Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Disclosure promotes their music by uploading them to YouTube and Spotify with some of their songs reaching almost 500,000 views on YouTube. Lots of the music is also uploaded to Soundcloud which allows more people to hear the music.

http://www.youtube.com/results?search_query=disclosure

Extension of income Disclosure feature at a lot of live club performances as well as performing at bigger events such as Leeds festival 2012. They are also support other bands such as Hot Chip at their live performances.

http://www.thewarehouseproject.com/calendar.php

Music Video Purposes Analysis

Extension of outlets Disclosure extends their outlets by performing on online shows such as The Boiler Room where they do short DJ sets to promote themselves.

http://www.youtube.com/results?search_query=disclosure+boiler+roomSynergy Disclosure are well recognised by the artwork

that features on promotional products such as posters, albums and websites, they use a simple drawn outline onto their faces.

http://itunes.apple.com/gb/album/the-face-ep/id528641567

Producers strategies Disclosure use their website as well as Facebook and Twitter to interact and inform fans of live events and new music etc.

http://disclosureofficial.com/category/news/

Music Video Purposes Analysis