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Learn how Infusionsoft identified customer benefits so they could launch a product used by thousands of users. by gaining clarity on who your target is, what they need and coming up with a solution. It will elevate your design thinking to formulate the best solution for your customers.
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The Ultimate Event for Small Business Success.
PEOPLE ACTUALLY USECREATE PRODUCTS
Ammon CurtisPlatform Owner, Infusionsoft@ammon_curtis
The Ultimate Event for Small Business Success.
The Ultimate Event for Small Business Success.
Common pitfalls creating products
The Ultimate Event for Small Business Success.
WHAT YOU THINK YOU KNOW…
IS PROBABLY WRONG
The Ultimate Event for Small Business Success.
ASSUMING CUSTOMERS
WANT WHAT I WANT
The Ultimate Event for Small Business Success.
NOT UNCOVERING ACTUAL CUSTOMER
BEHAVIOR AND NEEDS
The Ultimate Event for Small Business Success.
SEEING CUSTOMERS AS
A NUMBER IN A DATASET
The Ultimate Event for Small Business Success.
First who, then what
The Ultimate Event for Small Business Success.
The Ultimate Event for Small Business Success.
QUANTITATIVE ANALYSIS
PROVIDES THE FRAME
The Ultimate Event for Small Business Success.
MOBILESALES REP
ITERATION 1
The Ultimate Event for Small Business Success.
QUALITATIVE DATA
CREATES FOCUS
The Ultimate Event for Small Business Success.
SALE REPON-THE-GO
ITERATION 2
The Ultimate Event for Small Business Success.
OBSERVATIONAL RESEARCH
APPLIES A FILTER
The Ultimate Event for Small Business Success.
THENETWORKER
ITERATION 3
The Ultimate Event for Small Business Success.
PERSONAS CAPTURES
SHARABLE CONTEXT
The Ultimate Event for Small Business Success.
BUILD PERSONAS AND
CREATE EMPATHY
The Ultimate Event for Small Business Success.
JOURNEY MAPPING OFFERS A
HOLISTIC PERSPECTIVE
The Ultimate Event for Small Business Success.
Define the customer needs
The Ultimate Event for Small Business Success.
THEY DON’T WANT YOUR PRODUCT
PEOPLE WANT A BENEFIT
The Ultimate Event for Small Business Success.
A PROBLEM…
IN SEARCH OF A SOLUTION
The Ultimate Event for Small Business Success.
A SOLUTION…IN SEARCH OF A PROBLEM
The Ultimate Event for Small Business Success.
MOBILESALES REP
ITERATION 1
I want the ability to quickly pull up relevant information, get context and take action on a contact
The Ultimate Event for Small Business Success.
SALE REPON-THE-GO
ITERATION 2
I want to be able to quickly add a customer to Infusionsoft and trigger automation from my mobile device
The Ultimate Event for Small Business Success.
THENETWORKER
ITERATION 3
I want to quickly add a new contact and notes from our conversation into Infusionsoft and if appropriate place them into a campaign
The Ultimate Event for Small Business Success.
FIRST-HAND EXPERIENCE OF THE
CURRENT REALITY
The Ultimate Event for Small Business Success.
CAPTURE ALLPROBLEM STATEMENTS
1. No clear method to add a contact on a mobile device
2. There isn’t an easy way to capture notes about a contact
3. Often contacts give me a business card and I don’t have time to enter all their information
The Ultimate Event for Small Business Success.
Ideate ways to solve the need
The Ultimate Event for Small Business Success.
POVParticipate. Affinity. Iterate.
Individual
Affinity
Team
Attack
start
*povmethod.com
The Ultimate Event for Small Business Success.
START WITH THE
OPTIMAL USER JOURNEY Individual
The Ultimate Event for Small Business Success.
IDENTIFY AND DRAW MEANINGFUL
ROUGH WIREFRAMESIndividual
The Ultimate Event for Small Business Success.
Team
MAP OUT THE
CUSTOMER JOURNEY
The Ultimate Event for Small Business Success.
TAKE ALL THE BEST ELEMENTS…
ENCOURAGE PLAGIARISMTeam
The Ultimate Event for Small Business Success.
DOES IT SOLVE THE PROBLEMS AND
MEET THE BENEFIT
The Ultimate Event for Small Business Success.
NOW THAT YOU HAVE A SOLUTION…
SHOP. ATTACK. RINSE. REPEAT.
The Ultimate Event for Small Business Success.
Create solutions
The Ultimate Event for Small Business Success.
BUILD BASED ON
JOURNEY MAP
The Ultimate Event for Small Business Success.
WIREFRAME AN
INTERACTIVE PROTOTYPE
The Ultimate Event for Small Business Success.
FINALLY IT IS TIME TO CREATE
HIGH-FIDELITY DESIGN
The Ultimate Event for Small Business Success.
DON’T TRUST SURVEYS
TRUST BEHAVIORS
The Ultimate Event for Small Business Success.
TIME TO PRACTICE
The Ultimate Event for Small Business Success.
Benefit: I want to quickly was my car so I can be on my way
Target User: Busy Professional
Problems:1. I’m overwhelmed and don’t know what action to take2. I don’t know what payment option to use3. I want to have confidence that the machine will work.
Task: 1. Draw the ideal journey 2. Draw a new wireframe solution
The Ultimate Event for Small Business Success.
Learn
Ideate
Create
Evaluate
Define
Development
HOW DO WE BUILD…
LEAN BENEFIT DESIGN
The Ultimate Event for Small Business Success.
Thank you!@ammon_curtis
