Download slides at: · 2016-01-25 · Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive Download slides at: Is Video REALLY That Important? V i d e o = B P r o

Participate on Twitter: Follow @nfiblive and use hashtag #nfibliveDownload slides at: www.nfib.com/usingvideodeck

The Quick Start Guide to Marketing Your Business with VideoA presentation by Ivana Taylor from DIYMarketers.comco-sponsored by SBTV.com and our website www.sbtv.com.


What We’ll Cover

Why Video?TechnologyCamerasEditingBest PracticesContentLookWhere to Put Your Videos


Is Video REALLY That Important?

Video = Prospects

13 million Watch Video for more than 3 hours monthly

By 2013, 90% of all web traffic will be video


Video Technology Review

Flip Kodak Zi8


FLIP

• Easy to upload

• 8GB Internal memory

• AA Battery

• $180


Kodak Zi8

• High Quality HD

• Up to 32GB removable memory

• Rechargeable battery


• YouTube Video Editorhttp://help.youtube.com/support/youtube/bin/answer.py?hl=en&answer=183851

• JayCuthttp://jaycut.com

• SpotMixerhttp://www.spotmixer.com

• Movie Masherhttp://www.moviemasher.com

Video Editing


Best Practices

+ =Demo

Educate

Entertain


Demonstrations


Education


How‐to Demo

• Make it worthy.

• Do it alone.

• Be prepared.

• Start immediately.


How‐to Demo

• Begin with the end.

• Speak plainly.

• No questions until end.

• End REALLY BIG.


Entertain – Have FUN


Increase Your Entertainment Value

• Simple

• Unexpected

• Concrete

• Credible

• Emotional

• Stories


Tips for Successful Recording

• Rehearse• Be Concise• Clean, authentic surroundings

• Wear bright colors


Ideas for Videos

• Answer questions.

• How‐to video.

• Screencast /Slideshow.


Ideas for Videos

• Give a tour

• Interview your customer

• Film an event

• Reviews


Promotion: Where Do the Videos Go?

• Your Web Site/Blog

• SBTV.com Communityhttp://cs.sbtv.com/

• YouTube Channel

• Tube Mogul


Promotion: Where Do the Videos Go?

• Vimeo (http://vimeo.com)

• Facebook Fan Pagehttp://www.nfib.com/webinars/facebook‐for‐businesshttp://www.nfib.com/business‐resources/business‐resources‐item?cmsid=51367

• LinkedIn Company Page/Personalhttp://www.nfib.com/business‐resources/business‐resources‐item?cmsid=51837http://www.nfib.com/business‐resources/business‐resources‐item?cmsid=48266

• Google Business Listing (Local)http://www.nfib.com/webinars/marketing‐onlinehttp://www.nfib.com/business‐resources/business‐resources‐item?cmsid=50191


Coordinate Your Communities


Read These for More Info

• 5 Reasons YouTube Should Be a Part of Your Marketing Strategyhttp://smallbiztrends.com/2009/05/5‐reasons‐youtube‐social‐marketing‐strategy.html

• YouTube 101 for Small Businesshttp://smallbiztrends.com/2009/08/youtube‐small‐businesses.html

• 5 Super Easy Ideas To Promote Your Business With Online Videohttps://www.openforum.com/idea‐hub/topics/marketing/article/5‐super‐easy‐ways‐to‐use‐video‐to‐promote‐your‐business‐john‐jantsch

• Tips for Marketing on YouTubehttp://www.searchenginejournal.com/guide‐to‐video‐marketing‐on‐youtube/6381/

• 5 Tips for Making Great Video for the Webhttp://www.nfib.com/business‐resources/business‐resources‐item?cmsid=48944

Participate on Twitter: Follow @nfiblive and use hashtag #nfibliveDownload slides at: nfib.com/usingvideodeck

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Quick Start Guide to Using Video to Market Your Business

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Documents

Download slides at: · 2016-01-25 · Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive Download slides at: Is Video REALLY That Important? V i d e o = B P r o