Distributor Start-Up Guide

S i m p l e S t e p S t o S u c c e S S

W e l c o m e ! First of all, congratulations on becoming a Shaklee Distributor and joining The Shaklee Effect™. You’ve made a great choice to be part of Shaklee, where small steps lead to big results.

With this guide, you’ll learn where to start and how to achieve your dreams.

D R e A mThe first step is to define your WHY: What is your passion for living? What is your life’s biggest dream? What is motivating you to share Shaklee products? To change lives? Save for a vacation? Send the kids to a better school?

Stop for a moment and really think it through because knowing your “why” will help you achieve it. Write your answer below:

All done? Great, now let’s get ready for your success!

W H At ’ S i N t H e K i tHere, you’ll learn how to set goals, create your very own Shaklee website, and launch your business. This kit has what you need so you can start sharing and earning.

What you’ll find packed inside:

thumb drive with important information from marketing and training to learning how to launch and build your business. (Find more on the readme file.)

product Guide to learn about Shaklee and all of our products

product Selection Guide and additional tools to give to your prospects

Samples of Shaklee products to share

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H oW t o B e c o m e A D i R e c t o RFormula for success We recommend finding a minimum of 10 people interested in using and sharing Shaklee products, and 3 people interested in building a business.

uSeSome people will simply

want to use our products

and experience the positive

effects firsthand.

SHAReOthers may want to share

products with family and

friends, earn their own

discount, get their products paid

for, and even earn additional

income in the process.

BuilDYour contacts may want to build

a Shaklee business designed

and envisioned by them—and

you could be their sponsor!

c o m m i t Your goal“I want to become a Shaklee Director.” You could do this in just 30 days!*

Your plan“I’ll introduce my friends and family to Shaklee products. I’ll dedicate a minimum of two to three hours per day to my success.”

Your plan:

Your pathFollow this guide to learn how to promote your business with the items in this kit. Start experiencing the product benefits. Set up three-way calls with prospects and your mentor, and weekly calls directly with your mentor to help you stay on track. Refer to the schedule on page 10 to make it easier to organize your time, and go!

See how simple that was?And now that you know where you want to be in 30 days, all you have to do is follow the steps in this guide to get there!

G e t t o D i R e c t o R i N 3 0 DAY S ! *Becoming a Director quickly is the building block of everything you want, because all you do is repeat exactly what you’ve done to continue growing, and you teach others to do the same!

Even better, becoming a Director in 30 days gets you on a path to attaining a range of rich rewards on top of your regular Shaklee income.**

*Results not typical ** The average annual income in 2013 for the Business Leader ranks ranged from $10,065 for Directors to $650,919 for

Presidential Master Coordinators. Average annual income for each rank is calculated monthly based on information reported on Form 1099-MISC for all U.S. Business Leaders who achieved the rank that month. The sum of these monthly averages is the figure reported. Results will vary with effort. Shaklee Corporation does not guarantee that any particular income level will be achieved.

You 3 BuilDeRS10 people WHo uSe oR SHARe

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“With eight kids? If I can fit Shaklee

into my busy life, anyone can.”

Maggie, Shaklee Distributor

Need help expanding your list?That’s easy, too! Check your phone list, Facebook® friend list (and those from other social networking sites), clubs and activities list, and think about parents you’ve met through your children. Don’t forget referrals—people who know people who might be interested.

m A K e Yo u R l i S tYou know a lot more people than you might think! Quickly write down the first 30 people who come to mind.

leADeRSHip AND SuppoRt teAmSAll of us can use a helping hand. And the person who introduced you to Shaklee is your best

one! Check in after your first few calls—and anytime you need a little support or advice.

YouR meNtoR

name

email

phone

YouR meNtoR’S upliNe leADeR*

name

email

phone

Follow us: shaklee.com 1.800.SHAKLEE 1.800.742.5533

*Go to www.myshaklee.com to find your Upline Leader. All trademarks are the property of their respective owners.

c o N tAc t A N D i N V i t eGo ahead and get familiar with all of our product categories described in the enclosed Product Guide. It’ll help you advise others on the Shaklee products and opportunities that fit their needs. Think about the person you are talking to, what may interest them the most, and how Shaklee will fit into their lives. This is your opportunity to make the connection!

Then reach out!Here are a few ways to approach your contacts:

“I’m hosting an event at my house and it would be great if you would join us.”

“I’m very excited about my new business and would like to tell you about it. Can we meet tomorrow at 1 p.m.? ”

“I’d love for you to speak with my business partner, Sally. Since I’m new to Shaklee, she knows much more about it and can give you a better overview of products and the Shaklee business. She is available for a three-way call tomorrow at 10 a.m. and 2 p.m. What time works better for you?”

Be sure to confirm the details with a follow-up email or phone call:

“I’m really looking forward to seeing you tomorrow! I was hoping to bring a few samples for you to try…”

“That’s great…. I can’t wait to see you.”

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S H A R eYour Shaklee Effect story. Keep it short and sweet.Why have you decided to be a part of Shaklee? Has Shaklee changed your life in some way? Your prospects need to know what attracted you to Shaklee and how it has enhanced your life, so be ready to share! Presenting Shaklee and your experience is the most important thing you can do to grow your business.

Once you’ve shared, use the following conversation starters to help guide the dialogue with your contacts: 1. Tell me about your lifestyle. (Listen for clues…. ask them to tell you more.)2. What is the ideal lifestyle you would like to be living? Would you be interested in

making that a reality? 3. Are you committed to living a healthy lifestyle?4. What are your goals?5. How serious are you about making positive changes in your life?6. Would you be interested in a new health regimen? 7. Are you satisfied with your career? What is the ideal lifestyle you would like to be

living? Would you be interested in an earning opportunity to help make that a reality?

Use our marketing materials to start sharing: • USB stick with printable materials. We’ve thought of all of your marketing needs,

so you don’t have to. From product benefits to ingredients and more, you’ll find all the information you and your clients need to learn about Shaklee products.

• Product Selection Guide, which your contacts can take home.

• Samples to distribute to your contacts.

F o l l oW u pReach out to your contacts again to find out if they have any questions. Invest your time in building relationships. It creates trust and loyalty between you and your contacts. This is also the time to ask them about the samples you shared, and to convert samples to orders!

S p o N S o RNow that you’ve contacted your prospects, shared Shaklee products with them, shared your story, and listened to them, you should have a better idea of everyone’s interests. Use the 3 builders +10 members approach (page 5) to identify product users, sharers, and builders. Encourage your contacts to join Shaklee in a way that best fits their goals and lifestyle. And be sure to schedule a time to meet again!

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UseExperience the way Shaklee products can help transform your health. Join as a Member for $19.95. Membership is free with a Member Regimen, starting at $99.95.

ShareShare your Effect with friends and family by introducing and selling Shaklee products and earn deeper discounts, extra cash, and cover the cost of your products. Join for $49.95 or with a Gold PAK for $349.

BuildIncrease your Effect and build a team in a way that works for you and fits your life, with the potential for significant, long-term financial rewards. Join with a Gold Plus PAK for $699.

GOlD PAK

GOlD PlUS PAK

FOUNDATiONS REGimEN

Remember, you can share Shaklee just about anywhere. Whether it’s a one-on-one conversation, at an event, or over a live computer chat, be ready to share! Smile and share your Shaklee Effect story…smile again, and listen to you contacts.

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“I’m a teacher, fitness coach,

husband, and father of four

—and I still find time to be a

Shaklee Distributor.”

Zach, Shaklee Distributor

Yo u R F i R S t W e e KEveryone needs a schedule! It prompts you to get everything done, every time, every day. Here’s a good one, but feel free to make your own. Start by setting a time to meet with your mentor, and then fill in the rest of this schedule.

t e Ac HPath to successYou have learned our path to success! Below, we’ve listed the simple, repeatable steps described in this guide so you can easily reference it and help teach others as you build your business.

1. DReAm

Summarize your dream and think about what your future looks like. Where will you be in six months? In one year? In five years?

2. commit

Be a product of the products. Experience the benefits, and bring Shaklee into your life. Set your goals, outline an action plan, and go!

3. liSt

Create your initial contact list.

4. coNtAct AND iNVite

Start to invite your contacts. This is your opportunity to make the connection and set up a time to have a meaningful conversation.

5. SHARe

Prepare your two-minute Shaklee Effect story and be ready to present it. Ask your contacts questions and address their concerns. Use our marketing materials to start sharing.

6. FolloW up

Invest your time in building relationships. Reach out to your contacts to find out if they have questions. Convert samples to orders.

7. SpoNSoR

Sign up your contacts with the proper product(s), regimen, or Gold PAK. Find three business builders and 10 Members. 3 & 10, do it again! Repeat the proven formula for success.

8. teAcH

See how easy that was? Now all you have to do is teach what you learned.

Here’s how one Distributor does it:

Now create your own schedule:

Sunday monday tueSday wedneSday thurSday friday Saturday

Dream

Commit

Create your list

Set a date to meet your mentor and contacts

Make 3-way calls and invite contacts

Make 3-way calls and invite contacts

Set a date to meet contacts

Follow-up calls

Make 3-way calls and invite contacts

Spread the word on social media

Follow-up calls

Make new 3-way calls and invite contacts

Meet contacts

Share marketing tools

Follow-up calls

Make new 3-way calls and invite contacts

Sponsor

Follow-up calls

Take the dog for a walk

Sunday monday tueSday wedneSday thurSday friday Saturday

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tA K e Yo u R S H A K l e e B u S i N e S S o N l i N eSimply go to myShaklee.com and follow the prompts using your new user iD.

Here are the three key tasks for a new Distributor:

That’s it! You’re ready to go.

Get social!We recommend using social media platforms, which allow

you to increase fans, followers, engagement—and their

business!

•Your Hearsay Social® subscription includes social media

training videos, presentations, and a library of exclusive

Shaklee content.

•Publish content on Facebook®, Twitter®, and Linkedin® to

reach new fans and followers.

Set up your personal websiteYour Shaklee Personal Website (PWS) is the face of your

Shaklee business online. From your “My Business”

dashboard page, click on the “My Websites” tab, then

“Set up my PWS now.”

Get to know your myShaklee.com dashboard From the MyShaklee homepage, click on the “My Business”

tab to get to your dashboard. You’ll be able to see all the

details about your business, including important alerts

about your customers’ activities.

©2014 Shaklee Corporation. Distributed by Shaklee Corporation, Pleasanton, CA 94588. #76344 (Rev. 7/14) Printed on recycled paper.

All trademarks are the property of their respective owners.