Increase Sales With On Hold Messaging Printable FINAL€¦ · Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive Best Practices Scripting Process: •Gathers Your

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Increase Sales with Telephone On‐Hold Phone Messaging

Michael Rappaport, Chief Creative Officer, OMG National


About OMG National

Who is OMG National?

• Multimedia Marketing Firm

• Based in Plantation, Florida

• 20‐Years Old, 40,000+ Clients Strong


About OMG National

• Focuses on Small Business Marketing Solutions.

• Newest Products: Corporate Video and Facebook Business Page.

• Core Product: On‐Hold Telephone Message System.

NFIB Member Sales Line @ 800‐789‐4619, Option 3

Up to 50% OFF on On‐Hold Products

10% OFF on Video Products

10% OFF on Branding Products

Free Consultation


Section 1: Telephone On‐Hold Message Information

Did you Know?: 94% of all marketing budgets are spent on getting a customer to call; 6% is spent on handling the calls once it is received.

‐Inbound Telephone Call Center


What is On‐Hold to You?

Music?

Radio?

Paid Advertisements?

Silence?

Testimonials?Dead‐Air?

Marketing Space?

ProductInformation?

Directions?

Open Hours?


An On‐Hold Message is…

A marketing strategy effective in increasing SALES!

Advertising Essential for 25 Years.

Professionally Produced Audio Program.

Used by Millions of Businesses.

Proven Approach to Marketing.

Valuable Campaign Companion.


Did you Know?

Callers stay on the line up to 25 % longer when provided with On Hold Messaging versus “dead air” or background music

and 17% longer than radio.‐Infomax, Inc.


If You Answered…

Silence

Loss of 1‐on‐1 Advertising Time.

Major Cause for Hang‐ups.


Radio

Law Requires License.

Poor Quality / Annoying DJ’s.

If You Answered…


Music

Does Not Strategically Convert Customers.

Lack of Call‐to‐Action.

If You Answered…


What can happen to your customerwhen you press the HOLD button

and they are not engaged?

1. Hang Up

2. Shop at Your Competition

3. Second‐Guess Your Service

4. Give a Negative Review

5. NEVER CALL BACK!

Did you Know?: 34% of callers who hang up will not call back. ‐Voice Response, Inc.


Did you Know?

34% of callers who hang up will not call back. ‐Voice Response, Inc.


The 3E’s of On‐Hold Messaging:

Educate

Entertain

Enhance


Educate

Content Topics• Business History.

• Product/Service Description.

• Promotional Campaign.

• Industry News.

Unique Marketing Benefits:

• Capitalize on Inexpensive Marketing.

• Target Customers When Most Interested.


Entertain

Content Topics• Scenario Skits.

• Unusual Company Facts.

• Interesting Testimonial.

• Strategic Music.


• Set Customer Mood.

• Less Business, More Fun.


Enhance

Content Topics• Reassure Customer.

• Express Gratitude.

• Include Corporate Jingle.

• Build Brand Awareness.


• Build A Positive Reputation.

• Convey Professionalism.


Did you Know?

On average, 7 out of 10 callers are placed on hold.

‐PEW Research Center


Section 2: On‐Hold Production & Maintenance

Interesting Fact: 41% of consumers have initiated a purchase over the phone in the last year.

‐American Teleservices Association


Best Practices

• Strategic Marketing Experts.

• Professional Scriptwriter.

• Wide Selection of Professional Voices.


Best Practices

• Licensed Music Library.

• Knowledge of Your Industry.

• Installation Assistance.


Best Practices

Scripting Process:

• Gathers Your Company Information.

• Interviews You to Learn About Your Business.

• Scripts Copy and Sends You a Draft.

• Updates Scripts with Revisions or Corrections.

• Sends Approved Script to Production.

Typical Production Time: 5‐7 Business Days


Standard Audio Choices

Professional

Specialty

Character

Accents

Foreign Language

Voice Music

Blues

Pop

Country

Classical

Jazz

Easy Listening

Rock

R&B


Equipment

• Latest in Micro‐Chip Technology

• Compatible with Existing System

• Scalable Structure

• Remote Load/Update System

• Warranty / Customer Service


Did you Know?

Executives spend 15 minutes a day or 68 hours a year on hold.

‐ USA Today


Maintain Your On‐ Hold Message

Why Should I Update?

• Keep Content Fresh.

• Seasonal Specials / Promotions.

• A/B Testing on Sales.


Maintain Your On‐ Hold Message

Types of Updates:

• Single, Quarterly, Semi‐Annual, Annual.

• Request Changes and Update System Yourself.

• OMG National is NFIB’s endorsed provider.


Benefit Summary

Reduce Hangs‐Ups.

Market Products and Services.

Replace “Dead‐Air” or Ineffective Music.

Reinforce Promotional Campaign.

Establish Reputation.

Improve Sales.

Increase Revenues!


Visit www.nfib.com/omgnational

OR

www.omgnational.com/nfib

to learn more, including special discounted pricing for NFIB members.

Call Us Today: 800.789.4619, Option 3


For more information about the Small Business Webinar Series visit: http://www.NFIB.com/webinars

We want your feedback. If you enjoyed today’s webinar or have suggestions for the future, please fill out the short survey

that you will receive via email after this webinar.

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Increase Sales With On Hold Messaging Printable FINAL€¦ · Participate on Twitter: Follow @nfiblive and use hashtag #nfiblive Best Practices Scripting Process: •Gathers Your