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Digital transformation in Telenor NorwayBjørn Ivar Moen, CMO
Digital transformation in Telenor Norway
2
Digital MarketingDigital Sales / Care
Customer Lifecycle Management
Organisational capabilities
Full funnel digital communications
Digital Marketing
Planning Fully mature
Segment targeting and sequencing
Digital Marketing
Planning Fully mature
Utilize 3rd party data for targeting
Digital Marketing
Planning Fully mature
Attribution/modelling for online & offline sales
Digital Marketing
Planning Fully mature
Continual optimisation of activities based on Machine Learning
Digital Marketing
Planning Fully mature
Planning Fully mature
Web and App as effective sales and service channel, mobile first
Digital Channel Sales / Service
Planning Fully mature
SEO
Digital Channel Sales / Service
Planning Fully mature Analytics driven upsales
Digital Channel Sales / Service
Planning Fully mature
Value-based sales process
Digital Channel Sales / Service
Planning Fully mature
Next generation interface & BOT´s:Natural language, super smooth/fast
Digital Channel Sales / Service
Planning Fully mature
Analytics driven next best offer in all channels
CLM and upsales
Planning Fully mature
Value-at-risk based churn management
CLM and upsales
Planning Fully mature
Next best action across all channels (inspiration, sales, care)
CLM and upsales
Planning Fully mature
Next best action driven by Machine Learning
CLM and upsales
Planning Fully mature
Retrain workforce & hire digital heads
Organisational capabilities
Planning Fully mature
Agile work process
Organisational capabilities
Planning Fully mature
Digital mindset, performance management and culture
Organisational capabilities
Digital transformation in Telenor NorwayResults
15-20 percent pa
Digital transformation in Telenor NorwayComplex and dynamic
