de#elo-ing mangoleaf and mango seeds to reach households /ithout any hesitations or doubts to the-roduct2A. Ta(ge% Ma(-e%S*''"6 an. De/an. Ana"6s+sA target mar.et includes a sam-le of random citi>ens that either consumeoruse herbal tea in their o/n res-ecti#e -ersonal interest2 For this study9 the target mar.et of the -ro-onents /ill be consumer mar.etand /ill use distributors for the end users to easily access the -roduct2 Sur#ey 3uestionnaires /ere -rinted in Fili-ino language since the areaaffectedbytheresearchisdominatedbyPangasinense/ho-refer toans/er&uestions that are easy to understand2 This is more a--ro-riate /ay of gatheringan accurate data from our sub(ects as /ell as -ro#ides rele#ant information to thefuture readers of this research213S*''"6 an. De/an. Ana"6s+sPERCENTAGE OF EACH BRACKETTable 6@ Pe(,en%age #$ %&e Sa/'"e s+on rarely sufferfrom diarrhea9 and the greatest number of the choice falls to the age of )E!6, /ith+) res-ondents2 This entails that most of the residents in Man>on /ere cautious/ith /hat they /ere eating2 Based on emedicine &ealt&9 many cases of diarrhea33are s-read from-erson! to! -erson but it could be -re#ented /ith -ro-er-recaution2%uestion !: Mula sa unang tanong9 ano angiyong iniinom bilang gamot?Table,@F(e5*en,6 D+s%(+!*%+#n #n B%&e6 %(ea% %&e ,#//#ns+,-nessAgeBrac.etHalamang5amotPres.ri-syonng'o.torPagbiling gamutnang/alangresetang'o.torTotal+,!),+* ), 6E F+)E!6,+H +E 6H FB6E!B,)) +, 6+ EGBE!,,)H +B )) E,,E!E,)6 F G 6GEE!F,H * B +6++) FF +B* 6)HPro#en by the sur#ey ans/ered by the res-ondents9 ma(ority of them ta.esmedicines /ithout the doctors-rescri-tion8sho/ing that most ofthem/anted to free themsel#es from diseases /ith little .no/ledge about themedicine they trusts that can someho/ comfort them2 $n the other hand9a#erage from the res-ondents ta.es herbal medicines to cure them fromdisease2 Studies made by the e1-erts sho/s that herbal medicines are ane1cellent choiceof inta.e2 7emayha#ethead#ancetechnologyandmodern medicines9 old remedies are still -o-ular2 Aside from ha#ing noside effects9 alternati#e of herbal medicines are more affordable and are34highlyeffecti#e2Herbalmedicines area bitslo/ intreatmentbut itcancure diseases from the root meaning that ta.ing u- medicines as such canslo/ly but surely treat a -erson effecti#ely2%uestion ':Anong beni-isyo ang na dudulot ng -ag!inom ng Tsaa?Table E@ F(e5*en,6 D+s%(+!*%+#n #n B&6 %&e6 .(+n- %eaAgeBrac.etPam-a-ayatPam-arela1Pam-abutingnormalnadaloyngdugoPag-a-abuting normalna-ag!ihiTotal+,!), +H )6 )B , F+)E!6, ), 6* +F ) FB6E!B, +H 6* +, B EGBE!,, H 6* ), + E,,E!E, + ), +) * 6GEE!F, * +* 6 * +6F6 +BG HE +) 6)HThe sur#ey sho/s that almost all the res-ondents ta.es tea for rela1ationand ne1t to it is for them to ha#e a better blood circulation27hat aregreat things that canbefoundfromdrin.ingtea?First9 teacontains antio1idants2 Antio1idants -lay a #ery im-ortant role to our body2Tea has antio1idants that -rotect our body from the ra#ages of aging andthe effects of -ollution2Another is that tea has no caffeine unli.e coffee2%uestion $: Anong