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Welcome Luke Kidney Amy Bird Steve Dacombe Katy Rosedale Joseph Valentine Design Design Content Content Code

Improvise Presentation

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Page 1: Improvise Presentation

Welcome

Luke Kidney Amy Bird Steve Dacombe Katy Rosedale Joseph Valentine

Design Design Content Content Code

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What is Improvise?

01:

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01: What is Improvise?

Improvise is a fictional record label with an innovative approach to promotion.

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How Does Improvise Work?

02:

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02: How Does Improvise Work?

1 The improvise website lets users discover new artists, watch short sections of music videos and vote for their favourites.

2 The most popular video will be funded in full, giving the band a launch base and an existing following.

3 Improvise gains credibility as a destination to discover new artists and a share of the revenue.

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02: How Does Improvise Work?

1 Discover

2 Vote

3 Buy (rinse and repeat)

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Who is Improvise for?

03:

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03: Who is Improvise for?

Young People:18-35

Music Consumers:Interested in new music

No Gender Bias:A mix of artists

Disposable Income:Many opportunities buy

content

Mobile Users:Both a desktop and mobile

version available

Trendsetters:Integration with social

networking tools

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“”

Improvise is a media discovery tool for young, socially connected music consumers.

Project Statement:

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The Improvise Brand

04:

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04: The Improvise Brand

Typeface Brandmark

Helvetica NeueAaBbCc123AaBbCc123AaBbCc123

Colour Scheme

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Improvise Design

05:

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05: Improvise Design

Demo

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Improvise Features

06:

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06: Improvise Features

Demo

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Improvise Mobile

07:

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07: Improvise Mobile

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Thank you =DAny questions??