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Dirt
06.02.08 version1
The GameThe Game
Key FeaturesKey Features
Game Overview
•Now six disciplines in Career Mode… Rally, Crossover, Rally Cross, CORR series, Rally Raid and Hill Climb. With 11 tiers to each mode, this creates 66 exciting events to compete and excel in.•Championship Off-Road Racing (CORR) series brings for the first time the mighty USevent into the Colin McRae franchise.•A new set of in-game scoring including points (for unlocking events) and money (topurchase cars, upgrades etc) add to the breadth of game experience.•Online play allows up to 100 people to compete simultaneously on a Hill Climb or Rally stage.•Highlights’ (replay) features in-depth crash/damage focus as entertaining added value.
RATINGRATINGAUDIENCEAUDIENCE TERRITORIESTERRITORIESPLATFORMSPLATFORMS RELEASE DATE\RELEASE DATE\MARKETING SUPPORTMARKETING SUPPORT UNITSUNITS
TV12-1718-34 18-49
25-54 Male Female
PRINT ONLINE OUTDOOR
CHANNEL MARKETING
PR EVENTS
OTHER
Est Spend $US 7 figure marketing activity
Key DataKey Data
200,000
Global Available now
Building on the success of previous incarnations, DIRT introduces a broader range of rally and ‘off-road’ racing including, US CORR Off-Road and Rally Raid (4x4 Paris-Dakar style), Rallycross and Hill Climb modes, alongside the core championship element.
The Colin McRae rally franchise is one of the most established game franchises of any motorsport /driving genre. Famed for amazingly realistic physics and handling, and a degree of authenticity rarely experienced in driving games, ‘DIRT’ is likely to extend the interest to a truly global audience.
06.02.08 version1
CategoriesCategories
APPARELAPPAREL AUTOMOTIVEAUTOMOTIVE BEVERAGESBEVERAGES ENTERTAINMENTENTERTAINMENT
PERSONAL CAREPERSONAL CARE TECHNOLOGYTECHNOLOGYTRAVELTRAVEL
BANKING & FINANCEBANKING & FINANCE
TELECOMSTELECOMSPHARMACEUTICALSPHARMACEUTICALSINSURANCEINSURANCE OILS & GASOILS & GAS
HEALTH CAREHEALTH CARECOMPUTERSCOMPUTERS FOODFOODCONFECTIONERYCONFECTIONERY
QSR’SQSR’S
CELL PHONE / CAMERA PHONECELL PHONE / CAMERA PHONE
VITAMIN WATERVITAMIN WATER
ENERGY DRINKENERGY DRINK
SPORTSSPORTSLEISURELEISURE
CLOTHING CLOTHING
Branding Opportunities
3© AdAction 2007, http://www.adaction.pl/ ul. Senatorska 13/15, 00-075 Warszawa, tel. +48 22 829 65 38, fax. +48 22 829 65 55
Integration Option
Integration Option DescriptionIn-Game Availability Dy
nam
ic
Signage Billboards Dirt —