Discover the Opportunities; Prepare for the FutureJanuary 2012

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We will cover:

• How to join and update your information on PGA.com• How to use PGA.com and it’s reach to market yourself and your

services• How to use social media to engage and converse with your

customers• How to drive value to your customer and your bottom line using

the PGA Trade-in Network

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Step 1: Login at PGAProServices.com

Visit PGAProServices.com and use your existing PGALinks account information to login.

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Step 2: Visit your profile and courses

Your professional profile and courses should appear. Click on each to update

your information.

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Step 3: Update your information

Visit your profile or course and you will see a set of tabs where you can edit your

information.

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Professional Profile: Basic Info, Photo & Video

Update contact info, photo and a marketing

video

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Professional Profile: Lesson Scheduling

Link to lesson scheduling online

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Professional Profile: Services Offered

Let consumers know more about you including the

services you offer and which Play Golf America

programs you participate in.

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Professional Profile: Social & Websites

Link to your existing social networks, blogs and

websites in one place

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Professional Profile: Recognition & Awards

Update your recognition and awards

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Course Listing: Basic Info, Photo & Video

Update course information, official site link, photo

and video. In the near future, link up your course’s

existing social networks.

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Course Listing: About This Course

Provide consumers with more information about your

course including services offered and details about

Play Golf America programs.

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Course Listing: Scorecard

Update scorecard information

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Course Listing: Tee Times

Update tee times information and link to

online booking (coming soon)

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Trade-in Network

• Value of trade-ins: Amount of dollars program has

put in golfers hands to spend with PGA

Professionals:• 2011: $7.3MM• 2004-2011: Over $37MM

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Why update on PGA.com

• Find an instructor is the

#1 golf instructor

directory online:• Over 30K+ searches per

month, on average• SEO optimized product

returns your listing high

in search results and can

improve the value of your

existing web presence• Pro curated directories

using PGA of America data

is the most accurate

directory online• New services being added

regularly - lesson

scheduling, tee times,

etc.• Free service that can act

as your primary web

presence

Over 2K PGA Members have updated profiles on PGA.com

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Questions

UPDATE YOUR PROFESSIONAL AND COURSE PROFILES AT

www.PGAPROSERVICES.com