Down & Dirty Strategies to Enhance Learningtheorderlyconversation.com/wordpress/wp-content/uploads/2014/02/... · Try for balance & harmony Eliminate distractions ... Improvise from

Video Boot Camp for eLearning Down & Dirty Strategies to

Enhance Learning

Chicagoland Chapter ASTD

Oct. 18, 2013

©2008© 2013

eLearning Video Forum

10:00 – 11:00 Engaging Learners on Camera10:00 – 11:00 Engaging Learners on Camera

Agenda

9:00 – 10:00 Video Production Basics9:00 – 10:00 Video Production Basics

11:15 – 12:15 Hands-on Breakouts11:15 – 12:15 Hands-on Breakouts

12:15 – 12:30 Team Up (back in General Session)12:15 – 12:30 Team Up (back in General Session)

3:30 – 4:00 Editing Demo3:30 – 4:00 Editing Demo

12:30 – 3:30 Working Lunch, Video Shoots, 1-1 Coaching12:30 – 3:30 Working Lunch, Video Shoots, 1-1 Coaching

4:00 – 5:00 Lessons Learned, Panel Discussion, Q&A4:00 – 5:00 Lessons Learned, Panel Discussion, Q&A

1. Talking head

2. Interview

3. Scenario/story

4. Documentary or How-to

5. Recorded lecture

5 Types of eLearning Video

Talking Head

Pros

• Personable

• Direct

• Controllable

• Easy to manage production elements

Cons

• Challenging for on-camera talent

• Visually static

Interview

Pros

• Personable

• Conversational

• Easy for SME

• Nuanced

• Easy to follow

Cons

• Can go off track

• Not scripted

Scenario/Story

Pros

• Visually engaging

• Showing not telling

• Can be realistic

Cons

• Time-consuming

• Expensive

• Potentially hokey

• Potentially distracting

• Production is more difficult

• Requires “talent”

http://youtu.be/O_Mk5qNbKxk

Documentary

or How-to

Pros

• Realistic

• Capturing SMEs in the wild

• Primary source

• Visually engaging

Cons

• More time shooting, multiple angles

• More editing time

• Can’t control some moving parts

http://youtu.be/d_56kyib-Ls?t=6m15s

Recorded Lecture

Pros

• Quick

• Easy

Cons

• Boring

• Un-engaging

• Eavesdropping

• Learner is passive

1. Start with a well-planned instructional

design with clear learning objectives

2. Consider your brand

Video Production Principles for

eLearning

• Identify video opportunities to support #1

• Shoot video consistent with #2

• Eliminate distractions from both

Agenda

CameraCamera

LightingLighting

AudioAudio

Setting Up Your StudioSetting Up Your Studio

Wardrobe, Hair & ComplexionWardrobe, Hair & Complexion

EditingEditing



You may not need expensive

professional equipment

Fancy features do not necessarily

help you meet your goals

Professional cameras are complicated

Camera Principles

Standard vs. high definition

Media storage & communication

with editing software

SD card, Tape, DVD, Hard drive,

USB, Other type of Cable

Audio quality &

capture method

Camera Type Considerations

Placement

Angle

Framing

Headroom

Looking room

Camera Position

http://youtu.be/2zR3m6ZWdcQ

Agenda

CameraCamera

LightingLighting

AudioAudio



EditingEditing



Try to flatter

Accentuate the positive

Reduce the negative

Avoid

Overhead light

Natural light

Lighting Principles

3-point

lighting

Controlling the Light

http://youtu.be/eNRQN9QVFIA3

3-Point Lighting

Professional grade

Lighting Options

Consumer grade

Recommendation:

Adjust distance of light

source

Use diffusion material

Be aware of:

Harsh shadows

Color of the light

Light Intensity:

Adjustments may have adverse

effect somewhere else

Choose your battles

Beware

White Balance

Agenda

CameraCamera

LightingLighting

AudioAudio



EditingEditing



Clear audio is often more critical

than quality of video

Many cameras lack good audio

capabilities

External microphone may be necessary

Audio Capture Principles

USB vs. analog

Options

Plug into camera

Capture 2nd audio track

through computer &

synch with master track

when editing

Using External Microphones

Not in the shot

Distance from

subject to capture

natural volume

level

No shadows

External Microphone Placement

MIC

Identify room noise

Hum of HVAC, printers,

computer fans

Phones & other electronics

White noise & sound

bounce

Place keys in the refrigerator as a reminder

Beware: Before You Shoot

Eliminate distractions

Turn off what you can,

muffle what you can’t

Soften walls and floor

with acoustic foam,

draperies, carpeting

Room Tone

Record a few seconds of

room tone

1. Lay it in over silence

to even the sound

2. Use to remove noise

Internal noise

People

Phones

Footsteps

Reshoot if Distractions Exist

External noise

Trains & traffic

Car horns

Sirens

Agenda

CameraCamera

LightingLighting

AudioAudio



EditingEditing



Where in the building?

Quiet, low traffic

Controllable light

Large enough to accommodate equipment

Principles for Setting Up Your

Studio

Location

Considerations

Natural habitat

Office, Out in the field

Studio

Branded, Green screen

Setting Up Your Studio

Set

Decoration

Try for balance &

harmony


Honor your brand

Green Screen Studio Set-up

http://youtu.be/M_WdLkaOUic4:29

Green Screen Studio Set-up #2

http://youtu.be/xh9nvdcH1LI

Screen should be wrinkle free(ish)

Light subject and screen separately

Less light on screen, more on subject

Strong back light

Increase distance between subject and screen

Beware of light bounce

Green Screen Considerations

Agenda

CameraCamera

LightingLighting

AudioAudio



EditingEditing



Be appropriate for your brand

Flatter your body & face


Principles of Wardrobe, Hair &

Complexion

Do

Choose solids

Contrast with other

clothing &

surroundings

Wardrobe

Don't

Wear patterns or narrow

stripes

Wear too much white

Choose fabrics that shine

Wear green if using green

screen

No fly-aways

Keep it off the face

Hair

Video & lights create shine, blotches, uneven

tone, make pale skin paler & dark skin darker

Recommendation:

Use powder often

to even out tone

& reduce shine,

especially on nose

& forehead.

Complexion

Agenda

CameraCamera

LightingLighting

AudioAudio



EditingEditing



Just because you can doesn’t mean

you should

Keep things simple

Keep things moving at a good pace

Principles of Editing

Exports/works with course-

building software, SCORM, LMS

Import variety of formats

Run multiple video & audio tracks

Edit sound including noise reduction

Add text & titles

Features to Look For

The Anatomy of Editing Software

Clip Bin

Timeline

Preview

Audio

Audacity

Editing Suites

Video

Camtasia

Windows Live Movie Maker

Corel Video Studio

iMovie

Sony Vegas Pro

Final Cut Pro

Agenda

Guiding PrinciplesGuiding Principles

Engaging the CameraEngaging the Camera

Scripting & PromptersScripting & Prompters

Coaching OthersCoaching Others





Types of SMEs

Pre-production

• Instructional designer

• Technical SME

• Script writer

Video Production Roles

Production

• On-camera talent

• Lights, Camera, Sound

operator(s)

• Content monitor

• Coach

Video Production Roles

Often

Overlooked

Everyone’s an SME

Only better.Be yourself.Find your focus.

Adapt to the environment

you’re in.

Allow your personality to shine through.

Take control of your

thoughts.

Self-aware & Engaged

Agenda









Focused outward & connected

Self-aware

In control

Comfortable

Sees faces & responds

Talks with, not at

Speaks spontaneously

An Effective Presenter, Trainer, Facilitator

Engaged in the Conversation

Engagement Skills

Connect with listeners

Control thoughts

Focused outward & connected

Self-aware

In control

Comfortable

Sees faces & responds

Talks with, not at

Speaks spontaneously

An Effective Video Presenter

Engaged in the Conversation

Speak to one

person

Friendly

relationship

Solid eye

contact to

camera

Be Specific & Get Personal

http://youtu.be/Zduk5uCZy0A

Sounding spontaneous is necessary

for learner engagement

Perfection is not desired

Keep your enthusiasm up

Additional Thoughts (1 of 2)

Well-thought-out & detailed

instructional design are critical for

context & connecting dots

On-camera talent must know &

understand the content and context

Additional Thoughts (2 of 2)

Agenda









Follow the instructional design?

Deliver the learning objectives?

Be clear & concise?

Engage your friend through the camera?

And sound conversational?

So … How Do You

Read a Prompter

Pros:

Tightly controlled content

Cons:

Difficult to do well

Appearance of reading

Two Choices

Memorizing

Improvise from Notes

Pros:

Spontaneous sounding

Personality can shine

Cons:

Time consuming

Create Notes & Improvise Around Them

http://youtu.be/DVel7EBZS24

1. Video camera

2. Shroud

3. Script/monitor

4. Clear glass or beam

splitter

5. Image from subject

6. Image from video

monitor

Anatomy of a Prompter

iPad

Hardware

Tripod

Write the script to be spoken

(not read)

Use contractions

Shorter sentences / run-on sentences

Use the talent’s speech pattern and word choice

Prompter Tips:

The SCRIPT WRITER Prepares

Highlight words to be emphasized

Indicate pauses in script

Practice out loud

Record yourself

Edit script until it’s comfortable

Prompter Tips:

The TALENT Prepares

Relax

Speak to one person, keep it friendly

Speak at a natural-sounding tempo & cadence

Gesture freely

Pause to “think”

Make sure the words have meaning (comprehend)

Prompter Tips:

During the Shoot

The goal is to

appear natural,

not perfect.

Ultimately?

Agenda









Create and maintain a pleasant

working environment.

Build trust & respect

Set expectations

No one enjoys seeing themselves on video

It’s more challenging than they probably think

Time (x2) (at least)

Let them know you have their back

Before the Shoot

Be set up and ready to gowhen talent arrives

Make sure everyone knows their role

Coaching should come from only one person

Be patient & ask it of others

Playful banter is good, incessant chit-chat is not

During the Shoot

Don’t have to be memorized or be perfect

Should sound conversational

Pause, think, breathe

Engage the camera (one person, friendly relationship)

Let their personalities shine & keep their enthusiasm up

Help Talent Understand

Make them watch and listen

Point out and encourage what’s

good, make suggestions

Review with content monitor

Give the talent veto power

Reviewing & Approving Takes

Ask them early: How do you want to be perceived?

Use their goals as the lens for reviewing takes

What do you think: Does she appear credible? Knowledgeable? Engaging?

Use Goals as Main Coaching Tool

Ask questions

How’d that feel?

Are the dots connecting?

What’s the most important word?

Shall we do that again?

Model the tone, mood, energy of the script for them

Do NOT provide line readings

Other Coaching Tips

Understand what can & can’t

be edited

Do as many takes as it takes

Do not settle for just OK, but do not

strive for perfection either

Finally…


Agenda







Three Separate Rooms, Visit One or AllThree Separate Rooms, Visit One or All

Seth Dale Greg

• Studio• Lights• Camera• Sound

• Directing• Coaching SMEs• Being on-screen

talent• Prompter

• Scripting• Shot lists• Storyboarding


Agenda







eLearning Video Forum

Video Boot Camp for eLearning Down & Dirty Strategies to

Enhance Learning

©2008© 2013

TurpinCommunication.com TurpinCommunication.com TurpinCommunication.com TurpinCommunication.com

FindYourFocusVideo.comFindYourFocusVideo.comFindYourFocusVideo.comFindYourFocusVideo.com

[email protected]

Documents

Down & Dirty Strategies to Enhance Learningtheorderlyconversation.com/wordpress/wp-content/uploads/2014/02/... · Try for balance & harmony Eliminate distractions ... Improvise from