Documentary Research: River Island

Zoe, Shiv, Lucie, Lucy

During the creation of our documentary we took time out to look into shops and see what clothes were available for young girls to purchase today.

The aim of our research was to see whether the clothes that shops provided for young girls would encourage them to act and dress older than they were. This relates to our documentary as the title of our documentary is “12 going on 20.”

The research that we undertook proved that the clothes provided by shops especially River Island do encourage girls to dress and act older than they are, they are encouraging your girls to turn into adults before there time.

We took some pictures to show how provocative some of the clothes that are available to these young girls are.

River Island

As you can see from these pictures the clothes available for young girls to purchase are just mini versions of what’s out there in the adult section of River Island. The tops provided for 3-4 year olds are ‘crop-tops’, so even from the age of 3 young girls are persuaded to show their flesh. Also the peplum top is a adult fashion which is popular at the moment and River Island are encouraging girls from the age of 3 to wear them.

River IslandThe shiny disco pants are available to purchase for girls as young as age 3, this again shows how shops are encouraging girls to dress older as disco pants are trousers on trend for teenagers. Also the manikin in River Island shows a young girl who is obviously trying to dress older than she is with the short blue dress, handbag and jewellery, by having a manikin dressed like this it will encourage young girls to do the same. Also the skirt is extremely short and provocative, it is not age appropriate yet it is still being sold and purchased in shops today.