Digitalcapitalsession Final 100616160312 Phpapp02

8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02

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Listen

Learn

Participate

Adapt


10/43


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Look foropportunities tooffer information oraction items wherepeople are lookingfor them.


12/43

Dont worry so much aboutcollecting people like

bottlecaps.

Worry about filling your nicheand providing value where the

people are.


13/43

Look for opportunitiesto meet potentialcommunity members

offline to supplementyour onlinerelationship.


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Find the Voice(s) for Your OrgQ/ :3#)&(


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Donors are great

But what doyou do when


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your donorsarent RichUnclePennybags?


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EVERYONE

HA S

DIFFERENT

T A L E N

T S


31/43

check-in

submit anidea

review

rate

blog

bookmark

stumbleupon

twitter

website

facebook

retweet

link

@ mention

embed

like it

share

vote

comment

buzz

tag

digghost anevent

recruitgivefeedback

create

use it in apresentation

write

talk


32/43

76% of all givers

are motivated byfriends and family

Givers of money, time,shared links, tweets,

ReTweets, reviews,votes, ratings,comments, blog posts


33/43

Let go

Trust that theyknow the bestway tocommunicateand motivatetheir network


34/43

Example: Atlas Corps


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40/43

Alison M cQuade

[email protected] www.facebook.com/globalgiving

@GlobalGiving

@akmcquade


41/43

Tammy Gordon

[email protected] www.facebook.com/AARP www.youtube.com/AARP

@AARP

@floridagirlindc


42/43

Brian Reich

[email protected] www.thinkingaboutmedia.com www.facebook.com/BrianReich

@BrianReich


43/43

Wendy Harman

[email protected] www.facebook.com/redcross

http://blog.redcross.org/

@redcross@wharman

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Digitalcapitalsession Final 100616160312 Phpapp02