2008 Design Management Europe DME Award book of winners

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2 DESIGN MANAGEMENT EUROPE AWARD 2008

The ADMIRE programme and DME Award is made possible with fi nancing from the European Union through the PRO INNO Europe initiative.

Thew DME Award is part of the Cardiff Design Festival 08.

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BOOK ONE 3

In 2005 a group of design centres, cities and universities found each other in the development of a project for the future of Europe. For its economy, its citizens, its culture. ADMIRE – an Award for Design Management Innovating and Reinforcing Enterprises, would honour organisations that knew to innovate and reinforce by the strategic use of the inventiveness and creativity of design.

During the last two years huge steps have been made by the vast network of partners involving Europe’s businesses and organisations. There has been thorough research so that the competition launched under the brand name Design Management Europe has grown into a sustainable and proven scheme. Two editions have run these last two years closely followed by a wide audience across Europe. Because ADMIRE is not only about an award.

Whilst DME candidates claim to learn from describing their best practice, they disclose valuable information from their organisations. Strategies, policies and ways of working that will inspire and support many more European organisations to improve and reinforce learning from these best practices. For this reason the partnership has organised in the last two years numerous workshops and congresses to disseminate new and unique insights, also welcomed by Universities, policy makers and media that work in the fi eld of design management.

And then it is not only about economic opportunities but about social innovation and cultural enrichment as well. The DME agenda that is being developed, of which the DME Award is part of, comprises a

range of activities that further disseminate the knowledge acquired in ADMIRE and generates new and innovative ideas resulting from collaboration between businesses, authorities, knowledge institutes and citizens.

I would like to congratulate on behalf of all of the DME network partners the City of Cardiff with this successful edition of the DME Award 2008 put on stage during the Cardiff Design Festival. Of course we wish to meet you all next year in Eindhoven when the DME Award 2009 will take stage during Dutch Design Week.

Ger PeetersCity of EindhovenIPC President

INTRODUCTION

“That is in the end what ADMIRE is all about: working together towards shared goals and bringing together what is considered crucial for Europe’s future: creativity and innovation.”

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4 DESIGN MANAGEMENT EUROPE AWARD .08

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BOOK ONE 5

Design matters for innovation and so does design management. Whereas design is mainly driven by creativity and imagination, it requires sound innovation management to turn ideas into new products and to bring them successfully to the market. Innovation requires both intuition and entrepreneurial spirit.

Not so long ago, research and technological development were considered as the main drivers of innovation. We now know that innovation has much more facets than that and design is among the most important. This may also require new policy approaches in order to support innovation more effectively.

The DME Award represents a great opportunity to showcase excellence in design management practices. Novelist Herman Melville once said that it is better to fail in originality than to succeed in imitation. I would add that there is always scope for learning from the best and for learning from each other, while being original.

There is nothing like “best practice”. Everything still can be improved. But it is no shame to look at what works currently best. Not to copy but not to fall behind what has already been successfully implemented by others. Less than improving on the best is not good enough.

Dr Reinhard BüscherHead of UnitInnovation Policy DevelopmentEnterprise and Industry DGEuropean Commission

FOREWORD

“The DME Award represents a great opportunity to showcase excellence in design management practices.”

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BOOK ONE 7

The 2008 DME Award presented the sponsors, organisers and Jury with a unique opportunity to examine in detail the management of design within a range of some of the most innovative companies and organisations in Europe.

This was the fi rst time the poster presentation format had been used to present the work of individual companies. It facilitated an open and transparent mechanism allowing companies to effectively communicate their individual approach to integrating design within their business models.

With over 100 companies and organisations represented, this in-depth display of management practices has extended our understanding of how successful manufacturing, service and even public

sector organisations across Europe manage design. The value of this award cannot be underestimated as it provides a focal point to further develop design management as a discipline in Europe by confi rming the key part design can play in economic development.

The review of entries in poster form presented different processes, cultures, strategies and even new business models. It was clear that companies with well defi ned design management strategies in place also had effective product service development processes that resulted in high quality products and a strong position in the market. Only through further analysis, research and dissemination can we address the discrepancies across sectors and raise the standard of design management. Europe has some of the best designers and managers in the world, but they need new skills, insights and strategies to fully exploit the true potential of design management.

The production of this book of winners and the travelling exhibition will provide a powerful ‘educational’ tool to illustrate the benefi ts of strategic use of design to a broad target audience that will include: managers, directors, designers, design support agents, public administrators, policy makers and researchers. In this book of winners we have deliberately avoided comment on the posters to allow readers to interpret the information for themselves to explore how these examples of best practice might be applied within their own organisations.

We have through this year’s DME Awards established a high quality threshold for future awards. I would therefore like to thank all

the partners, sponsors and agents who have supported our novel approach and without whose support the successful delivery would not have been possible.

Professor Robert BrownPro-Vice-Chancellor of ResearchUniversity of Wales Institute, Cardiff

FOREWORD

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INDEX

BOOK 1

3 INTRODUCTION GER PEETERS

5 FOREWORD DR. REINHARD BUSCHER

7 FOREWORD PROFESSOR ROBERT BROWN

10 ESSAY JUDGING DESIGN MANAGEMENT DARRAGH MURPHY

14 ENTRY LIST

16 ADMIRE PROJECT PARTNERS

17 DME AWARD AGENTS

18 ACKNOWLEDGEMENTS

BOOK 2

4 AWARD FOR BEST MANAGEMENT OF DESIGN IN A LARGE COMPANY

WINNER ALFRED KÄRCHER GMBH & CO. KG

WINNER ROCA SANITARIO S.A.

WINNER VIRGIN ATLANTIC AIRWAYS LTD.

HONOURABLE MENTION DSB

HONOURABLE MENTION KTM-SPORTMOTORCYLE AG.

HONOURABLE MENTION LABINPROGRES TPS D.O.O.

HONOURABLE MENTION ROYAL TNT POST B.V.

20 AWARD FOR BEST MANAGEMENT OF DESIGN IN A MEDIUM-SIZED COMPANY

WINNER CIFIAL, S.G.P.S., S.A.

WINNER EVA DENMARK A/S

WINNER THRISLINGTON SALES LTD.

HONOURABLE MENTION ENSTO BUSCH-JAEGER OY

HONOURABLE MENTION GRUPO VANGEST

HONOURABLE MENTION HISAR CATAL KASIK A.S.

HONOURABLE MENTION VÖSLAUER MINERALWASSER AG

36 AWARD FOR BEST MANAGEMENT OF DESIGN IN A SMALL COMPANY

WINNER CURANA BVBA

WINNER VACU VIN B.V.

WINNER VIPP AS

HONOURABLE MENTION LIZ LAKE ASSOCIATES LTD

HONOURABLE MENTION MUSEUMSQUARTIER WIEN E+B GESMBH

HONOURABLE MENTION PERFORMANCE HEALTH PRODUCTS LTD.

BOOK 3

4 AWARD FOR BEST MANAGEMENT OF DESIGN IN A MICRO COMPANY

WINNER INDUSTREAL SRL

WINNER PLUSARKKITEHDIT

WINNER SENZ UMBRELLAS BV

HONOURABLE MENTION GAIA & GINO DECORUM DEKORASYON TEKSTIL AS

HONOURABLE MENTION VLAEMSCH()

16 AWARD FOR BEST MANAGEMENT OF DESIGN IN A PUBLIC OR NON-PROFIT

ORGANISATION

WINNER INTERIEUR FOUNDATION

WINNER NHS NATIONAL PATIENT SAFETY AGENCY

WINNER UNIVERSITY COLLEGE OF WEST FLANDERS – PIH

HONOURABLE MENTION GEMEENTE AMSTERDAM

HONOURABLE MENTION RATP

28 AWARD FOR BEST MANAGEMENT OF A FIRST TIME DESIGN PROJECT

WINNER ELIET NV

WINNER MADARA COSMETICS LTD

WINNER NLISIS BV

HONOURABLE MENTION ELEMENT / INTERA D.O.O.

HONOURABLE MENTION D’NMARK / MAGNUS OLESEN A/S

HONOURABLE MENTION NIGHTINGALE CARE BEDS LTD.

HONOURABLE MENTION SOBOR LTD.

44 AWARD FOR BEST MANAGEMENT OF A DESIGN STRATEGY FOR SUSTAINABILITY

WINNER EDF RESEARCH & DEVELOPMENT

HONOURABLE MENTION EXTREMIS

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BOOK ONE 9

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JUDGING DESIGN MANAGEMENT

How do you award an activity that is unique to each business and which cannot be quantifi ed without eliminating the essence of that activity? This was the challenge we faced when planning for the 2008 DME Award. It quickly became clear that the challenge was twofold: What kind of information should be gathered from the companies? How should this data then be assessed?

A review of other management awards showed that they all had something in common, and that was the requirement for the entrants to openly express why they should win an award. Whether it was through an essay, recommendation, presentation or interview, the need to state an individual’s case is facilitated in many such management awards. With a European dimension to the DME Award and the huge potential range of the subject matter, a format needed to be identifi ed that could facilitate each case and provide a level playing fi eld. The poster format appeared to be an excellent solution, not only did it prove a successful medium in the 2007 DME Award, but it also allowed for companies to easily communicate their unique practices through the aid of pictures and simple text.

With one issue resolved, i.e. how to gather the information, the rest of the judging process was still to be determined. What would the companies include in their poster? What would they say about their design management practice? And, what could we expect from entries ranging from micro-businesses to large public organisations?

These questions turned attention to the development of the assessment criteria. Because of the bespoke nature of design management, and the need to understand what truly represents best practice, the only transparent and fair method to select winners appeared to be through a Jury process. Therefore, criteria had to be developed to allow the Jury to arrive at their judgements, and to provide a focus for the entrants in developing their applications. The best way to set criteria for a design management award was to get professional and academic experts in design management to discuss and agree upon what qualities would be expected in a DME Award winner. In addition, this open approach to setting criteria would promote transparency, gain endorsement and build the credibility of the award.

On 21st February 2008, a small panel of leading design management experts met at the National Centre for Product Design & Development Research (PDR) the University of Wales Institute, Cardiff (UWIC). Chaired by Professor Alan Lewis, they were set the task of determining criteria for the DME Award that could be applied across all sectors, sizes, EU countries, and to both public and private organisations. The meeting proved highly stimulating, providing the panel with the opportunity to consider the issue of determining criteria to assess the widest range of organisations. Within the fi rst two hours of the meeting, the basis for the criteria was agreed. The discussion then rapidly developed into a focused effort to draft the fi nal wording for each criterion. The criteria were fi nalised by mid afternoon. On top of being such a rewarding achievement, the fact that these

recognised experts all agreed to the form and content of the criteria in such a short time reinforced the conviction that the approach we were taking with this award was the right one. This encouraged us to feel that we were doing the right thing. The panel felt that those companies who place a strategic advantage on design would be able to identify with the criteria and react positively to the challenge of submitting for the DME Award.

The criteria agreed by the panel of experts were as follows:

LEADERSHIP IN DESIGN INNOVATION

Defi ning and implementing a vision for the whole organisation.

DRIVING CHANGE THROUGH DESIGN

Identifying signifi cant changes within an organisation where design has played a major role.

EXCELLENCE IN DESIGN CO-ORDINATION

Demonstrating capabilities, processes, skills and resources.

STRATEGIC PERFORMANCE

Demonstrating performance based on objectives, deliverables and results (tangible and intangibles).

A set of guidelines could then be developed, encompassing the award criteria, description of categories as well as the award deadlines.

The 2008 DME Award was launched on March, 12th at the remarkable National Senedd building in Cardiff Bay.

ESSAY

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BOOK ONE 11

It was two weeks before the Jury day when the fi rst of the posters arrived to us. It was from an Austrian company and, to our relief, it was clearly addressing the criteria, in a meaningful way that was placing a strong emphasis not only on design, but essentially on its management processes. As more posters were received it confi rmed that entrants had indeed understood the criteria and the nature of the DME Award. Moreover, in some enclosed letters CEOs had expressed the benefi t they gained from the poster exercise, as it made them think about their processes and design strategy in order to formulate them in a formal sense for the fi rst time.

A key facilitating element of the DME Award was the DME network of partners and agents across Europe. One of the roles of this network was to nominate and facilitate entrants from their countries to enter the award. Through bringing their own expertise to bear they made the criteria comprehensible to the entrants and helped them realise their applications. The

process was also helpful to the partners through developing their experience of good practice.

The majority of entrant’s posters arrived rolled in poster tubes or were printed onto foamex boards. There were two exceptional cases where the entry poster was printed onto a dedicated stone laminate worktop surface and another printed onto 2mm aluminium sheet with hinged panels to facilitate more space. For this, we congratulate the companies for their lateral interpretation of the brief and for their innovative solutions.

10%21%

11%

12%

17%

19%

10%Large

Medium

Small

1st time

NPO

Micro

Sustainability

1%

18%

11%

69%

1%

Manufacturing

Service

NPO

Construction

Electricity, gas and water supply

Pie chart showing the breakdown of category entries for the 2008 DME Award (total 162 registered)

Pie chart showing the breakdown sectors represented in the 2008 DME Award (total 162 registered)

“A key facilitating element of the DME Award was the DME network of partners and agents across Europe.”

EXPERT PANEL MEETING 21st February 2008, PDR, University of Wales Institute, Cardiff.

Left to right back row: Joao Mena de Matos; Gert Kootstra; Dr. Thomas Lockwood Middle row: Darragh Murphy; Prof. Robert Brown; Prof. Alan Lewis; Prof. John Boult Left to right front row: Sally Brazier; Dr. Brigitte Borja de Mozota; Caroline Mougenot Photo: Hazel Hannant.

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DME AWARD JURY

The DME Award Jury was selected to represent a variety of business and design management experience and expertise from across Europe and beyond.

All of the Jury members were nominated by partners and went through a rigorous selection process before being approved. All of the DME Award Jury members were fi rst choice selections. It is their expertise in business, management and design that adds the real value to the DME Award. As the host; our task was to facilitate the Jury process as effectively as possible.

Jury members were divided into two groups of four and charged with judging one category at a time per group. These groups were rearranged for each judging session and

with regard to the specifi c expertise of the Jury members. At the start of each category judging session, the moderator would agree the session plan with the Jury and ask whether there was a confl ict of interest between any member of the Jury and the list of entrants in the category to be judged.

The judging sessions started with the Jury members being provided with scorecards to assist them in evaluating the entries according to the set criteria. The marks they recorded were not intended to be defi nitive results, but rather were designed to assist the jury in arriving at a working shortlist for further debate. The Jury panel for each session was empowered to decide on the number of honourable mentions to be granted.

The moderators played a crucial role in

focusing the debate on design management and in delivering each session on time, yet also allowing the Jury members to freely express their opinions.

“In the categories in which I was involved in moderating, the judges were very quickly able to identify those entries that not only described the benefi ts of their product or service, but which attempted to communicate their design management philosophy and process. This was particularly effective where this was set against clear business objectives and where achievements against those objectives were communicated. Where a company only provided visuals and a written description of a product line or a new product, it was much more diffi cult for the panel to make judgements about the quality of design management. Nonetheless, it was encouraging to see that for some small companies, design

THE 2008 DME AWARD JURY TEAM 19th June, UWIC, Cardiff, UK.

Front row left to right: Prof. Robert Brown, UK (Moderator); Anna Wróblewska, Poland (Juror); Joao Mena de Matos, Portugal (Moderator); Dr Maarit Lindström, Finland (Juror); Professor Saša Janez Mächtig, Slovenia (Juror), Stephen Conlon, Ireland (Juror). Back row left to right: Dr Thomas Lockwood, USA (Juror), Xènia Viladàs, Spain (Juror); Darragh Murphy, Ireland (Co-ordinator); Sir George Cox, UK (Juror); Prof. Dr. Eric Jan Hultink, The Netherlands (Juror); Michael Thomson, UK (Moderator). Absent from photo: Dr Frank O’Connor, Ireland (Advisor). Photo: Glenn Edwards.

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BOOK ONE 13

management is indeed perceived as a driver for the business and that design is carefully considered at as many different levels of the business as possible, from customer-insight to product concept; from brand and identity to packaging and point of sale, and from tone of copy-writing to the pricing structure.”Michael Thomson - Moderator

In the category ‘Design strategy for sustainability’, Dr Frank O’Connor of the EcoDesign Centre of Wales was present to advise the jury on the sustainability merits of each of the entries and to guard against a DME Award from being awarded to an entry that did not address the sustainability issue. However he did not have a voting role in the jury. In light of the fact that there were only seven entries in this category, the jury took the decision to lower the number of prizes in order to maintain the standards of the award at the highest level.

For each category, the moderator completed a form to record the decisions of the jury and any comment specifi c to the issues they addressed. These reports, as well as the proceedings of the jury day, have all been detailed in the 2008 DME Award Jury report which can be accessed from: www.designmanagementeurope.com

On consultation with the Jury team and the DME partners who were present that day a number of key recommendations were made for consideration in future DME Awards.

It was a unanimous agreement that the poster format should be continued as it proved an effective medium for the jury to work with. Crucially, it allows them to discuss and evaluate the merits of each

application in an open forum. Given the importance of the posters, the Jury felt that further guidance should be given to potential entrants on how to prepare and structure their entries. They need to be prompted with direct questions such as ‘What was the strategic reason? What were the results and successes?’ Furthermore, future entrants should be encouraged to explain their business objectives and to show evidence of the impact of design management, supporting their claims with fi gures. Public and non-profi t organisations, should be invited to describe the social impact design management has had, i.e. what has this done to contribute towards public service?

This book, together with the DME website and the 2008 DME Award travelling exhibition will provide prospective entrants with more information and ideas on how to prepare their applications.

The criteria marking process utilised by the 2008 Jury proved itself through the consistency of the scores given by each of member of the jury. Furthermore, the fi nal decision of the Jury, which was arrived at through detailed discussion, was consistent with their initial scores, thus reinforcing the validity of the criteria. However, the Jury members regretted that not all of the companies followed application guidelines, nor demonstrated evidence of the criteria.

Developing this process to evaluate design management practice across Europe could not have been achieved without the people who understood the nature of the subject and the importance of the DME Award. With a transparent process and valid criteria, the DME Award represents

a reliable instrument which provides an annual review of Design Management in Europe. The material submitted by the entrants represents a view of Design Management practices that is both broad in scope and detailed in substance. Analysis and further research of the entries can also provide a wealth of information and further insight into this branch of management science for the benefit of managers, directors, policy makers, consultants, researchers and students.

However, such ambitions will not be possible without the collaboration of the partners and agents to build the recognition and prestige of the award. Their knowledge and expertise to consult potential applicants is vital for the award to grow.

In its second edition, the DME Award has gained maturity and has demonstrated its potential to positively encourage and facilitate the adoption of leading design management practices. The challenge for the hosts of the 2009 DME Award will be to harness this potential and build on the work of the previous two years.

Darragh Murphy2008 DME Award Coordinator

“The criteria marking process utilised by the 2008 Jury proved itself through the consistency of the scores given by each of the Jury members.”

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ENTRY LIST

AB Laboratorios de Biotecnología Spain www.ab-laboratorios.com

Adolf Darbo Austria www.darbo.at

AG Admitrex Spain www.agadmitrex.com

Alfred Kärcher Germany www.karcher.de

Alis Silla al revés Spain www.alis.es

Aluci Begium www.aluci.be

Antalya Belediyesi Turkey www.antalya.bel.tr

Arcadia Slovenia www.vertigo-bird.com

Baggers United Kingdom www.dunnella.co.uk

Balteco Estonia www.balteco.ee

Barco Begium www.barco.com

Bilgi Üniversitesi Turkey www.bilgi.edu.tr

BioArt Austria www.bioart.at

Blofield The Netherlands www.powerbrands.nl

Bord Bia Ireland www.bordbia.ie

Caixa Geral de Depósitos Portugal www.cgd.pt

Cifial Portugal www.cifi al.pt

Contraforma Lithuania www.contraforma.com

Curana Begium www.curana.com

Delta Light Begium www.deltalight.com

Dep. Política Territorial I Obres Públiques Spain www.gencat.net/ptop

D’nmark / Magnus Olesen Denmark www.dnmark.com

DNS Stuttgart Germany www.dns-design.de

Dopplr Finland www.dopplr.com

DSB Denmark www.dsb.dk

Durlet Begium www.durlet.be

EDF France www.edf.fr

Eliet Begium www.eliet.eu

Elion Ettevötted Aktsiaselts Estonia www.elion.ee

Ensto Buch Jaeger Finland www.ensto.com

Eva Danmark Denmark www.evadenmark.dk

Extremis Begium www.extremis.be

Figueras Int. Seating Spain www.fi gueras.com

Fischer Luxembourg www.fi scher.lu

Fundación Innovación Artesanía Spain www.fundesarte.org

Gaia & Gino Turkey www.gaiagino.com

Gemeente Amsterdam The Netherlands www.amsterdam.nl

Globe Hope Finland www.globehope.com

Grapedistrict The Netherlands www.grapedistrict.nl

H2O Milano Italy www.h2omilano.org

Hagleitner Hygiene International Austria www.hagleitner.at

Helbig Begium www.helbig.be

The ADMIRE partnership would like to thank the following companies and organisations for participating in this year’s DME Award.

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BOOK ONE 15

Hema The Netherlands www.hema.nl

Hisar Turkey www.hisar.com.tr

Industreal Italy www.industreal.it

Intera Croatia www.element.com.hr

Intercell Austria www.intercell.com

Interieur Foundation Begium www.interieur.be

Istanbul Metropolitan Municipality Turkey www.ibb.gov.tr

Joid’Art Spain www.joidart.com

Kale Seramik Turkey www.kale.com.tr

Kecrypt United Kingdom www.kecrypt.com

Klun Ambienti Slovenia www.klun.si

Kreon Begium www.kreon.com

KTM-Sportmotorcycle Austria www.ktm.com

Kundalini Italy www.kundalini.it

Kvadrat Denmark www.kvadrat.dk

Labicer Portugal www.labicer.com

Labinprogres Croatia www.labinprogres.hr

Lindberg Denmark www.lindberg.com

LizLake United Kingdom www.lizlake.com

Luceplan Italy www.luceplan.com

LuxairGroup Luxembourg www.luxair.lu

Madara Cosmetics Latvia www.madara-cosmetics.lv

Marlies Dekkers The Netherlands www.marliesdekkers.nl

Mathias and Sons United Kingdom www.mathiasandsons.com

Mobles 114 Barcelona Spain www.mobles114.com

Modular Begium www.supermodular.com

Museum for Arts and Crafts Croatia www.muo.hr

MuseumsQuartier Wien Austria www.mqw.at

Nani Marquina Spain www.nanimarquina.com

Nightingale care beds United Kingdom www.nightingalebeds.co.uk

Nlisis The Netherlands www.nlisis.com

NPSA United Kingdom www.npsa.nhs.uk

Oras Finland www.oras.com

Orhan Irmak Tasarim Turkey www.orhanirmak.com

Orka Slovenia www.orka.si

PALFINGER Austria www.palfi nger.com

Performance Health Products United Kingdom www.v-trak.com

Philips The Netherlands www.philips.com

Plusarkkitehdit Finland www.plusarkkitendit.fi

Policarpo & Varejao Portugal www.boaboca-gourmet.com

Premium Aircraft Interiours Group United Kingdom www.paig.com

ProHolz Austria Austria www.proholz.at

RATP France www.ratp.fr

Robeco The Netherlands www.robeco.nl

Roca Spain www.roca.es

Rocla Finland www.rocla.com

Sales-Lentz Group Luxembourg www.sales-lentz.lu

SCA Cool Logistics United Kingdom www.cool-logistics.com

Senz Umbrellas The Netherlands www.senzumbrellas.com

Sheriff & Cherry Croatia www.novabatana.com

Silampos Portugal www.silampos.pt

SoBor United Kingdom www.drinksobor.com

Socialistische Partij The Netherlands www.sp.nlwww.sp.nl

Stepevi Turkey www.stepcarpet.com

Straka Austria www.kaia.at

Studio Schrofer The Netherlands www.studioschrofer.com

Swarovski Optik Austria www.swarovskioptik.at

Symo Begium www.sywawa.com

Thrislington Cubicles United Kingdom www.thrislingtoncubicles.com

TJT-Kaluste Finland www.tjt-kaluste.fi

TNT Post The Netherlands www.tnt.com

Traficon Begium www.trafi con.com

Traktorenwerk Lindner Austria www.linder-trktoren.at

Transformator Sweden www.transformator.nel

Trexta Turkey www.trexta.com

Tribu Begium www.tribu.com

University College of West Flanders - PIH Begium www.howest.be

Urnen Manufaktur Austria www.urnen-manufaktur.com

Uskok Slovenia www.costella.si

Vacuvin The Netherlands www.vacuvin.com

Vangest Portugal www.vangest.pt

Vescom The Netherlands www.vescom.com

Vestel Turkey www.vestel.com.tr

Viccarbe Spain www.viccarbe.com

Vipp Denmark www.vipp.com

Virgin Atlantic United Kingdom www.virgin-atlantic.com

Vlaemsch() Begium www.vlaemsch.be

Voeslauer Mineralwasser Austria www.voeslauer.com

Wever & Ducré Begium www.wever-ducre.com

Ydreams Portugal www.ydreams.com

Yougetitback.com Ireland www.yougetitback.com

Zelmer Poland www.zelmer.pl

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COORDINATOR

The City of EindhovenThe Netherlandswww.eindhoven.nl

PARTNERSADMIRE Project Partners

Austria

Design AustriaViennawww.designaustria.at

Belgium

Design FlandersBrusselswww.designfl anders.be

The City of Kortrijkwww.kortrijk.be

Croatia

Croatian Design CentreZagrebwww.hdc.com.hr

Finland

University of Art and Design, Helsinkiwww.uiah.fi

France

Agence pour la Promotion de la Creation IndustriellePariswww.apci.asso.fr

Ecole Superieure d’Art et Design de Saint-Etiennewww.artschool-st-etienne.com

Germany

NoaAachenwww.noa.de

Wirtschaftsforderung Region Stuttgartwww.region-stuttgart.de

Design Zentrum Nordrhein WestfalenEssenwww.red-dot.de

The Netherlands

BNO, Association of Dutch DesignersAmsterdamwww.bno.nl

European Design CentreHertogenboschwww.edc.nl

CBRD/INHOLLAND University of Applied SciencesRotterdamwww.inholland.nl

Portugal

Centro Portugues de DesignLisbonwww.cpt.pt

Slovenia

Ambient Magazine for Delo Revije Publishing HouseLjubljanawww.delo-revije.si

Spain

BCD, Barcelona Centre de Dissenywww.bcd.es

Turkey

Izmir Abigem Consultancy and Trainingwww.abigem.org

United Kingdom

PDR, University of Wales Institute, Cardiffwww.pdronline.co.uk

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BOOK ONE 17

AGENTS

Bulgaria

Bulsa AdvertisingSofi awww.bulsaprint.com

Estonia

Eesti Disaininerite LiitTallinwww.edl.ee

Ireland

Centre for Design InnovationSligowww.designinnovation.ie

Latvia

Latvian Design FoundationRiga

Lithuania

Lietuvos Dizaino FoundationVilniuswww.dizainoforumas.lt

Luxembourg

Design Luxembourgwww.designluxembourg.lu

Poland

Silesian Art & Enterprise CastleCieszynwww.zamekcieszyn.pl

Slovakia

Design InBratislavawww.designin.sk

Sweden

Swedish Industrial Design FoundationStockholmwww.svid.se

DME Award Agents

DME_BOOK1.indd 17 1/10/08 5:16:00 pm


COORDINATION

The National Centre for Product Design & Development Research PDR, University of Wales Institute, CardiffWestern Avenue, Cardiff, CF5 2YB.+44 (0)29 2041 6668www.pdronline.co.ukwww.uwic.ac.uk

Professor Antony Chapman UWIC Vice-Chancellor

Professor Robert Brown UWIC Pro-Vice-Chancellor (Research)

Professor Alan Lewis PDR Director

Darragh MurphyDME Award Coordinator

Caroline MougenotDME Award Research Officer

Andrew Walker Mike John Caryn BluntKristian BallUWIC Communication

David NicholasPeter StandfastUWIC Finance

© Copyright 2008 University of Wales Institute, Cardiff

ENTRY ADMINISTRATION

European Design CentreJoao Mena de Matos, DirectorBarbara CruzYsbrand Derkson

COMMUNICATION

BCD, Barcelona Design CentreIsabel Roig, DirectorAgatha Rasero I RebullCarles BarberoTeo Altés i Calvó

DME AWARD 2008 CEREMONY

Event management: Eventure UK, Cardiff, UKEvent and exhibition design: NOA, Aachen, GermanyExhibition production: Displays2go, Newport, UKAudio Visual production: Greenfi eld Media, Cardiff, UKVenue production: Wales Millennium Centre, Cardiff, UK

BOOK OF WINNERS

Graphic Design:Lee Griffi th, PDRPhotography: Glenn Edwards, Hazel HannantCopywriter: Sherine Holden, UWIC Print production: MWL Print Group Ltd.

AND SPECIAL THANKS TO

Andy Klom, European Commission Offi ce in Wales

David Pritchard, Cardiff School of Management, UWIC

International Business Wales

Cardiff Council

Design Wales

ACKNOWLEDGEMENTS2008 DME Award team

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BOOK ONE 19

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BO

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BOOK TWO 3

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BOOK TWO 5

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BOOK TWO 7

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DME_BOOK2.indd 8 2/10/08 9:15:47 am

BOOK TWO 9

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BOOK TWO 11

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DME_BOOK2.indd 12 2/10/08 9:18:28 am

BOOK TWO 13

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BOOK TWO 15

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DME_BOOK2.indd 16 2/10/08 9:21:01 am

BOOK TWO 17

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DME_BOOK2.indd 18 2/10/08 9:22:37 am

BOOK TWO 19

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DME_BOOK2.indd 20 2/10/08 9:23:18 am

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BOOK TWO 21

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DME_BOOK2.indd 22 2/10/08 9:24:13 am

BOOK TWO 23

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DME_BOOK2.indd 24 2/10/08 9:25:42 am

BOOK TWO 25

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DME_BOOK2.indd 26 2/10/08 9:27:22 am

BOOK TWO 27

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DME_BOOK2.indd 28 2/10/08 9:29:10 am

BOOK TWO 29

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BOOK TWO 31

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DME_BOOK2.indd 32 2/10/08 9:31:43 am

BOOK TWO 33

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DME_BOOK2.indd 34 2/10/08 9:33:15 am

BOOK TWO 35

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DME_BOOK2.indd 36 2/10/08 10:17:17 am

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BOOK TWO 37

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DME_BOOK2.indd 38 2/10/08 9:34:59 am

BOOK TWO 39

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DME_BOOK2.indd 40 2/10/08 9:36:43 am

BOOK TWO 41

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BOOK TWO 43

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DME_BOOK2.indd 44 2/10/08 9:39:24 am

BOOK TWO 45

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DME_BOOK2.indd 46 2/10/08 9:41:19 am

BOOK TWO 47

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BOOK TWO 49

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BOOK TWO 51

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DME_BOOK2.indd 52 2/10/08 10:01:38 am

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DME_BOOK3.indd 2 1/10/08 5:38:12 pm

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DME_BOOK3.indd 3 1/10/08 5:38:40 pm

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DME_BOOK3.indd 4 1/10/08 5:38:41 pm

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DME_BOOK3.indd 5 1/10/08 5:38:41 pm


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DME_BOOK3.indd 6 1/10/08 5:39:39 pm

BOOK THREE 7

DME_BOOK3.indd 7 1/10/08 5:40:18 pm


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DME_BOOK3.indd 8 1/10/08 5:41:24 pm

BOOK THREE 9

DME_BOOK3.indd 9 1/10/08 5:42:08 pm


WIN

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DME_BOOK3.indd 10 1/10/08 5:43:02 pm

BOOK THREE 11

DME_BOOK3.indd 11 1/10/08 5:43:37 pm


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NO

UR

AB

LE M

ENTI

ON

GA

IA &

GIN

O, D

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SYO

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, TU

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ww

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agin

o.co

m

DME_BOOK3.indd 12 1/10/08 5:44:07 pm

BOOK THREE 13

DME_BOOK3.indd 13 1/10/08 5:45:07 pm


HO

NO

UR

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LE M

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ON

VLA

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CH

(), B

ELG

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sch.

be

DME_BOOK3.indd 14 1/10/08 5:45:28 pm

BOOK THREE 15

DME_BOOK3.indd 15 1/10/08 5:45:45 pm

AWA

RD

FO

R B

EST

MA

NA

GEM

ENT

OF

DES

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IN A

PU

BLI

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OR

NO

N-P

RO

FIT

OR

GA

NIS

ATIO

NS

PON

SO

R: C

AR

DIF

F C

OU

NC

ILW

INN

ERS

: UN

IVER

SIT

Y C

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EGE

OF


DME_BOOK3.indd 16 1/10/08 5:45:45 pm

BOOK THREE 17

WES

T FL

AN

DER

S

– D

EPA

RTM

ENT

PIH

, B

ELG

IUM

//

NH

S

NAT

ION

AL

PATI

ENT

SA

FETY

AG

ENC

Y, U

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IN

TER

IEU

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OU

ND

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GIU

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ON

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DA

M, T

HE

NET

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LAN

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//

RAT

P,

FRA

NC

EDME_BOOK3.indd 17 1/10/08 5:45:45 pm


WIN

NER

INTE

RIE

UR

FO

UN

DAT

ION

, BEL

GIU

Mw

ww

.inte

rieu

r.be

DME_BOOK3.indd 18 1/10/08 5:46:38 pm

BOOK THREE 19

DME_BOOK3.indd 19 1/10/08 5:47:14 pm


WIN

NER

NH

S N

ATIO

NA

L PA

TIEN

T S

AFE

TY A

GEN

CY,

UK

ww

w.n

psa.

nhs.u

k

DME_BOOK3.indd 20 1/10/08 5:47:32 pm

BOOK THREE 21

DME_BOOK3.indd 21 1/10/08 5:48:00 pm


WIN

NER

UN

IVER

SIT

Y C

OLL

EGE

OF

WES

T FL

AN

DER

S –

DEP

AR

TMEN

T PI

H, B

ELG

IUM

ww

w.h

owes

t.be

DME_BOOK3.indd 22 1/10/08 5:48:53 pm

BOOK THREE 23

DME_BOOK3.indd 23 1/10/08 5:49:29 pm


HO

NO

UR

AB

LE M

ENTI

ON

GEM

EEN

TE A

MS

TER

DA

M, T

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NET

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LAN

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ww

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l

DME_BOOK3.indd 24 1/10/08 5:50:24 pm

BOOK THREE 25

DME_BOOK3.indd 25 1/10/08 5:50:59 pm


HO

NO

UR

AB

LE M

ENTI

ON

RAT

P, F

RA

NC

Ew

ww

.rat

p.fr

DME_BOOK3.indd 26 1/10/08 5:51:48 pm

BOOK THREE 27

DME_BOOK3.indd 27 1/10/08 5:52:19 pm


AWA

RD

FO

R T

HE

BES

T M

AN

AG

EMEN

T O

F A

FI

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T TI

ME

DES

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PR

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WIN

NER

S: N

LIS

IS B

V,

THE

NET

HER

LAN

DS

//

MA

DA

RA

CO

SM

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S

LTD

, LAT

VIA

//

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T N

V,

BEL

GIU

MDME_BOOK3.indd 28 1/10/08 5:52:19 pm

HO

NO

UR

AB

LE

MEN

TIO

NS

: ELE

MEN

T //

INTE

RA

D.O

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C

RO

ATIA

//

SO

BO

R L

TD,

UK

// N

IGH

TIN

GA

LE

CA

RE

BED

S L

TD, U

K //

D’N

MA

RK

MA

GN

US

O

LES

EN A

/S, D

ENM

AR

K

BOOK THREE 29

DME_BOOK3.indd 29 1/10/08 5:52:19 pm


WIN

NER

ELIE

T N

V, B

ELG

IUM

ww

w.e

lietm

achi

nes.c

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DME_BOOK3.indd 30 1/10/08 5:52:42 pm

BOOK THREE 31

DME_BOOK3.indd 31 1/10/08 5:52:57 pm


WIN

NER

MA

DA

RA

CO

SM

ETIC

S L

TD, L

ATVI

Aw

ww

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ara-

cosm

etic

s.lv

DME_BOOK3.indd 32 1/10/08 5:53:58 pm

BOOK THREE 33

DME_BOOK3.indd 33 1/10/08 5:54:43 pm


WIN

NER

NLI

SIS

BV,

TH

E N

ETH

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ND

Sw

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DME_BOOK3.indd 34 1/10/08 5:55:05 pm

BOOK THREE 35

DME_BOOK3.indd 35 1/10/08 5:55:21 pm


HO

NO

UR

AB

LE M

ENTI

ON

ELEM

ENT

/ IN

TER

A D

.O.O

., C

RO

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w

ww

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men

t.com

.hr

DME_BOOK3.indd 36 1/10/08 5:55:43 pm

BOOK THREE 37

DME_BOOK3.indd 37 1/10/08 5:56:00 pm


HO

NO

UR

AB

LE M

ENTI

ON

D’N

MA

RK

/ M

AG

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DME_BOOK3.indd 38 1/10/08 5:56:50 pm

BOOK THREE 39

DME_BOOK3.indd 39 1/10/08 5:57:23 pm


HO

NO

UR

AB

LE M

ENTI

ON

NIG

HTI

NG

ALE

CA

RE

BED

S L

TD, U

Kw

ww

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hing

aleb

eds.c

o.uk

DME_BOOK3.indd 40 1/10/08 5:57:28 pm

BOOK THREE 41

DME_BOOK3.indd 41 1/10/08 5:57:30 pm


HO

NO

UR

AB

LE M

ENTI

ON

SO

BO

R L

TD, U

Kw

ww

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nkso

bor.c

om

DME_BOOK3.indd 42 1/10/08 5:57:34 pm

BOOK THREE 43

DME_BOOK3.indd 43 1/10/08 5:57:36 pm

AWAR

D FO

R TH

E BE

ST

IMPL

EMEN

TATI

ON

OF

A DE

SIG

N ST

RATE

GY

FOR

SUST

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R: E

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&

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HO

NOUR

ABLE

MEN

TIO

N:


DME_BOOK3.indd 44 1/10/08 5:57:36 pm

BOOK THREE 45

EXTR

EMIS

, BEL

GIU

M.

DME_BOOK3.indd 45 1/10/08 5:57:36 pm


WIN

NER

EDF

RES

EAR

CH

& D

EVEL

OPM

ENT,

FR

AN

CE

ww

w.e

df.fr

/htm

l/edf

-des

ign/

inde

x.ht

ml

DME_BOOK3.indd 46 1/10/08 5:57:39 pm

BOOK THREE 47

DME_BOOK3.indd 47 1/10/08 5:57:41 pm


HO

NO

UR

AB

LE M

ENTI

ON

EXTR

EMIS

, BEL

GIU

M

ww

w.d

rink

sobo

r.com

DME_BOOK3.indd 48 1/10/08 5:58:33 pm

BOOK THREE 49

DME_BOOK3.indd 49 1/10/08 5:59:08 pm


DME_BOOK3.indd 50 1/10/08 5:59:08 pm

BOOK THREE 51

DME_BOOK3.indd 51 1/10/08 6:06:00 pm

ww

w.d

esig

nman

agem

ente

urop

e.co

m

DME_BOOK3.indd 52 1/10/08 6:06:11 pm