Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Tinie Tempah promotes himself and his music in different ways. He posts his music videos on YouTube to get more recognition and likes. His YouTube video has gotten 139 million views with people always sharing the video on social media like Facebook and twitter. Also he does collaborations with other artists such Wiz kahlifa and Eric turner to himself more out there . Promoting each other from each other’s fans. Getting his music in front of another group of people and make new fans. Most people use social media these days so and tine tempeh is one of them who promotes his material. But 80% of the time he is making jokes and stuff as it makes him more relatable and not just ad, that how he gets more and more followers. Tinie is also a part of a big Sky 1 show

https://twitter.com/TinieTempah?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Music Video Purposes Analysis

called bring the noise with other big celebrities like Nicole Scherzinger. He is the captain of his team and the shows his personality more also meeting new fans audience that watch the show. Also Tinie has his own website like any other big music artist but his website has nothing on it except links to his social media accounts and such. It’s very simple. Also tine’s image is pretty unique he unlike other rapper we usually see who have more of specific fan base but for Tinie he has a wide demographic of people listing to his music. Sony has signed up Tinie Tempah to help promote the launch of the PlayStation4 ahead of its UK release. Tinie made an entertaining video with them for their partnership featuring the tracks from Tinie’s second album also promoting the PlayStation.

Music Video Purposes Analysis

Extension of income

Extension of income is used a lot with within music videos in order to extend an artist/record companies income other than the amount of records sold. One big way to make income is product placement in his music videos for example the shows he’s wearing in the music video “written In the stars” are Nike. Like I said before Tinie has some very popular music video that a lot people have viewed from people sharing it and being used TV, the views will just get bigger. And watching music videos will encourage people to buy his albums which he will get more income from than the YouTube video. His profile will increase creating more audiences for his concerts and festivals making more money.

http://www.thedrum.com/news/2013/10/30/sony-gears-playstation4-launch-tinie-tempah-partnershiphttps://en.wikipedia.org/wiki/Tinie_Tempah_discography

Music Video Purposes Analysis

Extension of outlets

Tinie Tempah has his music on Spotify so fans can listen to it whenever they want. And different live videos of him performing live making the audience want to go see him. There also video of him performing or being interviewed on his Facebook page or YouTube account so fans can watch him and gives them a better connection with him. Tinie Tempeh’s label uses him by releasing different types of merchandise like t shirts of his face. The distribution of Tinie’s music like parlophone use Tine Tempah. Tinie Tempah first aired his music on the music channel MTV.MTV would have paid to be the first to broadcast it.

Synergy Synergy is when two forces join together within something in order to create a better effect compared to if the forces were working on their own. An example of this in music video is when they pair up with TV and film in order to publicise each other. This is what Tinie Tempah exactly did with being on TV on Sky 1. Another example is when he did that partnership with

Music Video Purposes Analysis

PlayStation Showing Tinie playing with PlayStation products also featuring his latest album “demonstration”. This in turn features and publicises Tinie an artist but also increased the publicity of Sony and PlayStation as well. He has been signed to Parlophone Records since 2009, a subsidiary of Warner Music Group. He created his own record and fashion label Disturbing London (DL Records) in 2007 along with his cousin, Dumi Oburota.

Producers strategies

There are three potential producers the major label, the independent music label and the artist. I think the parlophone has large budgets for promotions and tours. They most likely took the YouTube strategy as a major advantage for them spending most of their time making the music video better so they can successfully make money off the great music video that they have created. So their most relative strategy was the music video be published on YouTube and got a great amount of views. Also I think the producer encouraged to use provocative narrative in

Music Video Purposes Analysis

music videos. Tinie’s most popular song “written in the stars” has narrative story to it that a lot of people can relate to. Most of his music videos were expensive productions with a strong narrative and performance theme. Also Tinie’s image affects his success because it is influenced by the style of music adopted on a new album.