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Digital Marketing Support Guide
How you can help connect our community through:
Social Media...
Blogging...
Photos…
Alliance for Safe Kids: Digital Marketing Support Guide
Please direct all questions, comments and inquiries to Erica Stanzione: [email protected]
AllianceforSafeKids.org
Social Media
Note: Engagement can occur on a weekly basis— it does not have to be a daily task.
Pick and choose items that speak to you—that you think can benefit your friends, family and online community.
Platform Tips Goals
Facebook:
Alliance for Safe Kids (NOT ASK Yorktown)
Like posts Increase page likes
Increase impressions
Increase engagement
Comment on posts
Share posts
Instagram:
ASK_Yorktown
Like
Increase followers
Increase engagement
Comment
Repost
Tag in photos
LinkedIn:
Alliance for Safe Kids
Follow
Increase followers
Increase impressions
Increase engagement
Increase visibility to potential donors/supporters/volunteers
Link ASK in profile and connect as: Board Member, Volunteer, Intern, etc.
Like posts
Share posts
Comment on posts
Pinterest: Alliance for Safe Kids
Follow Increase followers
Increase impressions
Increase engagement
Like posts
Pin posts
Twitter:
ASK_Yorktown
Retweet posts Increase followers
Increase impressions
Increase engagement
Mention ASK
#FF (Follow Friday)
YouTube: allianceforsafekids1
Follow
Increase followers
Increase visibility Like videos
Share videos
Alliance for Safe Kids: Digital Marketing Support Guide
Please direct all questions, comments and inquiries to Erica Stanzione: [email protected]
AllianceforSafeKids.org
Blogging The Alliance for Safe Kids encourages all community members to contribute content to our blog.
The goal is to create a variety of high-quality, original content that brings value to our community.
Simple Secrets for High-Quality Blogging
Target your audience (parents, teens, community members, etc.)
Include resources for statistics and facts
Length: 1,000 - 2,000 words
Speak from your heart
Original content
Photos
Author Topic Examples
Teens
Why you are drug / alcohol free
Experience while volunteering for ASK
Activities that don’t involve drugs or alcohol
Tips on how to say no
Young Adults College preparation tips
Advice on life after high school
Parents
Favorite family recipes
Ideas for family activities
Importance of family time / family dinners
Why do you want your kids to stay away from drugs and alcohol
Professionals
Doctors / Dentists: Responsible prescription drug use
Psychiatrist / Social Worker: Coping techniques for stress and anxiety
Business Owners / Human Resource: Interview tips and workplace standards
Alliance for Safe Kids: Digital Marketing Support Guide
Please direct all questions, comments and inquiries to Erica Stanzione: [email protected]
AllianceforSafeKids.org
Photos Photos are key in digital marketing.
They are displayed on websites and social media as well as printed materials.
A variety of images are needed to capture the eyes (and interest) of our community. When you are volunteering or participating in a community event or ASK program, please snap a few photos with
your smartphone (cameras are even better!) and share them with us.
Tips for Quality Photos:
Visibility of ASK logo (if possible: t-shirts, banners, tents, or other materials)
Candid shots and action shots
Zoomed-in shots
Shots from a distance (great to crop to fit on website, social media, etc.)
Good lighting (Sun / windows behind you to prevent shadows and dark images)
