ForewordBecause we care: an award for change

Design and innovation have a long tradition in Eindhoven. Since Philips created the firstlight bulb, many inventions were born into the world here. Today Brainport Eindhoven stillshows the highest patent density in The Netherlands. Dutch Design mostly originates fromthe world-renowned Design Academy Eindhoven and one of the largest design studios inthe world, Philips Design, brings sense and simplicity into our lives. Therefore, it is not sosurprising that the young and innovative history of Design Management Europe (DME) findsits origin here in Eindhoven. The city is very proud to have been the cradle of what can beconsidered as a step ahead in a young and rather unexplored field of management: designmanagement.

Although DME dates back only three years, it stands for a long list of achievements. Sincethe start of the project, it brought together 19 ambitious organisations from 12 Europeancountries. DME is now transforming into an ever expanding network of hundreds of people

and organizations. It attracts the participation of public bodies, interesting media, curiouscompanies, learning knowledge workers and many more. They host or participate in DMEevents, workshops, congresses and seminars.

This all because of an award that puts on stage the excellence in design management withinEuropean companies and organizations: the DME Award. A competition that knew toestablish itself within a short period of time and attracts many outstanding candidates fromall over Europe. Over a hundred winners and honourable mentions have been celebratedin Essen (2007), in Cardiff (2008) and this year in Eindhoven.

The international juries chose the best of best out of altogether almost 400 candidates: frommicro to large, from first time design project to public organizations. All candidates haveshown high performance in design and leadership in innovation, and the ability to improveour lives because of a continuous drive to change by applying and managing design in asuccessful way.

The stories of the DME Award nominees speak for themselves: design management offersthem the tools to innovate, in a healthy way and with respect for the people and the planet,as well as the profits needed for a sustainable growth. Their stories inspire and open theeyes of others.

And that is in the end what DME is all about: bring change through innovation in especiallysmaller and medium sized companies, the backbone of Europe’s economy. DME intendsto contribute to a sustainable future for a competitive and innovative economy with a focuson what people need and with respect for our environment.

DME Award 2009

Book of Winners

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We thank all partners for their energy, knowledge and expertise. We also thank the EuropeanCommission that funded the project ADMIRE that established the DME Award. As a city webelieve in design management and the benefits it will bring to Europe’s economy and society.By raising awareness and showing manifest examples we can cope with the challenges of

Today - even more than at the start of the implementation of the DME Award - we realizethat we need to reinvent, reinvestigate and rebuild. DME has taught the City of Eindhovento enter new ways and create new opportunities. This started with a programme such asthe European Design Capital in 2006, which resulted in piloting innovative actions andprogrammes which are written down in the DME Agenda. This agenda opened up newperspectives. Early 2009 Eindhoven further unfolded its plans, actions and long termperspectives in the bidbook ‘Creating a Caring Society’ as a foundation for the World DesignCapital 2012 candidacy. This brought us to a finalist position together with the City of Helsinki.Whatever the outcome might be, we believe that in every competition there is somethingto gain for everyone.

Ger PeetersManaging Director, City of Eindhoven

today and tomorrow through well managed creativity and innovation.

DME Award 2008 ceremony at the Wales Millennium Centre, Cardiff (UK) DME Award launch in 2007, Eindhoven (The Netherlands)

ForewordBecause we care: an award for change

Design and innovation have a long tradition in Eindhoven. Since Philips created the firstlight bulb, many inventions were born into the world here. Today Brainport Eindhoven stillshows the highest patent density in The Netherlands. Dutch Design mostly originates fromthe world-renowned Design Academy Eindhoven and one of the largest design studios inthe world, Philips Design, brings sense and simplicity into our lives. Therefore, it is not sosurprising that the young and innovative history of Design Management Europe (DME) findsits origin here in Eindhoven. The city is very proud to have been the cradle of what can beconsidered as a step ahead in a young and rather unexplored field of management: designmanagement.

Although DME dates back only three years, it stands for a long list of achievements. Sincethe start of the project, it brought together 19 ambitious organisations from 12 Europeancountries. DME is now transforming into an ever expanding network of hundreds of people

and organizations. It attracts the participation of public bodies, interesting media, curiouscompanies, learning knowledge workers and many more. They host or participate in DMEevents, workshops, congresses and seminars.

This all because of an award that puts on stage the excellence in design management withinEuropean companies and organizations: the DME Award. A competition that knew toestablish itself within a short period of time and attracts many outstanding candidates fromall over Europe. Over a hundred winners and honourable mentions have been celebratedin Essen (2007), in Cardiff (2008) and this year in Eindhoven.

The international juries chose the best of best out of altogether almost 400 candidates: frommicro to large, from first time design project to public organizations. All candidates haveshown high performance in design and leadership in innovation, and the ability to improveour lives because of a continuous drive to change by applying and managing design in asuccessful way.

The stories of the DME Award nominees speak for themselves: design management offersthem the tools to innovate, in a healthy way and with respect for the people and the planet,as well as the profits needed for a sustainable growth. Their stories inspire and open theeyes of others.

And that is in the end what DME is all about: bring change through innovation in especiallysmaller and medium sized companies, the backbone of Europe’s economy. DME intendsto contribute to a sustainable future for a competitive and innovative economy with a focuson what people need and with respect for our environment.

DME Award 2009

Book of Winners

page 1 | 13

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Design management europe award _09 page 2 | 13 Design management europe award _09 page 3 | 13

We thank all partners for their energy, knowledge and expertise. We also thank the EuropeanCommission that funded the project ADMIRE that established the DME Award. As a city webelieve in design management and the benefits it will bring to Europe’s economy and society.By raising awareness and showing manifest examples we can cope with the challenges of

Today - even more than at the start of the implementation of the DME Award - we realizethat we need to reinvent, reinvestigate and rebuild. DME has taught the City of Eindhovento enter new ways and create new opportunities. This started with a programme such asthe European Design Capital in 2006, which resulted in piloting innovative actions andprogrammes which are written down in the DME Agenda. This agenda opened up newperspectives. Early 2009 Eindhoven further unfolded its plans, actions and long termperspectives in the bidbook ‘Creating a Caring Society’ as a foundation for the World DesignCapital 2012 candidacy. This brought us to a finalist position together with the City of Helsinki.Whatever the outcome might be, we believe that in every competition there is somethingto gain for everyone.

Ger PeetersManaging Director, City of Eindhoven

today and tomorrow through well managed creativity and innovation.

DME Award 2008 ceremony at the Wales Millennium Centre, Cardiff (UK) DME Award launch in 2007, Eindhoven (The Netherlands)

ForewordBecause we care: an award for change

Design and innovation have a long tradition in Eindhoven. Since Philips created the firstlight bulb, many inventions were born into the world here. Today Brainport Eindhoven stillshows the highest patent density in The Netherlands. Dutch Design mostly originates fromthe world-renowned Design Academy Eindhoven and one of the largest design studios inthe world, Philips Design, brings sense and simplicity into our lives. Therefore, it is not sosurprising that the young and innovative history of Design Management Europe (DME) findsits origin here in Eindhoven. The city is very proud to have been the cradle of what can beconsidered as a step ahead in a young and rather unexplored field of management: designmanagement.

Although DME dates back only three years, it stands for a long list of achievements. Sincethe start of the project, it brought together 19 ambitious organisations from 12 Europeancountries. DME is now transforming into an ever expanding network of hundreds of people

and organizations. It attracts the participation of public bodies, interesting media, curiouscompanies, learning knowledge workers and many more. They host or participate in DMEevents, workshops, congresses and seminars.

This all because of an award that puts on stage the excellence in design management withinEuropean companies and organizations: the DME Award. A competition that knew toestablish itself within a short period of time and attracts many outstanding candidates fromall over Europe. Over a hundred winners and honourable mentions have been celebratedin Essen (2007), in Cardiff (2008) and this year in Eindhoven.

The international juries chose the best of best out of altogether almost 400 candidates: frommicro to large, from first time design project to public organizations. All candidates haveshown high performance in design and leadership in innovation, and the ability to improveour lives because of a continuous drive to change by applying and managing design in asuccessful way.

The stories of the DME Award nominees speak for themselves: design management offersthem the tools to innovate, in a healthy way and with respect for the people and the planet,as well as the profits needed for a sustainable growth. Their stories inspire and open theeyes of others.

And that is in the end what DME is all about: bring change through innovation in especiallysmaller and medium sized companies, the backbone of Europe’s economy. DME intendsto contribute to a sustainable future for a competitive and innovative economy with a focuson what people need and with respect for our environment.

DME Award 2009

Book of Winners

page 1 | 13

Design management europe award _09 page 2 | 13

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management

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Design management europe award _09 page 3 | 13

We thank all partners for their energy, knowledge and expertise. We also thank the EuropeanCommission that funded the project ADMIRE that established the DME Award. As a city webelieve in design management and the benefits it will bring to Europe’s economy and society.By raising awareness and showing manifest examples we can cope with the challenges of

Today - even more than at the start of the implementation of the DME Award - we realizethat we need to reinvent, reinvestigate and rebuild. DME has taught the City of Eindhovento enter new ways and create new opportunities. This started with a programme such asthe European Design Capital in 2006, which resulted in piloting innovative actions andprogrammes which are written down in the DME Agenda. This agenda opened up newperspectives. Early 2009 Eindhoven further unfolded its plans, actions and long termperspectives in the bidbook ‘Creating a Caring Society’ as a foundation for the World DesignCapital 2012 candidacy. This brought us to a finalist position together with the City of Helsinki.Whatever the outcome might be, we believe that in every competition there is somethingto gain for everyone.

Ger PeetersManaging Director, City of Eindhoven

today and tomorrow through well managed creativity and innovation.

DME Award 2008 ceremony at the Wales Millennium Centre, Cardiff (UK) DME Award launch in 2007, Eindhoven (The Netherlands)

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Design management europe award _09 page 4 | 13 Design management europe award _09 page 5 | 13 Design management europe award _09 page 6 | 13

With this third edition, we will have distinguished alltogether over a hundred organisationsfrom more than twenty European Member and Candidate States as DME winners andhonourable mentions. A number that will grow steadily with each edition of the DME Award.

Simultaneously, the DME Network – a fruitful partnership among design and businesscentres, knowledge institutes and local and regional governmental organizations – has beengrowing, resulting in a larger spread of entries from across the continent each DME Awardedition. Our partners are the eyes and ears in the field, identifying and inviting exemplaryorganizations in each country to apply for the competition. Their commitment and enthusiasmare a valuable contribution to the success of each DME Award edition. They also assist theDME research team to continuously collect valuable data from the competition to further

As a moderator for the DME Award in all theeditions so far, I can attest to the overall highquality of the poster displays that we receivedfor the DME Award 2009 and we proudlyshare the list of winners and honourablementions that have been selected by ourrenowned jury members. Many are excellentexamples of how to turn a good idea into agood business, others showcase strategicdesign performances and others show howdesign has been the driving force to getahead of competition in the market. They allrepresent exciting examples of how tomanage design and constitute a source ofinspiration and enlightenment for otherEuropean businesses and organizations thatmight, in the future, also apply and win theDME Award.

João Mena de Matos,CEO, European Design Centre

investigate the extent to which design influences and drives success.

From its first trial edition in 2001, EDMA has been revised and upgraded, evolving into theDME Award, that over the years is becoming a reference competition for innovative andsuccessful enterprises, reflecting Europe’s economical toppers in design and its management.The DME Award focuses on four key criteria that are at the core of successful use of strategicdesign and represent the basis of the DME Award values.

DME AWARD CRITERIA

Leadership in design innovationDefining and implementing a vision for the whole organisation integrating designacross a range of activities.

Driving change through designIdentifying significant changes within your organisation where design has played amajor role.

Excellence in design co-ordinationDemonstrating capabilities, processes, skills and resources in support of the applicationof design.

Strategic performanceDemonstrating performance based on objectives, deliverables and overall effect onthe organisation. .

IntroductionDME Award: promoting best design management practices

This year the Design Management Europe Award celebrates its third edition in its currentformat. However, the concept of recognizing and awarding achievements in designmanagement dates back to 2001, when the first European Design Management Award(EDMA) competition was held in Eindhoven, The Netherlands. Eight years and threesuccessful DME Award editions later, we have come full circle and welcome the DME Awardback to Eindhoven, its city of birth.

As DME Award co-organizer and DME partner, the European Design Centre, has beendeeply involved in the evolution of the DME Award, playing a central role since the verybeginning back in 2001. We are strong believers that promoting best design managementpractices through a competition such as the DME Award, is a great opportunity to raiseawareness to the strategic role of design in the competitive (and not always easy) currenteconomical climate.

Exhibition of winners and honourable mentions DME Award 2008, Cardiff (UK)

Award winners Madara (Latvia) DME Award 2008

Design management europe award _09 page 4 | 13

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Design management europe award _09 page 5 | 13 Design management europe award _09 page 6 | 13

With this third edition, we will have distinguished alltogether over a hundred organisationsfrom more than twenty European Member and Candidate States as DME winners andhonourable mentions. A number that will grow steadily with each edition of the DME Award.

Simultaneously, the DME Network – a fruitful partnership among design and businesscentres, knowledge institutes and local and regional governmental organizations – has beengrowing, resulting in a larger spread of entries from across the continent each DME Awardedition. Our partners are the eyes and ears in the field, identifying and inviting exemplaryorganizations in each country to apply for the competition. Their commitment and enthusiasmare a valuable contribution to the success of each DME Award edition. They also assist theDME research team to continuously collect valuable data from the competition to further

As a moderator for the DME Award in all theeditions so far, I can attest to the overall highquality of the poster displays that we receivedfor the DME Award 2009 and we proudlyshare the list of winners and honourablementions that have been selected by ourrenowned jury members. Many are excellentexamples of how to turn a good idea into agood business, others showcase strategicdesign performances and others show howdesign has been the driving force to getahead of competition in the market. They allrepresent exciting examples of how tomanage design and constitute a source ofinspiration and enlightenment for otherEuropean businesses and organizations thatmight, in the future, also apply and win theDME Award.

João Mena de Matos,CEO, European Design Centre

investigate the extent to which design influences and drives success.

From its first trial edition in 2001, EDMA has been revised and upgraded, evolving into theDME Award, that over the years is becoming a reference competition for innovative andsuccessful enterprises, reflecting Europe’s economical toppers in design and its management.The DME Award focuses on four key criteria that are at the core of successful use of strategicdesign and represent the basis of the DME Award values.

DME AWARD CRITERIA

Leadership in design innovationDefining and implementing a vision for the whole organisation integrating designacross a range of activities.

Driving change through designIdentifying significant changes within your organisation where design has played amajor role.

Excellence in design co-ordinationDemonstrating capabilities, processes, skills and resources in support of the applicationof design.

Strategic performanceDemonstrating performance based on objectives, deliverables and overall effect onthe organisation. .

IntroductionDME Award: promoting best design management practices

This year the Design Management Europe Award celebrates its third edition in its currentforma t. However, the concept of recognizing and award ing achievements in designmanagement dates back to 2001, when the first European Design Management Award(EDMA) competition was held in Eindhoven , The Netherlands. Eight years and threesuccessful DME Award editions later, we have come full circle and welcome the DME Awardback to Eindhoven, its city of birth.

As DME Award co-organizer and DME partner, the European Design Centre, has beendeeply involved in the evolution of the DME Award, playing a central role since the verybeginning back in 2001. We are strong believers that promoting best design managementpractices through a competition such as the DME Award, is a great opportunity to raiseawareness to the strategic role of design in the competitive (and not always easy) currenteconomical climate.

Exhibition of winners and honourable mentions DME Award 2008, Cardiff (UK)

Award winners Madara (Latvia) DME Award 2008

Design management europe award _09 page 4 | 13 Design management europe award _09 page 5 | 13

desig n

management

europe

Design management europe award _09 page 6 | 13

With this third edition, we will have distinguished alltogether over a hundred organisationsfrom more than twenty European Member and Candidate States as DME winners andhonourable mentions. A number that will grow steadily with each edition of the DME Award.

Simultaneously, the DME Network – a fruitful partnership among design and businesscentres, knowledge institutes and local and regional governmental organizations – has beengrowing, resulting in a larger spread of entries from across the continent each DME Awardedition. Our partners are the eyes and ears in the field, identifying and inviting exemplaryorganizations in each country to apply for the competition. Their commitment and enthusiasmare a valuable contribution to the success of each DME Award edition. They also assist theDME research team to continuously collect valuable data from the competition to further

As a moderator for the DME Award in all theeditions so far, I can attest to the overall highquality of the poster displays that we receivedfor the DME Award 2009 and we proudlyshare the list of winners and honourablementions that have been selected by ourrenowned jury members. Many are excellentexamples of how to turn a good idea into agood business, others showcase strategicdesign performances and others show howdesign has been the driving force to getahead of competition in the market. They allrepresent exciting examples of how tomanage design and constitute a source ofinspiration and enlightenment for otherEuropean businesses and organizations thatmight, in the future, also apply and win theDME Award.

João Mena de Matos,CEO, European Design Centre

investigate the extent to which design influences and drives success.

From its first trial edition in 2001, EDMA has been revised and upgraded, evolving into theDME Award, that over the years is becoming a reference competition for innovative andsuccessful enterprises, reflecting Europe’s economical toppers in design and its management.The DME Award focuses on four key criteria that are at the core of successful use of strategicdesign and represent the basis of the DME Award values.

DME AWARD CRITERIA

Leadership in design innovationDefining and implementing a vision for the whole organisation integrating designacross a range of activities.

Driving change through designIdentifying significant changes within your organisation where design has played amajor role.

Excellence in design co-ordinationDemonstrating capabilities, processes, skills and resources in support of the applicationof design.

Strategic performanceDemonstrating performance based on objectives, deliverables and overall effect onthe organisation. .

IntroductionDME Award: promoting best design management practices

This year the Design Management Europe Award celebrates its third edition in its currentforma t. However, the concept of recognizing and award ing achievements in designmanagement dates back to 2001, when the first European Design Management Award(EDMA) competition was held in Eindhoven , The Netherlands. Eight years and threesuccessful DME Award editions later, we have come full circle and welcome the DME Awardback to Eindhoven, its city of birth.

As DME Award co-organizer and DME partner, the European Design Centre, has beendeeply involved in the evolution of the DME Award, playing a central role since the verybeginning back in 2001. We are strong believers that promoting best design managementpractices through a competition such as the DME Award, is a great opportunity to raiseawareness to the strategic role of design in the competitive (and not always easy) currenteconomical climate.

Exhibition of winners and honourable mentions DME Award 2008, Cardiff (UK)

Award winners Madara (Latvia) DME Award 2008

We proudly present the winners and honourablementions of the DME Award 2009.

Click on the red icon for a poster presentation.

MICRO COMPANIES

Winner:Van Moof, The Netherlands, www.vanmoof.nl

Honourable Mentions:Alma Design, Portugal, www.almadesign.ptEmme Italia, Italy, www.emmesystem.comKees, The Netherlands, www.racketcentrum-bilthoven.nlMuzus, The Netherlands, www.muzus.nl

SMALL COMPANIES

Winner:Venrooy Cable Equipment, The Netherlands,www.venrooy.nl

Honourable Mentions:Ilio, Turkey, www.ilio.euKundalini, Italy, www.kundalini.itMAM Babyartikel, Austria, www.mambaby.comMetalarte, Spain, www.metalarte.comShadeLab, Italy, www.shadelab.it

MEDIUM COMPAN IES

Winners:Royal VKB, The Netherlands, www.kempen-begeer.nlTemaHome, Portugal, www.temahome.com

Honourable Mentions:GreenPan Europe, Belgium, www.green-pan.comInternational Innovation Company,The Netherlands, www.iic.nl

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Design management europe award _09 page 7 | 13

WinnersLARGE COMPANIES

Winner:Trespa, The Netherlands, www.trespa.com

Honourable Mentions:Achmea, The Netherlands, www.achmea.nlArcelorMittal, Luxembourg, www.arcelormittal.comContour Premium Aircraft Seating, UK,www.contour.aeroGetronics, The Netherlands, www.getronics.nlLEGO Group, Denmark, www.lego.comRabobank Nederland, The Netherlands,www.rabobank.nlVlisco, The Netherlands, www.vlisco.nlVOX Industrie, Poland, www.vox.pl

PU BL IC OR N OT FOR PROFIT

ORGANISATION

Winner:MyMachine, Belgium, www.mymachine.be

Honourable Mentions:Centre d'Intervention Dudelange, Luxembourg,www.cid.luDéfi-Job, Luxembourg, www.jailbird.luProvincie Noord-Holland, The Netherlands, www.noord-holland.nlT+Huis, The Netherlands, www.t-huis.info

FIRST TIME DESIGN PROJECT

Winner:Nomad Wheelchairs, UK, www.nomadwheelchairs.com

Honourable Mentions:Eppelpress, Luxembourg, www.eppelpress.luHoppop, Dorel, Belgium, www.hoppop.beWatt & Co, France, www.watt-and-co.frCityroofs, The Netherlands, www.cityroofs.com

DESIGN STRATEGY FOR SUSTAINABILITY

Winner:Cityroofs, The Netherlands, www.cityroofs.com

Design management europe award _09 page 8 | 13

Biographies Jury Members

The DME Award jury members from left to right: Ralf Beuker, Fred Collopy, Eray SertacErsayin, Kathryn Best, Martin Pärn, José Manuel Dos Santos and Sylvie Maréchal. Notportraited is Yasushi Kusume.

Kathryn Best (UK)

Kathryn Best is a consultant, researcher, writer and educator in design management andthe creative industries. Based in London, she runs courses in design, strategy and innovationboth in academia and industry, and specialises in interdisciplinary and collaborative workingmethods, tools and processes for design management teaching and learning. Kathrynpreviously worked in architecture, interiors and brand consultancy (HOK, RTKL, WATG,Starbucks, Orange, Wolff Olins, MMoser), in both the US and UK, where she specialisedin retail design and narrative environments, and in building client relationships and securingstakeholder buy-in.

Kathryn is author of 'Design Management: Managing Design Strategy, Process andImplementation’ (AVA 2006), a key text for students, educators and professionals in designand business and now available in many languages. She has lectured with the Royal Collegeof Arts, University College London, University of the Arts London, University for the CreativeArts, Domus Academy, Hochschule Luzern, InHolland and Technische Universiteit Delft.In 2003 Kathryn was made a Fellow of the Royal Society of the Arts (RSA). Her new book,The Fundamentals of Design Management, is due for release in late 2009.

Design management europe award _09 page 9 | 13

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve strategic issues in a designerly way (http://designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve strategic issues in a designerly way (http://designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Design management europe award _09 page 10 | 13

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award sustainability advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibilities include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award sustainability advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibilities include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

Design management europe award _09 page 11 | 13

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Design management europe award _09 page 12 | 13

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

Design management europe award _09 page 13 | 13

AcknowledgementsDME Award 2009 Coordination

European Design Centre

PO Box 18605200 BW ’s-HertogenboschThe NetherlandsTFW

João Mena de MatosBarbara CruzYsbrand DerksenMoniek FalckElles van AsseldonkMarija PopovicSally BrazierRien DaamenRuben OlislagersBram Thissen

Exhib it ion design

Claudia Podworny, NOA

City of E indhoven

PO Box 9175600 AX EindhovenThe NetherlandsTFW

Ger PeetersIngrid van der WachtRob ter SteegeRombout SpeelmanMarleen Gijsen

Special than ks to

Marriët Mittendorf, Deputy Mayor City of EindhovenMette Quinn, DG Enterprise and Industry (EU)Arend Jan van der Heiden, De MachinekamerHarm Janssen, Omnimark, GlimmaRob Janszen

Sponsors

+31 (0)73 610 4000+31 (0)73 610 4060www.edc.nl

+31 6 41 18 05 26+31 40 264 99 99www.eindhoven.nl

ORGANISERS: City of Eindhoven / European Design Centre, The Netherlands.DME Network Members: Austria: Design Austria, Vienna / Belgium: Design Flanders, Brussels / Designregio Kortrijk, Kortrijk/ Croatia: Croatian Design Centre, Zagreb / Czech Republic: Silesian Art & Enterprise Castle, Cieszyn / Estonia: EestiDisainerite Liit -Estonian Association of Designers, Tallinn / Finland: Taideteollinen Korkeakoulu University of Art and DesignHelsinki, Helsinki / France: Agence pour la Promotion de la Création Industrielle, Paris / Ecole Supérieure d'Art et Design deSaint Etienne, Saint-Etienne / Germany: NOA, Aachen / Wirtschaftsförderung Region Stuttgart GmbH, Stuttgart / Italy: ADI,Milan / Latvia: Latvian Designers Society, Riga / Lithuania: Lietuvos Dizaino Forumas, Vilnius / Luxembourg: DesignLuxembourg, Luxembourg / Malta: MECB Ltd, Iklin / The Netherlands: BNO, Association of Dutch Designers, Amsterdam /City of Eindhoven / European Design Centre, Eindhoven / INHOLLAND University of Applied Sciences / CBRD, Rotterdam /Poland: Silesian Art & Enterprise Castle, Cieszyn / UK: PDR University of Wales Institute Cardiff, Cardiff / Portugal: CentroPortugues de Design, Lisboa / Slovenia: BIO/Biennial of Industrial Design / Ambient Magazine for Delo Revije Publishing House,Ljubljana / Spain: BCD, Barcelona Centre de Disseny, Barcelona / Sweden: Swedish Industrial Design Foundation, Stockholm/ Turkey: Izmir Abigem Consultancy and Training, Izmir.

www.designmanagementeurope.com

of Dei Chung JV company, a subsidiary of KoÁ Group in Hong Kong and China.

programmes in in the UK, Switzerland, the Netherlands and Germany.

DME Award winners trophy

We proudly present the winners and honourablementions of the DME Award 2009.

Click on the red icon for a poster presentation.

MICRO COMPANIES

Winner:Van Moof, The Netherlands, www.vanmoof.nl

Honourable Mentions:Alma Design, Portugal, www.almadesign.ptEmme Italia, Italy, www.emmesystem.comKees, The Netherlands, www.racketcentrum-bilthoven.nlMuzus, The Netherlands, www.muzus.nl

SMALL COMPANIES

Winner:Venrooy Cable Equipment, The Netherlands,www.venrooy.nl

Honourable Mentions:Ilio, Turkey, www.ilio.euKundalini, Italy, www.kundalini.itMAM Babyartikel, Austria, www.mambaby.comMetalarte, Spain, www.metalarte.comShadeLab, Italy, www.shadelab.it

MEDIUM COMPAN IES

Winners:Royal VKB, The Netherlands, www.kempen-begeer.nlTemaHome, Portugal, www.temahome.com

Honourable Mentions:GreenPan Europe, Belgium, www.green-pan.comInternational Innovation Company,The Netherlands, www.iic.nl

Design management europe award _09 page 7 | 13

WinnersLARGE COMPANIES

Winner:Trespa, The Netherlands, www.trespa.com

Honourable Mentions:Achmea, The Netherlands, www.achmea.nlArcelorMittal, Luxembourg, www.arcelormittal.comContour Premium Aircraft Seating, UK,www.contour.aeroGetronics, The Netherlands, www.getronics.nlLEGO Group, Denmark, www.lego.comRabobank Nederland, The Netherlands,www.rabobank.nlVlisco, The Netherlands, www.vlisco.nlVOX Industrie, Poland, www.vox.pl

PU BL IC OR N OT FOR PROFIT

ORGANISATION

Winner:MyMachine, Belgium, www.mymachine.be

Honourable Mentions:Centre d'Intervention Dudelange, Luxembourg,www.cid.luDéfi-Job, Luxembourg, www.jailbird.luProvincie Noord-Holland, The Netherlands, www.noord-holland.nlT+Huis, The Netherlands, www.t-huis.info

FIRST TIME DESIGN PROJECT

Winner:Nomad Wheelchairs, UK, www.nomadwheelchairs.com

Honourable Mentions:Eppelpress, Luxembourg, www.eppelpress.luHoppop, Dorel, Belgium, www.hoppop.beWatt & Co, France, www.watt-and-co.frCityroofs, The Netherlands, www.cityroofs.com

DESIGN STRATEGY FOR SUSTAINABILITY

Winner:Cityroofs, The Netherlands, www.cityroofs.com

desig n

management

europe

Design management europe award _09 page 8 | 13

Biographies Jury Members

The DME Award jury members from left to right: Ralf Beuker, Fred Collopy, Eray SertacErsayin, Kathryn Best, Martin Pärn, José Manuel Dos Santos and Sylvie Maréchal. Notportraited is Yasushi Kusume.

Kathryn Best (UK)

Kathryn Best is a consultant, researcher, writer and educator in design management andthe creative industries. Based in London, she runs courses in design, strategy and innovationboth in academia and industry, and specialises in interdisciplinary and collaborative workingmethods, tools and processes for design management teaching and learning. Kathrynpreviously worked in architecture, interiors and brand consultancy (HOK, RTKL, WATG,Starbucks, Orange, Wolff Olins, MMoser), in both the US and UK, where she specialisedin retail design and narrative environments, and in building client relationships and securingstakeholder buy-in.

Kathryn is author of 'Design Management: Managing Design Strategy, Process andImplementation’ (AVA 2006), a key text for students, educators and professionals in designand business and now available in many languages. She has lectured with the Royal Collegeof Arts, University College London, University of the Arts London, University for the CreativeArts, Domus Academy, Hochschule Luzern, InHolland and Technische Universiteit Delft.In 2003 Kathryn was made a Fellow of the Royal Society of the Arts (RSA). Her new book,The Fundamentals of Design Management, is due for release in late 2009.

Design management europe award _09 page 9 | 13

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve strategic issues in a designerly way (http://designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve strategic issues in a designerly way (http://designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Design management europe award _09 page 10 | 13

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award sustainability advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibilities include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award sustainability advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibilities include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

Design management europe award _09 page 11 | 13

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Design management europe award _09 page 12 | 13

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

Design management europe award _09 page 13 | 13

AcknowledgementsDME Award 2009 Coordination

European Design Centre

PO Box 18605200 BW ’s-HertogenboschThe NetherlandsTFW

João Mena de MatosBarbara CruzYsbrand DerksenMoniek FalckElles van AsseldonkMarija PopovicSally BrazierRien DaamenRuben OlislagersBram Thissen

Exhib it ion design

Claudia Podworny, NOA

City of E indhoven

PO Box 9175600 AX EindhovenThe NetherlandsTFW

Ger PeetersIngrid van der WachtRob ter SteegeRombout SpeelmanMarleen Gijsen

Special than ks to

Marriët Mittendorf, Deputy Mayor City of EindhovenMette Quinn, DG Enterprise and Industry (EU)Arend Jan van der Heiden, De MachinekamerHarm Janssen, Omnimark, GlimmaRob Janszen

Sponsors

+31 (0)73 610 4000+31 (0)73 610 4060www.edc.nl

+31 6 41 18 05 26+31 40 264 99 99www.eindhoven.nl

ORGANISERS: City of Eindhoven / European Design Centre, The Netherlands.DME Network Members: Austria: Design Austria, Vienna / Belgium: Design Flanders, Brussels / Designregio Kortrijk, Kortrijk/ Croatia: Croatian Design Centre, Zagreb / Czech Republic: Silesian Art & Enterprise Castle, Cieszyn / Estonia: EestiDisainerite Liit -Estonian Association of Designers, Tallinn / Finland: Taideteollinen Korkeakoulu University of Art and DesignHelsinki, Helsinki / France: Agence pour la Promotion de la Création Industrielle, Paris / Ecole Supérieure d'Art et Design deSaint Etienne, Saint-Etienne / Germany: NOA, Aachen / Wirtschaftsförderung Region Stuttgart GmbH, Stuttgart / Italy: ADI,Milan / Latvia: Latvian Designers Society, Riga / Lithuania: Lietuvos Dizaino Forumas, Vilnius / Luxembourg: DesignLuxembourg, Luxembourg / Malta: MECB Ltd, Iklin / The Netherlands: BNO, Association of Dutch Designers, Amsterdam /City of Eindhoven / European Design Centre, Eindhoven / INHOLLAND University of Applied Sciences / CBRD, Rotterdam /Poland: Silesian Art & Enterprise Castle, Cieszyn / UK: PDR University of Wales Institute Cardiff, Cardiff / Portugal: CentroPortugues de Design, Lisboa / Slovenia: BIO/Biennial of Industrial Design / Ambient Magazine for Delo Revije Publishing House,Ljubljana / Spain: BCD, Barcelona Centre de Disseny, Barcelona / Sweden: Swedish Industrial Design Foundation, Stockholm/ Turkey: Izmir Abigem Consultancy and Training, Izmir.

www.designmanagementeurope.com

of Dei Chung JV company, a subsidiary of KoÁ Group in Hong Kong and China.

programmes in in the UK, Switzerland, the Netherlands and Germany.

DME Award winners trophy

We proudly present the winners and honourablementions of the DME Award 2009.

Click on the red icon for a poster presentation.

MICRO COMPANIES

Winner:Van Moof, The Netherlands, www.vanmoof.nl

Honourable Mentions:Alma Design, Portugal, www.almadesign.ptEmme Italia, Italy, www.emmesystem.comKees, The Netherlands, www.racketcentrum-bilthoven.nlMuzus, The Netherlands, www.muzus.nl

SMALL COMPANIES

Winner:Venrooy Cable Equipment, The Netherlands,www.venrooy.nl

Honourable Mentions:Ilio, Turkey, www.ilio.euKundalini, Italy, www.kundalini.itMAM Babyartikel, Austria, www.mambaby.comMetalarte, Spain, www.metalarte.comShadeLab, Italy, www.shadelab.it

MEDIUM COMPAN IES

Winners:Royal VKB, The Netherlands, www.kempen-begeer.nlTemaHome, Portugal, www.temahome.com

Honourable Mentions:GreenPan Europe, Belgium, www.green-pan.comInternational Innovation Company,The Netherlands, www.iic.nl

Design management europe award _09 page 7 | 13

WinnersLARGE COMPANIES

Winner:Trespa, The Netherlands, www.trespa.com

Honourable Mentions:Achmea, The Netherlands, www.achmea.nlArcelorMittal, Luxembourg, www.arcelormittal.comContour Premium Aircraft Seating, UK,www.contour.aeroGetronics, The Netherlands, www.getronics.nlLEGO Group, Denmark, www.lego.comRabobank Nederland, The Netherlands,www.rabobank.nlVlisco, The Netherlands, www.vlisco.nlVOX Industrie, Poland, www.vox.pl

PU BL IC OR N OT FOR PROFIT

ORGANISATION

Winner:MyMachine, Belgium, www.mymachine.be

Honourable Mentions:Centre d'Intervention Dudelange, Luxembourg,www.cid.luDéfi-Job, Luxembourg, www.jailbird.luProvincie Noord-Holland, The Netherlands, www.noord-holland.nlT+Huis, The Netherlands, www.t-huis.info

FIRST TIME DESIGN PROJECT

Winner:Nomad Wheelchairs, UK, www.nomadwheelchairs.com

Honourable Mentions:Eppelpress, Luxembourg, www.eppelpress.luHoppop, Dorel, Belgium, www.hoppop.beWatt & Co, France, www.watt-and-co.frCityroofs, The Netherlands, www.cityroofs.com

DESIGN STRATEGY FOR SUSTAINABILITY

Winner:Cityroofs, The Netherlands, www.cityroofs.com

Design management europe award _09 page 8 | 13

Biographies Jury Members

The DME Award jury members from left to right: Ralf Beuker, Fred Collopy, Eray SertacErsayin, Kathryn Best, Martin Pärn, José Manuel Dos Santos and Sylvie Maréchal. Notportraited is Yasushi Kusume.

Kathryn Best (UK)

Kathryn Best is a consultant, researcher, writer and educator in design management andthe creative industries. Based in London, she runs courses in design, strategy and innovationboth in academia and industry, and specialises in interdisciplinary and collaborative workingmethods, tools and processes for design management teaching and learning. Kathrynpreviously worked in architecture, interiors and brand consultancy (HOK, RTKL, WATG,Starbucks, Orange, Wolff Olins, MMoser), in both the US and UK, where she specialisedin retail design and narrative environments, and in building client relationships and securingstakeholder buy-in.

Kathryn is author of 'Des ign Management: Manag ing Design Strategy, Process andImplementation’ (AVA 2006), a key text for students, educators and professionals in designand business and now available in many languages. She has lectured with the Royal Collegeof Arts, University College London, University of the Arts London, University for the CreativeArts, Domus Academy, Hochschule Luzern, InHolland and Technische Universiteit Delft.In 2003 Kathryn was made a Fellow of the Royal Society of the Arts (RSA). Her new book,The Fundamentals of Design Management, is due for release in late 2009.

desig n

management

europe

Design management europe award _09 page 9 | 13

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve strategic issues in a designerly way (http://designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve strategic issues in a designerly way (http://designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Design management europe award _09 page 10 | 13

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award sustainability advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibilities include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award sustainability advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibilities include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

Design management europe award _09 page 11 | 13

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Design management europe award _09 page 12 | 13

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

Design management europe award _09 page 13 | 13

AcknowledgementsDME Award 2009 Coordination

European Design Centre

PO Box 18605200 BW ’s-HertogenboschThe NetherlandsTFW

João Mena de MatosBarbara CruzYsbrand DerksenMoniek FalckElles van AsseldonkMarija PopovicSally BrazierRien DaamenRuben OlislagersBram Thissen

Exhib it ion design

Claudia Podworny, NOA

City of E indhoven

PO Box 9175600 AX EindhovenThe NetherlandsTFW

Ger PeetersIngrid van der WachtRob ter SteegeRombout SpeelmanMarleen Gijsen

Special than ks to

Marriët Mittendorf, Deputy Mayor City of EindhovenMette Quinn, DG Enterprise and Industry (EU)Arend Jan van der Heiden, De MachinekamerHarm Janssen, Omnimark, GlimmaRob Janszen

Sponsors

+31 (0)73 610 4000+31 (0)73 610 4060www.edc.nl

+31 6 41 18 05 26+31 40 264 99 99www.eindhoven.nl

ORGANISERS: City of Eindhoven / European Design Centre, The Netherlands.DME Network Members: Austria: Design Austria, Vienna / Belgium: Design Flanders, Brussels / Designregio Kortrijk, Kortrijk/ Croatia: Croatian Design Centre, Zagreb / Czech Republic: Silesian Art & Enterprise Castle, Cieszyn / Estonia: EestiDisainerite Liit -Estonian Association of Designers, Tallinn / Finland: Taideteollinen Korkeakoulu University of Art and DesignHelsinki, Helsinki / France: Agence pour la Promotion de la Création Industrielle, Paris / Ecole Supérieure d'Art et Design deSaint Etienne, Saint-Etienne / Germany: NOA, Aachen / Wirtschaftsförderung Region Stuttgart GmbH, Stuttgart / Italy: ADI,Milan / Latvia: Latvian Designers Society, Riga / Lithuania: Lietuvos Dizaino Forumas, Vilnius / Luxembourg: DesignLuxembourg, Luxembourg / Malta: MECB Ltd, Iklin / The Netherlands: BNO, Association of Dutch Designers, Amsterdam /City of Eindhoven / European Design Centre, Eindhoven / INHOLLAND University of Applied Sciences / CBRD, Rotterdam /Poland: Silesian Art & Enterprise Castle, Cieszyn / UK: PDR University of Wales Institute Cardiff, Cardiff / Portugal: CentroPortugues de Design, Lisboa / Slovenia: BIO/Biennial of Industrial Design / Ambient Magazine for Delo Revije Publishing House,Ljubljana / Spain: BCD, Barcelona Centre de Disseny, Barcelona / Sweden: Swedish Industrial Design Foundation, Stockholm/ Turkey: Izmir Abigem Consultancy and Training, Izmir.

www.designmanagementeurope.com

of Dei Chung JV company, a subsidiary of KoÁ Group in Hong Kong and China.

programmes in in the UK, Switzerland, the Netherlands and Germany.

DME Award winners trophy

We proudly present the winners and honourablementions of the DME Award 2009.

Click on the red icon for a poster presentation.

MICRO COMPANIES

Winner:Van Moof, The Netherlands, www.vanmoof.nl

Honourable Mentions:Alma Design, Portugal, www.almadesign.ptEmme Italia, Italy, www.emmesystem.comKees, The Netherlands, www.racketcentrum-bilthoven.nlMuzus, The Netherlands, www.muzus.nl

SMALL COMPANIES

Winner:Venrooy Cable Equipment, The Netherlands,www.venrooy.nl

Honourable Mentions:Ilio, Turkey, www.ilio.euKundalini, Italy, www.kundalini.itMAM Babyartikel, Austria, www.mambaby.comMetalarte, Spain, www.metalarte.comShadeLab, Italy, www.shadelab.it

MEDIUM COMPAN IES

Winners:Royal VKB, The Netherlands, www.kempen-begeer.nlTemaHome, Portugal, www.temahome.com

Honourable Mentions:GreenPan Europe, Belgium, www.green-pan.comInternational Innovation Company,The Netherlands, www.iic.nl

Design management europe award _09 page 7 | 13

WinnersLARGE COMPANIES

Winner:Trespa, The Netherlands, www.trespa.com

Honourable Mentions:Achmea, The Netherlands, www.achmea.nlArcelorMittal, Luxembourg, www.arcelormittal.comContour Premium Aircraft Seating, UK,www.contour.aeroGetronics, The Netherlands, www.getronics.nlLEGO Group, Denmark, www.lego.comRabobank Nederland, The Netherlands,www.rabobank.nlVlisco, The Netherlands, www.vlisco.nlVOX Industrie, Poland, www.vox.pl

PU BL IC OR N OT FOR PROFIT

ORGANISATION

Winner:MyMachine, Belgium, www.mymachine.be

Honourable Mentions:Centre d'Intervention Dudelange, Luxembourg,www.cid.luDéfi-Job, Luxembourg, www.jailbird.luProvincie Noord-Holland, The Netherlands, www.noord-holland.nlT+Huis, The Netherlands, www.t-huis.info

FIRST TIME DESIGN PROJECT

Winner:Nomad Wheelchairs, UK, www.nomadwheelchairs.com

Honourable Mentions:Eppelpress, Luxembourg, www.eppelpress.luHoppop, Dorel, Belgium, www.hoppop.beWatt & Co, France, www.watt-and-co.frCityroofs, The Netherlands, www.cityroofs.com

DESIGN STRATEGY FOR SUSTAINABILITY

Winner:Cityroofs, The Netherlands, www.cityroofs.com

Design management europe award _09 page 8 | 13

Biographies Jury Members

The DME Award jury members from left to right: Ralf Beuker, Fred Collopy, Eray SertacErsayin, Kathryn Best, Martin Pärn, José Manuel Dos Santos and Sylvie Maréchal. Notportraited is Yasushi Kusume.

Kathryn Best (UK)

Kathryn Best is a consultant, researcher, writer and educator in design management andthe creative industries. Based in London, she runs courses in design, strategy and innovationboth in academia and industry, and specialises in interdisciplinary and collaborative workingmethods, tools and processes for design management teaching and learning. Kathrynpreviously worked in architecture, interiors and brand consultancy (HOK, RTKL, WATG,Starbucks, Orange, Wolff Olins, MMoser), in both the US and UK, where she specialisedin retail design and narrative environments, and in building client relationships and securingstakeholder buy-in.

Kathryn is author of 'Des ign Management: Manag ing Design Strategy, Process andImplementation’ (AVA 2006), a key text for students, educators and professionals in designand business and now available in many languages. She has lectured with the Royal Collegeof Arts, University College London, University of the Arts London, University for the CreativeArts, Domus Academy, Hochschule Luzern, InHolland and Technische Universiteit Delft.In 2003 Kathryn was made a Fellow of the Royal Society of the Arts (RSA). Her new book,The Fundamentals of Design Management, is due for release in late 2009.

Design management europe award _09 page 9 | 13

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve stra tegic issues in a designer ly way (http:/ /designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve stra tegic issues in a designer ly way (http:/ /designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

desig n

management

europe

Design management europe award _09 page 10 | 13

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award sustainability advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibilities include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award sustainability advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibilities include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

Design management europe award _09 page 11 | 13

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Design management europe award _09 page 12 | 13

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

Design management europe award _09 page 13 | 13

AcknowledgementsDME Award 2009 Coordination

European Design Centre

PO Box 18605200 BW ’s-HertogenboschThe NetherlandsTFW

João Mena de MatosBarbara CruzYsbrand DerksenMoniek FalckElles van AsseldonkMarija PopovicSally BrazierRien DaamenRuben OlislagersBram Thissen

Exhib it ion design

Claudia Podworny, NOA

City of E indhoven

PO Box 9175600 AX EindhovenThe NetherlandsTFW

Ger PeetersIngrid van der WachtRob ter SteegeRombout SpeelmanMarleen Gijsen

Special than ks to

Marriët Mittendorf, Deputy Mayor City of EindhovenMette Quinn, DG Enterprise and Industry (EU)Arend Jan van der Heiden, De MachinekamerHarm Janssen, Omnimark, GlimmaRob Janszen

Sponsors

+31 (0)73 610 4000+31 (0)73 610 4060www.edc.nl

+31 6 41 18 05 26+31 40 264 99 99www.eindhoven.nl

ORGANISERS: City of Eindhoven / European Design Centre, The Netherlands.DME Network Members: Austria: Design Austria, Vienna / Belgium: Design Flanders, Brussels / Designregio Kortrijk, Kortrijk/ Croatia: Croatian Design Centre, Zagreb / Czech Republic: Silesian Art & Enterprise Castle, Cieszyn / Estonia: EestiDisainerite Liit -Estonian Association of Designers, Tallinn / Finland: Taideteollinen Korkeakoulu University of Art and DesignHelsinki, Helsinki / France: Agence pour la Promotion de la Création Industrielle, Paris / Ecole Supérieure d'Art et Design deSaint Etienne, Saint-Etienne / Germany: NOA, Aachen / Wirtschaftsförderung Region Stuttgart GmbH, Stuttgart / Italy: ADI,Milan / Latvia: Latvian Designers Society, Riga / Lithuania: Lietuvos Dizaino Forumas, Vilnius / Luxembourg: DesignLuxembourg, Luxembourg / Malta: MECB Ltd, Iklin / The Netherlands: BNO, Association of Dutch Designers, Amsterdam /City of Eindhoven / European Design Centre, Eindhoven / INHOLLAND University of Applied Sciences / CBRD, Rotterdam /Poland: Silesian Art & Enterprise Castle, Cieszyn / UK: PDR University of Wales Institute Cardiff, Cardiff / Portugal: CentroPortugues de Design, Lisboa / Slovenia: BIO/Biennial of Industrial Design / Ambient Magazine for Delo Revije Publishing House,Ljubljana / Spain: BCD, Barcelona Centre de Disseny, Barcelona / Sweden: Swedish Industrial Design Foundation, Stockholm/ Turkey: Izmir Abigem Consultancy and Training, Izmir.

www.designmanagementeurope.com

of Dei Chung JV company, a subsidiary of KoÁ Group in Hong Kong and China.

programmes in in the UK, Switzerland, the Netherlands and Germany.

DME Award winners trophy

We proudly present the winners and honourablementions of the DME Award 2009.

Click on the red icon for a poster presentation.

MICRO COMPANIES

Winner:Van Moof, The Netherlands, www.vanmoof.nl

Honourable Mentions:Alma Design, Portugal, www.almadesign.ptEmme Italia, Italy, www.emmesystem.comKees, The Netherlands, www.racketcentrum-bilthoven.nlMuzus, The Netherlands, www.muzus.nl

SMALL COMPANIES

Winner:Venrooy Cable Equipment, The Netherlands,www.venrooy.nl

Honourable Mentions:Ilio, Turkey, www.ilio.euKundalini, Italy, www.kundalini.itMAM Babyartikel, Austria, www.mambaby.comMetalarte, Spain, www.metalarte.comShadeLab, Italy, www.shadelab.it

MEDIUM COMPAN IES

Winners:Royal VKB, The Netherlands, www.kempen-begeer.nlTemaHome, Portugal, www.temahome.com

Honourable Mentions:GreenPan Europe, Belgium, www.green-pan.comInternational Innovation Company,The Netherlands, www.iic.nl

Design management europe award _09 page 7 | 13

WinnersLARGE COMPANIES

Winner:Trespa, The Netherlands, www.trespa.com

Honourable Mentions:Achmea, The Netherlands, www.achmea.nlArcelorMittal, Luxembourg, www.arcelormittal.comContour Premium Aircraft Seating, UK,www.contour.aeroGetronics, The Netherlands, www.getronics.nlLEGO Group, Denmark, www.lego.comRabobank Nederland, The Netherlands,www.rabobank.nlVlisco, The Netherlands, www.vlisco.nlVOX Industrie, Poland, www.vox.pl

PU BL IC OR N OT FOR PROFIT

ORGANISATION

Winner:MyMachine, Belgium, www.mymachine.be

Honourable Mentions:Centre d'Intervention Dudelange, Luxembourg,www.cid.luDéfi-Job, Luxembourg, www.jailbird.luProvincie Noord-Holland, The Netherlands, www.noord-holland.nlT+Huis, The Netherlands, www.t-huis.info

FIRST TIME DESIGN PROJECT

Winner:Nomad Wheelchairs, UK, www.nomadwheelchairs.com

Honourable Mentions:Eppelpress, Luxembourg, www.eppelpress.luHoppop, Dorel, Belgium, www.hoppop.beWatt & Co, France, www.watt-and-co.frCityroofs, The Netherlands, www.cityroofs.com

DESIGN STRATEGY FOR SUSTAINABILITY

Winner:Cityroofs, The Netherlands, www.cityroofs.com

Design management europe award _09 page 8 | 13

Biographies Jury Members

The DME Award jury members from left to right: Ralf Beuker, Fred Collopy, Eray SertacErsayin, Kathryn Best, Martin Pärn, José Manuel Dos Santos and Sylvie Maréchal. Notportraited is Yasushi Kusume.

Kathryn Best (UK)

Kathryn Best is a consultant, researcher, writer and educator in design management andthe creative industries. Based in London, she runs courses in design, strategy and innovationboth in academia and industry, and specialises in interdisciplinary and collaborative workingmethods, tools and processes for design management teaching and learning. Kathrynpreviously worked in architecture, interiors and brand consultancy (HOK, RTKL, WATG,Starbucks, Orange, Wolff Olins, MMoser), in both the US and UK, where she specialisedin retail design and narrative environments, and in building client relationships and securingstakeholder buy-in.

Kathryn is author of 'Des ign Management: Manag ing Design Strategy, Process andImplementation’ (AVA 2006), a key text for students, educators and professionals in designand business and now available in many languages. She has lectured with the Royal Collegeof Arts, University College London, University of the Arts London, University for the CreativeArts, Domus Academy, Hochschule Luzern, InHolland and Technische Universiteit Delft.In 2003 Kathryn was made a Fellow of the Royal Society of the Arts (RSA). Her new book,The Fundamentals of Design Management, is due for release in late 2009.

Design management europe award _09 page 9 | 13

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve stra tegic issues in a designer ly way (http:/ /designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve stra tegic issues in a designer ly way (http:/ /designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Design management europe award _09 page 10 | 13

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award susta inabi lity advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibili ties include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award susta inabi lity advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibili ties include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

desig n

management

europe

Design management europe award _09 page 11 | 13

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Design management europe award _09 page 12 | 13

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

Design management europe award _09 page 13 | 13

AcknowledgementsDME Award 2009 Coordination

European Design Centre

PO Box 18605200 BW ’s-HertogenboschThe NetherlandsTFW

João Mena de MatosBarbara CruzYsbrand DerksenMoniek FalckElles van AsseldonkMarija PopovicSally BrazierRien DaamenRuben OlislagersBram Thissen

Exhib it ion design

Claudia Podworny, NOA

City of E indhoven

PO Box 9175600 AX EindhovenThe NetherlandsTFW

Ger PeetersIngrid van der WachtRob ter SteegeRombout SpeelmanMarleen Gijsen

Special than ks to

Marriët Mittendorf, Deputy Mayor City of EindhovenMette Quinn, DG Enterprise and Industry (EU)Arend Jan van der Heiden, De MachinekamerHarm Janssen, Omnimark, GlimmaRob Janszen

Sponsors

+31 (0)73 610 4000+31 (0)73 610 4060www.edc.nl

+31 6 41 18 05 26+31 40 264 99 99www.eindhoven.nl

ORGANISERS: City of Eindhoven / European Design Centre, The Netherlands.DME Network Members: Austria: Design Austria, Vienna / Belgium: Design Flanders, Brussels / Designregio Kortrijk, Kortrijk/ Croatia: Croatian Design Centre, Zagreb / Czech Republic: Silesian Art & Enterprise Castle, Cieszyn / Estonia: EestiDisainerite Liit -Estonian Association of Designers, Tallinn / Finland: Taideteollinen Korkeakoulu University of Art and DesignHelsinki, Helsinki / France: Agence pour la Promotion de la Création Industrielle, Paris / Ecole Supérieure d'Art et Design deSaint Etienne, Saint-Etienne / Germany: NOA, Aachen / Wirtschaftsförderung Region Stuttgart GmbH, Stuttgart / Italy: ADI,Milan / Latvia: Latvian Designers Society, Riga / Lithuania: Lietuvos Dizaino Forumas, Vilnius / Luxembourg: DesignLuxembourg, Luxembourg / Malta: MECB Ltd, Iklin / The Netherlands: BNO, Association of Dutch Designers, Amsterdam /City of Eindhoven / European Design Centre, Eindhoven / INHOLLAND University of Applied Sciences / CBRD, Rotterdam /Poland: Silesian Art & Enterprise Castle, Cieszyn / UK: PDR University of Wales Institute Cardiff, Cardiff / Portugal: CentroPortugues de Design, Lisboa / Slovenia: BIO/Biennial of Industrial Design / Ambient Magazine for Delo Revije Publishing House,Ljubljana / Spain: BCD, Barcelona Centre de Disseny, Barcelona / Sweden: Swedish Industrial Design Foundation, Stockholm/ Turkey: Izmir Abigem Consultancy and Training, Izmir.

www.designmanagementeurope.com

of Dei Chung JV company, a subsidiary of KoÁ Group in Hong Kong and China.

programmes in in the UK, Switzerland, the Netherlands and Germany.

DME Award winners trophy

We proudly present the winners and honourablementions of the DME Award 2009.

Click on the red icon for a poster presentation.

MICRO COMPANIES

Winner:Van Moof, The Netherlands, www.vanmoof.nl

Honourable Mentions:Alma Design, Portugal, www.almadesign.ptEmme Italia, Italy, www.emmesystem.comKees, The Netherlands, www.racketcentrum-bilthoven.nlMuzus, The Netherlands, www.muzus.nl

SMALL COMPANIES

Winner:Venrooy Cable Equipment, The Netherlands,www.venrooy.nl

Honourable Mentions:Ilio, Turkey, www.ilio.euKundalini, Italy, www.kundalini.itMAM Babyartikel, Austria, www.mambaby.comMetalarte, Spain, www.metalarte.comShadeLab, Italy, www.shadelab.it

MEDIUM COMPAN IES

Winners:Royal VKB, The Netherlands, www.kempen-begeer.nlTemaHome, Portugal, www.temahome.com

Honourable Mentions:GreenPan Europe, Belgium, www.green-pan.comInternational Innovation Company,The Netherlands, www.iic.nl

Design management europe award _09 page 7 | 13

WinnersLARGE COMPANIES

Winner:Trespa, The Netherlands, www.trespa.com

Honourable Mentions:Achmea, The Netherlands, www.achmea.nlArcelorMittal, Luxembourg, www.arcelormittal.comContour Premium Aircraft Seating, UK,www.contour.aeroGetronics, The Netherlands, www.getronics.nlLEGO Group, Denmark, www.lego.comRabobank Nederland, The Netherlands,www.rabobank.nlVlisco, The Netherlands, www.vlisco.nlVOX Industrie, Poland, www.vox.pl

PU BL IC OR N OT FOR PROFIT

ORGANISATION

Winner:MyMachine, Belgium, www.mymachine.be

Honourable Mentions:Centre d'Intervention Dudelange, Luxembourg,www.cid.luDéfi-Job, Luxembourg, www.jailbird.luProvincie Noord-Holland, The Netherlands, www.noord-holland.nlT+Huis, The Netherlands, www.t-huis.info

FIRST TIME DESIGN PROJECT

Winner:Nomad Wheelchairs, UK, www.nomadwheelchairs.com

Honourable Mentions:Eppelpress, Luxembourg, www.eppelpress.luHoppop, Dorel, Belgium, www.hoppop.beWatt & Co, France, www.watt-and-co.frCityroofs, The Netherlands, www.cityroofs.com

DESIGN STRATEGY FOR SUSTAINABILITY

Winner:Cityroofs, The Netherlands, www.cityroofs.com

Design management europe award _09 page 8 | 13

Biographies Jury Members

The DME Award jury members from left to right: Ralf Beuker, Fred Collopy, Eray SertacErsayin, Kathryn Best, Martin Pärn, José Manuel Dos Santos and Sylvie Maréchal. Notportraited is Yasushi Kusume.

Kathryn Best (UK)

Kathryn Best is a consultant, researcher, writer and educator in design management andthe creative industries. Based in London, she runs courses in design, strategy and innovationboth in academia and industry, and specialises in interdisciplinary and collaborative workingmethods, tools and processes for design management teaching and learning. Kathrynpreviously worked in architecture, interiors and brand consultancy (HOK, RTKL, WATG,Starbucks, Orange, Wolff Olins, MMoser), in both the US and UK, where she specialisedin retail design and narrative environments, and in building client relationships and securingstakeholder buy-in.

Kathryn is author of 'Des ign Management: Manag ing Design Strategy, Process andImplementation’ (AVA 2006), a key text for students, educators and professionals in designand business and now available in many languages. She has lectured with the Royal Collegeof Arts, University College London, University of the Arts London, University for the CreativeArts, Domus Academy, Hochschule Luzern, InHolland and Technische Universiteit Delft.In 2003 Kathryn was made a Fellow of the Royal Society of the Arts (RSA). Her new book,The Fundamentals of Design Management, is due for release in late 2009.

Design management europe award _09 page 9 | 13

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve stra tegic issues in a designer ly way (http:/ /designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve stra tegic issues in a designer ly way (http:/ /designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Design management europe award _09 page 10 | 13

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award susta inabi lity advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibili ties include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award susta inabi lity advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibili ties include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

Design management europe award _09 page 11 | 13

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

desig n

management

europe

Design management europe award _09 page 12 | 13

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

Design management europe award _09 page 13 | 13

AcknowledgementsDME Award 2009 Coordination

European Design Centre

PO Box 18605200 BW ’s-HertogenboschThe NetherlandsTFW

João Mena de MatosBarbara CruzYsbrand DerksenMoniek FalckElles van AsseldonkMarija PopovicSally BrazierRien DaamenRuben OlislagersBram Thissen

Exhib it ion design

Claudia Podworny, NOA

City of E indhoven

PO Box 9175600 AX EindhovenThe NetherlandsTFW

Ger PeetersIngrid van der WachtRob ter SteegeRombout SpeelmanMarleen Gijsen

Special than ks to

Marriët Mittendorf, Deputy Mayor City of EindhovenMette Quinn, DG Enterprise and Industry (EU)Arend Jan van der Heiden, De MachinekamerHarm Janssen, Omnimark, GlimmaRob Janszen

Sponsors

+31 (0)73 610 4000+31 (0)73 610 4060www.edc.nl

+31 6 41 18 05 26+31 40 264 99 99www.eindhoven.nl

ORGANISERS: City of Eindhoven / European Design Centre, The Netherlands.DME Network Members: Austria: Design Austria, Vienna / Belgium: Design Flanders, Brussels / Designregio Kortrijk, Kortrijk/ Croatia: Croatian Design Centre, Zagreb / Czech Republic: Silesian Art & Enterprise Castle, Cieszyn / Estonia: EestiDisainerite Liit -Estonian Association of Designers, Tallinn / Finland: Taideteollinen Korkeakoulu University of Art and DesignHelsinki, Helsinki / France: Agence pour la Promotion de la Création Industrielle, Paris / Ecole Supérieure d'Art et Design deSaint Etienne, Saint-Etienne / Germany: NOA, Aachen / Wirtschaftsförderung Region Stuttgart GmbH, Stuttgart / Italy: ADI,Milan / Latvia: Latvian Designers Society, Riga / Lithuania: Lietuvos Dizaino Forumas, Vilnius / Luxembourg: DesignLuxembourg, Luxembourg / Malta: MECB Ltd, Iklin / The Netherlands: BNO, Association of Dutch Designers, Amsterdam /City of Eindhoven / European Design Centre, Eindhoven / INHOLLAND University of Applied Sciences / CBRD, Rotterdam /Poland: Silesian Art & Enterprise Castle, Cieszyn / UK: PDR University of Wales Institute Cardiff, Cardiff / Portugal: CentroPortugues de Design, Lisboa / Slovenia: BIO/Biennial of Industrial Design / Ambient Magazine for Delo Revije Publishing House,Ljubljana / Spain: BCD, Barcelona Centre de Disseny, Barcelona / Sweden: Swedish Industrial Design Foundation, Stockholm/ Turkey: Izmir Abigem Consultancy and Training, Izmir.

www.designmanagementeurope.com

of Dei Chung JV company, a subsidiary of KoÁ Group in Hong Kong and China.

programmes in in the UK, Switzerland, the Netherlands and Germany.

DME Award winners trophy

We proudly present the winners and honourablementions of the DME Award 2009.

Click on the red icon for a poster presentation.

MICRO COMPANIES

Winner:Van Moof, The Netherlands, www.vanmoof.nl

Honourable Mentions:Alma Design, Portugal, www.almadesign.ptEmme Italia, Italy, www.emmesystem.comKees, The Netherlands, www.racketcentrum-bilthoven.nlMuzus, The Netherlands, www.muzus.nl

SMALL COMPANIES

Winner:Venrooy Cable Equipment, The Netherlands,www.venrooy.nl

Honourable Mentions:Ilio, Turkey, www.ilio.euKundalini, Italy, www.kundalini.itMAM Babyartikel, Austria, www.mambaby.comMetalarte, Spain, www.metalarte.comShadeLab, Italy, www.shadelab.it

MEDIUM COMPAN IES

Winners:Royal VKB, The Netherlands, www.kempen-begeer.nlTemaHome, Portugal, www.temahome.com

Honourable Mentions:GreenPan Europe, Belgium, www.green-pan.comInternational Innovation Company,The Netherlands, www.iic.nl

Design management europe award _09 page 7 | 13

WinnersLARGE COMPANIES

Winner:Trespa, The Netherlands, www.trespa.com

Honourable Mentions:Achmea, The Netherlands, www.achmea.nlArcelorMittal, Luxembourg, www.arcelormittal.comContour Premium Aircraft Seating, UK,www.contour.aeroGetronics, The Netherlands, www.getronics.nlLEGO Group, Denmark, www.lego.comRabobank Nederland, The Netherlands,www.rabobank.nlVlisco, The Netherlands, www.vlisco.nlVOX Industrie, Poland, www.vox.pl

PU BL IC OR N OT FOR PROFIT

ORGANISATION

Winner:MyMachine, Belgium, www.mymachine.be

Honourable Mentions:Centre d'Intervention Dudelange, Luxembourg,www.cid.luDéfi-Job, Luxembourg, www.jailbird.luProvincie Noord-Holland, The Netherlands, www.noord-holland.nlT+Huis, The Netherlands, www.t-huis.info

FIRST TIME DESIGN PROJECT

Winner:Nomad Wheelchairs, UK, www.nomadwheelchairs.com

Honourable Mentions:Eppelpress, Luxembourg, www.eppelpress.luHoppop, Dorel, Belgium, www.hoppop.beWatt & Co, France, www.watt-and-co.frCityroofs, The Netherlands, www.cityroofs.com

DESIGN STRATEGY FOR SUSTAINABILITY

Winner:Cityroofs, The Netherlands, www.cityroofs.com

Design management europe award _09 page 8 | 13

Biographies Jury Members

The DME Award jury members from left to right: Ralf Beuker, Fred Collopy, Eray SertacErsayin, Kathryn Best, Martin Pärn, José Manuel Dos Santos and Sylvie Maréchal. Notportraited is Yasushi Kusume.

Kathryn Best (UK)

Kathryn Best is a consultant, researcher, writer and educator in design management andthe creative industries. Based in London, she runs courses in design, strategy and innovationboth in academia and industry, and specialises in interdisciplinary and collaborative workingmethods, tools and processes for design management teaching and learning. Kathrynpreviously worked in architecture, interiors and brand consultancy (HOK, RTKL, WATG,Starbucks, Orange, Wolff Olins, MMoser), in both the US and UK, where she specialisedin retail design and narrative environments, and in building client relationships and securingstakeholder buy-in.

Kathryn is author of 'Des ign Management: Manag ing Design Strategy, Process andImplementation’ (AVA 2006), a key text for students, educators and professionals in designand business and now available in many languages. She has lectured with the Royal Collegeof Arts, University College London, University of the Arts London, University for the CreativeArts, Domus Academy, Hochschule Luzern, InHolland and Technische Universiteit Delft.In 2003 Kathryn was made a Fellow of the Royal Society of the Arts (RSA). Her new book,The Fundamentals of Design Management, is due for release in late 2009.

Design management europe award _09 page 9 | 13

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve stra tegic issues in a designer ly way (http:/ /designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Ralf Beuker (Germany)

Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consultinginternational companies as a contractor for design and strategic management relatedprojects.

In 2007 Beuker was nominated as a Professor for Design Management at the Universityof Applied Sciences in Münster, Germany. As a Strategy Coach he is addressing thecreative industries and design oriented companies with his consultancy services. His maingoal is to support clients in fulfilling their roles in organisations in a more strategic fashion.He has named this approach: Designing Strategy which applies methodologies from designin order to solve stra tegic issues in a designer ly way (http:/ /designingstrategy.biz).

Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) inBoston and he gave several talks at DMI conferences over a period of years. For more thanseven years he has been lecturing for all leading post-graduate Design Management

Ralf is a passionate blogger and his blog http://design-management.de is online now formore than 6 years.

Fred Collopy (USA)

Fred Collopy is Professor and Chair of Information Systems and Professor of CognitiveScience at Case Western Reserve University. He received his PhD from the Wharton Schoolof the University of Pennsylvania. He does research on business forecasting, visualization,and the application of design ideas to management. He is an editor of the InternationalJournal of Forecasting and is on the editorial board of Information and Organizations.

Collopy has published over 50 articles, reviews and notes, many of them in leading academicand practice-oriented journals including Management Science, Information Systems Research,the Journal of Marketing Research, the Journal of Forecasting, the International Journal ofForecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managingas Designing (Stanford University Press, 2004) and is an expert contributor to theBusinessWeek and Fast Company blogs dealing with innovation, design and management.

He has designed several large systems including The Desk Organizer (Warner Software,1982), Rule-Based Forecasting (an expert system to select among alternative businessforecasting models), Imager (an instrument for playing abstract visual images as musiciansplay sounds), and Business Animator (an interactive representation of accounting andfinancial information).

Eray Sertac Ersayin (Turkey)

Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle EastTechnical University of Ankara. In addition to various degrees and certificates, he receivedhis latest degree from the Management Development Program at Koc University in Istanbul.

Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune200 at the moment. Until becoming Design Director in 1997, he developed and designed

Design management europe award _09 page 10 | 13

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award susta inabi lity advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibili ties include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

numerous projects such as industrial products, exhibitions, packaging and identitiy designsat Engineering, Technology Development and Industrial Design Departments. After becomingIndustrial Design Director at the company, he had the managerial responsibility of numerousdesign projects locally and globally for different brands platforms. In 2005, he became thefar east affair director and he was responsible of design management, product strategiesand market development, production, global positioning, international and China marketing

His main profession area is the export based strategic design management, design, brandand process management of household appliances, white goods, heaters building, constructionand home appliances and consumer electronic goods. In and abroad, he was assigned asa jury member, author, speaker, consultant, editorial board member, lecturer and managerin numerous design competitions, design magazines, conferences and design exhibitionsglobally.

Ersayin has been the board member and the chairman of Industrial Designers Associationof Turkey, Istanbul Branch and the executive committee member of Design Turkey since2005. He works as a consultant in various fields such as Creative Industries and ServicesManagement, Strategic Design Management, Industrial Design and Brand Development.His articles have been published in various magazines such as Icon Design, Arredamento,Radikal Design, Finance and Banking magazines on the topics of Design Strategies, DesignPhilosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / KitchenDesign and Design Methodologies and Winning by Design.

Yasushi Kusume (NL)

DME Award susta inabi lity advisor Yasushi Kusume is Vice President Brand DesignManagement/Creative Direction Management and a member of the Management Team atPhilips Design. His day-to-day responsibili ties include leading Philips Design’s brandcustodianship, and supporting the Philips vision and strategy through the creative directionof its brand identity. He also directs various projects across Philips sectors worldwide.

After graduating, Yasushi moved to Los Angeles where he worked as a freelance designerwith various design agencies (including GK Design). During his stay in California he alsocompleted a Bachelor of Science with Honors in Product Design at the Pasadena Art CenterCollege of Design.

In 1989 he moved to Europe and joined Philips Design as a product designer. There hedesigned and developed various consumer electronics products with European, US andAsian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips DesignVienna design center. During this time, he also gave lectures at Fachnoch Schul AmTechnikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 tolead brand design management, among other functions.

Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art inCraft & Product Design from Tokyo's Musashino Art University.

Design management europe award _09 page 11 | 13

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Sylvie Marechal (France)

Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main fieldof work: invent the future day to day life. After a Diploma in Business Administration shedecides to start an art education and at the same time her professional experience in acreative environment, an advertising agency. Quickly she joined the Galeries LafayetteDepartment Store team where she was confronted to many kind of markets and objects,from fashion to furniture, from luxury to food market.

10 years later, she left to meet a new kind of experience in the international and luxurybusiness with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002she meets AD HOC DESIGN agency and together they decide to start up the Beau & Biencompany, with the objective to create new concepts of decoration using innovative technologiesand materials.”

Her first job was dedicated to light. Light for her is about senses, but lighting in general isnot sensual and wires are unaesthetic and bulky; they restrict their day to day use. Anobvious mission appeared to her: think about a new art of living light, more emotional andsensible, more convenient and green, and bringing high technology at the service of human’spleasure. Why would a lamp not be at the same time emotional and environmentally friendly,aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon:the Smoon-collection is the first in wireless green lamps.

Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lightingapplications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French MarketingMagazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 20071st Prize DME AWARD for Micro company.

Martin PArn (Estonia)

Head designer and partner at KNOK since 1998. Professor of Strategic Design at theEstonian Academy of Arts, Head of the Product Design Departner and since 2007 alsoChairman of the Council of the Estonian Design Centre.

As a design consultant at KNOK (design), Pärn has worked with the range of Estonian andFinnish industries. His experience is ranging from industrial design projects of medicalequipments to the design of office furniture and retail environments, and has been a strategicdesign consultant helping to build fluent and productive design processes. He has receivedhis degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in1995.

Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leaderof a joint masters program with Tallinn Technical University in Design and Product Development.

Parn has been playing an active role in building and developing the Estonian design policy.Being one of the main spokesmen of design, he has led the Estonian Association ofDesigners, leading the DesignYear in 2007. Presently he is also the Chairman of the Councilof the Estonian Design Centre.

Design management europe award _09 page 12 | 13

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

He has been nominated and won several design awards including the Red Dot, the EstonianDesign Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominatedby German MD magazine as one of the 20th century’s best 200 furniture pieces. Hislonglasting partnership with office furniture producer Thulema was recognized by DMEAward and Thulema received an honorable mention in 2007.

José Manuel dos Santos (Portugal)

Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SAand invited teacher/trainer at Universidade Católica Portuguesa.

Dos Santos was trained in industrial design, with a Master of Arts, at the Central SaintMartins College of Art & Design in London. In 1989 he started his carreer at the largestbrand consultancy in Portugal Novodesign as an industrial designer, and left eight yearslater as an executive director. He started his own industrial design enterprise granDesign,leading the company to the best of its class.

Dos Santos worked for four years in Barcelona with the largest product innovation consultancyin Spain, CDN International/NODE as design director and international account manager.He led the design area of Innovagency in Portugal for a year, and was part of the strategyconsultancy spin-off ReturnOnIdeas, with whom he is still related.

In August 2008 he started Diverge, a design led product innovation company focused onthe producers with or without private label and on the retail and distribution channels. In thepast he has been member of the Advisory Board of the Design Management Institute. Heis an international speaker, jury member for several awrads, and invited professor at theUniversidade Católica Portuguesa for Executive Training.

desig n

management

europe

Design management europe award _09 page 13 | 13

AcknowledgementsDME Award 2009 Coordination

European Design Centre

PO Box 18605200 BW ’s-HertogenboschThe NetherlandsTFW

João Mena de MatosBarbara CruzYsbrand DerksenMoniek FalckElles van AsseldonkMarija PopovicSally BrazierRien DaamenRuben OlislagersBram Thissen

Exhib it ion design

Claudia Podworny, NOA

City of E indhoven

PO Box 9175600 AX EindhovenThe NetherlandsTFW

Ger PeetersIngrid van der WachtRob ter SteegeRombout SpeelmanMarleen Gijsen

Special than ks to

Marriët Mittendorf, Deputy Mayor City of EindhovenMette Quinn, DG Enterprise and Industry (EU)Arend Jan van der Heiden, De MachinekamerHarm Janssen, Omnimark, GlimmaRob Janszen

Sponsors

+31 (0)73 610 4000+31 (0)73 610 4060www.edc.nl

+31 6 41 18 05 26+31 40 264 99 99www.eindhoven.nl

ORGANISERS: City of Eindhoven / European Design Centre, The Netherlands.DME Network Members: Austria: Design Austria, Vienna / Belgium: Design Flanders, Brussels / Designregio Kortrijk, Kortrijk/ Croatia: Croatian Design Centre, Zagreb / Czech Republic: Silesian Art & Enterprise Castle, Cieszyn / Estonia: EestiDisainerite Liit -Estonian Association of Designers, Tallinn / Finland: Taideteollinen Korkeakoulu University of Art and DesignHelsinki, Helsinki / France: Agence pour la Promotion de la Création Industrielle, Paris / Ecole Supérieure d'Art et Design deSaint Etienne, Saint-Etienne / Germany: NOA, Aachen / Wirtschaftsförderung Region Stuttgart GmbH, Stuttgart / Italy: ADI,Milan / Latvia: Latvian Designers Society, Riga / Lithuania: Lietuvos Dizaino Forumas, Vilnius / Luxembourg: DesignLuxembourg, Luxembourg / Malta: MECB Ltd, Iklin / The Netherlands: BNO, Association of Dutch Designers, Amsterdam /City of Eindhoven / European Design Centre, Eindhoven / INHOLLAND University of Applied Sciences / CBRD, Rotterdam /Poland: Silesian Art & Enterprise Castle, Cieszyn / UK: PDR University of Wales Institute Cardiff, Cardiff / Portugal: CentroPortugues de Design, Lisboa / Slovenia: BIO/Biennial of Industrial Design / Ambient Magazine for Delo Revije Publishing House,Ljubljana / Spain: BCD, Barcelona Centre de Disseny, Barcelona / Sweden: Swedish Industrial Design Foundation, Stockholm/ Turkey: Izmir Abigem Consultancy and Training, Izmir.

www.designmanagementeurope.com

of Dei Chung JV company, a subsidiary of KoÁ Group in Hong Kong and China.

programmes in in the UK, Switzerland, the Netherlands and Germany.

DME Award winners trophy